Coordinates: 51°31′13.25″N 0°9′24.03″W / 51.5203472°N 0.156675°W / 51.5203472; -0.156675

The Apple shop was a retail store that opened on 7 December 1967 located in a now demolished building on the corner of Baker Street and Paddington Street, Marylebone, London, and that closed on 30 June 1968. The shop was one of the first business ventures made by The Beatles' fledgling Apple Corps.

The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create 'a beautiful place where beautiful people can buy beautiful things'. In practice the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word ‘boutique’ but the venture has come to be popularly referred to as the “Apple Boutique”.

The Dutch designers, Simon Posthuma and Marijke Koeger along with artist Josje Leeger had met Simon Hayes and Barry Finch in London and formed the The Fool design collective. Pattie Harrison was familiar with them and introduced them to The Beatles who, in September 1967, gave The Fool £100,000 to design and stock the first outlet of a planned national chain of “Apple” shops. The Beatles business took a lease on 94 Baker Street, a Georgian town house dating from 1795, and the ground floor was proposed for the Apple shop despite the location being remote from the centres of fashion and design of 1960’s London.

Jet Harris MBE (6 July 1939 – 18 March 2011), born Terence Harris, was an English musician. He was the bass guitarist of The Shadows until April 1962, and had subsequent success as a soloist and as a duo with the drummer Tony Meehan.

Harris, the only child of Bill and Winifred Harris, was born Terence Harris at Honeypot Lane, Kingsbury, North London, England. His prowess as a sprinter at Dudden Hill secondary modern school earned him the nickname Jet. Although he learned to play clarinet as a teenager, he made his own four-string double bass to play in a jazz group and later graduated to a professionally made double bass. In 1958, while playing jazz with drummer Tony Crombie and his group the Rockets, Crombie got a Framus bass guitar for Harris, making him one of the first British exponents of the instrument. He subsequently was given by Cliff Richard the first Fender Bass (red) guitar in the UK in 1960 soon after Hank Marvin received his Fender Stratocaster (red) guitar. Both instruments were used in The Young Ones film while The Shadows played 'The Savage' (showing the famous Shadows' walk) to an invited audience of teenagers.