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Polaroid Corporation

Type	Private
Industry	Optics
Founded	1937
Founder(s)	Edwin H. Land
Headquarters	Minnetonka, Minnesota, U.S.
Area served	Worldwide
Key people	Scott W. Hardy (CEO) Lady Gaga (Creative Director)
Products	Digital cameras, Polaroid Eyewear
Parent	PLR IP Holdings, LLC
Website	www.polaroid.com

Polaroid Corporation is an American-based international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February 2008 decision to cease all production in favor of digital photography products.^[1] The company's original dominant market was in polarized sunglasses, an outgrowth of Land's self-guided research in polarization after leaving Harvard University after his freshman year—he later returned to Harvard to continue his research.

After Polaroid defeated Kodak in a patent battle, Kodak left the instant camera business on January 9, 1986.

Polaroid developed an instant movie system, Polavision, based on the Dufaycolor process. The product arrived on the market when videotape based systems were rapidly gaining popularity. As a result, Polavision was unsuccessful and most of the manufactured product was sold off as a job lot at immense cost to the company. Its underlying technology was later improved for use in the Polachrome instant slide film system.

The company also was one of the early manufacturers of digital cameras, with the PDC-2000 in 1996;^[2] however, they failed to capture a large market share in that segment.

They also made 35 mm and multi format scanners, such as Polaroid SpiritScan 4000 35 mm scanner (the first scanner with a 4000 DPI CCD) in 1999, and the Polaroid PrintScan 120 in 2000, the scanners had mixed reception and had heavy competition with Nikon and Minolta. All the line was discontinued after the firm went bankrupt.

On October 11, 2001, Polaroid Corporation filed for Chapter 11 bankruptcy protection. Almost all the company's assets (including the "Polaroid" name itself) were sold to a subsidiary of Bank One. They went on to form a new company, which also operates under the name "Polaroid Corporation".^[3] It stopped making Polaroid cameras in 2007 and stopped selling Polaroid film after 2009, to the consternation of many users.^[4][5]

The renamed "old" Polaroid now exists solely as an administrative shell.^[6] Its bankruptcy was widely believed to be the result of the failure of its senior management to anticipate the effect of digital cameras on its film business.

On December 18, 2008, the post-reorganization Polaroid Corp. filed for Chapter 11 bankruptcy protection in U.S. Bankruptcy Court for the District of Minnesota. The bankruptcy filing came shortly after the criminal investigation of its parent company, Petters Group Worldwide, and the parent company founder, Tom Petters.^[7]

On January 5, 2010, Polaroid partnered with Lady Gaga, appointing her as Creative Director for the company. A press release stated that she would be the "new face" of Polaroid.^[8]

Since March 2010, instant film materials for Vintage Polaroid cameras have again become available on the market, developed and manufactured by a group called The Impossible Project, at the former Polaroid production plant in Enschede, The Netherlands.

Bankruptcy and the "new" Polaroid Corporation[link]

"Chapter 11" controversy[link]

The original Polaroid Corporation filed for federal bankruptcy protection on October 11, 2001. The outcome was that within ten months, most of the business (including the "Polaroid" name itself^[9] and non-bankrupt foreign subsidiaries) had been sold to Bank One's One Equity Partners (OEP). OEP Imaging Corporation then changed its name to Polaroid Holding Company (PHC).^[10][11] However, this new company operates using the name of its bankrupt predecessor, Polaroid Corporation.^[3]

As part of the settlement, the original Polaroid Corporation changed its name to Primary PDC, Inc.^[6][10] Having sold its assets, it was now effectively nothing more than an administrative shell. Primary PDC received approximately 35 percent of the "new" Polaroid, which was to be distributed to its unsecured creditors^[10] (including bondholders^[12]). As of late 2006^[update], Primary PDC remains in existence under Chapter 11 protection, but conducts no commercial business and has no employees.^[11]

Significant criticism surrounded this "takeover" because the process left executives of the company with large bonuses, while stockholders, as well as current and retired employees, were left with nothing.^[12]

Use of Polaroid brand following bankruptcy[link]

After the bankruptcy, the Polaroid brand was licensed for use on other products with the assistance of Skadden, Arps, Slate, Meagher & Flom. In September 2002, World Wide Licenses, a subsidiary of The Character Group plc, was granted the exclusive rights for three years to manufacture and sell digital cameras under the Polaroid brand for distribution internationally.^[13] Polaroid branded LCDs and plasma televisions and portable DVD players had also appeared on the market.

On April 27, 2005, Petters Group Worldwide announced its acquisition of PHC. Petters has in the past bought up failed companies with well-known names for the value of those names. The same year, Flextronics purchased Polaroid's manufacturing operations and the decision was made to send most of the manufacturing to China.^[14] The "new" Polaroid Corporation filed for Chapter 11 bankruptcy on December 18, 2008.^[15]

Auction for Polaroid Corp's Assets[link]

On April 2, 2009, Patriarch Partners LLC won an auction for Polaroid Corporation's assets including the company's name, intellectual property, and photography collection. Patriarch' $59.1 million bid beat bids from PHC Acquisitions, Hilco Consumer Capital Corp and Ritchie Capital.

This led to some very contentious fighting and litigation, and Patriarch wound up walking away in early May, 2009, and a joint venture between Gordon Brothers Brands LLC and Hilco Consumer Capital LP picked up the pieces. Quoting from a Reuters report which quoted some participants:

"The move by New York-based Patriarch, a private-equity firm, [to drop their claim], follows US District Judge James Rosenbaum's ruling on Thursday in Minneapolis that putting the purchase on hold during appeal would threaten operations at Polaroid, which is spending its cash at a rate of $3 million a month.

"Polaroid on April 16 won US Bankruptcy Court approval to be sold to a joint venture of Hilco Consumer Capital LP of Toronto and Gordon Brothers Brands LLC of Boston."^[16]

Hilco Consumer Capital and Gordon Brother Brands announced the closing of the purchase of Polaroid Corporation on May 7, 2009 placing Polaroid Corporation in joint holding under a parent company named PLR IP Holdings, LLC. Former Executive Vice President and General Manager - Americas, Scott W. Hardy was named as the new President of Polaroid Corporation and PLR IP Holdings, LLC. The majority of employees remained in their positions at the company's Minnetonka, Minnesota headquarters as well as office locations in Boston, New York and Toronto.^[17]

On June 19, 2009, The new holding corporation for Polaroid, PLR IP Holdings, LLC announced an exclusive 5-year agreement with Summit Global Group to produce and distribute Polaroid branded digital still cameras, digital video cameras, digital photo frames and PoGo branded mobile products. Summit Global Group added several former Polaroid employees to their staff. The company expects the agreement to yield $1.3 billion in retail sales over an unspecified period beginning in 2009.^[18]

Corporate sponsorship of motorsports[link]

In the 1990s, Polaroid was involved in the corporate sponsorship of NASCAR. For several years, Polaroid was the principal sponsor of NASCAR's 125 mile Featherlite Modified race at Watkins Glen and it was called the "Polaroid 125".^[19] The Polaroid name was also used in sponsorship in the NASCAR Busch series. In 1992, Polaroid was the principal sponsor of female NASCAR driver Shawna Robinson's #25 Oldsmobile in the Busch Series. They continued as her principal sponsor when she moved to the other car numbers in 1993 and 1994.^[20]

Polaroid currently sponsors the Target Chip Ganassi^[21] entry of Juan Pablo Montoya's #42 Chevy Impala^[22] in the NASCAR Sprint Cup Series and entries in the IRL Indy Car Series, including the car driven by Dario Franchitti which won the 94th running^[23] of the Indianapolis 500 on Sunday May 30, 2010.^[24]

The Polaroid name has also been associated with the NOPI drift series. Polaroid was the principal sponsor of the 350Z driven by Nick Bollea,^[25] who placed third in Pittsburgh and tenth in Denver at NOPI events in the 2007 season.^[26] Polaroid chose not to renew their sponsorship of Bollea for the 2008 season.^[27] No official reason has been given, but this decision was made in the wake of a serious accident and allegations of illegal street racing by Bollea.

Discontinuation and planned relaunch of Polaroid film[link]

On February 8, 2008, Polaroid (under the control of Thomas J. Petters of Petters Group Worldwide) announced that the company has decided to gradually cease production and withdraw from analog instant film products completely in 2008.^[28]

Austrian photographer Florian Kaps, the owner of the largest online vendor for SX-70 films and organizer of the web-based instant photo gallery Polanoid.net, had bought the approximately 500,000 film packages that were on stock. He teamed with André Bosman, a former head of film production in the large Polaroid film factory at Enschede, designed a plan to redesign the SX-70/600 film system in collaboration with Ilford Photo, and convinced the Polaroid owners to participate. Plans for a relaunch under the Impossible label were announced in January 2009.^[29] Buildings in the Enschede plant, which had produced 30 million film packs in 2007 and 24 million in the first half of 2008, were leased to the company created by Kaps, who by May 2009 had raised $2.6 million from friends and family^[30] for what he had named The Impossible Project.^[31]

On March 22, 2010, The Impossible Project announced the release of two monochromatic films, PX100 and PX600, compatible with SX-70 and 600 type cameras, respectively.^[32] Colour films were initially released in 2010 for SX-70 type cameras, followed in 2011 with the release of much improved colour films for Polaroid 600, SX-70 and Spectra Cameras.

Polaroid had originally announced a new camera, styled after older models to coincide with the new films, but this was due before Christmas 2010—a deadline which has long since passed with no new information on this new camera.

Digital photography[link]

In summer 2008 Polaroid released the PoGo, an instant photo printer producing 2 by 3 inches (51 × 76 mm) prints. It uses the ZINK ("zero ink") technology which is similar to dye sublimation but has the dye crystals embedded in the photo paper itself.^[33] In 2009 the CZA-05300B PoGo, a 5 megapixel digital camera integrated with a Zink printer, was released.^[34]

Mobile printers[link]

In 2011, the company released the Polaroid GL10 Instant Mobile Printer producing 3 by 4 inch prints.^[35] The printer, which is designed by Polaroid and Lady GaGa allows the user to print photos directly from a mobile phone or digital camera.^[35] This product is the first product in the new Polaroid Grey Label line.^[35]

On January 10, 2012, Polaroid announced a new "smart camera", entitled the Polaroid SC1630 smart camera, which is powered by Google Android. The SC1630 is a combination of a camera and a portable media player, that allows users to take photos with a built-in 16 MB HD camera, download apps from the Android Market, check their email, and browse the web. The built-in camera allows 3X optical zoom, and other features on the media player include wi-fi, touch screen, geo-tagging, smart albums, and 32 GB of memory via a micro SD card.^[36]

See also[link]

• List of Polaroid instant cameras
• List of United States companies
• Instant camera
• Polaroid (polarizer) - a type of light-polarising material developed by Edwin H. Land
• 3-D Film
• Polacolor
• Polaroid Eyewear
• Polaroid Impulse

Notes[link]

External links[link]

Wikimedia Commons has media related to: Polaroid

• The "new" Polaroid Corporation official website (polaroid.com)
• Polaroid Eyewear Official Website
• Polaroid page at camerapedia.org
• Analysis of the Polaroid bankruptcy (cfo.com)- includes discussion of the role of Polaroid executives in the bankruptcy proceedings.
• Polaroid & Corporate Bankruptcy statement - by U.S. congressman, Bill Delahunt.
• The Branding of Polaroid - Paul Giambarba on Polaroid's branding, including background information on the company.
• Polaroid shutting 2 Mass. facilities, laying off 150, The Boston Globe, 2008-02-08, history and future of the company after ceasing its manufacturing of instant film technology.
• The African Activist Archive Project website includes information (documents, photographs, a button and a poster) related to the Polaroid Revolutionary Workers Movement which was formed in 1970 by two African American Polaroid employees, Ken Williams and Caroline Hunter, when they discovered the company's products were being sold in South Africa, including its I.D system, through a distributor Frank and Hirsch. The PRWM demanded that the company stop all sales to South Africa until the end of apartheid.
• Polaroid TV

The Shade (Richard Swift) is a comic book character developed in the 1940s for National Comics. Debuting as a villain, the Shade was best known for fighting against two generations of superheroes, most notably the Golden Age and Silver Age versions of the Flash.^[1] He eventually became a mentor for Jack Knight, the son of the Golden Age Starman Ted Knight, a hero the Shade had also fought.^[2]

Though initially portrayed in the Golden Age comics as a thief with a cane that could manipulate shadows, the character was reinvented in 1994 as a morally ambiguous Victorian era immortal who gained the ability to manipulate shadows and his immortality from an unexplained mystical event. In 2009, the Shade was ranked as IGN's 89th Greatest Villain of All Time.^[3]

Fictional character biography[link]

This article's plot summary may be too long or excessively detailed. Please help improve it by removing unnecessary details and making it more concise. (February 2011)

[edit] Pre-Crisis

The Shade was introduced in Flash Comics #33, as a villain for the original Golden Age Flash. He was portrayed as a thief who could manipulate the shadows with a magical cane. He fought both the Golden Age Flash and his Silver Age counterpart Barry Allen. He was a member of several supervillain teams, including the Injustice Society. Shade was one of three villains used for the first meeting of the two heroes in the famous Flash of Two Worlds ^[1] story, which reintroduced the Golden Age Flash to the Silver Age. He was jailed along with the Wizard and Fiddler. In the "Crisis on Earth-S" story (Justice League of America #136) he is one of King Kull's agents positioned on Earth-S to wipe out humanity there. With Doctor Light he causes perpetual night and darkness on either side of the planet, but is met by Bulletman and Hawkman.

[edit] Post-Crisis

The Shade returned in print in 1986, as a member of the Wizard's new incarnation of the Injustice Society. The Shade's next appearance was in a flashback story in Secret Origins #50 (1989), which explained the story of the post-Crisis first meeting of Jay Garrick and Barry Allen.

[edit] Post Zero Hour

After Zero Hour, The Shade's origin was changed drastically. The Shade was retconned to an English gentleman named Richard Swift, a young man in the year 1838. One night in London, Swift was trapped amidst an unexplained mystical tragedy, which killed 104 people. The most immediate of effects upon him was the permanent loss of all memory before the incident; fortunately, a carriage appeared and took him in. The gentleman who had picked him up gave him the name Piers Ludlow, and offered to help him reencounter his past. Accepting his "kindness", Swift was taken to Ludlow's house and was taken to a house the next evening. However, the whole affair was a setup; the whole Ludlow family was in fact a band of killers and swindlers, and they had perpetuated a scheme many times over: to kill one of their wealthy, reclusive business partners and have a vagrant killed in his vicinity to give the impression of a failed robbery/homicide. However, when they intended to repeat the scheme with Swift as the scapegoat, he reflexively unleashed his shadows, killing all the present Ludlows. Only a young pair of twins, absent from the excursion, survived. The following evening Swift met one of his true friends prior to the incident: the author Charles Dickens.^[4]

For decades thereafter, Swift lived a relatively normal life, one which changed when Rupert Ludlow, one of the surviving twins, appeared and ambushed him along with a band of hired killers, informing him of the murderous intent of the family and of its exponential growth. Though grievously injured, Swift still managed to kill Ludlow (by then he had already discovered his immortality). Afterward, he left England and started a career as an adventurer/assassin/observer on life, which spanned whole continents and led him to many adventures. While traveling, he met Brian Savage (Scalphunter) and visited Opal City for the first time. He established himself in Opal, acquiring real estate and generally living well, even encountering Oscar Wilde, although he never quit the adventuring life, ensuring he would always have a considerable fortune waiting for him. However, during his journeys, he also met a similar immortal born of the same incident and bearing his same powers: a dwarf by the name of Simon Culp, who would become his mortal adversary.^[5]

During all of the Shade's escapades, he had been pursued quite actively by the Ludlows, whom he abated with little remorse, killing dozens of the family before meeting Marguerite Croft, a young lady, with whom he fell in love and established with in Paris during the thirties. Unfortunately, she proved to be a Ludlow, and tried to kill Shade by poisoning him. Shade survived the toxins, and was forced to kill Marguerite when she confessed that though she loved him, she would make more attempts on his life due to loyalty to her family. This left Shade with a sense of general depression and the feeling he could never love again. Because of this and the death of Brian Savage, he resumed his activities as an assassin.^[6]

During World War II, he left America to defend his country from the bombing raids, and fought Simon Culp again. A bomb blast, falling on top of them, sent Culp into Shade's body. Unaware of this, the Shade returned to America and to Keystone City. This was the time of the Golden Age of Heroes, and of them all he chose one as his adversary: Jay Garrick, the first Flash. For him, it was little more than a game, posing as a gimmicky villain (influenced by Culp) to get away with his truly important crimes unnoticed, and felt genuinely disappointed with the retirement of Garrick. This lasted until another "superhero", the Spider, came along. Shade, feeling curiosity for the Spider's motives, discovered he was in fact a criminal, getting rid of the competition, and a Ludlow by birth. Shade defended Keystone by killing the Spider and rescuing Flash and his wife from a murder attempt. When asked as to his own motives, he responded he truly enjoyed Garrick for his wit and humor, and that he already had a city to love and devote to (he protected Opal from harm several times, even saving Starman from a murder attempt^[7] and not committing even a single crime within its limits).

During the 1960s he briefly teamed up with Doctor Fate to take down what was apparently one of Culp's criminal ventures, a mystic organization of madmen, the Wise Fools, who wished to repeat the ritual that created him by apparently summoning a wild, uncontrolled bubble of shadow (actually Culp's shadow, separated from the Shade by Culp). Unaware that Culp's consciousness was actually within the Shade, he and Dr. Fate destroyed the Wise Fools operation and threw the bubble into an empty dimension (where it continued to immensely grow in power and size), unaware that Culp had foreseen all of it and that it was only a step in a much larger plan, one which almost culminated in the destruction of Opal City.^[8]

Starman[link]

James Robinson decided to use Shade, giving the character a starring role in his new Starman series in 1994. In the first story arc, Sins of the Father, Jack apparently finds an enemy in Shade when he kidnaps his father, retired Starman Ted Knight on the orders of the senile Mist, who wishes for a final showdown. Shade later betrays the Mist by allying himself with the O'Dare Family, a clan of police officers who assist Jack in memory of their father Billy O'Dare, a policeman who had often assisted the original Starman. Shade, with the O'Dares, assaults the Mist's hideout and rescues Ted Knight. Out of the O'Dares, he befriended the family's "black sheep", Matt O'Dare.^[9]

Much of the Shade's past is revealed through journal entries included in the Starman comics, including the flashback issues called "Tales of Times Past". They often dealt with different Starmen, including Jack's father Ted, as well as other characters from the Starman mythos such as Brian Savage. There were a total of 10 "Times Past" issues in the 80-issue series. "Excerpts" from the Shade's journal often replaced the Starman letters column, frequently giving additional background related to the story or background into Shade's motivations. These excerpts are written as prose, as opposed to a more traditional comic style, with occasional illustrations, and as journal entries being written by the Shade himself at different points in his existence.^[10]

Shade has an active part in an adventure of Jack's involving a demon hidden within a poster that can snatch innocent people and drag them into Hell. Shade, as always, wishes peace for Opal, and also does not like Merritt, the human guardian of the poster, who has gained immortality for his protection of it, and consequently become the inspiration for Wilde's The Picture of Dorian Gray. In a fight for possession of the poster, Matt O'Dare is dragged within and Shade follows. Within the poster, Shade agrees to sell his soul in exchange for the liberation of all the souls contained within (something that, unknown to Shade, Jack Knight and Matt O'Dare have also agreed to do), but the demon, unable to accept a selfless deal, releases all of them. Following this, Matt decides to turn over a new leaf and put his crooked past behind him. Shade assists him in his efforts, partly influenced by the revelation O'Dare is, in fact, the reincarnated lawman Scalphunter, an old friend.^[11]

A particularly important point in the life of Shade comes when he meets the demon-lord Neron. Neron offers, as he has to many supervillains before, to augment Shade's power. However, Shade sees little use in Neron's offer, as he has no need to increase his already substantial wealth, he sees no way of heightening his shadows' power, and is already immortal. Neron, angered by his rejection, swears vengeance against Shade.^[12]

Over the years the Ludlows have apparently ceased to attack him, which Shade sees as a respite. This lasts until the wife of the last Ludlow by blood calls him to the city of Ludlow to talk her husband out of attempting an attack on him that would certainly cost him his life. Shade answers the summons and talks Ludlow out of his silly vendetta, apparently burying a legacy of hate that has lasted more than one hundred and fifty years.^[13]

Another notable point during the series' run came when the Godwave struck the DC universe, depowering almost all superheroes. In a confrontation between Starman, Matt O'Dare, Green Lantern, and The Infernal Doctor Pip, in which Pip almost blows up a large section of an Opal skyscraper, Shade appears at the last minute and draws Pip into the Darklands, which serve as his power source, before the bomb can explode. The plot twist is that his powers are unaffected by the depowerment, with a note indicating there are powers not even God wants anything to do with, referencing the dark origins of the Shade's massive powers.^[14]

At various times, Culp is able to take control over or subtly influence The Shade. At one specific point, Culp takes full control to talk to Jack, in the process making a mistake about the name of a Wilde story. Around the time Jack returns from space in the "Stars, My Destination" story arc, Culp is able to assume full control over Shade's body for an extended period of time and imprison or neutralize most of Opal City's heroes in a bid to loot and destroy Opal - with no other motive than to destroy what Shade loves most. Gathering an army of villains whom Jack has battled over the course of the series, Culp absorbs Shade's powers, in addition to the ever-growing and tremendously powerful shadow force Shade and Dr. Fate had exiled decades before, to cast a spell allowing him to trap Opal City in an impenetrable bubble of shadow and force a confrontation with the city's heroes. Many of the supervillains helping Culp have been gathered by either Neron, the still-vengeful daughter of the Mist, or one of the last Ludlows in existence, the son of the false hero the Spider. This story is the climax of the series, told in the "Grand Guignol" arc.

Shade eventually is able to cast out Culp, losing his shadow powers in the process. However, Culp underestimates the Shade, and is tricked into allowing a small shadow imp loyal to Shade to be absorbed into his own shadow, leading to a battle of wills in which Shade draws all the darkness into himself (adding Culp's shadow's might to it, augmented by the Wise Fools ritual), leaving Culp powerless. Shortly thereafter, Culp attempts to buy his freedom by threatening the younger Mist, but is killed in the process by the elder Mist. This is a turning point for Shade, as he now has freedom of choice, is able to discern right from wrong, and therefore able to decide whether he wishes to remain a villain or become a true hero, protecting his city. He is present at the final showdown with the Mist and leaves the building with Ralph Dibny, Jack, and Theo Kyle Knight.^[15]

Post-Starman[link]

Since the end of the Starman series, the Shade has made cameo appearances in several comic series, including Green Arrow and JSA and was listed alongside magical-based villains such as Felix Faust and Circe. He also has a brief appearance in DC's Brave New World in 2006. During the Infinite Crisis, he is seen using his powers to help Opal citizens, by protecting the buildings they are in (though, in a remark full of his trademark cynicism, reminiscent of his status as a solitary man, he comments he is not doing it to save the citizens themselves, but, rather, he is "saving the architecture").

He shows up in Robinson's Justice League: Cry for Justice, waiting for his old rival Jay Garrick in his home. He informs Garrick that the insane supervillain Prometheus has ordered a series of attacks on various superheros (including Batwoman, Barry Allen, Crimson Avenger, and Stargirl) in order to distract them from a sinister master plan. Shade then accompanies Jay to the JLA Watchtower in order to warn the other heroes of the impending doom.^[16] He and Jay arrive at the Watchtower just as Prometheus (who had disguised himself as Freddy Freeman and defeated the entire League) attempts to escape. Though Jay is easily floored, the Shade proves difficult to defeat (as he is technically not a "hero", meaning Prometheus has no file on how to stop him), and ultimately ends up stopping Donna Troy from killing the supervillain after he has been beaten into submission. However, the Shade later creates a portal that gives Green Arrow access to Prometheus' otherdimensional lair,^[17] where the archer kills Prometheus in revenge for Star City, the dismemberment of his former protege Red Arrow, and the death of Red Arrow's daughter.^[18]

During the Blackest Night, Shade is in a relationship with Hope O'Dare, and claims that he is in love with her. After a night of sex, Shade and Hope are confronted by David Knight, reanimated as a Black Lantern. David rips out Shade's heart, but, due to his powers, he survives, unable to be killed and resisting the call of a black ring that seeks to turn him into another undead. After David threatens to kill Hope and later Jack, an enraged Shade uses his powers to trap the Black Lantern within the Shadowlands after decrying the Lantern as a mockery and a fake, saying he has "no light of his own", and uses his own heart as a channel to bind and banish him. Afterwards, Hope admits that she loves Shade as well, and the two lovers depart from the scene of the battle.^[19]

Shortly after the events of Blackest Night, the Shade is approached by Hal Jordan and Barry Allen, and he takes them to the Ghost Zone where they find the rotting corpse of Prometheus.^[20]

It was announced by Robinson that a solo Shade series is currently in development.^[21]

During Brightest Day, Jay Garrick arrives at the Shade's home alongside Doctor Mid-Nite, Sebastian Faust, and Wildcat in order to see if he can help them track down the missing Obsidian, who possesses abilities similar to those of the Shade. After entering the house, the JSA members find Obsidian and Doctor Fate standing over the Shade's comatose body. Obsidian, now possessed by a cosmic entity known as the Starheart, tells the heroes that the Shade would have told them his "secrets", and that the Starheart commanded that he and Fate silence him.^[22] Following the defeat of the Starheart, Congorilla mentions that the Shade has been missing since his assault at the hands of Obsidian, and that nobody has been able to contact him.^[23]

Shade's disappearance is explained shortly after this, when it is revealed that he had been captured and brainwashed by Eclipso.^[24] Realizing that Shade could turn the tide of the battle, Saint Walker sends the Atom and Starman inside his body to fight off the effects of Eclipso's brainwashing.^[25] The heroes narrowly manage to free the Shade's mind, and he turns against Eclipso and ultimately helps the Justice League defeat the villain once and for all.^[26]

Possible futures[link]

During the Starman story arc "Stars, My Destination" Jack is thrown by a shadowy corridor created by a future Shade across time and space into a future where Shade's powers overtake him due to a disease that Culp had infected him with during their final battle (the absorption of Culp's shadow, along with the mystical enhancements brought as a consequence of the Wise Fools ritual). His shadow begins expanding into the universe and threatens areas protected by the Legion. Rescuing him, the future Shade explains how Jack may be able to stop it from ever happening by using his cosmic rod on him in the past. He later opens another time portal to allow Jack to journey across time again to reach his destination, Throneworld. In the final issue of Starman, Jack apparently is able stop the disease before it has the chance to affect Shade; this apparently changes the future that he had seen on his space voyage.

Starman Annual #1 shows a possible future for Shade, as the protector of a Utopian planet thousands of years from the present. As with the current Shade, he enjoys telling tales of his past. The planet's technology and possibly the planet itself seemed to made almost entirely out of Cosmic Rod technology inspired by Starman and his legacy.

Powers and abilities[link]

Shade is at present one of the best, if not the ultimate, channeler of the power of the Darklands, a quasi-sentient, extra-dimensional mass of malleable darkness which he can channel to various effects, both as an absence of light and a solid substance: he can summon and control "demons" from there, summon and dispel shields and areas of complete darkness, create all kinds of constructs out of shadows (in a similar manner to a Green Lantern, with the exception of the color of the constructs), transport himself and others through it over massive distances, and can, if necessary, use it as a last-ditch prison dimension. The darkness itself can be dispelled by sufficiently bright blasts of energy. Eventually, his experience with the shadows allows him to create corridors through time (the most dramatic instance being when he sends Jack Knight's spaceship from a point in space in late twentieth century to the neighborhood of Xanthu in the Legion of Super-Heroes' era and from there to Krypton, several decades before its destruction). These powers have also granted Shade agelessness and immortality. Overall, his powers are formidable to the point that Dr. Fate once remarked that even The Spectre would have serious difficulty dealing with him, possibly due to the origin of his powers (the former realm of a divine entity on par with God). He is heavily resistant to damage, as seen when a demolition bomb falls on him, leaving him only slightly dazed. Even with his heart torn out of his chest by Black Lantern David Knight, he remained alive and unable to die.

His only weakness (if it can be called such) is the fact that if he loses his shadow, he becomes vulnerable. However, this can only occur if a survivor from the same event in 1838 drains him of it, or in the event of a light strong enough to completely surround him, to the point that he is unable to cast a shadow. Since Simon Culp, the last known survivor of the 1838 event besides Shade himself, has now been killed, there appears to be no one left who is capable of draining his shadow.

Character inspiration[link]

It is likely that The Shade's post-Zero Hour origin is influenced by Charles Dickens' story The Old Curiosity Shop, which featured an English Rake also named Richard, and a dwarf named Quilp. In continuity, it is suggested that Shade's story instead inspired Dickens to write The Old Curiosity Shop. James Robinson has stated that he drew some inspiration for the Shade's mannerisms and speech patterns from the British stage and screen actor Jonathan Pryce.

Other versions[link]

• On Earth-33, there is a magician called Shade, with all his powers. He is a member of the League of Shamans.
• The Shade (possibly of Earth-3). An alternate version of the heroine Nightshade, she shares with him his namesake and all his powers, and she wears a top hat and a cane. She's killed by Eve of the Shadows, another Nightshade counterpart. The possibility exists that this Shade is actually a female version of Shade from the gender-reversed world Earth-11.

In other media[link]

Television[link]

• The Shade first appeared in the two-part Justice League episode "Injustice For All" voiced by Stephen McHattie. In this version, his powers are a product of his staff, which he calls the "nightstick," much like that of his pre-Robinson years. In his first appearance, Star Sapphire remarks how he is "nothing" without his night stick, but by the time he joins Gorilla Grodd's Secret Society, he has learned martial arts and is able to hold his own in a confrontation against Batman (if only briefly). He is attracted to Giganta, who seems to return his affection. When he finds out that she had once been a gorilla he is shocked, but then looks at her and shrugs with a smile on his face. He first appears as a member of Lex Luthor's Injustice Gang. In "Fury" Shade appears as a member of Aresia's Injustice Gang. In "Secret Society" Shade is later recruited into Gorilla Grodd's Secret Society, although, by this time he is skeptical of its success due to seeing such efforts fail twice in the past. When Grodd's Secret Society is defeated by the Justice League in a football field in front of thousands of people, Shade states "I knew this wouldn't work" before attempting to flee and being stopped by Batman.

• In the Justice League Unlimited series, Shade joins a fourth anti-Justice League organization, Gorilla Grodd's new Secret Society, later taken over by Lex Luthor. The Shade is prominently shown for the last time in the series in the episode "Alive", where he sides against Luthor during the mutiny led by Grodd. During the mutiny, Shade and the other villains that opposed Luthor, are frozen by a turncoat Killer Frost and ultimately killed when the resurrected Darkseid destroys the Society space station.

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