Charlotte Morton of Cleantech Innovate shares her experience founding, advising and investing in game changing sustainable startups. In this episode, Charlotte talks about her inspiration for switching from being a lawyer to founding one of the original pay-by-hour car rental companies, Whizzgo. She also shares the lessons she’s learnt being involved with multiple startups and now as an investor, and what has kept her motivated to now be running run We Are Orchard. This business manages the trade association the Anaerobic Digestion and Bioresources Association (ADBA) and the ‘Cleantech Innovate’ events that showcases and connects startups in sustainability with investors. Highlights of this episode: Introducing the pay-by-the-hour car rental concept to the UK and changing consumer behaviours with Whizzgo Running a trade association organisation for sustainability niches at We Are Orchard The types of support startup can expect from Cleantech Innovate and some of her favourite startup ideas Elements that will derisk a startup for investors and success factors for founders How to bring the right experience into your board member and executive team Useful links: Charlotte Morton’s Linkedin https://www.linkedin.com/in/charlotte-morton-1a0a322 Charlotte Morton’s Twitter https://twitter.com/charlotte_adba We Are Orchard http://www.weareorchard.com/ We Are Orchard’s Linkedin: https://www.linkedin.com/company/we-are-orchard-ltd/ We Are Orchard’s Twitter: https://twitter.com/orchardexpo Cleantech Innovate https://www.cleantechinnovate.com/ Cleantech Innovate YT channel https://www.youtube.com/channel/UCxp-J_8HK3h-a-ON71TSuRQ/videos Some of the startups Charlotte is also involved with: Airponix http://www.airponix.com/ Kite Power Solution http://www.kps.energy/ 67PallMall http://67pallmall.co.uk/

• published: 26 Sep 2018
• views: 27