Market Research

Marketing Briefs: What is Market Research?

Order: Reorder
Duration: 7:31
Updated: 22 Jan 2013

On this edition of Marketing Briefs, we place our focus upon Market Research precepts. How is it possible to effectively understand your target marketing (audience) if you choose not to conduct essential market research practices? Small and large organizations alike should develop a strategic marketing research analysis plan.

http://wn.com/Marketing_Briefs_What_is_Market_Research?

Market research

Order: Reorder
Duration: 9:00
Updated: 15 Jan 2013

Second lecture in the Gradua Marketing Internship Programme

http://wn.com/Market_research

Market Research

Order: Reorder
Duration: 4:01
Updated: 23 Dec 2012

Market Research

http://wn.com/Market_Research

Research Business DAILY Report--1/24/13 (Marco Vriens, Return on Investment on Market Research)

Order: Reorder
Duration: 5:06
Updated: 25 Jan 2013

Check out RFL Communications' market research newsletters (www.rflonline.com) • Research Business Report (new technologies, methodologies and economics impacting MR) • Research Conference Report (summarizing many of the best speeches made at leading MR conferences) • Research Department Report (profiling MR departments about the little things that make them better) • Pharma Market Research Report (world's only publication exclusively focused on market research activity, challenges, opportunities, etc. present inside pharmaceutical, health care, life sciences and medical device companies) Today: Marco Vriens assesses curiosity and interest of client MR functions in "Return on Investment on Market Research," comparing those today with two years ago.

http://wn.com/Research_Business_DAILY_Report--1_24_13_Marco_Vriens,_Return_on_Investment_on_Market_Research

Research Business DAILY Report--1/23/13 (Customer Experience, CRM, DIY, Social Media)

Order: Reorder
Duration: 5:26
Updated: 23 Jan 2013

Check out RFL Communications' market research newsletters (www.rflonline.com) • Research Business Report (new technologies, methodologies and economics impacting MR) • Research Conference Report (summarizing many of the best speeches made at leading MR conferences) • Research Department Report (profiling MR departments about the little things that make them better) • Pharma Market Research Report (world's only publication exclusively focused on market research activity, challenges, opportunities, etc. present inside pharmaceutical, health care, life sciences and medical device companies) Today: Mindclick SGM Managing Partner John Burshek discusses client research department's latest "information acquiesence," this time relinquishing Customer Experience to other internal stakeholders. John also addresses the larger implications of the MRD paying little attention to CE, on top of CRM, DIY and Social Media--all of which should be at least partial research responsibilities.

http://wn.com/Research_Business_DAILY_Report--1_23_13_Customer_Experience,_CRM,_DIY,_Social_Media

Windows 8: Operating Under the Influence

Order: Reorder
Duration: 4:36
Updated: 16 Nov 2012

See more videos of drunk UX research on www.threesheetsresearch.com This video is part of a set of web usability tests, focused on drinking customers, conducted by Three Sheets Market Research. Following the release of Windows 8, we wasted no time in trying out Microsoft's new operating system on a drunken subject. Jennifer, a 40-year-old mother of 2, is an active consumer of PCs, software and alcohol. She agreed to sit down with us the afternoon following the product's launch to share her thoughts on Windows 8, all while imbibing several rounds of her favorite tequila. Highlights: - The Start screen was overwhelming. The tiles' functions, fonts and photos were unclear. - She searched in vain for conventions, often punching the Esc key to no avail. - She resented the omnipresence of Microsoft properties, like IE and Bing, referencing "Big Brother" and "Ass". - She frequently expressed a feeling of being trapped, powerless and "in retreat". Conclusion Any new operating system will be difficult for a first time user, whether drunk, sober or just a bit slow. It is possible Jennifer will eventually learn how to use the software. But it is doubtful that, even the morning after, she'll ever fully recover from her initial impression of Windows 8 as confusing and unwelcoming.

http://wn.com/Windows_8_Operating_Under_the_Influence

..." style="float: right; margin-right: 25px;">

ADV Market Research - Vision Critical Client Story

Order: Reorder
Duration: 3:00
Updated: 25 Jan 2013

ADV Market Research, a small firm located outside of Amsterdam serving clients across Europe, offers a mix of technology and research services to its clients. They have a propensity for using cutting-edge technology solutions - the goal is not to be different, but to take advantage of new and improved ways of gathering data and sharing insights. "We help our clients make choices, and technology is simply an enabler. New technologies can be flexible, adaptable, smarter and more efficient." says Niels de Vries. Vision Critical seemed like the ideal partner with their renowned online Community Panel platform; highly engaging software that gives its proprietors a complete 360 degree view of consumers. Watch this video on the Vision Critical site: www.visioncritical.com Featuring Niels de Vries -- owner, adv market research More Client Stories Discovery Communications -- Vision Critical Client Story www.youtube.com Molson Coors - Vision Critical Client Story www.youtube.com Follow Vision Critical Facebook: www.facebook.com Twitter: twitter.com Full Video Transcription: Hi my name is Neils De Vries. I'm the owner of ADV market research, a Dutch research firm. And our main focus is on business to consumer customers and we are supplying them with panels and communities. Founded: 1995 Headquarters: The Netherlands Vision Critical Partner Since 2010 That's my business, I'm very proud of it, and I'm doing it since 1995. The Challenge: My main challenge was keeping up with the speed ...

http://wn.com/ADV_Market_Research_Vision_Critical_Client_Story

Warehouse Management Systems (WMS) Market Research Sales Video

Order: Reorder
Duration: 5:45
Updated: 25 Jan 2013

This video covers the Warehouse Management Systems (WMS) market. It introduces the Global Market Research Study completed by ARC Advisory Group analyst Clint Reiser. The study looks into both qualitative and quantitative data covering industry and regional trends. Major participants include Consafe Logistics, Infor, Manhattan Associates, Oracle, RedPrarie, SAP and others.

http://wn.com/Warehouse_Management_Systems_WMS_Market_Research_Sales_Video

Research Business DAILY Report--1/21/13 (Kathy Love, SurveyMonkey, Marco Vriens, Edward Appleton)

Order: Reorder
Duration: 4:38
Updated: 25 Jan 2013

Check out RFL Communications' (www.rflonline.com) market research newsletters • Research Business Report (reporting since 1995 about new technologies, methodologies and economics impacting MR) • Research Conference Report (since 1997, summarizing many of the best speeches made at leading MR conferences) • Research Department Report (since 1998, profiling MR departments about the little things that make them better) • Pharma Market Research Report (the only publication in the world exclusively focused on market research activity, challenges, opportunities, etc. present inside pharmaceutica, health care, life sciences and medical device companies) Today: 1) RBDR News Notes about splits between Kathi Love & GfK MRI and USA Today & Gallup, plus meaning of SurveyMonkey recapitalization. 2) The Modellers' Managing Director Marco Vriens discussed how it is that clients commonly and consciously distort MR findings. 3) Avery Dennison European Consumer Insights Manager Edward Appleton confirms Vriens' perception and advises how client researchers can gain better control of how their MR is used. (Also that management can enhance project findings!)

http://wn.com/Research_Business_DAILY_Report--1_21_13_Kathy_Love,_SurveyMonkey,_Marco_Vriens,_Edward_Appleton

The Guild Research Group | Case Studies on Asking the Right Questions & Market Research

Order: Reorder
Duration: 3:21
Updated: 24 Jan 2013

The Guild Research Group Case Studies on Asking the Right Questions and Using Market Research to Increase Sales guildresearchgroup.com One of the items I speak quite frequently about is the importance of asking the right questions. In the 1980s, I was working with the owner of a Mercury Car Dealership who wasn't doing very well due to the poor reputation of Mercurys. When I spoke with the owner, I asked what it was specifically that he was trying to achieve. He replied that he wanted to beat the pants off the Cadillac Dealership across the road. guildresearchgroup.com The biggest problem was that the 'brand' of Mercury was far inferior to the brand of Cadillac, so we had to ask ourselves the following question: How do we attract in customers who don't really care about the brand? After considerable market research, we found that the group that cared least about brand when making a purchasing decision was women. So what did women care about when it came to buying cars? guildresearchgroup.com They cared about how they were treated and were concerned about being taken advantage of by ruthless car dealerships. Therefore, to assist Mercury with competing against Cadillac, we build a marketing and advertising campaign around how much better Mercury treated its customers than Cadillac. Interestingly enough, we were able to dramatically increase his sales. How can the ability to ask the right questions and detailed market research assist you in increasing your sales ...

http://wn.com/The_Guild_Research_Group_|_Case_Studies_on_Asking_the_Right_Questions_Market_Research

Focus Group on John Kenney's TRUTH IN ADVERTISING

Order: Reorder
Duration: 3:41
Updated: 24 Jan 2013

pages.simonandschuster.com Publishers' market research for former ad man and debut novelist John Kenney's Truth in Advertising, a wickedly funny, honest, and ultimately moving story about the absurdity of corporate life, the complications of love, and the meaning of family.

http://wn.com/Focus_Group_on_John_Kenney's_TRUTH_IN_ADVERTISING

What is a Community Panel? - Vision Critical

Order: Reorder
Duration: 3:28
Updated: 26 Jan 2013

Vision Critical pairs the world's leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world's leading Community Panel platform.

http://wn.com/What_is_a_Community_Panel?_Vision_Critical

Core Research your partner in communication research (www.coreresearch.es)

Order: Reorder
Duration: 1:07
Updated: 24 Jan 2013

Core Research, is a guaranteed research institute formed by qualified experts with a wide background in the market research area. Before launching a campaign and ensuring its future success the best is to research, that's why the best is to research with us. A team with trust and expertise in communication research.

http://wn.com/Core_Research_your_partner_in_communication_research_wwwcoreresearches

Vision Critical - Virtual Shopping Capabilities - Online Market Research

Order: Reorder
Duration: 2:44
Updated: 26 Jan 2013

www.visioncritical.com Analyze and fine tune product shoppabilty with virtual shopping solutions from Vision Critical. Test in-store messaging, product packaging, price, promotions, and optimum shelf layouts.

http://wn.com/Vision_Critical_Virtual_Shopping_Capabilities_Online_Market_Research

..." style="float: right; margin-right: 25px;">

Guild Research Group | Does Rational Decision Making Exist With Consumers?

Order: Reorder
Duration: 5:33
Updated: 25 Jan 2013

Guild Research Group | Does Rational Decision Making Exist With Consumers? guildresearchgroup.com There is an expectation that people and their decision making process is very rational. However, our experience shows this hypothesis to rarely be true. For example, there is absolutely no rational reason for anyone to ever purchase cigarette product or alcohol products due to the overwhelming evidence detailing how hazardous these products are to one's health. Yet people do so anyways. Advertising for products like alcohol don't focus on the rational, but rather the 'emotional', and how drinking will make you feel. The only example of a 'rational' alcoholic advertisement was that for a product called 'Chicago Win', whose slogan was '...it gets the job done." The results of other market research, focus groups, polls, surveys, and other forms of formal research that show that people don't act or make purchasing decisions based on rational thought processes. So how will this realization affect your advertising? youtu.be About Dr. Will Guild: Since 1982, Dr. Guild has conducted hundreds of research projects for both the private and public sectors. He has extensive experience conducting both quantitative and qualitative research using surveys, focus groups and numerous other tools. His work has been used to devise strategies for successful referenda and other conflicts involving companies and interest groups. For more information about Will Guild and the Guild Research Group ...

http://wn.com/Guild_Research_Group_|_Does_Rational_Decision_Making_Exist_With_Consumers?

Guild Research Group | Energy Industry Case Study

Order: Reorder
Duration: 6:37
Updated: 25 Jan 2013

guildresearchgroup.com A great deal of my experience and work is related to the energy industry. Energy and utility companies are trying to control how much energy people use and when they use it. The reason is that when many people are using utilities at the same time, it causes these companies to fire up old generators that are inefficient and expensive, and this adds a lot of costs to these utility customers...which gets passed along to the consumers. The key here for these utility companies is how can they get the customers to take initiative to reduce energy during peak hours on their own? With the results of numerous market research, focus groups, polls, and other forms of formal research, we were able to provide ways to get people to change their sense of mores and norms from the 'inside' and produce win-win situations for all parties involved. How did we accomplish this? guildresearchgroup.com About Dr. Will Guild: Since 1982, Dr. Guild has conducted hundreds of research projects for both the private and public sectors. He has extensive experience conducting both quantitative and qualitative research using surveys, focus groups and numerous other tools. His work has been used to devise strategies for successful referenda and other conflicts involving companies and interest groups. For more information about Will Guild and the Guild Research Group, please visit guildresearchgroup.com Social Norms Guild Research Group Consulting Market Research Focus Groups Formal ...

http://wn.com/Guild_Research_Group_|_Energy_Industry_Case_Study

Made In America Research - Helping Made in USA manufacturers grow their revenues

Order: Reorder
Duration: 2:23
Updated: 25 Jan 2013

www.madeinamericaresearch.com is a website that sells market research, an integrated sales and marketing plan, Made in USA labeling solutions, and targeted advertising all designed to grow the revenues of Made in USA manufacturers and Made in USA resellers. Mission Our mission is to show US manufacturing companies and resellers of their products how to grow their revenues. We have spent thousands of dollars and countless hours answering seven questions for US Manufacturers and Made in USA resellers. These questions are, for Made In USA products: (1) How much demand is there? (2) Where is the demand demographically? (3) What obstacles reduce the demand? (4) What should the price be when compared to imports? (5) What trends need to be considered to remain competitive? (6) What competitive advantages exist? (7) How important is labeling and can better labeling contribute to greater revenues? To answer these questions we used three types of data collectively called Market Research. These data follow: (1) Primary Research consisting of our analysis of hundreds of products (2) Secondary Research that we have used from other sources (3) Surveys conducted using our strategic questionnaires We analyzed the data we collected and created a marketing campaign designed to eliminate the obstacles to growth of revenues we discovered in our research. We performed additional research to test our marketing campaign. We then fine tuned the campaign as a result of the extensive testing. We ...

http://wn.com/Made_In_America_Research_Helping_Made_in_USA_manufacturers_grow_their_revenues

Guild Research Group | Asking the Right Questions | TX DOT Case Study

Order: Reorder
Duration: 3:26
Updated: 24 Jan 2013

Guild Research Group | Asking the Right Questions | TX DOT Case Study guildresearchgroup.com TXDOT, or the Texas Department of Transportation, sometimes has to go through a process of condemnation. This condemnation means that when they have to build roads, they sometimes have to condemn property in order to make that highway a reality. In this specific case, TXDOT was condemning property relating to some Malls in Texas and were basically taking about 600 parking spaces. TXDOT offered the mall $20 million while the malls countered with $60 million. How did Dr. Will Guild of the Guild Research Group resolve this situation? By asking the right questions. This video details what he did. About Dr. Will Guild: Since 1982, Dr. Guild has conducted hundreds of research projects for both the private and public sectors. He has extensive experience conducting both quantitative and qualitative research using surveys, focus groups and numerous other tools. His work has been used to devise strategies for successful referenda and other conflicts involving companies and interest groups. For more information about Will Guild and the Guild Research Group, please visit guildresearchgroup.com Consulting Surveys Deliberative Polls Focus Groups Market Research Asking Questions Case Studies youtu.be

http://wn.com/Guild_Research_Group_|_Asking_the_Right_Questions_|_TX_DOT_Case_Study

About Guild Research Group | Who is the Guild Research Group?

Order: Reorder
Duration: 1:58
Updated: 24 Jan 2013

Who is the Guild Research Group? guildresearchgroup.com Since 1982, Dr. Guild has conducted hundreds of research projects for both the private and public sectors. He has extensive experience conducting both quantitative and qualitative research using surveys, focus groups and numerous other tools. His work has been used to devise strategies for successful referenda and other conflicts involving companies and interest groups. Dr. Guild is recognized not only for his input as a researcher, but as someone who can help clients understand the more nuanced implications of the research results and to develop strategy based on those results. He has testified about research results in state and federal court as well as in regulatory settings. guildresearchgroup.com Will Guild is a cofounder of Public Decision Partnership with Dennis Thomas and Ron Lehr. The PDP has conducted 11 large-scale Deliberative Polls in the US and Canada as a means to gather customer values and interests for energy-integrated resource planning. Dr. Guild received a Doctorate in Community-Social Psychology, from Boston College after a Bachelor of Arts in Psychology from The University of Texas at Austin. guildresearchgroup.com Market Research Focus Groups Surveys Public Opinion Polls Consulting Advertising youtu.be

http://wn.com/About_Guild_Research_Group_|_Who_is_the_Guild_Research_Group?

Guild Research Group | Case Studies on Asking the Right Questions

Order: Reorder
Duration: 2:54
Updated: 24 Jan 2013

Guild Research Group | Case Studies on Asking the Right Questions guildresearchgroup.com Will Guild of the Guild Research Group is an applied social science researcher who works with all different types of companies, including ad agencies, research and development companies and any type of industry seeking research. This video will discuss one the most important factors in doing quality research...asking the right questions. Not asking the right questions is generally where I see the most flaws in people doing research nowadays. People think they know what the right questions are, but if you can get them to think through what they're really trying to accomplish, they may discover that those questions don't really get them where they want to go. In this case study, I discuss how I worked with Austin Community College to help them change public perception about using tax dollars to fund even though they had once vowed not to do so. guildresearchgroup.com About Dr. Will Guild: Since 1982, Dr. Guild has conducted hundreds of research projects for both the private and public sectors. He has extensive experience conducting both quantitative and qualitative research using surveys, focus groups and numerous other tools. His work has been used to devise strategies for successful referenda and other conflicts involving companies and interest groups. For more information about Will Guild and the Guild Research Group, please visit guildresearchgroup.com Market Research Asking the ...

http://wn.com/Guild_Research_Group_|_Case_Studies_on_Asking_the_Right_Questions

..." style="float: right; margin-right: 25px;">

Kaiser Permanente - Vision Critical Client Story

Order: Reorder
Duration: 2:20
Updated: 25 Jan 2013

Kaiser Permanente, the largest private health insurer in the United States, use their "KP Member Voice" Insight Community to better galvanize internal departments. KP Member Voice is regularly spoken about at conferences and events, making Kaiser an envied leader among healthcare organizations. Watch this video on the Vision Critical site: www.visioncritical.com Featuring Karen Tsang -- National Market Research, Kaiser Permanente Valerie Sue - Senior Consultant, National Market Research at Kaiser Foundation Health Plan More Client Stories Molson Coors -- Vision Critical Client Story www.youtube.com Discovery Communications -- Vision Critical Client Story www.youtube.com Follow Vision Critical Facebook: www.facebook.com Twitter: twitter.com Full Video Transcription: Kaiser Permanente: • Integrated Managed Care Consortium • Headquarters: Oakland, CA • Founded in 1945 • 9 million health plan members, Over 160000 employees Kaiser is the largest private health insurer in the United States. We insure 9 million members and we have over 160000 employees. Our community panel is called KP member voice, we have over 25000 panelists. KP member voice really helps us galvanize the different departments within the organization. It allows us to work together. It breaks down the walls. We could talk to each other and kind of say: "oh, you're asking this, I'm asking something similar, let's see if we can ask it once." One of the beauties of our panel database is that we are able to tap ...

http://wn.com/Kaiser_Permanente_Vision_Critical_Client_Story

Jennifer Reid: Key Components to Building a Successful Market Research Online Panel

Order: Reorder
Duration: 6:15
Updated: 26 Jan 2013

www.visioncritical.com Jennifer Reid (SVP of Strategy, Vision Critical) discusses the key factors required in building a truly successful online panel that's aligned with client research needs.

http://wn.com/Jennifer_Reid_Key_Components_to_Building_a_Successful_Market_Research_Online_Panel

Vision Critical - The Way We See It... (Australia)

Order: Reorder
Duration: 1:27
Updated: 26 Jan 2013

Vision Critical pairs the world's leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world's leading Community Panel platform.

http://wn.com/Vision_Critical_The_Way_We_See_It_Australia

Rank	Company	Sales in 2009 (million USD)	Growth in %
1	Nielsen Company	9,056.0	2.6
2	Kantar Group - TNS, Millward Brown, BMRB, IMRB International and Ziment Group	4,692.0	2.5
3	IMS Health Inc.	1,958.6	8.5
4	GfK AG	1,397.3	5.4
5	Ipsos	1,077.0	6.5
6	Synovate	739.6	9.5
7	IRI	665.0	6.6
8	Westat	425.8	0.8
9	Arbitron	400.0	5.9

Rank	Continent	Sales in 2009 (million USD) ^[7]	Share
1	Europe	13,299	46%
2	North America	9,188	32%
3	Asia Pacific	4,480	15%
4	Latin America	1,486	5%
5	Middle East & Africa	492	2%

John Kenney
Outfielder/Second baseman
Born: 1844 Brooklyn, New York
Died: August 7, 1893 Brooklyn, New York
Batted: Unknown	Threw: Unknown
MLB debut
May 2, 1872 for the Brooklyn Atlantics
Last MLB appearance
May 20, 1872 for the Brooklyn Atlantics
Career statistics
Games played	5
At bats	19
Batting average	.000
Teams
National Association of Base Ball Players Brooklyn Atlantics (1867–1869) Morrisania Unions (1870) National Association of Professional BBP Brooklyn Atlantics (1872)
Career highlights and awards

Persondata
Name	Kenney, John
Alternative names
Short description	Major League Baseball player
Date of birth	1844
Place of birth	Brooklyn, New York
Date of death	August 7, 1893
Place of death	Brooklyn, New York

Make changes yourself !

Contents

History [link]

Market research for business/planning [link]

Market Research for the Film Industry [link]

Synonyms [link]

Financial performance [link]

Top 9 of the market research sector 2009 [link]

Global market research turnover in 2009 [link]

See also [link]

References [link]

Other reading [link]

External links [link]

http://wn.com/Market_research

Related pages:

http://fr.wn.com/Étude de marché

http://nl.wn.com/Marktonderzoek

http://pt.wn.com/Pesquisa de mercado

http://ru.wn.com/Исследование рынка

http://pl.wn.com/Badania rynku

http://cs.wn.com/Výzkum trhu

http://es.wn.com/Investigación de mercados

References [link]

External links [link]

http://wn.com/John_Kenney