The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (May 2009)

A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Jingles are a form of sound branding.

History[link]

The jingle had no definitive status: its infiltration of the radio was more of an evolutionary process than a sudden innovation. Product advertisements with a musical tilt can be traced back to 1923,^[1] around the same time commercial radio began in the United States. If one entity has the best claim to the first jingle it is General Mills, who aired the world’s first singing commercial. The seminal radio bite, entitled "Have You Tried Wheaties?", was first sung over the air on Christmas Eve of 1926 in the Minneapolis-St. Paul radio market.^[2] It featured four male singers, who were eventually christened "The Wheaties Quartet", singing the following lines:

Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
The whole year through,
The kiddies never tire of them
and neither will you.
So just try Wheaties,
The best breakfast food in the land.

The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, of the 53,000 cases of Wheaties breakfast cereal sold, 30,000 were sold in the Twin Cities market. After advertising manager Sam Gale pointed out that this was the only location where “Have You Tried Wheaties?” was being aired at the time, the success of the jingle was accepted by the company.^[2] Encouraged by the results of this new method of advertising, General Mills changed its brand strategy. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly established the "Wheaties" brand nationwide.

After General Mills' success, other companies began to investigate this new method of advertisement. Initially, the jingle circumvented the ban on direct advertising that the National Broadcasting Company, dominant broadcasting chain, was trying to maintain at the time.^[1] A jingle could get a brand’s name embedded in the heads of potential customers even though it did not fit into the definition of "advertisement" accepted in the late 1920s.

The art of the jingle reached its peak around the economic boom of the 1950s. The jingle was used in the advertising of branded products such as breakfast cereals, candy, snacks, soda pop, tobacco, and beer. Various franchises and products aimed at the consumers' self-image, such as automobiles, personal hygiene products (including deodorants, mouthwash, shampoo, and toothpaste), and household cleaning products, especially detergent, also used

Alternative jingles[link]

Jingles can also be used for parody purposes, popularized in Top 40/CHR radio formats primarily Hot30 Countdown, used primarily for branding reasons.

Television station idents have also introduced their own audio jingles to strengthen their brand identities, for example the melodic motifs of Channel 4's Fourscore or BBC One's 'Circle' idents.^[3]

Jingles are also the vital part of Radio. As radio is only concerned with the voice, Jingles played important role in every program of radio. Almost all the radio ads are based on jingles for their identification.

Radio jingles[link]

Most often the term Radio Jingles can be used to collectively describe all elements of radio station branding or identification. Accurately the term in the context of radio used to describe only those station branding elements which are musical, or sung. Sung jingles are the most common form of radio station branding otherwise known as imaging. A radio jingle therefore is created in a studio by session singers and includes a musical representation of the radio station name and frequency. Radio stations will sub contract to specialist radio jingle producers who will create the musical sound and melody along with the recording the session singers. The elements will be dispatched to the radio station in various time variations to be edited by local radio producers before being broadcast in between songs or into and out of commercial breaks.

References[link]

Cody Simpson
Simpson on Radio Disney in August 2011.
Background information
Birth name	Cody Robert Simpson
Born	(1997-01-11) 11 January 1997 (age 15) Gold Coast, Queensland, Australia
Origin	Gold Coast, Queensland, Australia
Genres	Pop, R&B[1]
Occupations	Singer, songwriter, musician and dancer
Instruments	Vocals, guitar and piano
Years active	2009–present
Labels	Warner Bros. Records/Atlantic (2010–present)
Website	codysimpson.com

Cody Robert Simpson (born 11 January 1997) is an Australian pop singer from Gold Coast, Queensland, who is currently signed to US record label Atlantic Records.^[2]

Early life[link]

Simpson was born to Brad and Angie Simpson. He has two younger siblings, Tom and Alli.^[3] He is also a talented swimmer, winning two gold medals at the Queensland Swimming Championships.^[4] Simpson trained at the Miami Swimming Club under coach Ken Nixon.^[5] Simpson's mother Angie works as a volunteer at the club.^[6]

Simpson began to record songs in his bedroom during the summer of 2009 on YouTube, performing "I'm Yours" by Jason Mraz,^[7] "Cry Me a River"^[8] and "Señorita"^[9] by Justin Timberlake, "I Want You Back" by the Jackson 5,^[10] and his own songs, "One"^[11] and "Perfect".^[12] He was subsequently discovered on YouTube by Shawn Campbell,^[13] a Grammy-nominated record producer who has produced for Jay-Z and other artists.

Career[link]

Simpson's rise to recognition was featured on The 7.30 Report in December 2009.^[14] He released his debut single, "iYiYi" (which features American rapper Flo Rida), on 15 May 2010. It was digitally released on 30 May 2010.^[15] The music video for "iYiYi" was released on 30 June 2010.

^[16] The music video for Simpson's second single, "Summertime", was released on 20 September 2010.^[17]

Simpson relocated to Los Angeles in June 2010 with his family to record his songs with Atlantic Records and his producer Shawn Campbell.^[18] His manager is Michael 'Blue' Williams. ^[19] That same month, Simpson appeared on Sunrise.^[20] On 22 June 2010, it was announced that Simpson would participate in the Camplified 2010 Tour, along with other artists, touring across the United States. The tour began on 5 July 2010 and ended on 14 August 2010. It was also Simpson's first public tour.^[21] While on tour, Simpson performed a song called "Love So Strong". In an interview with Popstar Magazine, Simpson stated that his inspiration for the song was "A girl, back home. That's all I can say."^[22]

On 4 December 2010, it was announced on Simpson's official website that an EP entitled 4 U would be released through iTunes on 21 December 2010. The EP includes five tracks in total, four of them being previously unreleased.^[23]

Simpson recorded a remake of the song "I Want Candy" by The Strangeloves as the main theme song for the Easter-themed live-action/CGI-animated film Hop.

On 23 April 2011, Simpson released the single "On My Mind" through his website. It was released on iTunes on 23 May 2011 and the music video was released on 17 June 2011.

Simpson is currently working on tracks for an upcoming EP on Atlantic Records. It will be released on 20 September 2011. Simpson's best friend, Campbell Carsley announced the release date on twitter on 18 July 2011. It will be called Coast To Coast, the same name as his current mall tour. On 22 September, it was announced that Cody Simpson hired Justin Bieber's manager, Scooter Braun as his manager.^[24][25]

In December 2011 The Wish Factory released a Cody Simpson doll in two formats.^[26]

Touring[link]

Simpson in concert at the Crowne Plaza in Cromwell, Connecticut on 5 June 2011

Simpson has been on tour recently promoting his new EP, making stops at various locations in the United States. Most notably, Simpson participated in the "Camplified 2010" tour in June.^[27] Other tours include a middle school tour that took place from October–November 2010 and covered 9 U.S states.^[28]

In May 2011, Simpson was "egged" during a live performance at Miranda Fair in Sydney. Simpson told Australian radio show The Kyle & Jackie O Show that he wasn't in fact hit by the eggs and that he was upset on behalf of his fans because the remainder of his show was cancelled because of security concerns.^[29][30]

Filmography[link]

Television[link]

Discography[link]

Studio albums

• Paradise (2012)

Extended plays

• 4 U (2010)
• Coast to Coast (2011)

Tours[link]

• Waiting 4U Tour
• Coast to Coast Mall Tour
• Welcome to Paradise

Awards and nominations[link]

References[link]

External links[link]

Wikimedia Commons has media related to: Cody Simpson

• Official website
• Cody Simpson at the Internet Movie Database
• Cody Simpson on Twitter
• Cody Simpson's's channel on YouTube