Wizards of Waverly Place is an American Disney Channel Original Series which ran from October 12, 2007 to January 6, 2012 on Disney Channel. The series was created by Todd J. Greenwald, and stars Selena Gomez, David Henrie and Jake T. Austin as three wizard siblings with magical abilities competing to win sole custody of the family powers. Further main cast includes Jennifer Stone, María Canals Barrera and David DeLuise.
The series won "Outstanding Children's Program" at the 61st Primetime Emmy Awards in 2009. A film adaptation of the series, Wizards of Waverly Place: The Movie, premiered as a Disney Channel Original Movie on August 28, 2009. The film adaptation won "Outstanding Children's Program" at the 62nd Primetime Emmy Awards earning the series its second consecutive Emmy. Wizards of Waverly Place ended as the longest-running Disney Channel Original Series (surpassing That's So Raven) with 106 episodes over four seasons. Its series finale averaged nearly 10 million viewers (live+same day), which made it the most-watched Disney Channel Original Series finale ever.
Wizards of Waverly Place chronicles the adventures of the Italian-Mexican Russo Family. The Russos live on Waverly Place in Manhattan's Greenwich Village, above a sub shop which they own and run. The family consists of siblings Alexandra "Alex" (Selena Gomez), Justin (David Henrie), and Maximillian "Max" (Jake T. Austin). The three teenagers are wizards and live with their Italian father, Jerry (David DeLuise), a former family wizard, and their mortal Mexican mother, Theresa (Maria Canals Barrera). When the Russo siblings complete their wizard training, they are to participate in a competition to decide who will become the Family Wizard (the one to keep his/her magical powers forever) of their generation, while the others lose their powers and become mortals. Because of this, Jerry tries to teach his children to not become dependent on magic. Since one of them gets to keep their powers, though, Jerry also gives his children wizard lessons (the lessons end mid Season four). The storage room of the Russo family's sub station is a wizard's lair. In the lair is a Portal which allows them to visit the wizard world, and other creatures to visit them. The headmaster of the wizard council, Professor Crumbs (Ian Abercrombie), regularly pays visits to the Russo home.
The Russo siblings attend Tribeca Prep and constantly encounter their Old West style principal, Mr. Laritate (Bill Chott). Because they live in the mortal world, the Russos are required to keep the existence of wizardry a secret. Even so, Alex's best friend, Harper Finkle (Jennifer Stone), discovers the secret in Season 2's episode "Harper Knows". Justin's best friend, Zeke Beakerman (Dan Benson), also finds out in Season 4's episode "Zeke Finds Out", also along with Alex's boyfriend, Mason Greyback (Gregg Sulkin).
This series was created and as produced by Todd J. Greenwald, who began developing the show after working as a writer and consulting producer during the first season of Hannah Montana. The show is produced by It's a Laugh Productions and Disney Channel Original Productions. The theme song, "Everything Is Not What It Seems", written by John Adair and Steve Hampton, is of techno-pop style and is performed by Selena Gomez. The series is filmed at Hollywood Center Studios in Hollywood, California.[1]
For the first three seasons the show used the same title sequence, the opening title sequence, which is set to Selena Gomez's rendition of "Everything Is Not What It Seems", shows Alex, Justin, Max and Harper engaging in magical antics while preparing for school in the morning. The fourth season began using a slightly altered version of the song, and a different sequence involving the cast, who all appear in Times Square at the end of the sequence with Alex waving her wand.
The show debuted on Disney Channel on October 12, 2007 after the premiere of Twitches Too, gathering 5.9 million viewers.[2] In January 2010, "Wizards vs. Werewolves" one-hour special episode became the series' most-watched (non-crossover) episode with 6.2 million viewers,[3] surpassing the 6 million viewers of "Paint By Committee" episode[4] The series' most watched episode, including crossovers, was "Cast-Away (To Another Show)" episode, which was included in the special trilogy of crossover episodes between three Disney Channel original sitcoms, Wizards on Deck with Hannah Montana. The broadcast was watched by 10.6 million viewers. In 2009, the series was the top scripted telecast for teens between the age of 9-14 (1.63 million/6.7 rating) and second in kids 6-11 (1.81 million/7.4 rating), which was only slightly behind The Suite Life on Deck (1.82 million/7.4 rating.)[5]
| Season |
Episodes |
Originally aired (U.S. dates) |
| Season premiere |
Season finale |
|
1 |
21 |
October 12, 2007 |
August 31, 2008 |
|
2 |
30 |
September 12, 2008 |
August 21, 2009 |
|
Film |
August 28, 2009 |
|
3 |
28 |
October 9, 2009 |
October 15, 2010 |
|
4 |
27 |
November 12, 2010 |
January 6, 2012 |
[edit] Wizards of Waverly Place: The Movie
The Disney Channel Original Movie, based on the series, premiered on August 28, 2009 on Disney Channel. Wizards of Waverly Place: The Movie was filmed in Puerto Rico, Los Angeles, and New York City from February 16 to March 27, 2009.[6] The movie received 11.4 million viewers on its premiere,[7] making it the second-most-viewed DCOM premiere in the US after High School Musical 2. It was also one of the top scripted telecasts in 2009.[8] It won a Primetime Emmy Award in 2010 for "Outstanding Children's Program".
On Friday, January 6, 2012, Wizards of Waverly Place aired its one-hour series finale, "Who Will Be The Family Wizard?", which averaged nearly 10 million viewers (9.8 million; live+same day)[9] to up to 11.3 million.[10] Although it was not the series' most-watched special (Wizards of Waverly Place: The Movie), it was the most-watched finale for a Disney Channel Original Series.[11]
Excluding the crossover programming special, it was the franchise's most-watched episode.[11] The closer also set series best among kids 6-11 (4.2 million) and teens 9-14 (3.8 million). It also obtained a solid 1.9 rating with adults 18-49.[12] Notably, the finale is the current TV season's most-watched cable telecast among scripted programs.[11]
The show ended with Alex becoming the family wizard, Justin being declared new Headmaster of WizTech, and Max getting to run the sub shop. Despite Max's loss of his powers, everyone was happy with what they got, which made Alex say "Hey! We're all happy at the same time!" Of course, everyone agreed. Then, as they hug and gather together, a voiceover (by Andy Kindler) ends the show by breaking the fourth wall and saying "That's our show, ladies and gentlemen. Thanks for watching...and goodnight," to lots of applause.
The soundtrack album for the hit Disney Channel Original Series of the same name. The album was released as a physical CD, enhanced CD and digital on August 4, 2009, under Walt Disney Records.[13][14][15][16] The album includes songs from and inspired by the TV series and Wizards of Waverly Place: The Movie.[16][17]
In response to the soundtrack, Stephen Thomas Erlewine of Allmusic recognized Wizards for its "teen revamps of boomer classics that parents can enjoy too". He also stated that the album is "agreeable" and that Selena Gomez "inevitably stands out from the pack". However, Erlewine said: "the dang-awful version of America's "You Can Do Magic" by Drew Seeley is sunk by its hyper-claustrophobic rhythms, the biggest rearrangement of a tune here and easily the worst cut."[15]
A video game based on the series was released in August 2009.[18]
| Name |
Episodes |
Region 1 |
Region 2 |
DVD extras |
| Wizards of Waverly Place: Wizard School |
Wizard School Part 1, Wizard School Part 2, Curb Your Dragon, Disenchanted Evening |
July 29, 2008[19] |
TBA |
Work It Like a Wizard - Selena, Jake and David's favorite things to do. |
| Wizards of Waverly Place: Supernaturally Stylin' |
Credit Check, Smarty Pants, Beware Wolf, Graphic Novel[20] |
February 10, 2009[21] |
TBA |
Fashionista Presto Chango! - Go behind the scenes with the stars for some wardrobe magic! |
| Wizards on Deck with Hannah Montana |
Cast-Away (To Another Show) (Wizards), "Double Crossed" (Suite Life), "Super(stitious) Girl" (Hannah Montana) |
September 22, 2009[22] |
TBA |
Justin's Award Winning Essay - It's A Suite Life Having Fun With Hannah & The Wizards |
| Name |
Episodes |
Region 2 |
Region 4 |
DVD extras |
| Season 1: Volume 1: Work It Like a Wizard |
Crazy 10-Minutes Sale, First Kiss, I Almost Drowned in a Chocolate Fountain, New Employee, Disenchanted Evening, You Can't Always Get What You Carpet, Alex's Choice |
October 5, 2009[23] |
March 3, 2010[24] |
Work It Like a Wizard - Selena, Jake and David's favorite things to do. |
| Season 1: Volume 2: Magic Training |
Curb Your Dragon, Movies, Pop Me and We Both Go Down, Potion Commotion, Justin's Little Sister, Wizard School Part 1, Wizard School Part 2 |
October 5, 2009[25] |
June 2, 2010[26] |
Casting A Spell |
| Season 1: Volume 3: Stylin' Powers |
The Supernatural, Alex in the Middle, Report Card, Credit Check, Alex's Spring Fling, Quinceanera, Art Museum Piece |
October 5, 2009[27] |
August 2010[28] |
Fashionista Presto Chango! - Go behind the scenes with the stars for some wardrobe magic! |
The show's complete first season was released on September 10, 2009 in Germany,[29] on October 1, 2009 in Spain,[30] on March 3, 2010 in France and on March 12, 2010 in Poland.[31]
| Year |
Award |
Category |
Work |
Outcome |
| 2008 |
Alma Award[32] |
"Outstanding Male Performance in a Comedy Television Series" |
Jake T. Austin |
Nominated |
| "Outstanding Female Performance in a Comedy Television Series" |
Selena Gomez |
Nominated |
| Young Artist Award[33] |
"Best Young Ensemble Performance in a TV Series" |
Wizards of Waverly Place |
Nominated |
| Imagen Award[34] |
"Best Actress - Television" |
Selena Gomez |
Nominated |
| 2009 |
Image Award[35] |
"Outstanding Performance in a Youth/Children's Program - Series or Special" |
Selena Gomez |
Nominated |
| Nickelodeon Kids' Choice Awards[36] |
"Favorite TV Actress" |
Selena Gomez |
Won |
| Young Artist Award[37] |
"Best Performance in a TV Series (Comedy or Drama) - Leading Young Actress" |
Selena Gomez |
Nominated |
| "Best Performance in a TV Series (Comedy or Drama) - Leading Young Actor" |
Jake T. Austin |
Nominated |
| Primetime Emmy[38] |
"Outstanding Children's Program" |
Cast |
Won |
| Alma Award[39] |
"Special Achievement Comedy - Television - Actress" |
Selena Gomez |
Won |
| "Special Achievement Comedy - Television - Actress" |
María Canals Barrera |
Nominated |
| Imagen Award[40] |
"Best Actress - Television" |
Selena Gomez |
Nominated |
| 2010 |
Image Award[41] |
"Outstanding Performance in a Youth/Children's Program - Series or Special" |
Selena Gomez |
Nominated |
| Nickelodeon Kids' Choice Awards[42] |
"Favorite TV Show" |
Cast |
Nominated |
| "Favorite TV Actress" |
Selena Gomez |
Won |
| Young Artist Award[43] |
"Best Performance in a TV Series (Comedy or Drama) - Leading Young Actor" |
Jake T. Austin |
Nominated |
| Teen Choice Awards[44][45] |
"Choice TV Actress: Comedy" |
Selena Gomez |
Won |
| "Choice TV Show: Comedy" |
Cast |
Nominated |
| Primetime Emmy[38] |
"Outstanding Children's Program" |
Cast |
Nominated |
| "Outstanding Children's Program" (for Wizards of Waverly Place: The Movie) |
Cast |
Won |
| Nickelodeon Australian Kids' Choice Awards[46] |
"Fave TV Show" |
Cast |
Nominated |
| "Fave TV Star" |
Selena Gomez |
Won |
| British Academy Children's Awards[47] |
"BAFTA Kid’s Vote: TV" |
Cast |
Won |
| 2011 |
Image Award[48] |
"Outstanding Children's Program" |
Cast |
Nominated |
| "Outstanding Performance in a Youth/Children's Program - Series or Special" |
Selena Gomez |
Nominated |
| Nickelodeon Kids' Choice Awards[49] |
"Favorite TV Show" |
Cast |
Nominated |
| "Favorite TV Actress" |
Selena Gomez |
Won |
| "Favorite TV Sidekick" |
David Henrie |
Nominated |
| Young Artist Award[50] |
"Best Performance in a TV Series - Guest Starring Young Actress 11-15" |
Bella Thorne |
Nominated |
| Teen Choice Awards[51] |
"Choice TV Actress: Comedy" |
Selena Gomez |
Won |
| "Choice TV Show: Comedy" |
Cast |
Nominated |
| Imagen Award[52] |
"Best Young Actress/Television" |
Selena Gomez |
Won |
| "Best Supporting Actress/Television" |
María Canals-Barrera |
Nominated |
| Primetime Emmy[38] |
"Outstanding Children's Program" |
Cast |
Nominated |
| "Outstanding Cinematography For A Multi-camera Series" |
"Dancing With Angels" |
Nominated |
| Alma Awards[53] |
"Best TV Actress" |
Selena Gomez |
Nominated |
| "Best Supporting Actress/Television" |
María Canals-Barrera |
Won |
| Nickelodeon Australian Kids' Choice Awards |
"Fave TV Star" |
Selena Gomez |
Won |
| "Fave TV Show" |
Wizards of Waverly Place |
Won |
| 2012 |
Nickelodeon Kids' Choice Awards |
"Favorite TV Show" |
Cast |
Nominated |
| "Favorite TV Actress" |
Selena Gomez |
Won |
| "Favorite TV Sidekick" |
Jennifer Stone |
Nominated |
| Young Artist Award[54] |
| "Best Performance in a TV Series - Recurring Young Actress 17-21" |
Bridgit Mendler |
Nominated |
| "Best Performance in a TV Series - Guest Starring Young Actor 14-17" |
LJ Benet |
Nominated |
| Country/Region |
Network(s) |
Series premiere |
Series Title in Country |
 Turkey |
Digiturk[55] |
October 24, 2007 |
Waverly Büyücüleri |
| Disney Channel Turkey[56] |
October 12, 2007 |
Wizards of Waverly Place |
 United States |
Disney Channel[57] |
 Pakistan |
Disney Channel |
October 12, 2007 |
 Australia |
Disney Channel[58] |
October 19, 2007 |
| Seven Network |
October 4, 2008 |
 New Zealand |
Disney Channel New Zealand[58] |
October 19, 2007 |
| TV3 |
|
 United Kingdom |
Disney Channel UK & Channel 5[59] |
November 4, 2007 |
 Ireland |
Disney Channel Ireland and TRTÉ[60] |
November 3, 2007 |
 Canada (English) |
Family[61] |
October 26, 2007 |
 India |
Disney Channel India[62] |
May 5, 2008 |
 Sri Lanka |
 Bangladesh |
 Malaysia |
Disney Channel Malaysia[63]
(Airs in Malay (penyihir tempat Waverly) and English Language) |
March 9, 2008 |
 Arab World |
Disney Channel Middle East[64]
(Airing with Arabic subtitles) |
February 29, 2008 |
 The Netherlands |
Disney Channel (Netherlands & Belgium)[65] |
October 3, 2009 |
 Belgium |
November 1, 2009 |
 Hong Kong |
Disney Channel Asia[64]
(Airing the show with Indonesian, Malay and Chinese Subtitles)
(Dubbed in Hong Kong, Thailand, and Vietnam) |
March 9, 2008 - March 4, 2012 |
 Indonesia |
 Philippines |
 Singapore |
 Thailand |
 Vietnam |
Những phù thủy xứ Waverly |
 South Korea |
Disney Channel Korea |
우리가족마법사 |
 South Africa |
Disney Channel South Africa (airs in English)
SABC 3 |
|
| Canada (French) |
VRAK.TV[66] |
August 24, 2009 |
Les Sorciers de Waverly Place |
 France |
Disney Channel France[67] |
January 22, 2008 |
| NRJ12[68] |
August 31, 2009 |
 Israel |
Disney Channel Israel[69] |
June 2008 |
המכשפים מווייברלי פלייס |
 Bulgaria |
BNT 1 |
March 28, 2009 |
Магьосниците от Уейвърли Плейс |
| Disney Channel Bulgaria |
September 19, 2009 |
 Greece |
Disney Channel Greece |
November 7, 2009 |
Οι Μάγοι του Γουέβερλυ |
| ERT[70] |
January 5, 2010 |
 Italy |
Disney Channel Italy[65] |
January 26, 2008 |
I Maghi Di Waverly |
| Italia 1[71] |
January 12, 2010 |
 Poland |
Disney Channel Poland |
February 29, 2008 |
Czarodzieje z Waverly Place |
| TVP 1 |
September 12, 2010 |
 Finland |
Disney Channel Scandinavia Nelonen[72] |
February 29, 2008 |
Waverly Placen velhot |
 Denmark[73] |
Magi på Waverly Place (Magic at Waverly Place) |
 Sweden[74] |
 Norway[75] |
Magikerne på Waverly Place |
 Germany |
Disney Channel Germany[76] |
March 8, 2008 |
Die Zauberer vom Waverly Place |
| Super RTL[77] |
September 1, 2008 |
 Switzerland |
SF Zwei[78] |
April 11, 2009 |
 Austria |
ORF 1[79] |
June 20, 2009 |
 Spain |
Disney Channel Spain[80] |
January 18, 2008 |
Los Magos de Waverly Place |
| Antena 3[81] |
 Portugal |
Disney Channel Portugal[82] |
Os Feiticeiros de Waverly Place |
| SIC[83] |
 Brazil |
Disney Channel Brazil and Rede Globo[84] |
March 23, 2008 (Advance)
April 11, 2008 (Premiere) |
| Disney Channel Latin America[85] |
 Dominican Republic |
March 23, 2008 (Advance)
April 14, 2008
(Premiere) |
Los Hechiceros de Waverly Place |
 Argentina |
 Costa Rica |
 Bolivia |
 Colombia |
 Ecuador |
 Haiti |
 Mexico |
 Panama |
 Peru |
 Paraguay |
 Uruguay |
 Venezuela |
 Taiwan |
Disney Channel Taiwan[86] |
March 28, 2008 |
少年魔法師 |
 Japan |
Disney Channel Japan[87] |
April 18, 2008 |
ウェイバリー通りのウィザードたち |
 Albania |
Digitalb[88] |
July, 2009 |
Magjistaret e sheshit Uejverli |
 Chile |
Disney Channel Latin America |
March 23, 2008 (Advance)
April 14, 2008
(Premiere) |
Los Hechiceros de Waverly Place' |
| Canal 13 (Chile) |
March 6, 2010 |
 Romania |
Disney Channel Romania[89] |
September 19, 2009 |
Magicienii Din Waverly Place |
 Czech Republic |
Disney Channel (Central and Eastern Europe)[90][91][92] |
February 2009 |
Kouzelníci z Waverly |
 Slovakia |
 Hungary |
Varázslók a Waverly helyből |
 Russia |
СТС |
November 2, 2009 |
Волшебники из Вэйверли Плэйс |
| Disney Channel (Russia) |
August 11, 2010 |
 Kazakhstan |
31 channel |
September 5, 2011 |
Вэйверли Плэйс сиқыршылары |
 Serbia |
Radio Television of Serbia[93] |
June 27, 2010 |
Чаробњаци са Вејверли плејса |
| Disney Channel Serbia[94] |
 Slovenia |
Kanal A |
August 1, 2010 |
Čarovniki s trga Waverly |
| Slovakia |
TV JOJ |
2012 |
TBA |
 Ukraine |
Disney Channel Ukraine
TET |
2010-present (Disney Channel Ukraine)
2011 (TET; first two seasons) |
Чарівники з Вейверлі Плейс |
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Wizards of Waverly Place
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| 1997–2001 |
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| 2002–2005 |
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| 2006–2012 |
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| Currently airing |
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| Upcoming |
- Gravity Falls (June 29, 2012)
- Code 9 (Summer 2012)
- Dog With A Blog (Fall 2012)
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