A sound bite is a short clip of speech or music extracted from a longer piece of audio. It is often used to promote or exemplify the full length piece. It may also be abbreviated as SOT for sound on tape.

Before the actual term "sound bite" had been coined, Mark Twain described the concept as "a minimum of sound to a maximum of sense." It is characterized by a short phrase or sentence that deftly captures the essence of what the speaker is trying to say. Such key moments in dialogue (or monologue) stand out more strongly in the audience's memory and thus become the best "taste" of the larger message or conversation.

As the context of what is being said is missing, the insertion of sound bites into news broadcasts or documentaries is open to manipulation and thus requires a very high degree of journalistic ethics. According to the Code of Ethics of the Society of Professional Journalists, journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context."

Herman Cain (born December 13, 1945) is an American author, business executive, radio host, syndicated columnist, and Tea Party activist from Georgia. He was a candidate for the 2012 U.S. Republican Party presidential nomination.

Cain grew up in Georgia and graduated from Morehouse College in 1967 with a Bachelor of Science in mathematics. Cain pursued graduate studies at Purdue University, and graduated with a Master of Science in computer science in 1971, while also working full-time for the U.S. Department of the Navy. In 1977, he joined Pillsbury Company where he later became vice president. During the 1980s, his success as a business executive at Burger King prompted Pillsbury Company to appoint him as chairman and CEO of Godfather's Pizza, in which capacity he served from 1986 to 1996.

Cain was chairman of the Federal Reserve Bank of Kansas City Omaha Branch from 1989 to 1991. He was deputy chairman, from 1992 to 1994, and chairman, from 1995 to 1996, of the Federal Reserve Bank of Kansas City. In 1995, Cain was appointed by Newt Gingrich to the Kemp Commission, and was a senior economic advisor to the Bob Dole presidential campaign. Cain became the CEO of the National Restaurant Association, in which he served as president and CEO from 1996 to 1999. During the Presidency of Bill Clinton, Cain publicly opposed the Clinton health care plan of 1993, about which he questioned the president at a town hall meeting. Cain has served as a member of the board of directors of several companies, including Aquila, Inc., Nabisco, Whirlpool, Reader's Digest, and AGCO.

Ronald Ernest "Ron" Paul (born August 20, 1935) is an American politician who has been the U.S. Representative for Texas's 14th congressional district, which includes Galveston, since 1997, and a three-time candidate for President of the United States, as a Libertarian in 1988 and as a Republican in 2008 and currently 2012. He is an outspoken critic of American foreign and monetary policies, including the Military–industrial complex and the Federal Reserve, and is known for his libertarian-leaning views, often differing from his own party on certain issues.

A native of Pittsburgh, Pennsylvania, Paul is a graduate of Gettysburg College and Duke University School of Medicine, where he earned his medical degree. He served as a medical officer in the United States Air Force from 1963 until 1968. He worked as an obstetrician-gynecologist from the 1960s to the 1980s, delivering more than 4,000 babies. He became the first Representative in history to serve concurrently with a child in the Senate when his son Rand Paul was elected to the United States Senate for Kentucky in 2010.

Willard Mitt Romney (born March 12, 1947) is an American businessman and the presumptive nominee of the Republican Party for President of the United States in the 2012 election. He was the 70th Governor of Massachusetts (2003–07).

The son of Lenore and George W. Romney (Governor of Michigan, 1963–69), he was raised in Bloomfield Hills, Michigan. In 1966, after one year at Stanford University, he left the United States to spend thirty months in France as a Mormon missionary. In 1969, he married Ann Davies, and the couple had five children together. In 1971, he earned a Bachelor of Arts degree in English from Brigham Young University and, in 1975, a joint Juris Doctor and Master of Business Administration from Harvard University as a Baker Scholar. He entered the management consulting industry, which in 1977, led to a position at Bain & Company. Later serving as Chief Executive Officer, he helped bring the company out of financial crisis. In 1984, he co-founded the spin-off Bain Capital, a private equity investment firm that became highly profitable and one of the largest such firms in the nation. His net worth is estimated at $190–250 million, wealth that has helped fund his political campaigns. Active in The Church of Jesus Christ of Latter-day Saints, he served as Ward Bishop and later Stake President in his area near Boston. He ran as the Republican candidate in the 1994 U.S. Senate election in Massachusetts, losing to long-time incumbent Ted Kennedy. In 1999, he was hired as President and CEO of the Salt Lake Organizing Committee for the 2002 Winter Olympics and Paralympics; and he helped turn the fiscally troubled games into a success.

Michael Gerard "Mike" Tyson (born June 30, 1966) is a retired American professional boxer. Tyson is a former undisputed heavyweight champion of the world and holds the record as the youngest boxer to win the WBC, WBA and IBF heavyweight titles at 20 years, 4 months and 22 days old. Tyson won his first 19 professional bouts by knockout, with 12 of them occurring in the first round. He won the WBC title in 1986 after defeating Trevor Berbick by a TKO in the second round. In 1987, Tyson added the WBA and IBF titles after defeating James Smith and Tony Tucker. He was the first heavyweight boxer to simultaneously hold the WBA, WBC and IBF titles, and the only heavyweight to individually unify them.

In 1988, Tyson became the lineal champion when he knocked out Michael Spinks in the first 91 seconds of the fight. Tyson successfully defended the world heavyweight championship nine times, including victories over Larry Holmes and Frank Bruno. Tyson lost his titles to 42-to-1 underdog James "Buster" Douglas on February 11, 1990, in Tokyo, Japan, by a knockout in round 10. Tyson continued in his quest to regain the titles, defeating Donovan Ruddock twice in 1991. Tyson was then scheduled to take on the undisputed heavyweight champion Evander Holyfield but pulled out due to injury.