KBEE

KBEE, branded as B98.7, is a radio station in Salt Lake City, Utah which broadcasts at 98.7 MHz. It began in 1995 after Citadel Broadcasting purchased KVRI, a hot adult contemporary station. The station took the calls as KBEE although the music format virtually remained the same. The station's music focus has varied slightly over the past decade, heading more alternative-rock sounding. However, in 2002, the station returned to its roots as an AC (Adult Contemporary) station as "the all-new B98.7." The station shares the radio rights to the Utah Jazz (National Basketball Association) with sister station KFNZ. The station is also broadcast on HD radio. As of 2010, the station changed formats to adult top 40; however Mediabase & Nielsen BDS reported the station as adult contemporary still, particularly from when in 2009, KBZN acquired a more adult contemporary sound to replace smooth jazz and KOSY-FM switching to a mainstream AC sound, officially retiring the longtime soft adult contemporary format. Since July 2011, KBEE switched to the hot adult contemporary panel per Mediabase; the BDS switch is unknown. Citadel merged with Cumulus Media on September 16, 2011. By February 2012, the station reverted to adult contemporary per Mediabase reports. Even after panel changes, Cumulus has always described the station as an AC. It is now also listed on the Nielsen BDS AC chart. On July 3, 2013, KBEE changed their format to adult top 40. On March 6, 2015, KBEE changed their format back to adult contemporary.