Alexander Grant (born 27 August 1983), better known as Alex da Kid, is an English music songwriter and hip-hop producer.

Grant was a professional football player, playing for Bristol City until when, at 19 years of age, his friend introduced him to the digital music editing software Fruity Loops, which prompted an interest in music production. He then attended Thames Valley University to obtain a bachelor’s degree in audio technology.

Universal Music Publishing Group's Jessica Rivera first heard about him through Grant's lawyer Scott Felcher. On request Grant sent Rivera some of his music, and the publishing executive later related her reactions to HitQuarters: "It hit me right away that this dude had something different to bring to the table ... He wasn't just straight up hip-hop – his sound was very different and transcended genres."

Holly Brook Hafermann (born February 23, 1986) better known by her stage name Skylar Grey, is an five-time Grammy-nominated American multi-instrumentalist, singer, songwriter, and record producer. Grey was signed to Machine Shop Recordings under the name Holly Brook. She released her debut album as Holly Brook, Like Blood Like Honey, in 2006. She co-wrote the three versions of "Love the Way You Lie" (for Eminem and Rihanna) with Alex da Kid, who signed her to his Wonderland Music label. She was featured as a guest vocalist on Fort Minor's "Where'd You Go" and "Be Somebody", Diddy-Dirty Money's "Coming Home", Dr. Dre's "I Need a Doctor", Lupe Fiasco's "Words I Never Said" and Kaskade's "Room for Happiness".

Grey performed professionally as a child in a folk duo with her mother called Generations. Together, (with producer/engineer Randy Green) they independently produced three albums, Dream Maker, Lift Me, and Millennial Child/Waiting For You. Grey started her first band at the age of fifteen after 'sneaking' into bars, working with jazz musicians including Jeff Eckles, Tim Whalen and Leo Sidran in Madison, Wisconsin.

Avril Ramona Lavigne (pronunciation: /ˈævrɨl ləˈviːn/; AV-ril lə-VEEN; born 27 September 1984) is a Canadian singer-songwriter. She was born in Belleville, Ontario, but spent most of her youth in the small town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more than $2 million. In 2002, when she was 17 years old, Lavigne broke onto the music scene with her debut album Let Go.

Let Go made Lavigne the youngest female soloist to reach No. 1 in the UK, and the album was certified four-times platinum by the Recording Industry Association of America. By 2009, over 16 million copies had been sold worldwide. Her breakthrough single, "Complicated", peaked at No. 1 in many countries around the world, as did the album Let Go. Her second album, Under My Skin, was released in 2004 and was her first album to peak at No. 1 on the U.S. Billboard 200, eventually selling more than 10 million copies worldwide. The Best Damn Thing, Lavigne’s third album, was released in 2007, becoming her third No. 1 album in the UK Albums Chart and featuring her first U.S. Billboard Hot 100 No. 1 single, "Girlfriend". Lavigne has scored six number-one singles worldwide, including "Complicated", "Sk8er Boi", "I'm with You", "My Happy Ending", "Nobody's Home", and "Girlfriend". With more than 30 million copies of her albums sold worldwide, Lavigne is one of the top-selling artists releasing albums in the U.S., with over 10.25 million copies certified by the RIAA. Her fourth studio album, Goodbye Lullaby, was released in March 2011. Goodbye Lullaby gave Lavigne her fourth top 10 album on the U.S. Billboard 200 and the UK Albums Chart and her third No. 1 album in both Japan and Australia. Three months after the release of Goodbye Lullaby, Lavigne began work on her fifth album, which will be released on Epic Records following her departure from RCA Records.

Wasalu Muhammad Jaco (born February 16, 1982), better known by his stage name Lupe Fiasco ( /ˈluːpeɪ/ LOO-pay), is an American rapper, record producer, and entrepreneur. He rose to fame in 2006 following the success of his debut album, Lupe Fiasco's Food & Liquor. He also performs as the frontman of rock band Japanese Cartoon under his real name. As an entrepreneur, Fiasco is the chief executive officer of 1st and 15th Entertainment.

Raised in Chicago, Fiasco developed an interest in hip hop after initially disliking the genre for its use of vulgarity. After adopting the name Lupe Fiasco and recording songs in his father's basement, 19-year-old Fiasco joined a group called Da Pak. The group disbanded shortly after its inception, and Fiasco soon met rapper Jay-Z who helped him sign a record deal with Atlantic Records. In 2006, Fiasco released his debut album Lupe Fiasco's Food & Liquor on the label, which received three Grammy nominations. He released his second album, Lupe Fiasco's The Cool, in December 2007. The lead single "Superstar" peaked at number 10 on the Billboard Hot 100. He released Lasers on March 8, 2011 after a two-year delay. The album's lead single "The Show Goes On" peaked at number 9 on the chart, thus becoming his most successful single since "Superstar".

Onika Tanya Maraj (born December 8, 1982), known by her stage name Nicki Minaj ( /mɪˈnɑːʒ/), is a Trinidadian-born American rapper and singer-songwriter. She was born in Saint James, Trinidad and Tobago and when she was 5 years of age she moved to the New York City borough of Queens, where she grew up.

After releasing three mixtapes between 2007 and 2009 and being signed to Young Money Entertainment in August 2009, Minaj released her debut album, Pink Friday, in November 2010. It quickly became a commercial success, peaking at number one on the U.S. Billboard 200 and being certified Platinum by the Recording Industry Association of America (RIAA) a month after its release. She became the first female solo artist to have seven singles on the Billboard Hot 100 at the same time. Her second single, "Your Love", reached number 1 on the Billboard Hot Rap Songs chart, making Minaj the first female artist to top the chart unaccompanied since 2002. She also became the first female artist to be included on MTV's Annual Hottest MC List. Minaj was named the 2011 Rising Star by Billboard. Her second studio album, Pink Friday: Roman Reloaded was released on April 3, 2012.