DWWX-TV (ABS-CBN Channel 2 Manila)

Metro Manila
City of license	Quezon City
Branding	ABS-CBN Channel-2 Manila
Slogan	In The Service of The Filipino Worldwide
Channels	Analog: 2 (VHF)
Translators	D12ZT 12 Olongapo City D13ZA 13 Botolan, Zambales
Affiliations	ABS-CBN
Owner	ABS-CBN Corporation
First air date	October 23, 1953
Call letters' meaning	DWWX
Sister station(s)	DWAC-TV (Studio 23)
Former callsigns	DZAQ-TV (1953-1972)
Former channel number(s)	3 (1953-1969)
Former affiliations	Banahaw Broadcasting Corporation (1973-1986)
Transmitter power	60 kW TPO (346.2 kW ERP)
Transmitter coordinates	14°38′26″N 121°2′12″E / 14.64056°N 121.03667°E / 14.64056; 121.03667
Website	www.abs-cbn.com

DWWX-TV, channel 2, is the flagship station of Philippine television network ABS-CBN Corporation. Its studios and transmitter are located at the ABS-CBN Broadcast Center at Sgt. Esguerra Ave., Mother Ignacia St., Diliman, Quezon City.

History[link]

Beginnings (1953-1972)[link]

DWWX-TV traces its history to the first Philippine television station DZAQ-TV, owned by Bolinao Electronics Corporation later renamed Alto Broadcasting System.

James Lindenberg, owner of BEC, was first to apply for a license to the Philippine Congress to establish a television station in 1949. His request was granted on June 14, 1950. Because of the strict import controls and the lack of raw materials needed to open a TV station during those days, Lindenberg branched to radio broadcasting instead.

Judge Antonio Quirino, brother of then President Elpidio Quirino, also tried to apply for a license to Congress, but was denied. He later bought stocks from BEC and later gained the controlling stock and renamed the company from BEC to Alto Broadcasting System (ABS).

DZAQ-TV began commercial television operations on October 23, 1953, the first fully licensed commercial television station in the Philippines. The first program that aired was a garden party at the Quirino residence in Sitio Alto, San Juan. After the premiere telecast, the station followed a four-hour a day schedule, from six to ten in the evening.

In 1955, Manila Chronicle owner Eugenio Lopez, Sr. and Fernando Lopez acquired a radio-TV franchise from Congress and immediately established Chronicle Broadcasting Network (CBN) in 1956. On February 24, 1957 Lopez called Judge Quirino to his house for breakfast and ABS was bought under a contract written on a table napkin. The corporate name was reverted to Bolinao Electronics Corporation immediately after the purchase of ABS.

With the establishment of DZXL-TV 9 of CBN in 1956, the Lopez brothers controlled both television channels in the archipelago. The monopoly in television was broken in 1961 when DZBB-TV 7 was established by the Republic Broadcasting System (now GMA Network, Inc.) (RBS), then owned by Robert "Uncle Bob" Stewart.

In 1967, the company was renamed ABS–CBN Broadcasting Corporation. This company became the formal merger of the two stations DZAQ-TV 3 (ABS) and DZXL-TV 9 (CBN).

In 1966, ABS-CBN became the first TV station to broadcast selected shows in color and by December 18, 1968, ABS-CBN opened its present day Broadcast Center complex in Bohol Avenue, Quezon City; it was then the second most advanced broadcasting facility of its kind during its time in Asia after Japan.

In 1969, DZAQ-TV transferred to channel 2, while its sister station DZXL-TV transferred to channel 4. This was in response to frequency adjustments, so that the television station of the Kanlaon Broadcasting System (now Radio Philippines Network) can occupy the Channel 9 frequency.

BBC-2 (1972-1986)[link]

When then President Ferdinand Marcos declared martial law, the station was forced to shut down. The company was seized from the Lopezes and its newly built Broadcast Center became the home of state-run TV stations Banahaw Broadcasting Corporation (BBC Channel 2, with call sign changed to DWWX-TV), Government Television (GTV Channel 4, with call sign changed to DWGT-TV and later renamed MBS-4) and Kanlaon Broadcasting System (KBS Channel 9). BBC 2 and KBS 9 later relocated to the Broadcast City complex in 1977, which is also where the Intercontinental Broadcasting Corporation is today currently headquartered.

As the People Power Revolution broke out and the dictator's grip on power crumbled, the reformists in the Armed Forces of the Philippines (who were also Corazon Aquino supporters) saw that TV would be a vital asset for victory. Thus, at 10 AM on February 24, they attacked and took the ABS-CBN Broadcast Center that was then the home of MBS-4. The station later became PTV-4 that afternoon, with the broadcasts spearheaded by former ABS-CBN talents and newsreaders.

Revival of ABS-CBN and Star Network (1986-present)[link]

When Marcos was deposed, the network was sequestered and returned Channel 2 to the Lopezes but not Channel 4. On September 14, 1986, ABS-CBN TV went back on the air, broadcasting from what used to be their main garage at Broadcast Center in the pre-Martial Law days. President Corazon Aquino together with the staff managed to re-open its facilities after the revolution. Back then they had to share space in the building that was rightfully their own, which was then occupied for the most part by the government TV station Channel 4. Cash was low and resources stretched to the limit, with offices being made to double as dressing rooms and basics such as chairs, tables and phones in short supply.

By late 1986, the network was faltering, ranking last among the five stations and suffering heavy losses. Eugenio "Geny" Lopez Jr. by early 1987 brought in programming whiz and ABS-CBN veteran Freddie Garcia, then working for GMA Network, and set him loose to work his magic touch.

At first, the channel 2 logo is introduced into ABS-CBN, after the dissolution of BBC in July. The features of the first channel 2 logo is a wing-shaped blue crest with a white curve at the top and a white line as a tail, the broadway 2 logo was used from 1986 to 1987. It has a slogan name Watch Us Do It Again! as the station ID aired since the network's revival.

Six months later on March 1, 1987, Channel 2 was relaunched with the live musical special, "The Star Network: Ang Pagbabalik Ng Bituin" (The Return of the Star) which noted for the famous numerical white tri-ribbon channel 2 logo laced with a white rhombidal star (from 1988-1992 the ribbons were tri-colored in red, green and blue) as a centerpiece of the network's revival to return its glory days when the station ID was first aired during the relaunch. By 1988, ABS-CBN was topping the ratings, a position it had never relinquished for 16 years.

Later that year, it launched nationwide domestic satellite programming in 1989 and by 1994, expanded its operations worldwide. In 1999, Eugenio Lopez Jr. died of cancer in Quezon City. Channel 2 launched its 120-kilowatt Millennium Transmitter, resulting in improved signal quality throughout Mega Manila.

In 2005, ABS-CBN re-upgraded its transmission capacity into a very high capacity of 346.2 kilowatts, resulting in an even clearer signal in Metro Manila.

References[link]

• Anastacio & Badiola. "what's the story, pinoy tv?". Archived from the original on 2005-09-08. http://web.archive.org/web/20050908073707/http://www.geocities.com/pinoytv/index.htm. Retrieved August 23, 2006. 
• Limampung Taong Ligawan: The Pinoy TV Story [Documentary] (2003). Philippines: ABS-CBN Broadcasting Corporation.

See also[link]

• List of ABS-CBN channels and stations
• ABS-CBN
• Studio 23
• Tambayan 101.9
• ABS-CBN DZMM RadyoPatrol 630

v t e Broadcast television in the Mega Manila market VHF channels DWWX 2 (ABS-CBN) - DWGT 4 (PTV) - DWET 5 (ABC/TV5) - DZBB 7 (GMA) - DZKB 9 (RPN/ETC) - DZOE 11 (GMA News TV) - DZTV 13 (IBC/AKTV on IBC) UHF channels DWCP 21 (SBN/Talk TV) - DWAC 23 (Studio 23) - DZEC 25 (Net 25) - DZRJ 29 (RJTV/2nd Avenue) - DWKC 31 (BEAM 31/CHASE) - DZOZ 33 (ZOE TV) - DWAO 37 (UNTV) - DWBP 39 (SMNI) - DWNB 41 (NBC/AksyonTV) - DWVN 45 (3ABN/Hope Channel PHL) - DZCE 49 (GEM TV) Inactive stations DWDB 27 (Citynet) - DWXI 35 (DBS) - DWBM 43 (MBN) - DWDZ 47 (ABC) - DWBC 68 (BCI) Defunct stations DZXL 4/9 (ABS-CBN) - DZRH 11 (MBC) - DZRU 41 (MTV Philippines)

v t e ABS-CBN Corporation Chairman/Chief executive officer: Eugenio Lopez III Vice chairman: Augusto Almeda Lopez Founder: James Lindenberg President/Chief Operating Officer: Charo Santos-Concio Chief financial officer: Rolando P. Valdueza Divisions ABS-CBN Licensing Group ABS-CBN News and Current Affairs ABS-CBN Sports Cable Channels and Print Media Group Central Library Creative Communications Management Group I-Post Manila Radio Division Regional Network Group Star Entertainment Group Traffic Subsidiaries ABS-CBN Center for Communication Arts, Inc. ABS-CBN Film Productions, Inc. ABS-CBN Foundation, Inc. ABS-CBN Global Ltd. ABS-CBN International ABS-CBN Interactive ABS-CBN Publishing, Inc. AMCARA Broadcasting Network Creative Programs, Inc. Roadrunner Network, Inc. Sky Cable Corporation Star Recording, Inc. Star Songs, Inc. See the full list Flagship radio networks DZMM Radyo Patrol 630 Tambayan 101.9 HD Regional radio networks DYAP Radyo Patrol 765 Palawan DYAB Radyo Patrol 1512 Cebu DXAB Radyo Patrol 1296 Davao Broadcast television networks ABS-CBN Studio 23 See the full list Cable television networks ABS-CBN News Channel Balls Cinema One CgeTV DYAB TeleRadyo Cebu DXAB TeleRadyo Davao DZMM TeleRadyo Hero Knowledge Channel Lifestyle Network Myx Tambayan TV Velvet International television networks ANC Global BRO Cinema One Global Myx TV The Filipino Channel Related articles AGB Nielsen Philippine TV ratings controversy ASAP Music Bayan Productions, Inc. Hello Pappy scandal López family of Iloilo Lopez Group of Companies LVN Pictures Maxxx Metropolitan Basketball Association TAPE Inc. VIVA Films Viva Television Annual Revenue: Php28.2 billion (FY 2011)[1] Net Income: Php2.4 billion (FY 2011)[2] Employees: 11,500+ (FY 2010) Stock Symbol: (PSE: ABS and ABSP): Website: ABS-CBN.com