Location of Challenger Deep within the Mariana Trench and Western Pacific Ocean

The Challenger Deep is the deepest known point in the Earth's sea floor hydrosphere, with a depth of 10,898 m (35,755 ft) to 10,916 m (35,814 ft) by direct measurement from submersibles, and slightly more by sonar bathymetry (see below). It is in the Pacific Ocean, at the southern end of the Mariana Trench near the Mariana Islands group. The Challenger Deep is a relatively small slot-shaped depression in the bottom of a considerably larger crescent-shaped oceanic trench, which itself is an unusually deep feature in the ocean floor. Its bottom is about 11 km (7 mi) long and 1.6 km (1 mi) wide, with gently sloping sides.^[1] The closest land to the Challenger Deep is Fais Island (one of the outer islands of Yap), 287 km (178 mi) southwest, and Guam, 304 km (189 mi) to the northeast. It is located in the ocean territory of the Federated States of Micronesia, 1 mi (1.6 km) from its border with ocean territory associated with Guam.^[2]

The depression is named after the British Royal Navy survey ship HMS Challenger, whose expedition of 1872–1876 made the first recordings of its depth. According to the August 2011 version of the GEBCO Gazetteer of Undersea Feature Names, the location and depth of the Challenger Deep are 11°22.4′N 142°35.5′E / 11.3733°N 142.5917°E / 11.3733; 142.5917 and 10,920 m (35,827 ft) ±10 m (33 ft).^[3]

June 2009 sonar mapping of the Challenger Deep by the Simrad EM120 (sonar multibeam bathymetry system for 300–11,000 m deep water mapping) aboard the RV Kilo Moana indicated a depth of 10,971 metres (35,994 ft; 6.817 mi). The sonar system uses phase and amplitude bottom detection, with a precision of better than 0.2% of water depth; this is an error of about 22 metres (72 ft) at this depth.^[4][5] Further soundings made by the US Center for Coastal & Ocean Mapping in 2011 are in agreement with this figure, placing the deepest part of the Challenger Deep at 10,994 m (36,070 ft), with a vertical precision of approximately 40 m (130 ft).^[6]

Only four descents have ever been achieved. The first descent by any vehicle was by the manned bathyscaphe Trieste in 1960. This was followed by the unmanned ROVs Kaikō in 1995 and Nereus in 2009. These expeditions measured very similar depths of 10,902 to 10,916 metres (35,768 to 35,814 ft). In March 2012, filmmaker James Cameron reached the bottom of the trench with a depth on arrival of 10,898 metres (35,755 ft) in the Deepsea Challenger submersible.^[7][8][9]

History of depth mapping from the surface[link]

Over the years the search for the point of maximum depth has involved many vessels.^[10]

• The HMS Challenger expedition (December 1872 – May 1876) first sounded the depths now known as the Challenger Deep. This first sounding was made on 23 March 1875 at station 225.^[11] The reported depth was 4,475 fathoms (26,850 ft; 8,184 m) at 11°24′N 143°16′E / 11.4°N 143.267°E / 11.4; 143.267, based on two separate soundings.

• A 1912 book, The Depths of the Ocean by Sir John Murray, records the depth of the Challenger Deep as 31,614 ft (9,636 m), reporting the sounding taken by the converted navy collier USS Nero in 1899.^[12] Murray was one of the expedition scientists.^[13]

• In 1951, about 75 years after its original discovery, the entire Mariana Trench was surveyed by a second Royal Navy vessel, captained by George Stephen Ritchie (later Rear Admiral Ritchie); this vessel was also named HMS Challenger, after the original expedition ship. This survey recorded the deepest part of the trench using echo sounding, a more precise and easier way to measure depth than the sounding equipment and drag lines used in the original expedition. A depth of 5,960 fathoms (35,760 ft; 10,900 m) was measured at 11°19′N 142°15′E / 11.317°N 142.25°E / 11.317; 142.25.

• The maximum surveyed depth of the Challenger Deep was reported in 1957 by the Soviet vessel Vityaz recording a spot 11,034 metres (36,201 ft) ±50 m (164 ft) deep at 11°20.9′N 142°11.5′E / 11.3483°N 142.1917°E / 11.3483; 142.1917.^[10] It was dubbed the Mariana Hollow and is listed in many reference sources, including the Encyclopædia Britannica,^[14] articles in National Geographic^[15] and on maps. The pressure at this depth is approximately 1,099 times that at the surface, or 111 MPa (16,099 psi).^[16]

• In 1959 the US Navy research vessel RV Stranger using bomb-sounding surveyed a maximum depth of 10,915 m (35,810 ft) ±10 m (33 ft) at 11°20.0′N 142°11.8′E / 11.333°N 142.1967°E / 11.333; 142.1967.^[3][10]

• In 1962 the US Navy research vessel RV Spencer F. Baird using a frequency-controlled depth recorder surveyed a maximum depth of 10,915 m (35,810 ft) ±10 m (33 ft) at 11°20.0′N 142°11.8′E / 11.333°N 142.1967°E / 11.333; 142.1967.^[10]

• In 1975 and 1980 the US Navy research vessel RV Thomas Washington using a precision depth recorder with satellite positioning surveyed a maximum depth of 10,915 m (35,810 ft) ±10 m (33 ft) at 11°20.0′N 142°11.8′E / 11.333°N 142.1967°E / 11.333; 142.1967.^[10]

• In 1984, the survey vessel Takuyo from the Hydrographic Department of Japan, used a narrow, multi-beam echo sounder to take a measurement of 10,924 m (35,840 ft) ±10 m (33 ft) at 11°22.4′N 142°35.5′E / 11.3733°N 142.5917°E / 11.3733; 142.5917.^[17][3][10]

• In 1998 a regional bathymetric survey of the Challenger Deep was conducted by the Deep Sea Research Vessel RV Kairei, from the Japan Agency for Marine-Earth Science and Technology, using a SeaBeam 2112 multibeam echosounder. The regional bathymetric map made from the data obtained in 1998 shows that the greatest depths in the eastern, central, and western depressions are 10,922 m (35,833 ft) ±74 m (243 ft), 10,898 m (35,755 ft) ±62 m (203 ft), and 10,908 m (35,787 ft) ±36 m (118 ft), respectively, making the eastern depression the deepest of the three.^[10]

• In 1999 and 2002 the RV Kairei revisited the Challenger Deep. The cross track survey in the 1999 RV Kairei cruise shows that the greatest depths in the eastern, central, and western depressions are 10,920 m (35,827 ft) ±10 m (33 ft), 10,894 m (35,741 ft) ±14 m (46 ft), and 10,907 m (35,784 ft) ±13 m (43 ft), respectively, which supports the results of the 1998 survey. The detailed grid survey in 2002 showed that the deepest site is located in the eastern part of the eastern depression around 11°22.260′N 142°35.589′E / 11.371°N 142.59315°E / 11.371; 142.59315, with a depth of 10,920 m (35,827 ft) ±5 m (16 ft), about 290 m (950 ft) southeast of the deepest site determined by the survey vessel Takuyo in 1984 and about 240 m (790 ft) east of the deepest place determined by the 1998 RV Kairei survey.^[10]

• On 1 June 2009 sonar mapping of the Challenger Deep by the Simrad EM120 sonar multibeam bathymetry system for deep water (300 – 11,000 metres) mapping aboard the RV Kilo Moana (mothership of the Nereus vehicle) indicated a depth of 10,971 m (35,994 ft). The sonar system uses phase and amplitude bottom detection, with an accuracy of better than 0.2% of water depth across the entire swath.^[4][5]

• Further sonar mapping of the Mariana Trench, conducted by the US Center for Coastal & Ocean Mapping, was reported in December 2011 at the annual American Geophysical Union fall meeting. Using a similar multibeam echo sounder system, from over 400 individual soundings the CCOM team determined that the Challenger Deep has a maximum depth of 10,994 m (36,070 ft), with vertical precision of ±40 m (130 ft).^[6]

The latter maximal depths were not confirmed by the series of dives Nereus made to the bottom during an expedition in May-June 2009. The direct descent measurements by the four expeditions which have reported from the bottom, have fixed depths in a narrow range from 10,916 m (Trieste) to 10,911 m (Kaikō), to 10,902 m (Nereus) to 10,898 m (Deepsea Challenger) Although an attempt was made to correlate locations, it could not be absolutely certain that Nereus (or the other descents) reached exactly the same points found to be maximally deep by the sonar/echo sounders of previous mapping expeditions, even though one of these echo soundings was made by Nereus mothership.

Descents[link]

Manned descents[link]

[edit] Trieste

On 23 January 1960, the Swiss-designed bathyscaphe Trieste, originally built in Italy and acquired by the U.S. Navy, descended to the ocean floor in the trench manned by Jacques Piccard (who co-designed the submersible along with his father, Auguste Piccard) and USN Lieutenant Don Walsh. Their crew compartment was inside a spherical pressure vessel, which was a heavy-duty replacement (of the Italian original) built by Krupp Steel Works of Essen, Germany. Their descent took almost five hours and the two men spent barely twenty minutes on the ocean floor before undertaking the three-hour-and-fifteen-minute ascent. Their early departure from the ocean floor was due to their concern over a crack in the outer window caused by the temperature differences during their descent^[18]. The measured depth at the bottom was measured with a manometer at 10,916 m (35,814 ft) ±5 m (16 ft).^[19][10]

[edit] Deepsea Challenger

On 26 March 2012 (local time), Canadian film director James Cameron made a solo manned descent in the DSV Deepsea Challenger to the bottom of the Challenger Deep.^{[7][8][9][20]} At approximately 05:15 ChST on 26 March (19:15 UTC on 25 March), the descent began.^[21] At 07:52 ChST (21:52 UTC), the Deepsea Challenger arrived at the bottom. The descent lasted 2 hours and 36 minutes and the recorded depth was 10,898.4 metres (35,756 ft) when the Deepsea Challenger touched down.^[22] Cameron planned to spend about six hours near the ocean floor exploring but, due to a hydraulic fluid leak in the lines controlling the manipulator arm and which obscured the visibility out the only viewing port in the DSV as well as the loss of the submersible's starboard or right side thrusters^[23], decided to start the ascent to the surface after 2 hours and 34 minutes exploring the ocean floor.^[24] At around 12:00 ChST (02:00 UTC on 26 March), the Deepsea Challenge website says the sub resurfaced after a 90-minute ascent,^[25] although Paul Allen's tweets indicate the ascent took only about 67 minutes.^[26] During a post-dive press conference Cameron said: "I landed on a very soft, almost gelatinous flat plain. Once I got my bearings, I drove across it for quite a distance ... and finally worked my way up the slope." The whole time, Cameron said, he didn't see any fish, or any living creatures more than an inch (2.5 cm) long: "The only free swimmers I saw were small amphipods"—shrimplike bottom-feeders.^[27]

Planned manned descents[link]

Several other manned expeditions are planned for 2012. These include:^[28]

• Triton Submarines, a Florida based company that designs and manufactures private submarines, whose vehicle, Triton 36000/3, will carry a crew of three to the seabed in 120 minutes;^[29]
• Virgin Oceanic, sponsored by Richard Branson's Virgin Group, is developing a submersible designed by Graham Hawkes, DeepFlight Challenger,^[30] with which the solo pilot will take 140 minutes to reach the seabed;^[31]
• DOER Marine, a San Francisco based marine technology company established in 1992, that is developing a vehicle, Deepsearch (and Ocean Explorer HOV Unlimited), with some support from Google's Eric Schmidt with which a crew of two or three will take 90 minutes to reach the seabed, as the program Deep Search.^[32]

Unmanned descents[link]

[edit] Kaikō

On 24 March 1995, the Japanese robotic deep-sea probe Kaikō broke the depth record for unmanned probes when it reached close to the surveyed bottom of the Challenger Deep. Created by the Japan Marine Science and Technology Center (JAMSTEC), it was one of the few unmanned deep-sea probes in operation that could dive deeper than 6,000 metres (20,000 ft). The manometer measured depth of 10,911 m (35,797 ft) ±3 m (10 ft) at 11°22.39′N 142°35.54′E / 11.37317°N 142.59233°E / 11.37317; 142.59233^[33] for the Challenger Deep is believed to be the most accurate measurement taken yet.^[10] Kaikō also collected sediment cores containing marine organisms from the bottom of the deep.^[15][16] Kaikō made many unmanned descents to the Mariana Trench during three expeditions in 1995, 1996 and 1998.^[34] The greatest depth measured by Kaikō in 1996 was 10,898 m (35,755 ft) at 11°22.10′N 142°25.85′E / 11.3683°N 142.43083°E / 11.3683; 142.43083 and in 1998 10,907 m (35,784 ft) at 11°22.95′N 142°12.42′E / 11.3825°N 142.207°E / 11.3825; 142.207.^[10]

[edit] Nereus

On 31 May 2009 the United States sent the Nereus hybrid remotely operated vehicle (HROV) to the Challenger Deep.^[35] Nereus thus became the first vehicle to reach the Mariana Trench since 1998 and the deepest-diving vehicle currently in operation.^[35] Project manager and developer Andy Bowen heralded the achievement as "the start of a new era in ocean exploration".^[35] Nereus, unlike Kaikō, did not need to be powered or controlled by a cable connected to a ship on the ocean surface.^[36]

Nereus spent over 10 hours at the bottom of the Challenger Deep and measured a depth of 10,902 m (35,768 ft) at 11°22.1′N 142°35.4′E / 11.3683°N 142.59°E / 11.3683; 142.59, while sending live video and data back to its mothership RV Kilo Moana at the surface and collecting geological and biological samples from the Challenger Deep bottom with its manipulator arm for further scientific analysis.^{[4][35][37][38]}

The Nereus is operated by the Woods Hole Oceanographic Institution.

Lifeforms[link]

The Summary Report of the HMS Challenger expedition lists radiolaria from the two dredged samples taken when the Challenger Deep was first discovered.^[39] These (Nassellaria and Spumellaria) were reported in the Report on Radiolaria (1887)^[40] written by Ernst Haeckel.

On their 1960 descent, the crew of the Trieste noted that the floor consisted of diatomaceous ooze and reported observing "some type of flatfish, resembling a sole, about 1 foot long and 6 inches across" lying on the seabed.^[41]

"... And as we were settling this final fathom, I saw a wonderful thing. Lying on the bottom just beneath us was some type of flatfish, resembling a sole, about 1 foot long and 6 inches across. Even as I saw him, his two round eyes on top of his head spied us — a monster of steel — invading his silent realm. Eyes? Why should he have eyes? Merely to see phosphorescence? The floodlight that bathed him was the first real light ever to enter this hadal realm. Here, in an instant, was the answer that biologists had asked for the decades. Could life exist in the greatest depths of the ocean? It could! And not only that, here apparently, was a true, bony teleost fish, not a primitive ray or elasmobranch. Yes, a highly evolved vertebrate, in time's arrow very close to man himself. Slowly, extremely slowly, this flatfish swam away. Moving along the bottom, partly in the ooze and partly in the water, he disappeared into his night. Slowly too — perhaps everything is slow at the bottom of the sea — Walsh and I shook hands.^[42]

Many marine biologists are now sceptical of this supposed sighting, and it is suggested that the creature may instead have been a sea cucumber.^[43][44] The video camera on board the Kaiko probe spotted a sea cucumber, a scale worm and a shrimp at the bottom.^[45][46] At the bottom of the Challenger deep, the Nereus probe spotted one polychaete worm (a multi-legged predator) about an inch long.^[47]

An analysis of the sediment samples collected by Kaiko found large numbers of simple organisms at 10,900 m (35,800 ft).^[48] While similar lifeforms have been known to exist in shallower ocean trenches (> 7,000 m) and on the abyssal plain, the lifeforms discovered in the Challenger Deep possibly represent taxa distinct from those in shallower ecosystems.

Most of the organisms collected were simple, soft-shelled foraminifera (432 species according to National Geographic^[49]), with four of the others representing species of the complex, multi-chambered genera Leptohalysis and Reophax. Eighty-five percent of the specimens were organic, soft-shelled allogromiids, which is unusual compared to samples of sediment-dwelling organisms from other deep-sea environments, where the percentage of organic-walled foraminifera ranges from 5% to 20%. As small organisms with hard, calcareous shells have trouble growing at extreme depths because of the high solubility of calcium carbonate in the pressurized water, scientists theorize that the preponderance of soft-shelled organisms in the Challenger Deep may have resulted from the typical biosphere present when the Challenger Deep was shallower than it is now. Over the course of six to nine million years, as the Challenger Deep grew to its present depth, many of the species present in the sediment died out or were unable to adapt to the increasing water pressure and changing environment.^{[citation needed]} The species that survived the change in depth were the ancestors of the Challenger Deep's current denizens.^{[citation needed]}

See also[link]

• Sirena Deep
• Galathea Depth

Notes[link]

External links[link]

• Official press release regarding Challenger Deep operation.
• Mariana Trench

Coordinates: 11°22.4′N 142°35.5′E / 11.3733°N 142.5917°E / 11.3733; 142.5917

Sir Richard Branson
Branson at the Time 100 Gala, 4 May 2010
Born	Richard Charles Nicholas Branson (1950-07-18) 18 July 1950 (age 61) Blackheath, London, England, UK
Residence	London, England
Occupation	Chairman of Virgin Group
Years active	1966–present
Net worth	US$4.2 billion (2011)[1]
Title	Sir
Spouse	Kristen Tomassi (m. 1972–1979) «start: (1972-07-22)–end+1: (1980)»"Marriage: Kristen Tomassi to Richard Branson" Location: (linkback:http://en-wiki.pop.wn.com/index.php/Richard_Branson) (divorced) Joan Templeman (m. 1989) «start: (1989-12-20)»"Marriage: Joan Templeman to Richard Branson" Location: (linkback:http://en-wiki.pop.wn.com/index.php/Richard_Branson)
Children	2 daughters (1 deceased), 1 son

Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, best known for his Virgin Group of more than 400 companies.^[2]

His first business venture was a magazine called Student at the age of 16.^[3] In 1970, he set up an audio record mail-order business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic Airways and expanded the Virgin Records music label.

Branson is the 4th richest citizen of the United Kingdom, according to the Forbes 2011 list of billionaires, with an estimated net worth of US$4.2 billion.^[1]

Early life[link]

Branson was born in Blackheath, London, the son and eldest child of barrister Edward James Branson (10 March 1918 – 19 March 2011)^[4] and Eve Huntley Branson (née Flindt).^[4][5] His grandfather, the Right Honourable Sir George Arthur Harwin Branson, was a judge of the High Court of Justice and a Privy Councillor.^[6] Branson was educated at Scaitcliffe School (now Bishopsgate School)^[7] until the age of thirteen. He then attended Stowe School until the age of sixteen. Branson has dyslexia and had poor academic performance as a student, but later discovered his ability to connect with others.^[8]

Career[link]

Record business[link]

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Branson started his record business from the crypt of a church where he ran The Student. Branson advertised popular records in The Student Magazine and it was an over night success. Trading under the name "Virgin", he sold records for considerably less than the "High Street" outlets, especially the chain W. H. Smith. The name "Virgin" was suggested by one of Branson's early employees because they were all new at business.^[9] At the time, many products were sold under restrictive marketing agreements that limited discounting, despite efforts in the 1950s and 1960s to limit so-called resale price maintenance.^[10] In effect, Branson began the series of changes that led to large-scale discounting of recorded music.

Branson eventually started a record shop in Oxford Street in London. In 1971, Branson was questioned in connection with the selling of records in Virgin stores that had been declared export stock. The matter was never brought before a court and Branson agreed to repay any unpaid tax and a fine. Branson's mother Eve re-mortgaged the family home to help pay the settlement.^[9]

Earning enough money from his record store, Branson in 1972 launched the record label Virgin Records with Nik Powell and bought a country estate, in which he installed a recording studio. He leased out studio time to fledgling artists, including multi-instrumentalist Mike Oldfield, whose debut album Tubular Bells (1973) was Virgin Records' first release and a chart-topping best-seller.

Virgin signed such controversial bands as the Sex Pistols, which other companies were reluctant to sign. It also won praise for exposing the public to such obscure avant-garde music as Faust and Can. Virgin Records also introduced Culture Club to the music world. In the early 1980s, Virgin purchased the gay nightclub Heaven. In 1991, in a consortium with David Frost, Richard Branson had made the unsuccessful bid for three ITV franchisees under the CPV-TV name. The early 1980s also saw his only attempt as a producer—on the novelty record "Baa, Baa, Black Sheep", by Singing Sheep in association with Doug McLean and Grace McDonald. The recording was a series of sheep baaing along to a drum machine produced track and even made the charts at number 42 in 1982.

In 1992, to keep his airline company afloat, Branson sold the Virgin label to EMI for £500 million.^[11] Branson says that he wept when the sale was completed since the record business had been the birth of the Virgin Empire. He later formed V2 Records to re-enter the music business.^[12]

Business ventures[link]

Branson formed Virgin Atlantic Airways in 1984, launched Virgin Mobile in 1999, Virgin Blue in Australia (now named Virgin Australia) in 2000. He was 9th in the Sunday Times Rich List 2006, worth just over £3 billion. Branson wrote in his autobiography of the decision to start an airline:

My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them...from the perspective of wanting to live life to the full, I felt that I had to attempt it.

In 1993, Branson took what many saw as being one of his riskier business exploits by entering into the railway business. Virgin Trains won the franchises for the former Intercity West Coast and Cross-Country sectors of British Rail.

Virgin acquired European short-haul airline Euro Belgian Airlines in 1996 and renamed it Virgin Express. In 2006, the airline was merged with SN Brussels Airlines forming Brussels Airlines. It also started a national airline based in Nigeria, called Virgin Nigeria. Another airline, Virgin America, began flying out of San Francisco International Airport in August 2007. Branson has also developed a Virgin Cola brand and even a Virgin Vodka brand, which has not been a very successful enterprise. As a consequence of these lacklustre performers, the satirical British fortnightly magazine Private Eye has been critical of Branson and his companies (see Private Eye image caption).^[13]

After the so-called campaign of "dirty tricks", British Airways settled the case, giving £500,000 to Branson and a further £110,000 to his airline and had to pay legal fees of up to £3 million. Branson divided his compensation (the so-called "BA bonus") among his staff.^[14]

On 25 September 2004, Branson announced the signing of a deal under which a new space tourism company, Virgin Galactic, will license the technology behind Spaceship One—funded by Microsoft co-Founder Paul Allen and designed by legendary American aeronautical engineer and visionary Burt Rutan—to take paying passengers into suborbital space. Virgin Galactic (wholly owned by Virgin Group) plans to make flights available to the public with tickets priced at US$200,000 using Scaled Composites White Knight Two.

Branson's next venture with the Virgin group is Virgin Fuels, which is set to respond to global warming and exploit the recent spike in fuel costs by offering a revolutionary, cheaper fuel for automobiles and, in the near future, aircraft. Branson has stated that he was formerly a global warming sceptic and was influenced in his decision by a breakfast meeting with Al Gore.^[15]

Branson has been tagged as a "transformational leader" in the management lexicon, with his maverick strategies and his stress on the Virgin Group as an organisation driven on informality and information, one that is bottom-heavy rather than strangled by top-level management.

On 21 September 2006, Branson pledged to invest the profits of Virgin Atlantic and Virgin Trains in research for environmentally friendly fuels. The investment is estimated to be worth $3 billion.^[16][17]

On 4 July 2006, Branson sold his Virgin Mobile company to UK cable TV, broadband, and telephone company NTL/NTL:Telewest for almost £1 billion. The new company was launched with much fanfare and publicity on 8 February 2007, under the name Virgin Media. The decision to merge his Virgin Media Company with NTL was in order to integrate both of the companies' compatible parts of commerce. Branson used to own three quarters of Virgin Mobile, whereas now he owns 15 percent of the new Virgin Media company.^[18]

In 2006, Branson formed Virgin Comics and Virgin Animation, an entertainment company focussed on creating new stories and characters for a global audience. The company was founded with author Deepak Chopra, filmmaker Shekhar Kapur, and entrepreneurs Sharad Devarajan and Gotham Chopra.

Branson also launched the Virgin Health Bank on 1 February 2007, offering parents-to-be the opportunity to store their baby's umbilical cord blood stem cells in private and public stem cell banks.

In June 2006, a tip-off from Virgin Atlantic led US and UK competition authorities to investigate price-fixing attempts between Virgin Atlantic and British Airways. In August 2007, British Airways was fined £271 million over the allegations. Virgin Atlantic was given immunity for tipping off the authorities and received no fine—a controversial decision the Office of Fair Trading defended as being in the public interest.^[19]

On 9 February 2007, Branson announced the setting up of a new Global science and technology prize—The Virgin Earth Challenge—in the belief that history has shown that prizes of this nature encourage technological advancements for the good of mankind. The Virgin Earth Challenge will award $25 million to the individual or group who are able to demonstrate a commercially viable design which will result in the net removal of anthropogenic, atmospheric greenhouse gases each year for at least ten years without countervailing harmful effects. This removal must have long-term effects and contribute materially to the stability of the Earth's climate.

Branson also announced that he would be joined in the adjudication of the Prize by a panel of five judges, all world authorities in their respective fields: Al Gore, Sir Crispin Tickell, Tim Flannery, James E. Hansen, and James Lovelock. The panel of judges will be assisted in their deliberations by The Climate Group and Special Advisor to The Virgin Earth Prize Judges, Steve Howard.

In August 2007, Branson announced that he bought a 20 percent stake in Malaysia's AirAsia X.^[20]

Branson in April 2009 at the launch of Virgin America in Orange County, California

On 13 October 2007, Branson's Virgin Group sought to add Northern Rock to its empire after submitting an offer that would result in Branson personally owning 30% of the company, changing the company's name from Northern Rock to Virgin Money.^[21] The Daily Mail ran a campaign against his bid and Liberal Democrats' financial spokesperson Vince Cable suggested in the House of Commons that Branson's criminal conviction for tax evasion might be felt by some as a good enough reason not to trust him with public money .^[22]

On 10 January 2008, Branson's Virgin Healthcare announced that it would open a chain of health care clinics that would offer conventional medical care alongside homoeopathic and complementary therapies.^[23] The Financial Times reported that Ben Bradshaw, UK's health minister, welcomed the launch. "I am pleased that Virgin Healthcare is proposing to work with GPs to help develop more integrated services for patients."

Plans where GPs could be paid for referring National Health Service (NHS) patients to private Virgin services were abandoned in June 2008. The BMA warned the plan would "damage clinical objectivity", there would be a financial incentive for GPs to push patients towards the Virgin services at the centre.^[24] Plans to take over an NHS Practice in Swindon were subsequently abandoned in late September 2008.^[25]

In February 2009, Branson's Virgin organisation were reported as bidding to buy the former Honda Formula One team. Branson later stated an interest in Formula One but claimed that, before the Virgin brand became involved with Honda or any other team, Formula One would have to develop a more economically efficient and environmentally responsible image. At the start of the 2009 formula one season on 28 March, it was announced that Virgin would be sponsoring the new Brawn GP team.,^[26] with discussions also under way about introducing a less "dirty" fuel in the medium term.^[27] After the end of the season and the subsequent purchase of Brawn GP by Mercedes, Branson invested in an 80% buyout of Manor Grand Prix^[28][29] with the team being renamed to Virgin Racing.

Branson and Tony Fernandes, owner of Air Asia and Lotus F1 Racing, had a bet for the 2010 F1 season where the team's boss should work on the winner's airline for a day dressed as a stewardess. Fernandes escaped as the winner of the bet, as Lotus Racing ended 10th in the championship, while Virgin Racing ended 12th and last.

Branson and Somerset County's Natirar Resort development in New Jersey, on the Natirar Estate, opened in late 2009 with the Ninety Acres Culinary Center. It includes a restaurant run by chef David Felton, cooking school, wine school, working farm, luxury resort and spa. The development, spearheaded by Branson and Bob Wojtowicz, sits on 500 acres which was the former estate of the King of Morocco.^[30]

In 2010 Richard Branson became patron of the UK's Gordon Bennett 2010 gas balloon race, which has 16 hydrogen balloons flying across Europe.^[31]

In April 2010 Branson described the closure of large parts of European airspace owing to volcanic ash as "beyond a joke". Scientists later concluded that serious structural damage to aircraft could have occurred if passenger planes had continued to fly.^[32]

World record attempts[link]

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A 1998 attempt at an around-the-world balloon flight by Branson, Fossett, and Lindstrand ends in the Pacific Ocean on 25 December 1998.

Richard Branson made several world record-breaking attempts after 1985, when in the spirit of the Blue Riband he attempted the fastest Atlantic Ocean crossing. His first attempt in the "Virgin Atlantic Challenger" led to the boat capsizing in British waters and a rescue by RAF helicopter, which received wide media coverage. Some newspapers called for Branson to reimburse the government for the rescue cost. In 1986, in his "Virgin Atlantic Challenger II", with sailing expert Daniel McCarthy, he beat the record by two hours. A year later his hot air balloon "Virgin Atlantic Flyer" crossed the Atlantic.

In January 1991, Branson crossed the Pacific from Japan to Arctic Canada, 6,700 miles (10,800 km), in a balloon of 2,600,000 cubic feet (74,000 m³). This broke the record, with a speed of 245 miles per hour (394 km/h).

Between 1995 and 1998 Branson, Per Lindstrand and Steve Fossett made attempts to circumnavigate the globe by balloon. In late 1998 they made a record-breaking flight from Morocco to Hawaii but were unable to complete a global flight before Bertrand Piccard and Brian Jones in Breitling Orbiter 3 in March 1999.

In March 2004, Branson set a record by travelling from Dover to Calais in a Gibbs Aquada in 1 hour, 40 minutes and 6 seconds, the fastest crossing of the English Channel in an amphibious vehicle. The previous record of six hours was set by two Frenchmen.^[33] The cast of Top Gear, Jeremy Clarkson, James May and Richard Hammond, attempted to break this record in an amphibious vehicle which they had constructed and, while successfully crossing the channel, did not break Branson's record.

In September 2008 Branson and his children made an unsuccessful attempt at an Eastbound record crossing of the Atlantic ocean under sail in the 99 feet (30 m) sloop Virgin Money.^[34] The boat, also known as Speedboat, is owned by NYYC member Alex Jackson, who was a co-skipper on this passage, with Branson and Mike Sanderson. After 2 days, 4 hours, winds of force 7 to 9 (strong gale), and seas of 40 feet (12 m), a 'monster wave' destroyed the spinnaker, washed a ten-man life raft overboard and severely ripped the mainsail. She eventually continued to St. George's, Bermuda.^[35] In March 2010 Richard tried for the world record of putting a round of golf in the dark at the Black Light Mini Golf in The Docklands, Melbourne, Australia. He succeeded in getting 41 on the par 45 course.

Television, film, and print[link]

Branson at the 2008 Toronto International Film Festival.

Branson has guest starred, usually playing himself, on several television shows, including Friends, Baywatch, Birds of a Feather, Only Fools and Horses, The Day Today, a special episode of the comedy Goodness Gracious Me and Tripping Over. Branson made several appearances during the nineties on the BBC Saturday morning show Live & Kicking, where he was referred to as 'the pickle man' by comedy act Trev and Simon (in reference to Branston Pickle).^[36] Branson also appears in a cameo early in XTC's "Generals and Majors" video.

He was also the star of a reality television show on Fox called The Rebel Billionaire: Branson's Quest for the Best (2004), in which sixteen contestants were tested for their entrepreneurship and sense of adventure. It did not succeed as a rival show to Donald Trump's The Apprentice and only lasted one season.

His high public profile often leaves him open as a figure of satire—the 2000 AD series Zenith features a parody of Branson as a super villain, as the comic's publisher and favoured distributor and the Virgin group were in competition at the time. He is also caricatured in The Simpsons episode "Monty Can't Buy Me Love" as the tycoon Arthur Fortune, and as the ballooning megalomaniac Richard Chutney (a pun on Branson, as in Branston Pickle) in Believe Nothing. The character Grandson Richard 39 in Terry Pratchett's Wings is modelled on Branson.

He has a cameo appearance in several films: Around the World in 80 Days (2004), where he played a hot-air balloon operator; Superman Returns, where he was credited as a 'Shuttle Engineer' and appeared alongside his son, Sam, with a Virgin Galactic-style commercial suborbital shuttle at the centre of his storyline. He also has a cameo in the James Bond film Casino Royale. Here, he is seen as a passenger going through Miami Airport security check-in and being frisked – several Virgin Atlantic planes appear soon after. British Airways edited out Branson's cameo in their in-flight screening of the movie.^[37]

He makes a number of brief and disjointed appearances in the cult classic documentary Derek and Clive Get the Horn which follows the exploits of Peter Cook and Dudley Moore recording their last comedy album. Branson and his mother were also featured in the documentary film, Lemonade Stories. In early 2006 on Rove Live, Rove McManus and Sir Richard pushed each other into a swimming pool fully clothed live on TV during a "Live at your house" episode.

Branson is a Star Trek fan and named his new spaceship VSS Enterprise in honour of the famous Star Trek ships, and in 2006, reportedly offered actor William Shatner a ride on the inaugural space launch of Virgin Galactic. In an interview in Time magazine, 10 August 2009, Shatner claimed that Branson approached him asking how much he would pay for a ride on the spaceship. In response, Shatner asked "how much would you pay me to do it?"

In August 2007, Branson announced on The Colbert Report that he had named a new aircraft Air Colbert. He later doused political satirist and talk show host Stephen Colbert with water from his mug. Branson subsequently took a retaliatory splash from Colbert. The interview quickly ended, with both laughing^[38] as shown on the episode aired on Comedy Central on 22 August 2007. The interview was promoted on The Report as the Colbert-Branson Interview Trainwreck. Branson then made a cameo appearance on The Soup playing an intern working under Joel McHale who had been warned against getting into water fights with Stephen Colbert, and being subsequently fired.

In March 2008 he launched Virgin Mobile in India and during that period, he even played a cameo performance in Bollywood film, London Dreams.^[39]

In July 2010, Branson narrated Australian sailor Jessica Watson's documentary about her solo sailing trip around the world. It premiered on ONEHD on 16 August 2010.

In April 2011 Branson appeared on CNN's Mainsail^[40] with Kate Winslet. Together they reenacted a famous scene^[41] from the 1997 film Titanic for the cameras. On 17 August 2011, he was featured in the premier episode of Hulu's first long-form original production entitled, A Day in the Life.^[42]

Activism[link]

Humanitarian initiatives[link]

In the late 1990s, Branson and musician Peter Gabriel discussed with Nelson Mandela their idea of a small, dedicated group of leaders, working objectively and without any vested personal interest to solve difficult global conflicts.^[43]

On 18 July 2007, in Johannesburg, South Africa, Nelson Mandela announced the formation of a new group, The Elders, in a speech he delivered on the occasion of his 89th birthday. The founding members of this group are Desmond Tutu, Graça Machel, Kofi Annan, Ela Bhatt, Gro Harlem Brundtland, Jimmy Carter, Li Zhaoxing, Mary Robinson, and Muhammad Yunus.^[43] The Elders is independently funded by a group of "Founders", including Branson and Gabriel.

Desmond Tutu serves as the chair of The Elders—who will use their collective skills to catalyse peaceful resolutions to long-standing conflicts, articulate new approaches to global issues that are causing or may cause immense human suffering, and share wisdom by helping to connect voices all over the world. They will work together over the next several months to carefully consider which specific issues they will approach.

Branson's other work in South Africa includes the Branson School of Entrepreneurship, set up in 2005 as a partnership between Virgin Unite, the non-profit foundation of Virgin, and entrepreneur Taddy Bletcher, the founder of CIDA City Campus, a university in Johannesburg. The school aims to improve economic growth in South Africa by supporting start-ups and micro-enterprises with skills, mentors, services, networks and finance arrangements.^[44] Fundraising activity to support the school is notably achieved by the Sunday Times Fast Track 100, sponsored by Virgin Group, at its yearly event, where places to join Richard Branson on trips to South Africa to provide coaching and mentoring to students are auctioned to attendees. In 2009, Jason Luckhurst and Boyd Kershaw of Practicus, Martin Ainscough of the Ainscough Group and Matthew Riley of Daisy Communications helped raise £150,000 through the auction.^[45]

In September 2007, Richard Branson chaired the jury of the first Picnic Green Challenge, a €500,000 award for best new green initiative, set up by the Dutch "Postcode Loterij" (postcode lottery) and the PICNIC Network of creative professionals. The first Green Challenge was won by Qurrent with the Qbox.

Branson was the first celebrity guest for the popular charity fund raisers, Reserve Dinners, raising over $75,000 in one evening towards his Virgin Unite charity.^[46]

In March 2008, Richard Branson hosted an environmental gathering at his private island, Necker Island, in the Caribbean with several prominent entrepreneurs, celebrities, and world leaders. They discussed global warming-related problems facing the world, hoping that this meeting will be a precursor to many more future discussions regarding similar problems. Former British Prime Minister Tony Blair, Wikipedia co-founder Jimmy Wales, and Larry Page of Google were in attendance.^[47]

Branson has been very supportive of Kenya during its troubles, and in May 2008 had gone to Masai Mara to open a new school (Sekenani Primary School) which has also been partly funded by Virgin Atlantic frequent flyers who volunteered their time to help with the construction. A documentary of the experience was directed by Carolyn Scott-Hamilton and filmed by David Collupy.

On 8 May 2009, Branson took over Mia Farrow's hunger strike in protest of the Sudanese government expulsion of aid groups from the Darfur region.^[48] He concluded his scheduled 3-day fast on 11 May. Later that year, he joined the project Soldiers of Peace, a movie against all wars and for a global peace.^[49][50]

Richard Branson is a signatory of Global Zero (campaign), a non-profit international initiative for the elimination of all nuclear weapons worldwide.^[51] Since its launch in Paris in December 2008,^[52] Global Zero (campaign) has grown to 300 leaders, including current and former heads of state, national security officials and military commanders, and 400,000 citizens worldwide; developed a practical step-by-step plan to eliminate nuclear weapons; launched an international student campaign with 75 campus chapters in eight countries; and produced an acclaimed documentary film, Countdown to Zero, in partnership with Lawrence Bender and Participant Media.^[53]

Since 2010, Branson has served as a Commissioner on the Broadband Commission for Digital Development, a UN initiative which promotes universal access to broadband services.^[54]

In 2011, Branson served on the Global Commission on Drug Policy with former political and cultural leaders of Latin America and elsewhere, "in a bid to boost the effort to achieve more humane and rational drug laws."^[55]

Politics[link]

In the 1980s, he was briefly given the post of "litter Tsar" by Margaret Thatcher—charged with "keeping Britain tidy".^[56][57] In 2005 he declared that there were only negligible differences between the two main parties on economic matters.^[58] He has frequently been mentioned as a candidate for Mayor of London, and polls have suggested he would be a viable candidate, though he has yet to express interest.^[59][60][61]

Business practices[link]

Branson's business empire is owned by a complicated series of offshore trusts and companies. The Sunday Times stated that his wealth is calculated at £3.065 billion; if he were to retire to his Caribbean island and liquidate all of this, he would pay relatively little in tax.^[62]

Honours and awards[link]

In 1993, Branson was awarded an honorary degree of Doctor of Technology from Loughborough University.

In the New Years Honours list dated 30 December 1999, HM The Queen signified her intention to confer the honour of Knight Bachelor on him for his "services to entrepreneurship".^[63][64] He was knighted by HRH The Prince of Wales on 30 March 2000 at an investiture in Buckingham Palace.^[65]

Also in 2000, Branson received the 'Tony Jannus Award' for his accomplishments in commercial air transportation.

Branson is the patron of several charities, including the International Rescue Corps and Prisoners Abroad, a registered charity which supports Britons who are detained outside of the UK.

Branson appears at No. 85 on the 2002 list of "100 Greatest Britons" (sponsored by the BBC and voted for by the public). Branson was also ranked in 2007's Time Magazine "Top 100 Most Influential People in the World". In 2009, Branson was voted the UK's "Celebrity Dream Boss" in an opinion poll by Cancer Research UK.^[66]

On 7 December 2007, United Nations Secretary General Ban Ki-Moon presented Branson with the United Nations Correspondents Association Citizen of the World Award for his support for environmental and humanitarian causes.^[67]

On 24 January 2011, Branson was awarded the German Media Prize (organised by "Media Control Charts" ), previously handed to former U.S. president Bill Clinton and the Dalai Lama.

On 14 November 2011, Branson was awarded the ISTA Prize by the International Space Transport Association in The Hague for his pioneering achievements in the development of suborbital transport systems with "Virgin Galactic".^[68]

On February 11, 2012, Branson was honoured with the National Academy of Recording Arts and Sciences' President's Merit Award for his contributions to the music industry. The event took place the night before the 54th Grammy Awards. ^[69]

Personal life[link]

He stated in an interview with Piers Morgan that he and wife Joan had a daughter named Clare Sarah who died when she was just four days old in 1979.^[70] The couple wed—at their daughter Holly's suggestion when she was eight years old—in 1989 at Necker Island, a 74-acre (30 ha) island in the British Virgin Islands that Branson owns.^[71] He also owns land on the Caribbean Islands of Antigua and Barbuda. Holly Branson is now a doctor and is a keen supporter of the football team Oxford United.^{[72][dead link]}

In 1998, Branson released his autobiography, titled Losing My Virginity, an international bestseller.^[73]

Branson was deeply saddened by the disappearance of fellow adventurer Steve Fossett in September 2007; and, the following month, he wrote an article for Time magazine, titled "My Friend, Steve Fossett".^[74]

Influences[link]

Branson has stated in a number of interviews that he derives much influence from non-fiction books. He most commonly names Nelson Mandela's autobiography, Long Walk to Freedom, explaining that Mandela is "one of the most inspiring men I have ever met and had the honour to call my friend." Owing to his interest in humanitarian and ecological issues, Branson also lists Al Gore's best-selling book, An Inconvenient Truth and The Revenge of Gaia by James Lovelock amongst his favourites. According to Branson's own book, Screw It, Let's do It. Lessons in Life, he is also a huge fan of works by Jung Chang.^[75]

See also[link]

• Virgin Group
• Virgin Earth Challenge
• List of Richard Branson's business ventures

Notes[link]

References[link]

• Branson, Richard. Losing My Virginity: How I've Survived, Had Fun, And Made a Fortune Doing Business My Way, 1999, Three Rivers Press. ISBN 0-8129-3229-3
• Branson, Richard. Losing My Virginity, Revised Edition First Published in Great Britain by Virgin Books Limited, London, 2002
• Branson, Sir Richard and Prescott, Colin. To the Edge of Space: The Adventures of a Balloonist, 2000, Box tree. ISBN 0-7522-1865-4
• Branson, Sir Richard. Sir Richard Branson, the Autobiography, 2002, Longman. ISBN 0-582-51224-7
• Branson, Sir Richard. Losing my virginity: The autobiography, 2005, ISBN 0-7535-1020-0
• Bower, Tom. Branson, 2001, ISBN 1-84115-400-8
• Branson, Sir Richard. Screw It, Let's Do It: Lessons in Life, 2006, ISBN 0-7535-1099-5
• Branson, Sir Richard. Screw It, Let's Do It Expanded: Lessons in Life and Business, 2007, ISBN 0-7535-1149-7
• Specter, Michael. "Profiles: Branson's Luck". The New Yorker, 14 May 2007, pp. 114–25.

Bibliography[link]

• Branson, Richard (8 December 2011). Screw Business As Usual. Penguin Group. ISBN 978-1-59184-434-1. 

• Branson, Richard (3 June 2010). Reach for the Skies: Ballooning, Birdmen and Blasting Into Space. Virgin Books. ISBN 978-1-905264-91-9. 

• Branson, Richard (2 July 2009). Business Stripped Bare. Virgin Books. ISBN 978-0-7535-1503-7. 

• Branson, Richard (29 March 2007). Screw It, Let's Do It. Virgin Books. ISBN 978-0-7535-1149-7. 

External links[link]

Listen to this article (info/dl)

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More spoken articles

• Branson's autobiography on virgin.com
• Richard Branson at TED Conferences
• Richard Branson on Charlie Rose
• Richard Branson collected news and commentary at The New York Times
• Works by or about Richard Branson in libraries (WorldCat catalog)
• Branson's interview on India Infoline
• Gonzo Way of Branding Fast Company magazine article on Branson
• Lemonade Stories, a documentary film featuring Branson and his mother, Eve Branson.
• Profile on BBC News dated 27 September 2004
• Interview on BBC World Service 24 November 2006
• Video of Branson speaking at the 2007 Aspen Ideas Festival, 5 July 2007
• Entrepreneur Spotlight: Richard Branson
• Branson at Global Zero

James Cameron
James Cameron in February 2010
Born	James Francis Cameron (1954-08-16) August 16, 1954 (age 57) Kapuskasing, Ontario
Residence	Permanent Los Angeles, California, secondary Permanent New Zealand
Nationality	Canadian
Citizenship	Canada
Education	Brea Olinda High School
Alma mater	Fullerton College
Occupation	Film director, producer, editor, screenwriter, environmentalist, explorer
Years active	1978–present
Notable work(s)	The Terminator, Terminator 2: Judgment Day, Avatar, Titanic, Aliens, True Lies, The Abyss
Influenced by	Stanley Kubrick, Edgar Rice Burroughs, Ridley Scott, George Lucas, Roger Corman, Steven Spielberg
Influenced	Joss Whedon, Kathryn Bigelow, Rupert Wyatt, Sam Raimi, Robert Rodriguez
Home town	Chippawa, Ontario
Net worth	$650 million (est.)[1]

James Francis Cameron^[2] (born August 16, 1954) is a Canadian film director, film producer, deep-sea explorer, screenwriter, visual artist and editor.^[3][4][5][6] His writing and directing work includes Piranha II: The Spawning (1981), The Terminator (1984), Aliens (1986), The Abyss (1989), Terminator 2: Judgment Day (1991), True Lies (1994), Titanic (1997), Dark Angel (2000–02), and Avatar (2009). In the time between making Titanic and Avatar, Cameron spent several years creating many documentary films (specifically underwater documentaries) and co-developed the digital 3D Fusion Camera System. Described by a biographer as part-scientist and part-artist,^[7] Cameron has also contributed to underwater filming and remote vehicle technologies.^[5][6][8] On March 26, 2012, Cameron reached the bottom of the Mariana Trench, the deepest part of the ocean, in the Deepsea Challenger submersible.^[9][10][11]

He has been nominated for six Academy Awards overall and won three for Titanic. In total, Cameron's directorial efforts have grossed approximately US$2 billion in North America and US$6 billion worldwide.^[12] Without adjusting for inflation, Cameron's Titanic and Avatar are the two highest-grossing films of all time at $2.16 billion and $2.78 billion respectively.^[13] In March 2011 he was named Hollywood's top earner by Vanity Fair, with estimated 2010 earnings of $257 million.^[14]

Background[link]

Cameron was born in Kapuskasing, Ontario, Canada, 1954, the son of Shirley (Lowe), an artist and nurse, and Phillip Cameron.^[15][16] His paternal great-great-great-grandfather emigrated from Balquhidder, Scotland in 1825;^[15] thus, he descends from Clan Cameron.

Cameron grew up in Chippawa, Ontario with his brother Davie Cameron and attended Stamford Collegiate School in Niagara Falls; his family moved to Brea, California in 1971 when he was 17.^[17] Cameron enrolled at Fullerton College, a 2-year community college, in 1973 to study physics. He switched to English, then dropped out before the start of the fall 1974 semester.^[18]

After dropping out of Sonora High School, he went to further his secondary education at Brea Olinda High School. After graduating, he worked several jobs such as truck driving and wrote when he had time.^[19] During this period he taught himself about special effects: "I'd go down to the USC library and pull any thesis that graduate students had written about optical printing, or front screen projection, or dye transfers, anything that related to film technology. That way I could sit down and read it, and if they'd let me photocopy it, I would. If not, I'd make notes."^[20]

After seeing the original Star Wars film in 1977, Cameron quit his job as a truck driver to enter the film industry.^[21] When Cameron read Syd Field's book Screenplay, it occurred to him that integrating science and art was possible, and he wrote a ten-minute science fiction script with two friends, entitled Xenogenesis. They raised money and rented camera, lenses, film stock, and studio, and shot it in 35mm. To understand how to operate the camera, they dismantled it and spent the first half-day of the shoot trying to figure out how to get it running.

Early career[link]

While continuing to educate himself in film-making techniques, Cameron started working as a miniature-model maker at Roger Corman Studios.^[19] Making rapidly produced, low-budget productions taught Cameron to work efficiently and effectively. He soon found employment as an art director in the sci-fi movie Battle Beyond the Stars (1980). He did special effects work design and direction on John Carpenter's Escape from New York (1981), acted as production designer on Galaxy of Terror (1981), and consulted on the design of Android (1982).^[22]

Cameron was hired as the special effects director for the sequel of Piranha, entitled Piranha II: The Spawning in 1981. The original director, Miller Drake, left the project due to creative differences with Ovidio Assonitis. Cameron was hired by Assonitis to take over, giving him his first directorial job. (He had worked previously with producer Roger Corman.) The interior scenes were filmed in Italy while the underwater diving sequences were shot at Grand Cayman Island.^[23]

The movie was to be produced in Jamaica. On location, production slowed down due to numerous problems and adverse weather conditions. James Cameron was fired after failing to get a close up of Carole Davis in her opening scene. Ovidio ordered Cameron to do the close-up the next day before he started on that day’s shooting. Cameron spent the entire day sailing around the resort to reproduce the lighting but still failed to get the close-up. After he was fired, Ovidio invited Cameron to stay on location and assist in the shooting. Once in Rome, Ovidio took over the editing when Cameron was stricken with food poisoning. Suffering from his illness, one night he had a nightmare about an invincible robot hitman sent from the future to kill him, giving him the idea for The Terminator, which would later catapult his filming career.^[23]

Major films[link]

[edit] The Terminator (1984)

Cameron in September 1986

After completing a screenplay for The Terminator, Cameron decided to sell it so that he could direct the movie. However, the production companies he contacted, while expressing interest in the project, were unwilling to let a largely inexperienced feature film director make the movie. Finally, Cameron found a company called Hemdale Pictures, which was willing to let him direct. Gale Anne Hurd, who had started her own production company, Pacific Western Productions, had previously worked with Cameron in Roger Corman's company and agreed to buy Cameron's screenplay for one dollar, on the condition that Cameron direct the film. Hurd was signed on as producer, and Cameron finally got his first break as director. Orion Pictures distributed the film.^[24]

Initially, for the role of the Terminator, Cameron wanted someone who wasn't exceptionally muscular, and who could "blend into" a normal crowd. Lance Henriksen, who had starred in Piranha II: The Spawning, was considered for the title role, but when Arnold Schwarzenegger and Cameron first met over lunch to discuss Schwarzenegger playing the role of Kyle Reese, both came to the conclusion that the cyborg villain would be the more compelling role for the Austrian bodybuilder; Henriksen got the smaller part of LAPD detective Hal Vukovich and the role of Kyle Reese went to Michael Biehn. In addition, Linda Hamilton first appeared in this film in her iconic role of Sarah Connor, and later married Cameron.^[16]

The Terminator was a box office hit, breaking expectations by Orion Pictures executives that the film would be regarded as no more than a sci-fi film, and only last a week in theaters. It was a low-budget film which cost $6.5 million to make, cutting expenses in such ways as recording the audio track in mono. However, The Terminator eventually earned over $78 million worldwide.^[25]

[edit] Rambo: First Blood Part II (1985)

During the early 1980s, Cameron wrote three screenplays simultaneously: The Terminator, Aliens, and the first draft of Rambo: First Blood Part II. While Cameron continued with The Terminator and Aliens, Sylvester Stallone eventually took over the script of Rambo: First Blood Part II, creating a final draft which differed radically from Cameron's initial version.^[26]

[edit] Aliens (1986)

The producing team behind Aliens, James Cameron and Gale Ann Hurd.

Cameron next began the sequel to Alien, the 1979 film by Ridley Scott. Cameron named the sequel Aliens, and again cast Sigourney Weaver in the iconic role of Ellen Ripley. According to Cameron, the crew on Aliens was hostile to him, regarding him as a poor substitute for Ridley Scott. Cameron sought to show them The Terminator but the majority of the crew refused to watch it and remained skeptical of his direction throughout production. Despite this and other off-screen problems (such as clashing with an uncooperative camera man and having to replace one of the lead actors – Michael Biehn of Terminator took James Remar's place as Corporal Hicks), Aliens became a box office success, and received Academy Award nominations for Best Actress in a Leading Role for Weaver, Best Art Direction, Best Film Editing, Best Original Score, Best Sound, and won awards for Best Sound Effects Editing and Best Visual Effects. In addition, the film and its lead actress made the cover of TIME magazine as a result of its numerous and extensive scenes of women in combat - these were almost without precedent and expressed the feminist theme of the film very strongly.

[edit] The Abyss (1989)

Cameron's next project stemmed from an idea that had come up during a high school biology class. The story of oil-rig workers who discover otherworldly underwater creatures became the basis of Cameron's screenplay for The Abyss, which cast Ed Harris, Mary Elizabeth Mastrantonio and Michael Biehn. Initially budgeted at $41 million U.S. (though the production ran considerably over budget), it was considered to be one of the most expensive films of its time, and required cutting-edge effects technology. Because much of the film takes place underwater and the technology wasn't advanced enough to digitally create an underwater environment, Cameron chose to shoot much of the movie "reel-for-real", at depths of up to 40 feet (12 m). For creation of the sets, the containment building of an unfinished nuclear power plant was converted, and two huge tanks were used.^[27] The main tank was filled with 7,500,000 US gallons (28,000,000 L) of water, and the second with 2,500,000 US gallons (9,500,000 L). The cast and crew resided there for much of the shooting.

[edit] Terminator 2: Judgment Day (1991)

After the success of The Terminator, there had always been talks about a sequel to continue the story of Sarah Connor and her struggle against machines from the future. Although Cameron had come up with a core idea for the sequel, and Schwarzenegger expressed interest in continuing the story, there were still problems regarding who had the rights to the story, as well as the logistics of the special effects needed to make the sequel. Finally, in late-1980s, Mario Kassar of Carolco Pictures secured the rights to the sequel, allowing Cameron to greenlight production of the film, now called Terminator 2: Judgment Day.

For the film, Linda Hamilton reprised her iconic role of Sarah Connor.^[28] In addition, Schwarzenegger also returned in his role as The Terminator, but this time as a protector. Unlike the T-800, who is made of a metal endoskeleton, the new villain of the sequel, called the T-1000, was a more advanced Terminator made of liquid metal, and with polymorphic abilities. The T-1000 would also be much less bulky than the T-800. For the role, Cameron cast Robert Patrick, a sharp contrast to Schwarzenegger. Cameron explained, "I wanted someone who was extremely fast and agile. If the T-800 is a human Panzer tank, then the T-1000 is a Porsche."

Cameron had originally wanted to incorporate this advanced-model Terminator into the first film, but the special effects at the time were not advanced enough. The ground-breaking effects used in The Abyss to digitally depict the water tentacle convinced Cameron that his liquid metal villain was now possible.

TriStar Pictures agreed to distribute the film, but under a locked release date only about one year after the start of shooting. The movie, co-written by Cameron and his longtime friend, William Wisher, Jr., had to go from screenplay to finished film in just that amount of time. Like Cameron's previous film, it was one of the most expensive films of its era, with a budget of about $100 million. The biggest challenge of the movie was the special effects used in creating the T-1000. Nevertheless, the film was finished on time, and released to theaters on July 3, 1991.

Terminator 2, or T2, as it was abbreviated, broke box-office records (including the opening weekend record for an R-rated film), earning over $200 million in the United States and Canada, and over $300 million in other territories, and became the highest-grossing film of that year. It won four Academy Awards: Best Makeup, Best Sound, Best Sound Effects Editing, and Best Visual Effects. It was also nominated for Best Cinematography and Best Film Editing, but lost both Awards to JFK.

James Cameron announced a third Terminator film many times during the 1990s, but without coming out with any finished scripts. Kassar and Vajna purchased the rights to the Terminator franchise from a bankruptcy sale of Carolco's assets.^[29] Terminator 3: Rise of the Machines was eventually made and released in July 2003 without Cameron's involvement. Jonathan Mostow directed the film and Schwarzenegger returned as the Terminator.

Cameron reunited with the main cast of Terminator 2 to film T2 3-D: Battle Across Time, an attraction at Universal Studios Florida, Universal Studios Hollywood and Universal Studios Japan. It was released in 1996 and was a mini-sequel to Terminator 2: Judgment Day. The show is in two parts: a prequel segment in which a spokesperson talks about Cyberdyne, and a main feature, in which the performers interact with a 3-D movie.

[edit] True Lies (1994)

Before the release of T2, Schwarzenegger came to Cameron with the idea of remaking the French comedy La Totale! Titled True Lies, with filming beginning after T2's release, the story revolves around a secret-agent spy who leads a double life as a married man, whose wife believes he is a computer salesman. Schwarzenegger was cast as Harry Tasker, a spy charged with stopping a plan by a terrorist to use nuclear weapons against the United States. Jamie Lee Curtis and Eliza Dushku played the character's family, and Tom Arnold the sidekick.

Cameron's Lightstorm Entertainment signed on with Twentieth Century Fox for production of True Lies. Made on a budget of $115 million and released in 1994, the film earned $146 million in North America, and $232 million abroad. The film received an Academy Award nomination for Best Visual Effects.

[edit] Titanic (1997)

Cameron expressed interest in the famous sinking of the ship RMS Titanic. He decided to script and film his next project based on this event. The picture revolved around a fictional romance story between two young lovers from different social classes who meet on board. Before production began, he took dives to the bottom of the Atlantic and shot actual footage of the ship underwater, which he inserted into the final film. Much of the film's dialogue was also written during these dives.

Subsequently, Cameron cast Leonardo DiCaprio, Kate Winslet, Billy Zane, Kathy Bates, Frances Fisher, Gloria Stuart, Bernard Hill, Jonathan Hyde, Victor Garber, Danny Nucci, David Warner, Suzy Amis, and Bill Paxton as the film's principal cast. Cameron's budget for the film reached about $200 million, making it the most expensive movie ever made at the time. Before its release, the film was widely ridiculed for its expense and protracted production schedule.

Released to theaters on December 19, 1997, Titanic grossed less in its first weekend ($28.6 million) than in its second, ($35.4 million), an increase of 23.8%. This is unheard of for a widely released film, which is a testament to the movie's appeal. This was especially noteworthy, considering that the film's running time of more than three hours limited the number of showings each theater could schedule. It held the No. 1 spot on the box-office charts for months, eventually grossing a total of over $600 million in the United States and Canada and more than $1.8 billion worldwide. Titanic became the highest-grossing film ever made, until Cameron's 2009 film Avatar. The CG visuals surrounding the sinking and destruction of the ship were considered spectacular.^[30] Despite criticism during production of the film, it received a record-tying 14 Oscar nominations (tied with All About Eve) at the 1998 Academy Awards. It won 11 Oscars (also record-tying with Ben-Hur and later The Lord of the Rings: The Return of the King), including Best Picture, Best Film Editing, Best Sound, Best Sound Effects Editing, Best Visual Effects, Best Original Song, Best Original Dramatic Score, and the Best Director award for Cameron.^[31] Upon receiving the award, Cameron exclaimed, "I'm king of the world!", in reference to one of the main characters' lines from the film. In March 2010, Cameron revealed that Titanic will be re-released in 3D in April 2012, and it was re-released on April 4th 2012, in order to coincide with the 100th anniversary of the sinking of the actual ship.^[32]

[edit] Spider-Man and Dark Angel (2000–2002)

Cameron had initially next planned to do a film of the comic book character Spider-Man, a project developed by Menahem Golan of Cannon Films. Columbia hired David Koepp to adapt Cameron's treatment into a screenplay, and Koepp's first draft is taken often word-for-word from Cameron's story,^[33] though later drafts were heavily rewritten by Koepp himself, Scott Rosenberg, and Alvin Sargent. Columbia preferred to credit David Koepp solely, and none of the scripts before or after his were ever examined by the Writers Guild of America, East to determine proper credit attribution.^{[citation needed]} Cameron and other writers objected, but Columbia and the WGA prevailed. In its release in 2002, Spider-Man had its screenplay credited solely to Koepp.^[34]

Unable to make Spider-Man, Cameron moved to television and created Dark Angel, a superheroine-centered series influenced by cyberpunk, biopunk, contemporary superhero franchises, and third-wave feminism. Co-produced with Charles H. Eglee, Dark Angel starred Jessica Alba as Max Guevara, a genetically enhanced transgenic super-soldier created by a secretive organization. Cameron's work was said to "bring empowered female warriors back to television screens[...] by mixing the sober feminism of his The Terminator and Aliens characters with the sexed-up Girl Power of a Britney Spears concert."^[35] While a success in its first season, low ratings in the second led to its cancellation. Cameron himself directed the series finale, a two-hour episode wrapping up many of the series' loose ends.

Documentaries (2002–2012)[link]

In 1998 James and John David Cameron formed a digital media company, earthship.tv which became Earthship Productions.^[36] The company produced live multimedia documentaries from the depths of the Atlantic and Pacific oceans. With Earthship Productions, John Cameron's recent projects have included undersea documentaries on the Bismarck (Expedition: Bismarck, 2002) and the Titanic (Ghosts of the Abyss (2003, in IMAX 3D) and Tony Robinson's Titanic Adventure (2005)).^[37] He was a producer on the 2002 film Solaris, and narrated The Exodus Decoded.

Cameron is a leading advocate for stereoscopic digital 3-D films. In a 2003 interview about his IMAX 2D documentary Ghosts of the Abyss, he mentioned that he is "going to do everything in 3D now".^[38] He has made similar statements in other interviews. Ghosts of the Abyss and Aliens of the Deep (also an IMAX documentary) were both shot in 3-D and released by Walt Disney Pictures and Walden Media, and Cameron did the same for his new project, Avatar for 20th Century Fox & Sony Pictures' Columbia Pictures. He intends to use the same technology for The Dive, Sanctum and an adaptation of the manga series Battle Angel Alita.

Cameron was the founder and CEO of Digital Domain, a visual effects production and technology company.

In addition, he plans to create a 3-D project about the first trip to Mars. ("I've been very interested in the Humans to Mars movement—the 'Mars Underground'—and I've done a tremendous amount of personal research for a novel, a miniseries, and a 3-D film.")^[39] He is on the science team for the 2011 Mars Science Laboratory.^[40]

Cameron announced on February 26, 2007, that he, along with his director, Simcha Jacobovici, have documented the unearthing of the Talpiot Tomb, which is alleged to be the tomb of Jesus. Unearthed in 1981 by Israeli construction workers, the names on the tomb are claimed, in the documentary, to correlate with the names of Jesus and several individuals closely associated with him. Scientists pictured in the feature further claim to have DNA tests, archaeological evidence, and Biblical studies to back up their claim. The documentary, named The Lost Tomb of Jesus, was broadcast on the Discovery Channel on March 4, 2007.

As a National Geographic explorer-in-residence,^[41] Cameron re-investigated the sinking of the Titanic with eight experts in 2012. The investigation was featured in the TV documentary special Titanic: The Final Word with James Cameron, which premiered on April 8 on the National Geographic Channel.^[42] In the conclusion of the analysis, the consensus revised the CGI animation of the sinking conceived in 1995.^[43][44]

[edit] Avatar (2009)

Cameron promoting Avatar during the 2009 San Diego Comic-Con

In June 2005, Cameron was announced to be working on a project tentatively titled "Project 880" (now known to be Avatar) in parallel with another project, Battle Angel (an adaptation of the manga series Battle Angel Alita).^[45] Both movies were to be shot in 3D. By December, Cameron stated that he wanted to film Battle Angel first, followed by Avatar. However in February 2006, he switched goals for the two film projects and decided to film Avatar first. He mentioned that if both films are successful, he would be interested in seeing a trilogy being made for both.^[46]

Avatar had an estimated budget of over $300 million and was released on December 18, 2009.^[47] This marked his first feature film since 1997's Titanic. It is composed almost entirely of computer-generated animation, using a more advanced version of the "performance capture" technique used by director Robert Zemeckis in The Polar Express.^[48] James Cameron wrote an 80 page scriptment for Avatar in 1995^[49] and announced in 1996 that he would make the film after completing Titanic. In December 2006, Cameron explained that the delay in producing the film since the 1990s had been to wait until the technology necessary to create his project was advanced enough.^[50] The film was originally scheduled to be released in May 2009 but was pushed back to December 2009 to allow more time for post production on the complex CGI and to give more time for theatres worldwide to install 3D projectors.^[51] Cameron originally intended Avatar to be 3D-only.^[52] The film went on to break the record for highest-grossing film ever, beating Cameron's previous film Titanic.^[53] Avatar also became the first movie to ever earn more than $2 billion worldwide. It was nominated for nine Academy Awards, including Best Picture and Best Director,^[54] and won three for Best Cinematography, Best Visual Effects and Best Art Direction. Cameron lost the award for Best Director to his ex-wife, Kathryn Bigelow, who also took Best Picture with her film The Hurt Locker.

Cameron was declared as the highest earner in Hollywood for 2010 earning $257 million for his blockbuster hit, in a survey listing the top 40 earners by Vanity Fair.^[55] Critics of Avatar have said that it continues to perpetrate the "White Messiah" myth.^[56] Film-maker Neil Diamond described it in an interview as "Dances with Pocahontas in Space."^[57]

[edit] Sanctum (2011)

Most recently, James Cameron served as the executive producer of Sanctum, a $30,000,000 (estimated budget) film detailing the expedition of a team of underwater cave divers who find themselves trapped in a cave, their exit blocked and no known way to reach the surface either in person or with radio contact.

Planned films[link]

In October 2010, Cameron signed an agreement with Fox to direct two sequels to Avatar, which are scheduled to be released in December 2014 and December 2015. Another project Cameron has announced is a personal commitment to shoot a film on the atomic bombings of Hiroshima and Nagasaki as told through the story of Tsutomu Yamaguchi, a man who survived both attacks. Cameron met with Yamaguchi just days before he died in 2010.^[58]

Awards[link]

Cameron receiving a star on the Hollywood Walk of Fame in December 2009

Cameron received the Bradbury Award from the Science Fiction and Fantasy Writers of America in 1991—but, being primarily thought of as a genre filmmaker, he did not receive any major mainstream filmmaking awards prior to Titanic. With Titanic, Cameron received Academy Awards for Best Film Editing (shared with Conrad Buff and Richard A. Harris), Best Picture (shared with Jon Landau), and Best Director. He also won a Golden Globe Award for best director for the film.

In recognition of "a distinguished career as a Canadian filmmaker", Carleton University, Ottawa, awarded Cameron the honorary degree of Doctor of Fine Arts on June 13, 1998. Cameron accepted the degree in person and gave the Convocation Address.^{[citation needed]}

He also received an honorary doctorate in October 1998 from Brock University in St. Catharines, Ontario, for his accomplishments in the international film industry.

In 1998, Cameron attended convocation to receive an honorary doctorate of Laws from Ryerson University, Toronto. The university awards its highest honor to those who have made extraordinary contributions in Canada, or internationally.

In 1999, Cameron received the honorary Doctor of Fine Arts degree^[59] from California State University, Fullerton, where he had been a student in the 1970s. He received the degree at the university's annual Commencement exercises that year, where he gave the keynote speech.

In recognition of his contributions to underwater filming and remote vehicle technology, the University of Southampton awarded Cameron the honorary degree of Doctor of the University. Cameron received his degree in person at the graduation ceremony in July 2004.^{[citation needed]}

On June 3, 2008, it was announced that he would be inducted into Canada's Walk of Fame.^[60] On December 18, 2009, the same day Avatar was released worldwide, Cameron received the 2,396th star on the Hollywood Walk of Fame.^[61]

On February 28, 2010 James Cameron was honored with a Visual Effects Society (VES) Lifetime Achievement Award.

With Avatar, Cameron has been nominated for three Academy Awards for Best Picture (shared with Jon Landau), Best Director and Best Film Editing (shared with John Refoua and Stephen E. Rivkin) and received the Golden Globe for Best Picture and Best Director.^[62] Cameron and Avatar lost the Academy Awards for Best Director and Best Picture to Cameron's former wife^[63] Kathryn Bigelow for her film, The Hurt Locker.

On September 24, 2010 James Cameron was named Number 1 in The 2010 Guardian Film Power 100 list.^[64] In a list compiled by the British magazine New Statesman in September 2010, he was listed 30th in the list of "The World's 50 Most Influential Figures 2010".^[65]

Awards[link]

Collaborations[link]

Cameron often casts certain actors more than once in his films. Cameron has consistently worked with Bill Paxton, Michael Biehn, Lance Henriksen, Jenette Goldstein and Arnold Schwarzenegger.

Actor	Xenogenesis (1978)	Piranha II: The Spawning (1981)	The Terminator (1984)	Aliens (1986)	The Abyss (1989)	Terminator 2: Judgment Day (1991)	True Lies (1994)	Titanic (1997)	Expedition: Bismarck (2002)	Ghosts of the Abyss (2003)	Avatar (2009)
William Wisher, Jr.1	Y				Y
Lance Henriksen		Y	Y	Y					Y
Bill Paxton			Y	Y			Y	Y		Y
Linda Hamilton			Y			Y
Michael Biehn			Y	Y	Y	Y2
Earl Boen			Y			Y
Arnold Schwarzenegger			Y			Y	Y
Jenette Goldstein				Y		Y		Y
Sigourney Weaver				Y							Y