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Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities. Unlike electronic dance music, which is sub-genre in the category, not all examples of electronica are necessarily made for dancing.^[1][2] Genres such as techno, downtempo, and ambient are among those encompassed by the umbrella term, entering the American mainstream from "alternative" or "underground" venues during the late 1990s.^[2][3]

Allmusic categorises electronica as a top-level genre on their main page, where they state that electronica includes danceable grooves to music for headphones and chillout areas.^[4]

Electronica has grown to influence mainstream crossover recordings. Electronic sounds began to form the basis of a wide array of popular music in the late 1970s, and became key to the mainstream pop and rock sounds of the 1980s. Since the adoption of "electronica" in the 1990s to describe more underground music with an electronic aesthetic, elements of modern electronica have been adopted by many popular artists in mainstream music.

A wave of diverse acts[link]

Electronica took benefit from advancements in music technology, especially electronic musical instruments, synthesizers, music sequencers, drum machines, and digital audio workstations. As the technology developed, it became possible for individuals or smaller groups to produce electronic songs and recordings in smaller studios, even in project studios. At the same time, computers facilitated the use of music "samples" and "loops" as construction kits for sonic compositions.^[5] This led to a period of creative experimentation and the development of new forms, some of which became known as electronica.^[6][7]

It is currently used to describe a wide variety of musical acts and styles, linked by a penchant for overtly electronic production;^[8] a range which includes more popular acts such as Björk, Goldfrapp and IDM artists such as Autechre, and Aphex Twin to dub-oriented downtempo, downbeat, and trip-hop. Madonna and Björk are said to be responsible for electronica's thrust into mainstream culture, with their albums Ray of Light (Madonna),^[9] Post and Homogenic (Björk). Electronica artists that would later become commercially successful began to record in the early 1990s, before the term had come into common usage, including for example Fatboy Slim, Daft Punk, The Chemical Brothers, The Crystal Method, Epoch, Moby, Electro Arcade, Underworld and Faithless.^[10] Electronica composers often create alternate versions of their compositions, known as "remixes"; this practice also occurs in related musical forms such as ambient, jungle, and electronic dance music.^[11] Wide ranges of influences, both sonic and compositional, are combined in electronica recordings.^[12] Hits from this period include instrumental pieces like Children by Robert Miles (1995).

The more abstract Autechre and Aphex Twin around this time were releasing early records in the "intelligent techno" or so-called intelligent dance music (IDM) style, while other Bristol-based musicians such as Tricky, Leftfield, Massive Attack and Portishead were experimenting with the fusion of electronic textures with hip-hop, R&B rhythms to form what became known as trip-hop. Later extensions to the trip-hop aesthetic around 1997 came from the highly influential Vienna-based duo of Kruder & Dorfmeister, whose blunted, dubbed-out, slowed beats became the blueprint for the new style of downtempo.

It could be noted that older bands such as New Order and Depeche Mode had built on the New Wave music of the 1980s and added more dance and electronic instrumentation and alternative rock influences to become early pioneers of "electronica" music.

Global patterns of popularity[link]

By the late 1990s, artists like Moby had become internationally famous, releasing albums and performing regularly in major venues.

New York City became one center of experimentation and growth for the electronica sound, with DJs and music producers from areas as diverse as Southeast Asia and Brazil brought their creative work to the nightclubs of that city.^[13][14]

The Norwegian dance duo Röyksopp reached unexpected stardom in 2001 when its debut album Melody AM became an international bestseller. By 2002 the style had a harder edge and in the UK tracks like “Loneliness” by Tomcraft hit number one and the following year an electro dance scene emerged in the UK.

Effect on mainstream popular music[link]

Around the mid-1990s, with the success of the big beat-sound exemplified by The Chemical Brothers and The Prodigy in the UK, and spurred by the attention from mainstream artists, including Madonna in her collaboration with William Orbit on her album Ray of Light^[9] and Australian singer Dannii Minogue with her 1997 album Girl,^[15] music of this period began to be produced with a higher budget, increased technical quality, and with more layers than most other forms of dance music, since it was backed by major record labels and MTV as the "next big thing".^[16]

According to a 1997 Billboard article, "[t]he union of the club community and independent labels" provided the experimental and trend-setting environment in which electronica acts developed and eventually reached the mainstream. It cites American labels such as Astralwerks (The Future Sound of London, Fluke), Moonshine (DJ Keoki), Sims, and City of Angels (The Crystal Method) for playing a significant role in discovering and marketing artists who became popularized in the electronica scene.^[2]

Radiohead's Kid A (2000) found one of the most polarised critical receptions for an adoption of electronic sounds by a rock group, but the album also received wide acclaim, their next album Amnesiac (2001) further divulged into electronic style. and the band cited their debts to many electronic musicians, such as Autechre and Boards of Canada, in a recording which reached number one on the US album charts.

In the early 2000s, electronica-inspired post-punk experienced a revival, with rock bands such as Interpol and The Killers specifically drawing on the 1980s sound of New Order and The Cure.

With newly prominent music styles such as reggaeton, and subgenres such as electroclash, and favela funk, electronic music styles in the current decade are seen to permeate nearly all genres of the mainstream and indie landscape such that a distinct "electronica" genre of pop music is rarely noted.

Hip hop fusion[link]

Hip hop DJs and producers had been mining electronic sounds to create beats since Afrika Bambaataa and Grandmaster Flash pioneered the use of drum machines and synthesizers in the early 1980s, and the hip hop genre shared with other forms of electronic music an emphasis on sampling. Beginning with the success of Dr. Dre and G-funk rap in the mid 1990s, many hip hop producers began turning to a more synthesized sound, resulting in the rise of "superproducers" such as The Neptunes, who cultivated a science fiction image with sleek, overtly electronic beats, and Timbaland, who did likewise and also was known for creative sampling, rising to fame for his work with Aaliyah and Missy Elliott and producing a variety of pop and R&B records for artists such as Justin Timberlake. Timberlake's 2006 hit songs "SexyBack" and "My Love", both produced by Timbaland, were particularly notable for their electronic aesthetic, while The Neptunes worked with a range of acts from Britney Spears to Jay-Z.

A variety of other hip hop performers used electronica-influenced sounds as hooks in their songs. Outkast, a popular and acclaimed hip hop duo, adopted sounds in their 2003 hit single "Hey Ya" and member/producer Andre Benjamin praised the music of Squarepusher. In 2007 Kanye West, initially known for more natural sounding hip hop productions influenced by classic R&B music, released his third album Graduation, which featured some songs with a sharp electronic aesthetic, a sound which greatly expanded on West's latest album, where he emphasized synthesizer and vocal manipulations prominently and cited major influences from 1980s synthpop music, as well as from T-Pain, a hip-hop performer known for manipulating his voice by using the electronic effect processor Autotune. However, West's 2007 single "Stronger" used a prominent sample from a song by the French dance-oriented electronic act Daft Punk, whose work in the 1990s and early 2000s was also becoming highly sampled and influential on the musical aesthetic of acts in other genres such as indie rock and indie dance.

Electronica in 2009 gained global recognition as an essential part of most hip hop becoming the core sound on a range of tracks by artists like The Black Eyed Peas and new emerging artists like Tinie Tempah, and in 2010 Daft Punk with the release of the soundtrack for Tron: Legacy.

Post-hardcore fusion[link]

In the mid to late 2000s, many electronic post-hardcore that bands that were newly formed began receiving attention.^[17] I See Stars's debut-full length album, 3-D and metalcore band, Attack Attack!'s debut album, Someday Came Suddenly, set a precedent for newer bands of this style.^[18]

The first single from Someday Came Suddenly, "Stick Stickly", was released on June 4, 2009. It reached a good amount of popularity as it spawned a music video as well as its inclusion as downloadable content for Rock Band 2 via the Rock Band Network in March 2010.^[19] Canadian post-hardcore band, Abandon All Ships further popularized this genre. Upon being signed to Rise Records, the band had a large success with their single "Take One Last Breath".^[20] British metalcore band Asking Alexandria expanded on the traditional electronica sounds in their cover of Akon's "Right Now (Na Na Na)" on Punk Goes Pop 3.

These bands often play songs that contain "dancable beats, with some breakdowns splashed in."^[21]

Included in popular media[link]

In the late 1990s and early 2000s, electronica music was increasingly used as background scores for television advertisements, initially for automobiles. It was also used for various video games, specifically the Wipeout series, for which the soundtrack was composed of many popular and highly-appropriate electronica tracks that helped create more interest in this type of music^[22] -- and later for other technological and business products such as computers and financial services.

See also[link]

• List of electronic music genres

References[link]

Literature[link]

• Cummins, James. 2008. Ambrosia: About a Culture - An Investigation of Electronica Music and Party Culture. Toronto, ON: Clark-Nova Books. ISBN 978-0-9784892-1-2

Timothy Elpadaro Thedford (born September 19, 1976), better known by his stage name Jay Electronica, is an American hip hop recording artist and record producer, currently based in London, United Kingdom.^[2] Jay Electronica first gained significant attention after the release of the musical composition Act I: Eternal Sunshine (the pledge), made available on a MySpace page in 2007. It is fifteen continuous minutes of music, without drums, built from Jon Brion's soundtrack to the film Eternal Sunshine of the Spotless Mind. In late 2009 he released two songs, both produced by Just Blaze, "Exhibit A (Transformations)" and "Exhibit C" the latter of which won a Sucker Free Summit Award for Instant Classic. On November 12, 2010, it was announced Jay Electronica had become an official member of Jay-Z's Roc Nation record label.^[3]

Biography[link]

1976-2006: Early life and career beginnings[link]

Thedford was born on September 19, 1976, in the Magnolia Projects of New Orleans, a place where the crime rate was infamous throughout the country before 2005, when the projects were flooded during Hurricane Katrina. Thedford began rapping after hearing his nephew Akeem Pryor rhyme. By the age of 19 Jay Electronica left New Orleans to pursue his musical career. Living a mostly nomadic lifestyle, he found refuge in cities such as Philadelphia, Baltimore, Detroit, New York, and briefly in Atlanta. From club to club, and stage to stage, Electronica had gotten booed off and denied because of his Southern accent and slang. "In my earlier years from when I first left home, I was embarrassed from being from the South," Thedford stated. "Not in general, but as a rapper because all of the negative things that people in the States put on the South."^[4] Electronica’s career really took form in the city of Detroit when he linked up with Detroit native Johnnie Last, a friend he had spent a lot of time with at Darp Studios in Atlanta, GA. Detroit is where Electronica met producer/engineer Mike "Chav" Chavarria, who introduced him to both J. Dilla and Mr. Porter, and who is now a regular collaborator.^[5][6] Detroit, where he recorded his Style Wars-era music with several J. Dilla beats, meeting the producer subsequently to ask for permission to use the recordings as a demo.

[edit] 2007-2010: Act I: Eternal Sunshine (The Pledge) and signing with Roc Nation

Jay Electronica first gained significant attention through Act 1: Eternal Sunshine (The Pledge), made available on a MySpace page in 2007. It is nine continuous minutes of music, without drums, built from Jon Brion's soundtrack to the film Eternal Sunshine of the Spotless Mind. There are five segments or movements marked by changes in music and mood, raps by Electronica, and occasional snippets of sampled dialogue including scenes from Willy Wonka & the Chocolate Factory. The first segment is a spoken word piece by Just Blaze and Erykah Badu describing Electronica over piano music.

The nature of the piece of music, along with the nature of its appearance, led to a slow build-up of interest in Electronica as an enigmatic figure. Songs circulating online as the Style Wars EP gained wider circulation, and other songs, such as the dream-inspired "Dimethyltryptamine", soon appeared. In January 2008, Giles Peterson's 90-minute Gilles Peterson Worldwide was devoted to the rapper.^[7] Hiphopdx.com in 2008 called him "arguably...the most talked about new emcee last year ... at times...more like a myth or urban legend than an actual rapper",^[8] and URB ran a cover story on the artist under the banner "Jay Electronica: A Spotless Mind :: An MC’s mystery revealed", which referred to his wanderings as his being "like some sort of hip-hop Jack Kerouac".^[5]

Jeff Weiss' piece for the L.A. Weekly, "Jay Electronica: Much Better Than His Name Would Suggest", acknowledged that the rapper could be fairly described as "one of the most buzzed about rappers of 2008", but attempted to temper the hype somewhat, describing Act 1... as "ambitious, wildly original, if not slightly pretentious", while endorsing only to an extent the comparisons URB had made (referencing an "abstract rhyming style") to rappers like Nas and Pharoahe Monch.^[9][10]

[edit] 2010-present: Act II: Patents of Nobility (The Turn)

Jay Electronica has yet to release a full-length album, but he has released two official singles to date, "Exhibit A" and "Exhibit C", which won a Sucker Free Summit Award for Instant Classic. His music so far has been made available through the internet, either through being leaked to what URB magazine describes as "obscure web forums", or through an appearing and disappearing Myspace page (currently two seem to be in existence, at /jayelect and at /jayelectronica). Erykah Badu has questioned whether he ever will release, in her words, "actual albums".^[5] From New Orleans, LA he has lived in Baltimore, Philadelphia, Washington, D.C., Denver, and Detroit, where he recorded his Style Wars-era music with several J Dilla beats, meeting the producer subsequently to ask for permission to use the recordings as a demo. Jay met producer/engineer Mike "Chav" Chavarria in Detroit, the latter introducing him to both J Dilla and Mr. Porter, and who is now a regular collaborator.^[5][11]

According to URB, Act II: Patents of Nobility will feature Nas, and will be the second of a putative trilogy. URB also reported that digital EPs with both Guilty Simpson and producer 9th Wonder were planned. According to a Filter TV interview,^[12] Jay Electronica has partnered with Decon to release his debut project. It is being described as a multi-media release and footage from the project which was partially shot in Nepal and Dubai has begun to surface online. The first clip to leak is titled "Dear Moleskine" and can be found on YouTube, the track was produced by Just Blaze and the clip was directed by Jason Goldwatch from Decon. In June 2009, Decon and Jay's "The Dogon Society" released "Exhibit A" digitally. "Exhibit C" was released on iTunes December 16, 2009 and quickly shot to the top 10 of the iTunes Hip-Hop charts. The following week it was chosen by Hot 97's Dj Enuff as the Heavy Hitter pick of the week.

Jay Electronica appeared at the 2010 Bonnaroo Music Festival. Jay Electronica continued his scattered release practice, releasing "A Million In The Morning" on April 4, 2010. The song features a weary Electronica trying to keep himself awake to escape his nightmares.^[13] On April 30, Jay Electronica debuted "The Ghost of Christopher Wallace" via his Twitter. The song features P Diddy and is produced by London beatsmith Quincey Tones, who is known for producing such acts as Young Jeezy and Royce da 5'9".

On November 12, 2010, Jay-Z announced that Jay Electronica was officially the newest member of his own 'Roc Nation' record label/management company, which boasts such acts as J. Cole, and Willow Smith. Before signing to Roc Nation in 2010, Jay Electronica was a prospective signee of Bad Boy Records, a label owned by producer/rapper/entrepreneur Sean “Diddy” Combs.^[14]

In late 2010, he and Lucy Liu were featured on The Bullitts' track "Close Your Eyes". It was BBC Radio 1 DJ Zane Lowe's 'record of the week' and will feature on The Bullitts upcoming album set for release in 2011. Then in July 2011, he produced and was featured on the track "Run & Hide", which will be on the same album.

In July 2011, Jay Electronica posted via his twitter that his debut album, "Act II: Patents Of Nobility (the turn)," was complete.^[15] On October 10, 2011, Jay Electronica released the song Call Of Duty, featuring Prodigy from Mobb Deep. He stated that this single would not be on his album. On March 8th, 2012, Jay Electronica tweeted that the album is complete and will be turned in to Roc Nation ^[16]

Personal life[link]

Jay Electronica and Erykah Badu have one child together, Mars Merkaba Thedford, born on February 1, 2009.^[17] He is a member of the Five Percent Nation.^[18]

Discography[link]

Studio albums[link]

• Act II: Patents of Nobility (The Turn) (TBA)
• Act III: The Last Will & Testament Of Timothy Elpadaro Thedford (The Prestige) (TBA)

EPs[link]

• Style Wars EP (2007)

Mixtapes[link]

• Act I: Eternal Sunshine (the pledge) (2007)

Singles[link]

As lead artist[link]

As featured artist[link]

Guest appearances[link]

Production discography[link]

2008[link]

[edit] Nas - Untitled

• 01. "Queens Get the Money"
  • Sample Credit: John Powell - "I Am Sam (Theme)"

External links[link]

• :::::::Magnetik7::::::: (come on in, the water's fine.) - Official web site (inactive since 2005)^[19][20][21]
• Jay Electronica Official News Source
• Jay Electronica Fan Website(domain expired)
• Jay Electronica (JayElectronica) on Twitter
• URB Jay Electronica cover (left) (.gif)
• Giles Peterson Worldwide (.mp3, 80MB) - Lengthy interview and music
• Jay Electronica video interview on redbullmusicacademy.com
• Just Blaze, Jay Electronica, & Mike "Chav" Chavarria - An Interview with Jay, Chav, & Just Blaze
• Exclaim! magazine interview with Jay Electronica-Exclaim!

Sources[link]