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Discovery Communications, Inc.

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Type	Public
Traded as	NASDAQ: DISCA NASDAQ: DISCB NASDAQ: DISCK S&P 500 Component
Industry	Mass media
Predecessor(s)	Discovery Holding Company
Founded	1972 as Appalachain Community Service Network 1980 as The Learning Channel 1985 as The Discovery Channel 1994 as Discovery Communications
Founder(s)	John S. Hendricks
Headquarters	Silver Spring, Maryland, U.S.
Area served	Worldwide
Key people	John S. Hendricks (Chairman) David M. Zaslav (President and CEO)
Products	Broadcasting, cable television, radio and Internet
Revenue	US$ 3.773 billion (2010)
Operating income	US$ 1.360 billion (2010)
Net income	US$ 669 million (2010)
Total assets	US$ 11.019 billion (2010)
Total equity	US$ 6.233 billion (2010)
Employees	4,200 (2010)
Divisions	List of Divisions
Website	http://corporate.discovery.com

Discovery Communications, Inc. (DCI) is an American global mass media company based in Silver Spring, Maryland. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39 languages for over 1.5 billion subscribers around the globe.^[1] Discovery Communications is based in Silver Spring, Maryland.

DCI both produces original television programming and acquires content from producers worldwide. This non-fiction programming is offered through DCI's 28 network entertainment brands, including Discovery Channel, Military Channel, TLC, Animal Planet, Discovery Fit & Health and a family of digital channels. DCI also distributes BBC America and BBC World News to cable and satellite operators in the United States.

Corporate governance[link]

Officers[link]

Judith McHale was President and Chief Executive Officer until NBC Universal executive David Zaslav took over the position on November 16, 2006.^[2]

In addition to Zaslav, current executives include:^[3]

• Peter Liguori, Chief Operating Officer
• Joe Abruzzese, President of Advertising Sales
• Adria Alpert Romm, Senior Executive Vice President of Human Resources
• Bruce Campbell, President of Digital Media and Corporate Development
• Bill Goodwyn, President of Domestic Distribution and Enterprises
• Mark Hollinger, President and CEO of Discovery Networks International
• Joseph A. LaSala, Jr., Senior Executive Vice President, General Counsel and Secretary
• Brad Singer, Senior Executive Vice President and Chief Financial Officer

Ownership[link]

Prior to September 18, 2008, DCI's ownership consisted of three shareholders:

• Discovery Holding Company
• Advance/Newhouse Communications which is affiliated with Advance Publications
• John S. Hendricks, the Company's Founder and Chairman.

On December 13, 2007, Discovery Holding Company announced a restructuring plan. Under the plan, the Discovery Holding's Ascent Media business would be spun off, and the remaining businesses, Discovery Communications, LLC and Advance/Newhouse Communications, would be combined into a new holding company.^[4] The reorganization was completed on September 17, 2008. The new Discovery Communications, Inc. is now a fully public company and trades on the NASDAQ stock market under the symbols NASDAQ: DISCA, NASDAQ: DISCB, and NASDAQ: DISCK. SEC filings are submitted by the Discovery Holding Company.^[5]

Divisions[link]

Discovery Communications headquarters in Silver Spring, Maryland.

DCI operates its businesses in four groups: Discovery Networks U.S., Discovery Networks International, Discovery Commerce, and Discovery Education.

Discovery Networks U.S.[link]

The company started out with just a single channel, Discovery Channel, launched in 1985. In 1991, they acquired their rival The Learning Channel.

In the mid-90s, Discovery Communications started developing several new networks. The first of these to launch was Animal Planet, which was launched in cooperation with the BBC in 1996. In October 1996, four digital networks were launched to take advantage of the then-new digital cable space; Discovery Kids, Discovery Travel & Living Network, Discovery Civilization Network and Discovery Science Network.^[6] This was followed by the 1998 launches of Discovery Wings Channel and Discovery Health Channel.

They also bought the Travel Channel in 1997, CBS Eye on People (became Discovery People) in 1998 and The Health Network (became FitTV) in 2001.

Discovery Networks were early to go into high-definition television with the launch of Discovery HD Theater in 2002. With the launch of high-definition simulcasts of Discovery Channel, TLC, Animal Planet and Science Channel in 2007, the original HD channel changed its name to HD Theater.

Starting in the middle of the 2000s, Discovery have been reviewing and overhauling most of their "digital" networks.^[7] The networks have evolved from being offshoots of the Discovery Channel, into separate entities with their own identities. The "Discovery" moniker has gradually been dropped from channel names. Some networks had kept the globe in their logo to signal their affiliation to Discovery Networks, but this practice has also been gradually discontinued.

Discovery Networks U.S. operates 13 channels.^[8] According to SEC filings, the division "also operates web sites related to its channel businesses and various other new media businesses, including a video-on-demand offering distributed by various cable operators."

The division's channels include:

Discovery Networks International[link]

Discovery Networks International, or Discovery international networks, offers "a portfolio of channels, led by Discovery Channel and Animal Planet, that are distributed in virtually every pay-television market in the world." The division offers over 100 separate feeds in 39 languages with "channel feeds customized according to language needs and advertising sales opportunities."^[11]

DCI owns most channels offered by Discovery Networks International, with the exception of:

• several channels in Japan and Canada, which "operate as joint ventures with strategically important local partners."

"As with the U.S. networks division, the international networks operate web sites and other new media businesses."

On January 10, 2006, the Discovery Networks International announced a joint-venture with Spiegel TV and DCTF to provide global free-to-air television to more than 20 million households in Germany and neighboring countries.^[12]

Discovery International Channels include:^[13]

• Asia-Pacific: Discovery Channel, Animal Planet, Discovery Travel & Living (now TLC),^[14] Discovery Home & Health, Discovery Science, Discovery Turbo, Discovery HD (now Discovery HD World)^[15]
• Europe, Middle East, and Africa: Discovery Channel, Animal Planet, DMAX, Discovery Science, Discovery World, Discovery Travel & Living, Discovery Real Time, People+Arts, Discovery Geschichte, Discovery Turbo, Discovery Historia, Discovery HD
• Latin America: Discovery Channel, Discovery Kids, Liv, Animal Planet, Discovery Home & Health, Discovery Travel & Living, Discovery Civilization, Discovery Science, Discovery Turbo
• United Kingdom and Ireland: Discovery Channel, Animal Planet, DMAX, Discovery Real Time, Discovery Shed, Discovery History, Discovery Science, Discovery Home & Health, Discovery Turbo, Discovery Travel & Living, Discovery HD, Investigation Discovery, Quest
• Canada: Discovery Channel, Animal Planet, Discovery Science, Discovery Health, Discovery World HD, and Investigation Discovery (licensing agreement only)

The division's channels include:

Discovery Commerce[link]

Discovery Commerce operates a catalog and electronic commerce business^[16] offering lifestyle, health, science and education-oriented products, as well as products specifically related to programming on Discovery's networks. In addition, the e-commerce site serves as a licensing business that licenses Discovery trademarks and intellectual property to third parties for the purpose of creating and selling retail merchandise. The Discovery shopping website offers products similar to those previously sold in the Discovery Channel retail stores. Recently the Discovery Channel retail stores were closed,^[when?] however, the products are still available online.

Discovery Education[link]

Discovery Education is a division which offers "streaming educational video material into schools via the internet." Discovery Education operates unitedstreaming, a "leading educational broadband streaming service in the United States." In April 2006, Discovery Education acquired a premier assessment company, ThinkLink Learning, which is based in Nashville, Tennessee. Now called Discovery Education Assessment, the program is designed to help students improve on state standardized tests^{[citation needed]}.

Discovery Education also sells DVD, VHS, CD-ROM, and Multimedia kits with the same content. Other products include COSMEO, an online homework subscription help site, Discovery Health Connection, Discovery Science Connection and they recently purchased other video streaming companies. They have two free services. One is their website, Discovery School and the other is a teacher community, the Discovery Educator Network, commonly referred to as the DEN^{[citation needed]}.

Other interests[link]

Discovery Communcations currently operates Petfinder.com (acquired in November 2006), TreeHugger.com (acquired in August 2007),^[17] and HowStuffWorks.com (acquired on October 15, 2007 for US$250 million^[18]), under their "Discovery Digital Media" business unit. The company later chose to use the name HowStuffWorks as the title of a television series on Discovery Channel. The series, which focuses on commodities,^[19] premiered in November 2008 and is similar in style and content to other "how it works" programs like Modern Marvels.^[20]

In addition to their in-house production unit Discovery Studios, Discovery also maintains an interest in several Hollywood audio studios through their CSS Studios subsidiary. These include Todd-AO, Soundelux, Sound One, POP Sound, Modern Music, Soundelux Design Music Group and The Hollywood Edge.

On March 17, 2009, Discovery revealed that it owned the rights to several patents related to e-books, in announcing a patent infringement lawsuit against Amazon.com, maker of the Kindle e-book reading device. The patents were originally developed by the company's founder John Hendricks; the specific patent in question in the suit was applied for in 1999 but issued in late 2007.^[21][22]

On April 30, 2009, it was announced that Discovery would be forming a joint-venture with Hasbro to re-launch Discovery Kids as a new children's channel known as The Hub.^[23][24]

On November 2, 2009, Discovery joined Jeff Arnold (founder of WebMD), Dr. Mehmet Oz, Harpo Productions, Sony Pictures Television and HSW International as co-founder of Sharecare, Inc., a Q&A platform for users to ask health- and wellness-related questions and receive answers from recognized experts.^[25]

Discovery launched a 3DTV channel in conjunction with Sony and IMAX in early 2011, called 3net.^[26]

2010 Hostage taking[link]

On September 1, 2010, the DCI headquarters was the site of a hostage taking, a lone gunman identified as James J. Lee took hostages inside of the Discovery Communications headquarters in Silver Spring, Maryland, prompting an evacuation of the building. The gunman made his manifesto on his website SaveThePlanetProtest.com with several demands. Lee was shot dead by police and the hostages were released safely.^[27] James J. Lee had previously been arrested in 2008 while protesting in front of the same site.

See also[link]

• Antenna Audio, acquired in 2006
• National Geographic Society
• A+E Networks

References[link]

External links[link]

• Official website