The Seagram Company Ltd. was a large corporation headquartered in Montreal, Quebec, Canada that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures. The Seagram assets have since been acquired by other companies, notably The Coca-Cola Company, Diageo, Pernod Ricard, and Vivendi.

The Seagram Building, the company's American headquarters office tower at 375 Park Avenue in New York City, was designed by architect Ludwig Mies van der Rohe with Philip Johnson. The former Seagram headquarters in Montreal now belongs to McGill University, under the name Martlet House.

History[link]

In 1857, a distillery was founded in Waterloo, Ontario. Joseph E. Seagram became a partner in 1869 and sole owner in 1883, and the company became known as Joseph E. Seagram & Sons. Many decades later, Samuel Bronfman founded Distillers Corporation Limited, in Montreal, which enjoyed substantial growth in the 1920s, in part due to Prohibition in the United States.

In 1928, a few years after the death of Joseph E. Seagram (1919), the Distillers Corporation acquired Joseph E. Seagram & Sons, and took over the Seagram name. The company was well prepared for the end of Prohibition in 1933 with an ample stock of aged whiskeys ready to sell to the newly opened American market, and it prospered accordingly. Thus despite its earlier Waterloo history, the Seagram name is most closely associated with the Bronfman family. However, it is not correct to say, as is often done, that Samuel Bronfman founded Seagram, since the Seagram name itself pre-dated the company he founded.

Although he was never convicted of criminal activity, Samuel Bronfman's alleged dealings with bootleggers during the (US) Prohibition-era have been researched by various historians and are documented in various peer-vetted chronicles.^[1][2]

After the death of Samuel Bronfman in 1971, Edgar M. Bronfman was named Chairman and Chief Executive Officer (CEO) until June 1994 when his son, Edgar Bronfman, Jr., was appointed CEO.

In 1981, cash rich and wanting to diversify, Seagram Company Ltd. engineered a takeover of Conoco Inc., a major American oil and gas producing company. Although Seagram acquired a 32.2% stake in Conoco, DuPont was brought in as a white knight by the oil company and entered the bidding war. In the end, Seagram lost out in the Conoco bidding war. But in exchange for its stake in Conoco Inc, it became a 24.3% owner of DuPont. By 1995 Seagram was DuPont's largest single shareholder with four seats on the board of directors.

In 1986, the company started a memorable TV commercial campaign advertising its Golden Wine Cooler products. With rising star Bruce Willis as pitchman, Seagram rose from fifth place among distillers to first in just two years.

In 1987, Seagrams engineered a $1.2 billion takeover of important French cognac maker Martell & Cie.

On April 6, 1995, after being approached by Edgar Bronfman, Jr., DuPont announced a deal whereby the company would buy back its shares from the Seagram company for the amount of $9 billion. Seagram's was heavily criticized by the investment community—the 24.3% stake in DuPont accounted for 70% of Seagram's earnings. Standard & Poor's took the unusual step of stating that the sale of the DuPont interest could result in a downgrade of Seagram's more than $4.2 billion of long-term debt.

The rationale for this divestiture was that Edgar Bronfman, Jr., grandson of Samuel Bronfman, wanted Seagram to branch out into the entertainment business. Bronfman, Jr., used the proceeds of the sale to help acquire Universal Studios, MCA, PolyGram, and Deutsche Grammophon. Seagram also gained control of a number of Universal theme parks.

In 1997, the Seagram Museum, formerly the original Seagram distillery in Waterloo, was forced to close due to lack of funds. The building is now the home of the Centre for International Governance Innovation. The two original barrel houses are now the Seagrams Lofts condominiums. There are also almost 5 acres (2.0 ha) of land that will be the home of the future Balsillie School of International Affairs.^[3] In 2000, controlling interest in Seagram's entertainment division was acquired by the Vivendi Group, and the beverage division by Pernod Ricard. By the time Vivendi auctioned off Seagram's drink business, beyond its original high-profile brand names the once renowned operation consisted of around two hundred and fifty drinks brands and brand extensions.

In 2002, The Coca-Cola Company acquired the line of Seagram's mixers (ginger ale, tonic water, club soda and seltzer water) from Pernod Ricard and Diageo, as well as signing a long term agreement to use the Seagram's name from Pernod Ricard.^[4] Seagram's Ginger Ale was named the winner at the 2009 World Cup of Ginger Ale in Chicago.

On April 19, 2006, Pernod Ricard announced that they would be closing the Seagram Lawrenceburg Distillery located in Lawrenceburg, Indiana. However, the distillery was instead sold in 2007 to CL Financial, a holding company based in Trinidad and Tobago which then collapsed and required government intervention. In October 2011, MGP Ingredients announced that it had reached an agreement (subject to further approval requirements) to purchase the distillery.^[5]

Trivia[link]

The "V.O." in Seagram's V.O. whiskey stood for "Seagram's Very Own family blend".

See also[link]

• Seagram's Seven Crown
• Canadian whisky
• Whisky
• Distilled beverage

References[link]

• Faith, Nicholas. The Bronfmans: The Rise and Fall of the House of Seagram, 2006. ISBN 0-312-33219-X

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Bruce Willis
Willis at the San Diego Comic-Con International, July 2010
Born	Walter Bruce Willis (1955-03-19) March 19, 1955 (age 57) Idar-Oberstein, State of Rhineland-Palatinate, West Germany
Other names	W.B. Willis Bruno
Occupation	Actor, producer, musician
Years active	1980–present
Notable work(s)	Die Hard, Pulp Fiction, 12 monkeys, Armageddon, The Jackal, The Sixth Sense, Over the Hedge
Spouse	Demi Moore (1987–2000) Emma Heming (2009–present)
Children	Rumer Willis, Scout Willis, Tallulah Willis, Mabel Willis

Walter Bruce Willis (born March 19, 1955) is a German-born American actor, producer, and musician. His career began in television in the 1980s and has continued both in television and film since, including comedic, dramatic, and action roles. He is well known for the role of John McClane in the Die Hard series, which were mostly critical and uniformly financial successes. He has also appeared in over sixty films, including box office successes like Pulp Fiction (1994), 12 Monkeys (1995), The Fifth Element (1997), Armageddon (1998), The Sixth Sense (1999), Unbreakable (2000), Sin City (2005), Over the Hedge (2006) and Red (2010).

Motion pictures featuring Willis have grossed US$2.64 billion to 3.05 billion at North American box offices, making him the ninth highest-grossing actor in a leading role and twelfth highest including supporting roles.^[1][2] He is a two-time Emmy Award–winning, Golden Globe Award–winning and four-time Saturn Award–nominated actor. Willis was married to actress Demi Moore and they had three daughters before their divorce in 2000, following thirteen years of marriage. He is currently married to model Emma Heming, with whom he has one daughter.

Early life[link]

Willis was born in Idar-Oberstein, West Germany. His mother, Marlene K., was German and born in Kaufungen near Kassel, and his father, David Willis, was an American soldier from Southeastern Idaho of English ancestry.^[3][4][5] Willis is the oldest of four children: he has a sister, Florence, and a brother, David. His brother Robert died of pancreatic cancer in 2001, aged 42.^[6] After being discharged from the military in 1957, Willis's father took his family back to Carneys Point, New Jersey.^[7] Willis has described himself as having come from a "long line of blue collar people";^[7] his mother worked in a bank and his father was a welder, master mechanic, and factory worker.^[8] Willis attended Penns Grove High School in his hometown, where he encountered issues with a stutter.^[7] He was nicknamed Buck-Buck by his schoolmates.^[8][9][10] Finding it easy to express himself on stage and losing his stutter in the process, Willis began performing on stage and his high school activities were marked by such things as the drama club and student council president.^[8]

After high school, Willis took a job as a security guard at the Salem Nuclear Power Plant^[11][12] and also transported work crews at the DuPont Chambers Works factory in Deepwater, New Jersey.^[12]

After working as a private investigator (a role he would play in the television series Moonlighting as well as in the 1991 film, The Last Boy Scout), Willis returned to acting. He enrolled in the drama program at Montclair State University, where he was cast in the class production of Cat on a Hot Tin Roof. Willis left school in his junior year and moved to New York City.^[4]

After multiple auditions, Willis made his theater debut in the off-Broadway production of Heaven and Earth. He gained more experience and exposure in Fool for Love, and in a Levi's commercial. Willis also played a lead role in the off-Broadway production Bullpen for four years which was written and directed by Dennis Watlington that was also presented at Joseph Papp's Public Theater.

Career[link]

Early career[link]

Willis at the 61st Academy Awards, 1989

Willis left New York City and headed to California to audition for several television shows.^[4] In 1984, he appeared in an episode of the TV series Miami Vice, titled "No Exit".^[13] He auditioned for the role of David Addison Jr. of the television series Moonlighting (1985–89), competing against 3,000 other actors for the position.^[14] The starring role, opposite Cybill Shepherd, helped to establish him as a comedic actor, with the show lasting five seasons.^[7] During the height of the show's success, beverage maker Seagram hired Willis as the pitchman for their Golden Wine Cooler products.^[15] The advertising campaign paid the rising star between $5–7 million over two years. In spite of that, Willis chose not to renew his contract with the company when he decided to stop drinking alcohol in 1988.^[16]

One of his first major film roles was in the 1987 Blake Edwards film Blind Date, with Kim Basinger and John Larroquette.^[7] Edwards cast him again to play the real-life cowboy actor Tom Mix in Sunset (1988). However, it was his then-unexpected turn in the film Die Hard (1988) that catapulted him to movie star status.^[7] He performed most of his own stunts in the film,^[17] and the film grossed $138,708,852 worldwide.^[18] Following his success with Die Hard, he had a supporting role in the drama In Country as Vietnam veteran Emmett Smith and also provided the voice for a talking baby in Look Who's Talking, as well as its sequel Look Who's Talking Too.

In the late 1980s, Willis enjoyed moderate success as a recording artist, recording an album of pop-blues titled The Return of Bruno, which included the hit single "Respect Yourself",^[19] promoted by a Spinal Tap–like rockumentary parody featuring scenes of him performing at famous events including Woodstock. Follow-up recordings were not as successful, though Willis has returned to the recording studio several times. (See Discography below.)

1990s[link]

Willis acquired major personal success and pop culture influence playing John McClane in 1988's Die Hard. This film was followed up by Die Hard 2: Die Harder in 1990 and Die Hard with a Vengeance in 1995.^[7] These first three installments in the Die Hard series grossed over US$700 million internationally and propelled Willis to the first rank of Hollywood action stars.

In the early 1990s, Willis's career suffered a moderate slump starring in flops such as The Bonfire of the Vanities, Striking Distance, and a film he co-wrote titled Hudson Hawk, among others. He starred in a leading role in the highly sexualized erotic thriller Color of Night (1994), which was very poorly received by critics, but did well in the home video market and became one of the Top 20 most-rented films in the United States in 1995.^[20] In 1994, he had a supporting role in Quentin Tarantino's acclaimed Pulp Fiction,^[7] which gave a new boost to his career. In 1996, he was the executive producer of the cartoon Bruno the Kid which featured a CGI representation of himself.^[21]

He went on to play the lead roles in Twelve Monkeys (1995) and The Fifth Element (1997). However, by the end of the 1990s, his career had fallen into another slump with critically panned films like The Jackal, Mercury Rising, and Breakfast of Champions, saved only by the success of the Michael Bay-directed Armageddon which was the highest grossing film of 1998 worldwide.^[22] The same year his voice and likeness were featured in the PlayStation video game Apocalypse.^[23] In 1999, Willis then went on to the starring role in M. Night Shyamalan's film, The Sixth Sense. The film was both a commercial and critical success^[7] and helped to increase interest in his acting career.

2000s–2010s[link]

Willis after a ceremony where he was named Hasty Pudding Theatrical's Man of the Year in 2002

In 2000, Willis won an Emmy^[24] for Outstanding Guest Actor in a Comedy Series for his work on Friends (in which he played the father of Ross Geller's much-younger girlfriend).^[25] He was also nominated for a 2001 American Comedy Award (in the Funniest Male Guest Appearance in a TV Series category) for his work on Friends. Also in 2000, Willis played Jimmy "The Tulip" Tudeski in The Whole Nine Yards alongside Matthew Perry. Willis was originally cast as Terry Benedict in Ocean's Eleven (2001) but dropped out to work on recording an album.^[26] In Ocean's Twelve (2004), he makes a cameo appearance as himself. In 2007, he appeared in the Planet Terror half of the double feature Grindhouse as the villain, a mutant soldier. This marks Willis's second collaboration with director Robert Rodriguez, following Sin City.

Willis has appeared on The Late Show with David Letterman several times throughout his career. He filled in for an ill David Letterman on his show February 26, 2003, when he was supposed to be a guest.^[27] On many of his appearances on the show, Willis stages elaborate jokes, such as wearing a day-glo orange suit in honor of the Central Park gates, having one side of his face made up with simulated buckshot wounds after the Harry Whittington shooting, or trying to break a record (parody of David Blaine) of staying underwater for only twenty seconds.

Willis at the 2006 Cannes Film Festival.

On April 12, 2007, he appeared again, this time wearing a Sanjaya Malakar wig.^[28] His most recent appearance was on June 25, 2007 when he appeared wearing a mini-turbine strapped to his head to accompany a joke about his own fictional documentary titled An Unappealing Hunch (a wordplay of An Inconvenient Truth).^[29] Willis also appeared on Japanese Subaru Legacy television commercials.^[30] Tying in with this, Subaru did a limited run of Legacys, badged "Subaru Legacy Touring Bruce", in honor of Willis.

Willis has appeared in four films with Samuel L. Jackson (National Lampoon's Loaded Weapon 1, Pulp Fiction, Die Hard with a Vengeance, and Unbreakable) and both actors were slated to work together in Black Water Transit, before dropping out. Willis also worked with his eldest daughter, Rumer, in the 2005 film Hostage. In 2007, he appeared in the thriller Perfect Stranger, opposite Halle Berry, the crime/drama film Alpha Dog, opposite Sharon Stone, and marked his return to the role of John McClane in Live Free or Die Hard. Recently he appeared in the films What Just Happened and Surrogates, based on the comic book of the same name.^[31]

Willis was slated to play U.S. Army general William R. Peers in director Oliver Stone's Pinkville, a drama about the investigation of the 1968 My Lai Massacre.^[32] However, due to the 2007 Writers Guild of America strike, the film was cancelled. Willis appeared on the 2008 Blues Traveler album North Hollywood Shootout, giving a spoken word performance over an instrumental blues-rock jam on the track "Free Willis (Ruminations from Behind Uncle Bob's Machine Shop)". In early 2009, he appeared in an advertising campaign to publicize the insurance company Norwich Union's change of name to Aviva.^[33]

Willis at a Live Free or Die Hard premiere in June 2007

Willis starred with Tracy Morgan in the comedy Cop Out, directed by Kevin Smith and about two police detectives investigating the theft of a baseball card.^[34] The film was released in February 2010. Willis appeared in the music video for the song "Stylo" by Gorillaz.^[35] Also in 2010, he appeared in a cameo with former Planet Hollywood co-owners and '80s action stars Sylvester Stallone and Arnold Schwarzenegger in the film The Expendables. Bruce Willis played the role of "Mr. Church". This was the first time these three legendary action stars appeared on screen together. Although the scene featuring the three was short, it was one of the most highly anticipated scenes in the film. The trio filmed their scene in an empty church on October 24, 2009.^[36] His most recent project was Red, an adaptation of the comic book mini-series of the same name, in which he portrayed Frank Moses. The film was released on October 15, 2010.^[37]

Upcoming films[link]

Willis will star in the movie adaptation of the video game Kane & Lynch: Dead Men, named Kane & Lynch.^[38] He will also star in the upcoming movie Looper.

On October 12, 2011, it was announced that A Good Day to Die Hard would see a February 14, 2013 (Valentine's Day) release, with Willis reprising his most famous role of John McClane for a fifth time.^[39]

Sylvester Stallone revealed that he is talking to Willis about returning for The Expendables 2. Stallone has said that he wants to expand Willis' role and that he wants Willis to play the villain in the next Expendables. Willis will be starring in the sequel on a more expanded role.^[40] They have talked about Willis' schedule and possible actors that could join the sequel.

Filming for a new movie, Moonrise Kingdom, starring Bruce Willis alongside Bill Murray, Edward Norton and Frances McDormand, is expected to begin in the first half of 2011. Filming will take place in Rhode Island under the direction of Wes Anderson.^[41]

Willis will team up with 50 Cent in a new film directed by David Barrett called Fire with Fire, starring opposite Josh Duhamel about a fireman who must save the love of his life.^[42] Willis will also join Vince Vaughn and Catherine Zeta-Jones in Lay the Favorite, directed by Stephen Frears, about a Las Vegas cocktail waitress who becomes an elite professional gambler.^[43] The two films will be distributed by Lionsgate Entertainment.

Business activities[link]

Willis owns property in Los Angeles, rents an apartment in the Trump Tower in New York City,^[44] and Trump Place,^[45] as well as a home in Malibu, California, a ranch in Montana, a beach home on Parrot Cay in Turks and Caicos, and multiple properties in Sun Valley, Idaho.^[4]

Willis started his own motion picture production company called Cheyenne Enterprises, which he started with his business partner Arnold Rifkin in 2000. He left the company to be run solely by Rifkin in 2007 after Live Free or Die Hard.^[46] He also owns several small businesses in Hailey, Idaho, including The Mint Bar and The Liberty Theater and is a co-founder of Planet Hollywood, with actors Arnold Schwarzenegger and Sylvester Stallone.^[47] In 2009 Willis signed a contract to become the international face of Belvedere SA's Sobieski Vodka in exchange for 3.3% ownership in the company.^[48]

Personal life[link]

Willis' acting role models are Gary Cooper, Robert De Niro, Steve McQueen, and John Wayne.^[49]

Marriages and family[link]

Demi Moore and Bruce Willis, 61st Annual Academy Awards, 1989

At the premiere for the film Stakeout, Willis met actress Demi Moore. Willis married Moore on November 21, 1987 and had three daughters: Rumer Willis (b. August 16, 1988), Scout LaRue Willis (b. July 20, 1991) and Tallulah Belle Willis (b. February 3, 1994) before the couple divorced on October 18, 2000. The couple gave no public reason for their breakup. Regarding the divorce, Willis stated, "I felt I had failed as a father and a husband by not being able to make it work." He credited actor Will Smith for helping him cope with the situation.^[4][15] After their breakup, rumors persisted that the couple planned to re-marry, until Moore married the actor Ashton Kutcher. Willis has maintained a close relationship with both Moore and Kutcher, even attending their wedding.

Willis was engaged to Brooke Burns until they broke up in 2004 after ten months together.^[14] He married Emma Heming in Turks and Caicos on March 21, 2009;^[50] guests included his three daughters, Moore, and Kutcher. The ceremony was not legally binding, so the couple wed again in a civil ceremony in Beverly Hills six days later.^[51] The couple have one daughter, Mabel Ray Willis (b. April 1, 2012).^[52]

Religion[link]

Willis at the German premiere of Over the Hedge on June 28, 2006

Bruce Willis was, at one point, Lutheran (specifically Lutheran Church–Missouri Synod),^[53] but no longer practices, after clarifying in a July 1998 interview with George magazine:

Political views[link]

In 1988, he and Moore openly campaigned for Massachusetts Governor Michael S. Dukakis's Presidential bid. Four years later, he supported President George H. W. Bush for reelection and he was an outspoken critic of Bill Clinton. However, in 1996, he declined to endorse Clinton's Republican opponent Bob Dole, because Dole had criticized Moore for her role in the film Striptease.^[55] Willis was an invited speaker at the 2000 Republican National Convention,^[56] and openly supported George W. Bush that year. He did not make any contributions or public endorsements in the 2008 presidential campaign. In several June 2007 interviews, he declared that he still maintains some Republican ideologies.^[4][15]

In 2006, he said that the United States should invade Colombia, in order to end the drug trafficking.^[57] In several interviews Willis has said that he supports large salaries for teachers and police officers, and says that he is disappointed in the United States' foster care and treatment of Native Americans.^[55][58] Willis also stated that he is a big supporter of gun rights:

In February 2006, Willis appeared in Manhattan to talk about 16 Blocks with reporters. One reporter attempted to ask Willis about his opinion on the current government, but was interrupted by Willis in mid-sentence: "I'm sick of answering this fucking question. I'm a Republican only as far as I want a smaller government, I want less government intrusion. I want them to stop shitting on my money and your money and tax dollars that we give 50 percent of... every year. I want them to be fiscally responsible and I want these goddamn lobbyists out of Washington. Do that and I'll say I'm a Republican... I hate the government, OK? I'm apolitical. Write that down. I'm not a Republican."^[60]