Hell in a Cell (2011)
Hell in a Cell (2011) was a professional wrestling pay-per-view event produced by WWE and presented by WowWee's Light Strike that took place on October 2, 2011 at the New Orleans Arena in New Orleans, Louisiana. It was the third annual Hell in a Cell event. Seven matches took place at the event. The event received 182,000 pay-per-view buys, down from 210,000 buys the previous year.
Background
Hell in a Cell featured professional wrestling matches which involve different wrestlers from pre-existing scripted feuds, plots, and storylines that played out on WWE's television programs. Wrestlers portrayed villains or heroes as they followed a series of events that built tension and culminated in a wrestling match or series of matches.
The main rivalry from Raw involved the WWE Championship. On September 18, 2011, John Cena defeated Alberto Del Rio at Night of Champions to become the ten-time WWE Champion. On the following night's episode of Raw, WWE COO Triple H announced the first-ever Triple Threat Hell in a Cell match, in which Cena would defend his title against Alberto Del Rio and CM Punk, giving Punk the rematch clause he never received.
