Charmin ( /ˈʃɑrmɨn/) is a brand-name of toilet paper manufactured by Procter & Gamble.

History[link]

The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Procter & Gamble (P&G) acquired Charmin Paper Company in 1957, but sold the right to make and market the product in Europe (where it is now known as Cushelle) to SCA in 2008.

Advertising[link]

Older American advertisements featured actor Dick Wilson, who played the fictional grocer Mr. George Whipple who told customers, "Please don't squeeze the Charmin!" in more than 500 commercials between 1964 and 1985.^[1]

The Charmin Bear was introduced in 2000, reviving the White Cloud bears from an advertising model abandoned when White Cloud toilet paper line was re-branded Charmin Ultra in 1993.^[2] The new animated advertising campaign was called "Call of Nature." This coincided with the launch of Charmin in Canada. The Charmin bear is now mascot for Charmin Ultra Strong and Charmin Ultra Soft.

European rebrand to "Cushelle"[link]

From February 2010, the product's European brand name was changed to Cushelle by manufacturer SCA.^[3] There is also a new mascot, Koala which is a koala. In the advertisements for Cushelle, they are voiced-over by Robert Webb.

Times Square Charmin restrooms[link]

In 2006, Charmin opened up public restrooms in New York City's Times Square. The location is now a new Disney Store. The convenience of having clean restrooms in Times Square during the Christmas season was a novel idea. There is currently no news of a 2011 Charmin restroom location at this time.

Slogans[link]

• Don't Squeeze the Charmin (1960s)
• Once it's gotcha, it's gotcha! (1980s)
• Ch-ch Choose Charmin. (1993–1997)
• Best for "Bear" Bottoms. (1997–1999)
• Cha-cha-cha Charmin. (1999–2007)
• Less Is More! (2000–2004)
• Look for it in a color package. (2007-2010)
• Enjoy the Charmin experience. (2009–present)
• Enjoy The Go. (2007–present)

Environmental impact[link]

In February 2009,^[4] Greenpeace advised consumers not to use Charmin toilet paper stating that it does not use recycled paper and uses ECF bleaching.^[5]

German rebrand to Zewa[link]

In 2008, Charmin was rebranded Zewa in Germany. There was no mascot in the commercials, but in the first Zewa commercial the Charmin bear was seen.

Cushelle movie[link]

A new 61-minute movie will be made in 2012 that will feature the voice of Emma Tate as the Cushelle koala, Kristel. This CGI-animated feature-length special features the mascot climbing up a tree in a village called Koalaland. It will run throughout the spring on Cartoonito, the children's pre-school programming slot owned by Turner Broadcasting System broadcasting channels.

References[link]

External links[link]

• Charmin website
• Cushelle website
• Free Charmin Extender to hold the Charmin Mega Roll away from recessed toilet paper holders

v t e Procter & Gamble Co. Corporate directors Norman Augustine · A. G. Lafley · Lynn M. Martin · W. James McNerney, Jr. · John F. Smith, Jr. · Ralph Snyderman · Margaret Whitman · Ernesto Zedillo Brands Always · Ambi Pur · Ariel · Aussie · Bold · Bounty · Braun · Camay · Charmin · Cheer · Clairol · CoverGirl · Crest · Dawn · DayQuil · Daz  · Downy · Dreft · Duracell · Eukanuba · Fairy · Febreze · Gain · Gillette · Head & Shoulders · Herbal Essences · Iams · Ivory · Joy · Luvs · Max Factor · Metamucil · Mr. Clean · Nice 'n Easy · NyQuil · Olay · Old Spice · Oral-B · Pampers · Pantene · Pepto-Bismol · Puffs · Pur · Safeguard · Secret  · SK-II · Scope · Swiffer · Tampax · Tide · Vicks · Wella Annual revenue: US$79.03 billion (10% FY 2009) · Employees: 127,000 · Stock symbol: NYSE: PG · Website: pg.com

Adam Savage
Savage in July 2011
Born	Adam Whitney Savage[1] (1967-07-15) July 15, 1967 (age 44) New York City, U.S.
Nationality	American
Education	Tisch School of the Arts
Occupation	MythBusters co-host, designer/fabricator, actor, educator
Height	6'0"
Religion	None (Atheist)
Spouse	Julia Savage (2002-present)
Children	Two
Website
adamsavage.com

Adam Whitney Savage (born July 15, 1967)^[2] is an American industrial design and special effects designer/fabricator, actor, educator, and co-host of the Discovery Channel television series MythBusters.^[1] His model work has appeared in major films, including Star Wars: Episode II - Attack of the Clones and The Matrix Reloaded. He is a prominent member of the skeptic community. He lives in San Francisco with his twin sons and wife, Julia.

Early life and education[link]

Born in New York City, Savage was raised in Sleepy Hollow in Westchester County New York.^[3] He graduated from Sleepy Hollow High School in 1985.^[4] His father, Whitney Lee Savage (1928-1998), was a painter, filmmaker and animator known for his work on Sesame Street, and has a permanent exhibit in the Avampato Discovery Museum.^[5] His mother is a psychotherapist. His sister Kate Savage is also an artist. As a teenager in Sleepy Hollow, he routinely visited the local bike shop to have flat tires fixed. The shop showed him how to do the repairs himself. From this experience, Savage said, "I realized you could take a bike apart and put it back together and it wasn't that hard...I've been building and putting bicycles together since then."^[4]

Adam Savage began acting as a child, and has had five years of acting school.^[1] His early credits include voicing animated characters that his father produced for Sesame Street, Mr. Whipple's stock boy "Jimmy" in a Charmin commercial, a helper in the special effects of Star Wars, and a drowning young man saved by a lifeguard in the 1985 Billy Joel music video "You're Only Human (Second Wind)."^[6] He attended New York University's Tisch School of the Arts for acting for six months before dropping out.^[7]

Describing the early abandonment of his acting career, Savage said "...by the time I was, I guess probably nineteen, I had passed on that in favor of doing stuff with my hands – graphic design, assistant animation in New York, and then eventually working in theater in San Francisco, and film special effects. Then MythBusters came along and it was the perfect marriage of two things, performance and special effects."^[8] On November 25, 2011, Savage received an honorary doctorate from the University of Twente (Enschede, Netherlands) for his role in the popularization of science and technology.^[9][10]

Career[link]

Savage in July 2008

Savage has worked as an animator, graphic designer, carpenter, projectionist, film developer, television presenter, set designer, toy designer, and gallery owner. He worked as a model maker on the films Galaxy Quest, Bicentennial Man, Star Wars: Episode II - Attack of the Clones, The Matrix Reloaded, and Space Cowboys, among others.

Savage played the role of a helpful engineer in the 2001 film Ever Since the World Ended^[11] and the role of an army surplus store owner who sells a man a rocket engine for his pickup truck in 2006 in The Darwin Awards, which also featured MythBusters co-star Jamie Hyneman.^[12] He made a cameo appearance along with Jamie Hyneman on CSI: Crime Scene Investigation on the May 1, 2008, episode "The Theory of Everything." In the "making of" material for The Matrix Revolutions, he appears in his role as a special effects artist and discusses some of the miniature effects used and the difficulties involved.

He previously taught advanced model making in the department of Industrial Design at the Academy of Art University in San Francisco.^[1]

Savage has become a regular presenter at magician James Randi's annual skeptics' conference, The Amaz!ng Meeting, since first appearing in January 2006.^[13] He also appeared in the UK, giving a talk at the first Amazing Meeting London from October 3–4, 2009, hosted at the Mermaid Conference Centre, Blackfriars.^[14]

Savage was a featured performer at the three w00tstock v1.x shows in 2009, and appeared in four w00tstock v2.x shows in 2010. He also appeared as a guest on Diggnation's 220th show.^[15]

Savage has also been a regular guest speaker at the annual Maker Faire since 2008, speaking on different topics such as his obsession with the dodo bird and problem solving, and also taking questions from the audience members about the Mythbusters and other things.

Savage hosted an episode of the Discovery Channel series Curiosity, in which he speculated as to whether or not it is possible for humans to live forever. During the program various topics such as limb regeneration, organ printers, and even age reversal are discussed.

Savage and Hyneman are judges on the game show Unchained Reaction which premiered in March 2012.^[16]

[edit] MythBusters

Savage has been involved in MythBusters since its creation. His role in the show (that he shares with all the other talent) is to either disprove ("bust") myths or confirm them through testing and experiments done at different scales. If the myth is about a one-time occurrence and not about whether or not something can happen at all, it is often deemed "plausible" instead.

Savage's demeanour on MythBusters is animated and energetic, providing a foil to Jamie Hyneman's more reserved straight man persona.^[17]

Savage and Hyneman were the only hosts of the show for the first season of MythBusters, but starting with the second season, members of Hyneman's staff were introduced and began to appear regularly in episodes; Kari Byron, Tory Belleci and welder Scottie Chapman appeared in the second season. In the third season, Chapman was replaced by Grant Imahara, a robot builder and model maker. In an interview Savage gave during The Amaz!ng Meeting 5, he expressed an interest in proving natural selection over creationism on MythBusters.

Savage also stated that such an episode is unlikely because MythBusters has a policy against trying to disprove supernatural phenomena.^[19]

Personal life[link]

At Reason Rally Washington D.C. March 23, 2012

Savage and his wife Julia were married in 2002. He has twin sons from a previous relationship.^[20] He wears a hearing aid on his left ear due to a congenital condition.^[21] He is a practiced juggler, as seen on Mythbusters. He is also an atheist.^[22] He has a lifelong interest in costume making. He said, "I remember my mom getting me a 'Jaws' costume when 'Jaws' came out...and wearing a Batman costume. Back then, everyone dressed up as hobos." He strives for authenticity with his costumes. While in high school, he and his father made a suit of armor out of aluminum roof flashing that had 700 rivets. He said, "I wore it to school and passed out from heat exhaustion in math class. I woke up in the nurse's office and the first thing I said was 'Where's my armor'?" In 2011, he built a costume based on the character No-Face from the film Spirited Away.^[4] In early 2012, it was announced that he would be the commencement speaker at Sarah Lawrence College.^[23]

References[link]

External links[link]

Wikimedia Commons has media related to: Adam Savage

• Adam Savage's personal website
• Adam Savage at the Internet Movie Database
• Adam Savage on Twitter
• Adam Savage's biography from the Discovery Channel
• Interview with The Sneeze
• Interview with Reddit.com
• Adam Savage interviewed on Penn Radio
• Discovery
• Savage Presentation at The Entertainment Gathering (December 2008)
• Adam Savage on Diggnation (September 2009)
• Adam Savage interviewed on Geek a Week