The examples and perspective in this article may not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (July 2010)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2008)

This section lacks a single coherent topic. Please help improve this section by rewording sentences or removing irrelevant information. Specific concerns may appear on the talk page. (July 2010)

It has been suggested that account manager be merged into this article or section. (Discuss) Proposed since August 2010.

A beach salesman showing necklaces to a tourist in Mexico

A sale is the act of selling a product or service in return for money or other compensation.^[1] It is an act of completion of a commercial activity.

The seller' or salesperson – the provider of the goods or services – completes a sale in response to an acquisition or to an appropriation^{[disambiguation needed ][citation needed]} or to a request. There follows the passing of title (property or ownership) in the item, and the application and due settlement of a price, the obligation for which arises due to the seller's requirement to pass ownership. Ideally, a seller agrees upon a price at which he willingly parts with ownership of or any claim upon the item. The purchaser, though a party to the sale, does not execute the sale, only the seller does that. To be precise the sale completes prior to the payment and gives rise to the obligation of payment. If the seller completes the first two above stages (consent and passing ownership) of the sale prior to settlement of the price, the sale remains valid and gives rise to an obligation to pay.

Sales techniques[link]

A sale can take place through:^[2]

• Direct sales, involving person to person contact
• Pro forma sales
• Agency-based
  • Sales agents (for example in real estate or in manufacturing)
  • Sales outsourcing through direct branded representation
  • Transaction sales
  • Consultative sales
  • Complex sales
  • Consignment
  • Telemarketing or telesales
  • Retail or consumer
• Traveling salesman
  • Door-to-door methods
  • hawking
• Request for proposal – An invitation for suppliers, through a bidding process, to submit a proposal on a specific product or service. An RFP usually represents part of a complex sales process, also known as "enterprise sales".
• Business-to-business – Business-to-business ("B2B") sales are much more relationship-based owing to the lack of emotional attachment^{[citation needed]} to the products in question. Industrial/professional sales involves selling from one business to another
• Electronic
  • Web – Business-to-business ("B2B") and business-to-consumer ("B2C")
  • Electronic Data Interchange (EDI) – A set of standard for structuring information to be electronically exchanged between and within businesses
• Indirect, human-mediated but with indirect contact
  • Mail-order
  • vending machine
• Sales methods:
  • Selling technique
  • Consultative selling
  • Sales enablement
  • Solution selling
  • Conceptual Selling
  • Strategic Selling
  • Transactional Selling
  • Sales Negotiation
  • Reverse Selling
  • Paint-the-Picture
  • The take away
  • Sales Habits
  • Relationship Selling

Sales agents[link]

Agents in the sales process can represent either of two parties in the sales process; for example:

1. Sales broker or Seller agency or seller agent: This is a traditional role where the salesman represents a person or company on the selling end of a deal.
2. Buyers broker or Buyer brokerage: This is where the salesman represents the consumer making the purchase. This is most often applied in large transactions.
3. Disclosed dual agent:This is where the salesman represents both parties in the sale and acts as a mediator for the transaction. The role of the salesman here is to oversee that both parties receive an honest and fair deal, and is responsible to both.
4. Transaction broker: This is where the salesperson represent neither party but handles the transaction only. The seller owes no responsibility to either party getting a fair or honest deal, just that all of the papers are handled properly.
5. Sales outsourcing involves direct branded representation where the sales representatives are recruited, hired, and managed by an external entity but hold quotas, represent themselves as the brand of the client, and report all activities (through their own sales management channels) back to the client. It is akin to a virtual extension of a sales force (see sales outsourcing).
6. Sales managers: qualified and talented^{[peacock term]} sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume. They are also responsible for coordinating the sales and marketing department as well as oversight concerning the fair and honest execution of the sales process by their agents.
7. Salesmen: The primary function of professional sales is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately, and therefore turn prospective customers into actual ones. Questioning – to understand a customer's goal and requirements relevant to the product – and the creation of a valuable solution by communicating the necessary information that encourages a buyer to achieve their goal at an economic cost comprise the functions of the salesperson or of the sales engine (for example, the Internet, a vending machine, etc.). A good salesman should never mis-sell or over-evaluate the customer's requirements.

[edit] Inside sales vs. Outside sales

Since the advent of the telephone, a distinction has been made^{[citation needed]} between "inside sales" and "outside sales" although it is generally agreed that those terms have no hard-and-fast definition.^[3] In the United States, the Fair Labor Standards Act defines outside sales representatives as "employees [who] sell their employer's products, services, or facilities to customers away from their employer's place(s) of business, in general, either at the customer's place of business or by selling door-to-door at the customer's home" while defining those who work "from the employer's location" as inside sales.^[4] Inside sales generally involves attempting to close business primarily over the phone via cold calling or telemarketing, while outside sales (or "field" sales) will usually involve initial phone work to book sales calls at the potential buyer's location to attempt to close the deal in person. Some companies have an inside sales department that works with outside representatives and book their appointments for them. Inside sales sometimes refers to upselling to existing customers.

The relationships between sales and marketing[link]

Marketing and sales differ greatly, but have the same goal. Marketing improves the selling environment and plays a very important role in sales. If the marketing department generates a list of potential customers, that can benefit sales. A marketing department in an organization has the goal increasing the number of interactions between potential customers and the organization. Achieving this goal may involve the sales team using promotional techniques such as advertising, sales promotion, publicity, and public relations, creating new sales channels, or creating new products (new product development), among other things. It can also include bringing the potential customer to visit the organization's website(s) for more information, or to contact the organization for more information, or to interact with the organization via social media such as Twitter, Facebook and blogs.

The relatively new^[when?] field of sales process engineering views "sales" as the output of a larger system, not just as the output of one department. The larger system includes many functional areas within an organization. From this perspective, "sales" and "marketing" (among others, such as "customer service") label for a number of processes whose inputs and outputs supply one another to varying degrees. In this context, improving an "output" (such as sales) involves studying and improving the broader sales process, as in any system, since the component functional areas interact and are interdependent.^[5]

Most large corporations structure their marketing departments in a similar fashion to sales departments^{[citation needed]} and the managers of these teams must coordinate efforts in order to drive profits and business success. For example, an "inbound" focused campaign seeks to drive more customers "through the door", giving the sales department a better chance of selling their product to the consumer. A good marketing program would address any potential downsides as well.

The sales department would aim to improve the interaction between the customer and the sales facility or mechanism (example, web site) and/or salesperson. Sales management would break down the selling process and then increase the effectiveness of the discrete processes as well as the interaction between processes. For example, in many out-bound sales environments, the typical process includes out-bound calling, the sales pitch, handling objections, opportunity identification, and the close. Each step of the process has sales-related issues, skills, and training needs, as well as marketing solutions to improve each discrete step, as well as the whole process.

One further common complication of marketing involves the inability to measure results for a great deal of marketing initiatives. In essence, many marketing and advertising executives often lose sight of the objective of sales/revenue/profit, as they focus on establishing a creative/innovative program, without concern for the top or bottom lines - a fundamental pitfall of marketing for marketing's sake.

Many companies find it challenging to get marketing and sales on the same page.^{[citation needed]} The two departments, although different in nature, handle very similar concepts and have to work together for sales to be successful. Building a good relationship between the two that encourages communication can be the key to success - even in a down economy.^[6]

Marketing potentially negates the need for sales[link]

Some sales authors and consultants contend that an expertly planned and executed marketing strategy may negate the need for outside sales entirely. They suggest that by effectively bringing more customers "through the door" and enticing them into contact, sales organizations can dramatically improve their results, efficiency, profitability, and allow salespeople to provide a drastically higher level of customer service and satisfaction, instead of spending the majority of their working hours searching for someone to sell to.^[7]

Industrial marketing[link]

The idea that marketing can potentially eliminate the need for sales people depends entirely on context. For example, this may be possible in some B2C situations; however, for many B2B transactions (for example, those involving industrial organizations) this is mostly impossible.^{[citation needed]} Another dimension is the value of the goods being sold. Fast-moving consumer-goods (FMCG) require no sales people at the point of sale to get them to jump off the supermarket shelf and into the customer's trolley. However, the purchase of large mining equipment worth millions of dollars will require a sales person to manage the sales process - particularly in the face of competitors.

Sales and marketing alignment and integration[link]

Another area of discussion involves the need for alignment and integration between corporate sales and marketing functions. According to a report from the Chief Marketing Officer (CMO) Council, only 40 percent of companies have formal programs, systems or processes in place to align and integrate the two critical functions.

Traditionally, these two functions, as referenced above, have operated separately, left in siloed areas of tactical responsibility. Glen Petersen’s book The Profit Maximization Paradox^[8] sees the changes in the competitive landscape between the 1950s and the time of writing as so dramatic that the complexity of choice, price and opportunities for the customer forced this seemingly simple and integrated relationship between sales and marketing to change forever. Petersen goes on to highlight that salespeople spend approximately 40 percent of their time preparing customer-facing deliverables while leveraging less than 50 percent of the materials created by marketing, adding to perceptions that marketing is out of touch with the customer and that sales is resistant to messaging and strategy.

See also[link]

Look up sale in Wiktionary, the free dictionary.

• buzzword
• Choice architecture
• Customer service
• Demand chain
• Point of sale
• Retailing
• Sales (accounting)
• Sales Effectiveness
• Sales Incentive Plan
• Sales process engineering
• Sales management
• Sales territory
• Sales variance
• Selling
• Trade
• Transaction
• Vendor

References[link]

Wikimedia Commons has media related to: Salesmen

Mila Kunis
Kunis on a Family Guy panel at the San Diego Comic-Con in 2009
Born	Milena Markovna Kunis/Milena Markivna Kunis[1][2] (1983-08-14) August 14, 1983 (age 28) Chernivtsi, Ukrainian SSR, Soviet Union
Alma mater	Loyola Marymount University
Occupation	Actress, voice artist
Years active	1994–present
Home town	Los Angeles, California
Partner	Macaulay Culkin (2002–2010)

Milena "Mila" Kunis (Russian: Милена "Mилa" Кунис; Ukrainian: Мілена "Miлa" Куніс;^[1] born August 14, 1983;  /ˈmiːlə ˈkuːnɪs/) is an American actress. At the age of seven, she moved from Ukraine to Los Angeles, California with her family. After being enrolled in acting classes to help learn English, she was soon discovered by an agent. She appeared in TV shows and commercials, before her first significant role, playing Jackie Burkhart on the TV series That '70s Show. A year later, she was cast as the voice of Meg Griffin on the animated series Family Guy.

Her breakout film role came in 2008, playing Rachel Jansen in Forgetting Sarah Marshall. Subsequent film roles included Mona Sax in Max Payne, Solara in The Book of Eli, and Jamie in Friends with Benefits. Her performance as Lily in Black Swan gained her worldwide accolades, including receiving the Premio Marcello Mastroianni for Best Young Actor or Actress at the 67th Venice International Film Festival, and nominations for a Golden Globe Award for Best Supporting Actress and a Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Supporting Role.

She has received substantial media attention for her beauty, including often landing on the "Hot 100" lists for publications such as Maxim or FHM and routinely appearing on the cover of national magazines such as Cosmopolitan, Harper's Bazaar and GQ magazine. Her star status was further enhanced when she signed on to be the face of the Christian Dior Spring fashion campaign. At the age of 18, she began a relationship with actor Macaulay Culkin that lasted eight years.^[3]

Early life[link]

Kunis was born in Chernivtsi in the Ukrainian SSR.^[4][5] She is the daughter of Elvira, a physics teacher and drug store manager, and Mark, a mechanical engineer and cab company executive. Kunis has an older brother, Michael.^[6] In 1991, when she was seven years old, her family moved to Los Angeles, California. Kunis is Jewish and has cited antisemitism in the former Soviet Union as one of several reasons for her family's move to the U.S.^[5][7][8] She has stated that her parents "raised [her] Jewish as much as they could", though religion was suppressed in the Soviet Union.^[5]

On her second day in Los Angeles, Kunis was enrolled at Rosewood Elementary School not knowing a word of English. "I blocked out second grade completely. I have no recollection of it. I always talk to my mom and my grandma about it. It was because I cried every day. I didn't understand the culture. I didn't understand the people. I didn't understand the language. My first sentence of my essay to get into college was like, 'Imagine being blind and deaf at age seven.' And that's kind of what it felt like moving to the States."^[9]

Education[link]

In Los Angeles, she attended Hubert Howe Bancroft Middle School.^[10] She was mostly taught by an on-set tutor for her high school years while filming That '70s Show.^[11] When not on the set, she attended Fairfax High School, where she graduated in 2001.^[7] She briefly attended UCLA and Loyola Marymount University in Los Angeles.^[6][12]

Career[link]

Television[link]

At age nine, Kunis' father enrolled her in acting classes after school at the Beverly Hills Studios, where she met Susan Curtis, who would become her manager.^[13][14] Her first TV role was in 1994 as the young Hope Williams on an episode of the popular soap opera Days of our Lives.^[15] She had a minor role on 7th Heaven^[11] and supporting roles in Santa with Muscles, Honey, We Shrunk Ourselves, and the Angelina Jolie film Gia, as the young Gia Carangi.^[6]

In 1998, Kunis was cast as Jackie Burkhart in the Fox sitcom That '70s Show. All who auditioned were required to be at least 18 years old; Kunis, who was 14 at the time, told the casting directors she would be 18 but did not say when. Though they eventually figured it out, the producers still thought Kunis was the best fit for the role.^[5][14] That '70s Show ran for eight seasons.^[16]

In 1999, Kunis replaced Lacey Chabert in the role of Meg Griffin on the animated sitcom Family Guy,^[17] created by Seth MacFarlane for Fox. Kunis won the role after auditions and a slight rewrite of the character, in part due to her performance on That '70s Show.^[18] MacFarlane called Kunis back after her first audition, instructing her to speak slower, and then told her to come back another time and enunciate more. Once she claimed that she had it under control, MacFarlane hired her.^[18] MacFarlane added: "What Mila Kunis brought to it was in a lot of ways, I thought, almost more right for the character. I say that Lacey did a phenomenal job, but there was something about Mila – something very natural about Mila. She was 15 when she started, so you were listening to a 15-year-old. Which oftentimes with animation they'll have adult actors doing the voices of teenagers and they always sound like Saturday morning voices. They sound, oftentimes, very forced. She had a very natural quality to Meg that really made what we did with that character kind of really work."^[19] Kunis was nominated for an Annie Award in the category of Voice Acting in an Animated Television Production in 2007.^[20] She also voiced Meg in the Family Guy Video Game!. Kunis described her character as "the scapegoat."^[21]

Film work, 2001–2008[link]

In 2001, she appeared in Get Over It opposite Kirsten Dunst. She followed that up in 2002, by starring in the straight-to-DVD horror film American Psycho 2 alongside William Shatner, a sequel to the 2000 film American Psycho. American Psycho 2 was panned by critics,^[22] and later, Kunis herself expressed embarrassment over the film.^[23] In 2004, Kunis starred in the film adaptation Tony n' Tina's Wedding. Although the film was shot in 2004, it did not have a theatrical release until 2007.^[24] Most critics did not like the film, which mustered a 25% approval from Rotten Tomatoes.^[25] DVD talk concluded that "fans would be much better off pretending the movie never happened in the first place".^[26]

In 2005, Kunis co-starred with Jon Heder in Moving McAllister, which was not released theatrically until 2007.^[27] The film received generally poor reviews and had a limited two week run in theaters.^[28][29] She followed up with After Sex starring alongside Zoe Saldana, who had also appeared in Get Over It.^[30] In October 2006, she began filming Boot Camp (originally titled Straight Edge).^[31] Although the film did not have a theatrical release in the United States, it was released on DVD on August 25, 2009.^[32]

Kunis at the premiere of Max Payne in 2008

Kunis starred as Rachel Jansen in the 2008 comedy, Forgetting Sarah Marshall, co-produced by Judd Apatow. The role, which she got after unsuccessfully auditioning for Knocked Up,^[33] entailed improvisation on her part.^[34] The film garnered positive reviews,^[35] and was a commercial success, grossing $105 million worldwide.^[36] Kunis' performance was well-received; Joe Morgenstern of The Wall Street Journal praised her "fresh beauty and focused energy",^[37] while James Berardinelli wrote that she is "adept with her performance and understands the concept of comic timing".^[38] She was nominated for a Teen Choice Award.^[39] In an interview, Kunis credited Apatow with helping her to expand her career from That '70s Show.^[33]

Also in 2008, she portrayed Mona Sax, an assassin, alongside Mark Wahlberg in the action movie Max Payne, based on the video game of the same name. Kunis underwent training in guns, boxing, and martial arts for her role.^[40] Max Payne was relatively successful at the box office, grossing $85 million worldwide^[41] but was panned by critics,^[42] with several reviewers calling Kunis miscast.^[43][44] Travis Estvold of Boise Weekly wrote that she's "horribly miscast as some sort of undersized, warble-voiced crime boss".^[45] Director John Moore defended his choice of Kunis saying, "Mila just bowled us over...She wasn't an obvious choice, but she just wears Mona so well. We needed someone who would not be just a fop or foil to Max; we needed somebody who had to be that character and convey her own agenda. I think Mila just knocked it out of the park.".^[40] She was nominated for another Teen Choice Award for her role in the film.^[46]

2009–present[link]

In 2009, she appeared in the comedy Extract with Ben Affleck and Jason Bateman. The film received mostly positive reviews,^[47] and grossed $10.8 million at the box office.^[48] Roger Ebert, while critical of the film itself, wrote that Kunis "brings her role to within shouting distance of credibility."^[49] Director Mike Judge commented that part of what was surprising to learn about Kunis was her ability to make references to the cult animation film Rejected. Judge said: "As beautiful as Mila is, you could believe that maybe she would cross paths with you in the real world."^[50] After seeing Kunis perform in Forgetting Sarah Marshall, Judge wanted to cast her in the role of Cindy in Extract: "I just thought, 'Wow, this girl's perfect.' And she really wanted to do it, which was fantastic." Said Kunis, "I'm a huge fan of Mike Judge's from Office Space, so I was, like, 'Okay, this is a very easy decision.' I told them I would do anything needed to be in this production – like craft service, or, say, acting."^[51]

In 2010, she starred alongside Denzel Washington in the action film The Book of Eli. Although the film received mixed reviews,^[52] it performed well at the box office, grossing over $157 million worldwide.^[53] Film critic Richard Roeper praised Kunis' performance, calling it a "particularly strong piece of work".^[54] Several other reviews were equally positive of her performance, including Pete Hammond of Boxoffice magazine, who wrote that she is "ideally cast in the key female role"^[55] Even reviewers who did not necessarily like the film complimented her performance, such as James Berardinelli, who stated that "the demands of the role prove to be within her range, which is perhaps surprising considering she has been thus far pigeonholed into more lightweight parts",^[56] and Colin Covert of the Star Tribune, who wrote that she "generated a spark and brought a degree of determination to her character, developing an independent female character who's not always in need of rescuing."^[57] Other critics, such as Claudia Puig of USA Today felt she was miscast, stating "she looked as if she dropped in from a Ray-Ban commercial".^[58][59][60] Kunis received another Teen Choice Award nomination for her performance.^[61][62] Kunis was also cast in a minor role in the 2010 comedy Date Night, starring Tina Fey and Steve Carell.^[63] She garnered several positive reviews for her performance.^[64][65][66] Michael Phillips of the Chicago Tribune concluded her performance with James Franco helped save the film and gave it "a shot in the arm".^[67]

She and Natalie Portman played rival ballet dancers in Darren Aronofsky's Black Swan. Kunis, who was cast in the film based on her performance in Forgetting Sarah Marshall, and on the recommendation of costar Natalie Portman,^[68] underwent a training regimen that included cardiovascular exercise, a 1,200-calorie a day diet (she lost 20 pounds that she regained after filming ended), and ballet classes for four hours a day, seven days a week.^[69][70][71] During the demanding production, she suffered injuries including a torn ligament and a dislocated shoulder.^[72] Black Swan has received widespread acclaim from critics^[73] and was nominated for five Academy Awards, including Best Picture.^[74] The film grossed over $100 million (106.9 million) in the US and Canada^[75] while grossing over $329 million worldwide.^[76] Reviews of Kunis' performance have been positive,^[77][78][79] with Kirk Honeycutt of The Hollywood Reporter stating, "Kunis makes a perfect alternate to Portman, equally as lithe and dark but a smirk of self-assurance in place of Portman's wide-eyed fearfulness."^[80] Guy Lodge of In Contention also praised Kunis, saying, "it's the cool, throaty-voiced Kunis who is the surprise package here, intelligently watching and reflecting her co-star in such a manner that we're as uncertain as Nina of her ingenuousness."^[81] Kunis' performance won her the Marcello Mastroianni Award for Best Young Actor or Actress at the 67th Venice International Film Festival,^[82] and earned her Golden Globe Award ^[83]and Screen Actors Guild Award nominations for Best Supporting Actress.^[84] At the 37th annual Saturn Awards she was also honored with the Best Supporting Actress award for her performance.^[85]

Kunis was cast alongside Justin Timberlake in the romantic comedy Friends with Benefits.^[86] Director Will Gluck stated that he wrote the story with Kunis and Timberlake in mind.^[87] Friends with Benefits achieved success at the box office, grossing over $149 million worldwide,^[88] and received mostly positive reviews with critics praising the chemistry between Kunis and Timberlake.^[89] Manohla Dargis of The New York Times wrote that "Ms. Kunis is fast proving that she's a gift that keeps giving to mainstream romantic comedy" and "her energy is so invigorating and expansive and her presence so vibrant that she fills the screen".^[90]

In July, 2012 will be the release of her next film Ted, co-starring Mark Wahlberg, and directed and co-written by Family Guy creator Seth MacFarlane.^[91] Ted will be followed in March, 2013 by the upcoming Walt Disney Pictures' prequel, Oz: The Great and Powerful, where she will play Theodora, the youngest of three witches, opposite James Franco.^[92] Also set for a 2013 release will be Blood Ties with Kunis co-starring with Clive Owen, Billy Crudup, and Marion Cotillard.^[93]

Media publicity[link]

Kunis has attracted notable media attention for her physical appearance by various media outlets. Praise has ranged from GQ magazine naming her the Knockout of the Year for 2011 ^[94] to Men's Health naming her one of the "100 Hottest Women of All-Time". ^[95] The Spike Guys' Choice Awards have honored her twice, naming her the "Hottest Mila" at the 2009 awards ceremony^[96] and in 2011 presenting her with the Holy Grail of Hot award.^[97] AskMen.com has also lauded Kunis ranking her the second most desirable woman in 2011^[98] and following that up with a number thirteen ranking in 2012.^[99] FHM magazine ranked her number 9 on their 2012 Hot 100 list^[100] but Kunis has kept this type of media attention in perspective, saying, “You’ve got to base your career on something other than being FHM’s top 100 number one girl. Your looks are going to die out, and then what’s going to be left?”^[9] In recent years, Maxim has consistently ranked Kunis on their Hot 100 list, reaching a ranking of number 5 in both 2009 and 2011^[101]and number 3 in 2012.^[102]

In 2007, Kunis participated in a video for the website Funny or Die appearing alongside James Franco. The video was a parody of the MTV show The Hills and was a huge success for the website, with well over one million views.^[103] Shawn Levy, director of Date Night, stated that part of what made him decide to cast Kunis with James Franco in the film was the chemistry he felt they had in the Funny or Die video.^[104] In December 2008, Kunis was featured in Gap's "Shine Your Own Star" Christmas campaign.^[105] Kunis was described as one of the "most attractive geeks" by Wired.com in 2008, due to her much-publicized affinity for World of Warcraft.^[106] That same year, she was featured and on the cover of the October issue of Complex Magazine.^[107]

In 2010, she was featured in the "Women We Love" segment in Esquire with an accompanied video.^[108] For the October 2010 Elle magazine 25th anniversary special edition, Kunis was one of the women chosen to be featured for their success at a young age. The honor included a photo and video presentation on the magazine's website.^[109] Kunis was among several female stars photographed by Canadian singer/songwriter Bryan Adams in conjunction with the Calvin Klein Collections for a feature titled American Women 2010, with the proceeds from the photographs donated to the NYC AIDS foundation.^[110] Also in 2010, Kunis was featured and on the cover of the December issue of Nylon.^[111] During the summer of 2010 Kunis served with Randy Jackson as the Master of Ceremonies for the 9th Annual Chrysalis Foundation Benefit. The Chrysalis Foundation is a Los Angeles-based non-profit organization formed to help economically disadvantaged and homeless individuals to become self-sufficient through employment opportunities.^[112]

In 2011, Kunis graced the cover of the February issue of Cosmopolitan^[113] and the March issue of W magazine.^[72] For the 17th Annual Hollywood Issue of Vanity Fair, Kunis was among the actors to be chosen to appear on the cover.^[114] In support of her film Friends with Benefits she landed on the cover of Elle magazine and GQ magazine.^[115][116]

Christian Dior signed Kunis in 2012 to be the face of its Spring fashion campaign^[117] and she made the cover of the April issue of Harper's Bazaar.^[118]

Personal life[link]

Kunis began dating actor Macaulay Culkin in 2002.^[119] At one time there were rumors of the couple getting married, but Kunis denied them, saying:

I've been engaged. I think I've already been married. And I'm sure I have a child somewhere. I'm waiting to have something else happen. No, I'm not married. And no, I'm not engaged. And no, I do not have a child. No one seems to listen. And next week I'll be engaged again. I think, at one point, they were like, 'Seen shopping in Beverly Hills for engagement rings.' We were in Japan working. What is wrong with these people? Half the time you can say they misconstrued facts. But, more often than not, they just make stuff up.^[120]

In an interview with BlackBook Magazine Kunis stated that marriage is "not something that's important to me".^[121] Kunis said she tried her best to protect her and Culkin's privacy, noting that "We don't talk about it to the press. It's already more high profile than I want it to be."^[122] When questioned if it was difficult to stay out of the tabloids and press, Kunis responded: "I keep my personal life as personal as I physically, mentally, possibly can." Asked if that is difficult she said, "I don't care. I will go to my grave trying. It is hard, but I'll end up going to a bar that's a hole in the wall. I won't go to the "it's-happening" place."^[123] On January 3, 2011, Kunis' publicist confirmed reports that Kunis and Culkin had ended their relationship, saying "The split was amicable, and they remain close friends". ^[3]

Kunis attending the Marine Corps Ball in 2011

She has identified herself in interviews as a fan of the online computer game World of Warcraft and has received a certain amount of attention from the game's fan community as a result. She has not released what server she is in but says she is with her close friends in the Alliance.^[124] In a 2008 interview with Jimmy Kimmel, she stated she had not used voice chat in the game since another player recognized her voice.^[125] Although Kunis has described herself as a "computer nerd", she does not have a Myspace, Facebook or Twitter account.^[126] Kunis discussed her desire for privacy: "Why would I want to share my life with the world when it's being shared already, without my consent? The only problem with not having an account is that there are fake accounts, pretending to quote me. But what am I going to tweet about?"^[127]

Kunis enjoys traveling, and often goes on trips with her older brother, Michael. She and Michael have explored countries such as Fiji and Korea. "I like the way he travels," she explains. "He grabs a map, says, 'Let's walk,' and makes you explore."^[6] In an interview Kunis elaborated on how she likes to relax during her personal time: "I love to hang out with my friends....I love to sit home in my pajamas and watch TiVo. That brings me so much happiness. That's it. It's quiet and calm."^[128]

In January 2011, she revealed her struggle with an eye condition called chronic iritis that had caused blindness in one eye. However, a couple of months earlier she had surgery that corrected the problem.^[129] Kunis also has the condition heterochromia iridum, where the irises have different colors. One eye is brown, and the other is green.^[130]

In November 2011, Kunis was escorted by Sgt. Scott Moore to a United States Marine Corps Ball in Greenville, North Carolina. Kunis had accepted Moore's invitation in July after he posted it as a YouTube video while serving with the 3rd Battalion, 2nd Marine Regiment, in Afghanistan's Helmand province. The event celebrated the Marine Corps' 236th anniversary.^[131]

Filmography[link]

Awards and nominations[link]

References[link]