- published: 25 Oct 2012
- views: 215347
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
By 2002, the Glacéau line of waters were the top selling enhanced water brand in the United States, with the company's Vitaminwater being its best selling product. In 2006, the company earned US$350 million in revenues. The company then began its global expansion, launching its products in the United Kingdom and Australia in 2008, France in 2009 and Argentina in 2011.
Energy Brands is owned primarily by Bikoff, employees, and small investors. Rapper 50 Cent—obtained a minority share of the company as part of an endorsement deal in the company. 30% of the equity was sold to LVMH sometime in the 2000s, which in turn sold those shares. The shares eventually were sold to India-based Tata Group in August 2006, which held the shares until May 2007 when The Coca-Cola Company purchased the company as an independent subsidiary, leaving its actual operations with its existing management including Bikoff.
Curtis James Jackson III (born July 6, 1975), better known by his stage name 50 Cent, is an American rapper, actor, entrepreneur, investor, record, film, and television producer. Born in the South Jamaica neighborhood of the borough of Queens, Jackson began selling drugs at age twelve during the 1980s crack epidemic. Although he left drug-dealing to pursue a musical career, he was struck by nine bullets in a 2000 shooting. After Jackson released the compilation album Guess Who's Back? in 2002, he was discovered by Eminem and signed by Shady Records, Aftermath Entertainment and Interscope Records.
With the aid of Eminem and Dr. Dre (who produced his first major-label album, Get Rich or Die Tryin'), Jackson became one of the world's best selling rappers and rose to prominence with East Coast hip hop group G-Unit (which he leads de facto). In 2003 he founded G-Unit Records, signing his G-Unit associates Young Buck, Lloyd Banks and Tony Yayo. Jackson had similar commercial and critical success with his second album, The Massacre, which was released in 2005. He released his fifth studio album, Animal Ambition, in 2014 and is working on his sixth studio album: Street King Immortal, scheduled for release in 2016.
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Make it look good every time
You can use a little Mr Clean
Or Formula 409
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Lock it on target every time
Take out Washington or New York
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Drive it until somebody dies
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A greasy lawyer and some lies
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Make it look good every time
You can use a little Mr Clean
Or Formula 409
Formula 409
Formula 409
Formula 409
Formula 409
Formula 409
Yeah Formula 409
Formula 409
Oh Formula 409
Formula 409
You can clean your kitchen baby
You can clean your kitchen baby
You can clean your kitchen baby
You can clean your kitchen baby
You can clean your kitchen baby
You can clean your kitchen baby
You can clean your kitchen baby
You can clean your kitchen baby