Karen Holtzblatt - SIGCHI Lifetime Practice Award Acceptance Speech
At SIGCHI 2010, Karen Holtzblatt, CEO of InContext Design, was awarded the Lifetime Practice Award. In her acceptance speech, Karen talks about the true nature of innovation; an insight gained from an extensive user-centered research project aimed at understanding what makes products "cool" and "must haves." She explains innovation isn't a revolutionary, game-changing idea but is simply the next right thing for a company. To learn more about how InContext pushed companies to be more innovative, visit incontextdesign.com