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DENSO Corporation

Type	Public
Traded as	TYO: 6902
Industry	Auto and Truck parts
Founded	1949
Headquarters	Kariya, Aichi, Japan
Key people	Koichi Fukaya (Chairman), Nobuaki Katoh (CEO)
Revenue	US$ 31.9 billion[1]
Net income	US$ 785.7 million[1]
Total assets	US$ 35.5 billion[1]
Total equity	US$ 31.9 billion[1]
Employees	123,165 (2011)[2]
Parent	Toyota Group
Website	DENSO Global

DENSO Corporation (株式会社デンソー, Kabushiki-gaisha Densō^?) (TYO: 6902) is a global automotive components manufacturer headquartered in the city of Kariya, Aichi Prefecture, Japan. Established December 16, 1949 as Nippondenso Co. Ltd. (日本電装株式会社, Nippon Densō Kabushiki-gaisha^?), in 1996 the company became DENSO Corporation worldwide. DENSO is a member of the Toyota Group of companies.

The company is known for creating the QR Code, a two-dimensional barcoding system which is particularly prevalent in Japan.

As of March 31, 2010 DENSO Corporation consisted of 184 subsidiaries (68 in Japan, 34 in the Americas, 34 in Europe and 48 in Asia/Oceania) with a total of 120,812 employees.^[3] In 2010, DENSO was listed at #232 on the Fortune 500 list with a total revenue of US$ 32,060 million.^[4]

Sales[link]

In 2004, DENSO's global sales were distributed as follows:

• Thermal Systems 34.9%
• Powertrain Control Systems 22.7%
• Electronic Systems 14.8%
• Electric Systems 11.4%
• Small Motors 7.1%
• ITS (Intelligent Transportation Systems) 3.6%
• Industrial Systems, Consumer Products 2.1%
• Other Automotive 1.4%

DENSO WAVE[link]

DENSO WAVE is a subsidiary that produces automatic identification products (bar-code readers and related products), industrial robots and programmable logic controllers. They are noted for creating the two dimensional QR code, are a member of the Japan Robot Association and support the ORiN standard.

Denso International America[link]

Denso International America is the American subsidiary of DENSO Corporation.

In 1970, DENSO Corporation decided to expand overseas from Kariya, Japan to North America. In March 1971 DENSO Sales California, Inc. was founded in Hawthorne, California. The company was staffed with only 12 associates, four of them were Americans. The objective of DENSO Sales California was to promote their air conditioner systems to be options in Japanese-made vehicles.

In May 1975 DENSO Corporation opened a sales division, DENSO Sales, in Southfield, Michigan.

In September 1975 DENSO International America opened a service center in Cedar Falls, Iowa. This was opened due to an agricultural parts contract with John Deere including starter motors and meters.

DENSO International America employs over 17,000 people at 38 locations between North, Central, and South America. At year end, on March 31, 2008, combined sales totaled $8.3 billion for all American locations.^[5][6]

Price fixing[link]

On January 30, 2012, the US Justice Department announced after two years of investigation that it had discovered part of a massive price fixing scheme in which Denso and Yazaki played a significant role. The conspiracy, which fixed prices and allocated components to such car manufacturers as Toyota and Honda, extended from Michigan to Japan, where it was also under investigation. Denso agreed to pay a fine of 78 million dollars.^[7]

See also[link]

• EcoCute - CO₂ refrigerant based automobile air conditioner
• F.C. Kariya

References[link]

External links[link]

Wikimedia Commons has media related to: Denso

• (Japanese) DENSO Corporation Japan
• (English) DENSO Global
• (English) DENSO Corporation English

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