WIVB-TV, virtual channel 4, is the CBS-affiliated television station for Western New York that is licensed to Buffalo. It broadcasts a high definition digital signal on UHF channel 39 from a transmitter on Center Street in Colden. Owned by the LIN TV Corporation, the station is sister to CW affiliate WNLO and the two stations share studios on Elmwood Avenue in North Buffalo. However, master control and some internal operations for both are based at hub facilities in WISH-TV's North Meridian Street studios in Indianapolis, Indiana.

The station went on-the-air on May 13, 1948 as WBEN-TV It is the oldest television station in the market and one of the oldest in the nation. It was owned by the Butler family along with the Buffalo Evening News and WBEN radio (AM 930 and FM 106.5, now WTSS at 102.5). Its radio sister had been one of CBS' first 16 affiliates when that network premiered in 1928, so channel 4 naturally became a CBS television affiliate. It is the only station in Buffalo that has never changed its affiliation.

John Garvin "Johnny" Weir-Voronov (born July 2, 1984) is an American figure skater. He is a three-time U.S. National Champion (2004–2006), the 2008 Worlds bronze medalist, a two-time Grand Prix Final bronze medalist, and the 2001 World Junior Champion. Weir did not skate competitively in the 2010–11 or 2011-12 seasons. In January 2012, he announced he would return to competition in the 2012-13 season.

Weir was born in Coatesville, Pennsylvania, to John and Patti Weir. He is of Norwegian heritage. He has a brother, Brian, who is four years younger. Weir was raised in Quarryville, Pennsylvania, a town in southern Lancaster County. As a child, he was a successful equestrian, competing with his pony, My Blue Shadow, an Arabian-Shetland cross.

Soon after Weir began skating at the age of 12, his family moved to Newark, Delaware so he could be near his training rink and coach. In the summer of 2007, he moved to Lyndhurst, New Jersey, and began training in nearby Wayne. Weir was an honor roll student at Newark High School and studied linguistics part-time at the University of Delaware before dropping out to concentrate on his skating. He is a self-proclaimed Russophile who admires the skating style and culture of Russia and taught himself to speak and read the language. He also speaks some French.

Rich Newberg (born 1947) is the Senior Correspondent for News 4 Buffalo, WIVB-TV. He joined the CBS affiliate in 1978 as a weekend anchorman, having remained in Buffalo ever since. Newberg later became an anchor for the five and 11 p.m. newscasts. Newberg was named Senior Correspondent in 1999; his current work load includes working as a reporter and occasionally as a fill-in anchor.

He serves as a regional vice president of the New York Chapter of the National Television Academy.

Newberg has found a niche creating news documentaries although none recently due to station staffing cuts.

Newberg, who is Jewish, considers his work on Holocaust survivors his most important contribution as a broadcast journalist. He and Chief Photographer Mike Mombrea documented a reunion of Jewish survivors who returned to the Auschwitz-Birkenau concentration camp in Poland, confronting their lost childhood. Lost Childhood: The Story of the Birkenau Boys is being distributed nationally.

Newberg and Mombrea also met Pope John Paul II in Poland and produced an hour special on the pontiff’s life. Newberg had first met the pope in 1985 after covering Solidarity’s struggle for freedom in Poland. In 1990 Newberg traveled to the Persian Gulf covering Air Force reservists from Niagara Falls preparing for war. Other special assignments for News 4 Buffalo have taken him to China, Japan, Panama, and Cuba.