First single of the album Diversidad Out on June 21 Free download on www.diversidad-experience.com Diversidad is the Spanish word for diversity. In case of the same-titled musical project initiated by the European Music Office (EMO) and supported by the European Commission, it’s not an empty phrase, but a way of living, thinking and – even more importantly – creating. To celebrate the diversity of urban music, styles and culture throughout Europe is the main aim of this ambitious artistic melting pot. In the spirit of cultural exchange, 14 different artists have come together in a recording studio in Brussels to combine their different vocal stylings over an uplifiting musical background provided by premier league beatmaker Spike Miller from France. Spike Miller’s instrumental for Diversidad’s single, The eXperience, is a state-of-the-art production which can compete against any hit single on urban radio right now. The mixture of innovative drum programming, atmospheric synth chords and attacking strings is as multifaceted as the national and cultural backgrounds of the artists that are rapping and singing on top of it. In four minutes, the listener is carried from the smooth accentuation of Spanish or Swedish over the familiar sounds of English and French to the more harsh linguistics of German, Bosnian and Croatian. »Different rivers flow together«, sings Freetown-born, but Cologne-based artist Mariama in a catchy hook that resembles current R&B; club smashers while still sounding characteristic and recognizable. The song is the perfect summer anthem for open-minded hip-hop lovers all over Europe. Even if you don’t understand every single word or line, you are immediately captured by the transnational vibe on this superb musical piece which stands out clearly from the boring pabulum that mainstream media and music television is trying to feed the masses. The vision of the project »Diversidad« is to actively overcome language barriers and cultural stereotypes and to be a stepping stone on a way to an exchange and unification of different urban music scenes in Europe. But despite all ideological superstructure, the main focus on this project is musical quality. Being the executive producers of the project, German hip-hop artist Curse and French beatmaker Spike Miller supervised the recording and made sure every single element fits in its predetermined place. The eXperience is only the appetizer for a whole album that was recorded during two prolific weeks in the spring of 2010 that the artists spent in a recording studio in Brussels, Belgium. 20 different artists from 12 different countries speaking 8 different languages came together to create a masterpiece that is destined to be an integral part in the Diversidad movement. The music on the album sounds as diverse as the artists involved in its creation: There's straight-forward hip-hop songs, uptempo club tracks, a reggae tune, an urban pop ballad, a song with a kind of freestyle character and lots of different musical influences to be heard. All in all, the album showcases that urban music is a melting pot of musical styles and not a prefabricated box with rigid boundaries. The Diversidad program will also include a festival tour, a graphic art exhibition, a movie and a digital community. All of these different channels will be opened from 2010 to 2012, but right now you just need to open your ears and hearts for the first audible life sign of the »Diversidad, The eXperience«. Artists performing on the single: Featuring : Curse (Germany), Marcus Price (Sweden), Orelsan (France), Rival (Belgium), Luche from Co' Sang (Italy), Frenkie (Bosnia), GMBisGeryMendes (Netherlands), Valete (Portugal), Pitcho (Belgium), Nach (Spain), Mariama (Germany), MC Melodee from La Melodia (Netherlands), Remi and Shot from Elemental (Croatia), Scratch by Cut Killer (France) / Produced by Spike Miller (France) 1er Single de l’album sortie le 21 juin en telechargement gratuit sur www.diversidad-experience.com Diversidad signifie diversité en espagnol. Dans le cas du projet du même nom initié par le European Music Office (EMO) et soutenu par la Commission Européenne, ce n’est pas une utopie mais bien une façon de vivre, de penser et surtout de créer. Célébrer la diversité des musiques et des cultures urbaines à travers l’Europe est l’objectif principal de cet ambitieux « melting pot » artistique. C’est dans l’esprit d’un échange culturel européen que 14 artistes se sont réunis dans un studio d’enregistrement à Bruxelles pour conjuguer leurs différents styles vocaux sur un son puissant créé par un des meilleurs beatmakers français Spike Miller. La musique de Spike Miller pour le single Diversidad/The eXperience est une production de première qualité à la hauteur des hits urbains programmés en radio actuellement. La richesse et la modernité de sa production est aussi variée que les origines nationales ou