Melbourne’s Remote Control Tourist | Michael Hauser | #SoMeT14AU Barossa Valley, Australia

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• published: 29 May 2015
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Five days, four remote control tourists, one city. In October 2013,Tourism Victoria launched the Remote Control Tourist campaign, a real time, first-person web experience that enabled potential Melbourne visitors to ‘go before they go’. Every core interaction with this campaign was through digital. Visitors were able to watch the five-day live event via Livestream, controlling their every move through multiple social platforms. In addition, users could explore Melbourne via Google Map and use its search functionality. The Remote Control Tourist website allowed Tourism Victoria to bring the wonders of Melbourne live to the world through the eyes of the Remote Control Tourists. In his presentation, Michael will outline the campaign and share some of the successes and challenges that Tourism Victoria encountered along the way. Michael Hauser is the Digital Marketing Manager for Tourism Victoria, responsible for managing digital marketing strategies for domestic and international markets. Michael has worked in the Victorian Tourism and online environment for over 15 years, initially working on the original development of the visitvictoria.com website, managing a major site redesign and implementing new online functionality. Michael has established successful digital Marketing, social media and mobile strategies for Tourism Victoria's domestic and international marketing campaigns and managed numerous digital innovation projects. ___ The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry. SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends. Learn more about SoMeT's global conferences: http://www.sometourism.com/ Follow SoMeT on Twitter: https://twitter.com/SoMeTourism Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism