Pepsi

Pepsi's 2-D logo introduced in September 2008.
Type	Cola
Manufacturer	PepsiCo
Country of origin	United States
Introduced	1898 (as Brad's Drink) June 16, 1903 (as Pepsi-Cola) 1961 (as Pepsi)
Related products	Coca-Cola RC Cola Irn Bru Cola Turka Big Cola
Website	pepsi.com

Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.

History[link]

The pharmacy of Caleb Bradham, with a Pepsi dispenser, as portrayed in a New Bern exhibition in the Historical Museum of Bern.

Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.^[2] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.^[3]

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.^[4] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.^[2] Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.^[5]

Pepsi-Cola trademark[link]

The second stylized Pepsi-Cola logo

The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Bradham describes the trademark as an "arbitrary hyphenated word "PEPSI-COLA", and indicated that the mark was in continuous use for his business since August 1, 1901. The Pepsi-Cola's description is a flavoring-syrup for soda water. The trademark expired on April 15, 1994.

A second Pepsi-Cola trademark is on record with the USPTO. The application date submitted by Caleb Bradham for the second trademark is Saturday, April 15, 1905 with the successful registration date of April 15, 1906, over three years after the original date. Curiously, in this application, Caleb Bradham states that the trademark had been continuously used in his business "and those from whom title is derived since in the 1905 application the description submitted to the USPTO was for a tonic beverage. The federal status for the 1905 trademark is registered and renewed and is owned by Pepsico, Inc. of Purchase, New York.

Rise[link]

During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. With a radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you", arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price.^[6] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.^[7]

Pepsi

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth.

Niche marketing[link]

Walter Mack was named the new President of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. He realized African Americans were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them.^[8] To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field"^[9] to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Mack resumed his efforts, hiring Edward F. Boyd to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce)^[10] reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks.

Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result,^[9] from insults by Pepsi co-workers to threats by the Ku Klux Klan.^[10] On the other hand, it was able to use racism as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of Coke for segregationist Governor of Georgia Herman Talmadge.^[8] As a result, Pepsi's market share as compared to Coke's shot up dramatically. After the sales team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time.^[8]

This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away.^[8] In a meeting at the Waldorf-Astoria Hotel, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying: "We don't want it to become known as a nigger drink."^[11] After Mack left the company in 1950, support for the black sales team faded and it was cut.

Marketing[link]

From the 1930s through the late 1950s, "Pepsi-Cola Hits The Spot" was the most commonly used slogan in the days of old radio, classic motion pictures, and later television. Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With the rise of radio, Pepsi utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes lending her singing talents to the classic "...Hits The Spot" jingle.

Film actress Joan Crawford, after marrying then Pepsi-Cola President Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials and televised beauty pageants on behalf of the company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959 Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965.^[13]

Through the intervening decades, there have been many different Pepsi theme songs sung on television by a variety of artists, from Joanie Summers to the Jacksons to Britney Spears. (See Slogans)

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.^[14]

In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing".^[15]

In 2007, PepsiCo redesigned its cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks.^[16] One of its background designs includes a string of repetitive numbers, "73774". This is a numerical expression from a telephone keypad of the word "Pepsi".

In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. This show deals with pop culture, internet viral videos, and celebrity gossip.

In 2009, "Bring Home the Cup" changed to "Team Up and Bring Home the Cup". The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier.

Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer. It also has the naming rights to the Pepsi Center, an indoor sports facility in Denver, Colorado.

Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing.

In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.^[17]

In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of "smiles", with the central white band arcing at different angles depending on the product until 2010. Pepsi released this logo in U.S. in late 2008, and later it was released in 2009 in Canada (the first country outside of the United States for Pepsi's new logo), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines and Australia. In the rest of the world the new logo has been released in 2010. The old logo is still used in several markets internationally, and has been phased out most recently in France and Mexico. The UK started to use the new Pepsi logo on cans in an order different from the US can. In mid-2010, all Pepsi variants, regular, diet, and Pepsi Max, have started using only the medium-sized "smile" Pepsi Globe.

Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010.

In 2011, for New York Fashion Week, Diet Pepsi introduced a "skinny" can that is taller and has been described as a "sassier" version of the traditional can that Pepsi says was made in "celebration of beautiful, confident women". The company's equating of "skinny" and "beautiful" and "confident" is drawing criticism from brand critics, consumers who do not back the "skinny is better" ethos, and the National Eating Disorders Association, which said that it takes offense to the can and the company's "thoughtless and irresponsible" comments. PepsiCo Inc. is a Fashion Week sponsor. This new can was made available to consumers nationwide in March.^[18]

In April 2011, Pepsi announced that customers will be able to buy a complete stranger a soda at a new "social" vending machine, and even record a video that the stranger would see when they pick up the gift.^{[citation needed]}

In May 2011, the week before Memorial Day, Pepsi launched a limited edition flavor called "Memorial Day Pepsi", with blueberry and cherry flavors added to the cola.^{[citation needed]}

In March 2012, Pepsi introduced Pepsi Next, a cola with half the calories of regular Pepsi.^[19]

Rivalry with Coca-Cola[link]

According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge". These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, and less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "Cola Wars".

In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as Coke "Classic".

According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent.^[20] Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia, North Dakota, and Utah. In the city of Buffalo, New York, Pepsi outsells Coca-Cola by a two-to-one margin.^[21]

Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include Oman; India; Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic; Guatemala the Canadian provinces of Quebec, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island; and Northern Ontario.^[22]

Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product.^[23] PepsiCo used the slogan "here, it's Pepsi" (Ici, c'est Pepsi) to answer to Coca-cola publicity "Everywhere in the world, it's Coke" (Partout dans le monde, c'est Coke).

By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy.^[24] In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 52.5%.^[25]

In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War ended. In 1972, PepsiCo company struck a barter agreement with the then government of the Soviet Union, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola.^[26][27] This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U.S.S.R.^[28]

Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like "coca colonization", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "perestroika", the reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy.^[29] This was reflected in Russian author Victor Pelevin's book "Generation P".

In 1989, Billy Joel mentioned the rivalry between the two companies in the song "We Didn't Start The Fire". The line "Rock & Roll and Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul, while Pepsi used Michael Jackson. Both companies then competed to get other musicians to advertise its beverages.

In 1992, following the dissolution of the Soviet Union, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent.^[30]

Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to do battle to the Arab boycott. Pepsi, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel.^[31]

Slogans[link]

• 1939–1950: "Twice as Much for a Nickel"
• 1950: "More Bounce to the Ounce"
• 1950–1957: "Any Weather is Pepsi Weather"
• 1957–1958: "Say Pepsi, Please"
• 1958–1960: "Don't be a Tramp, Buy a Can" Zane
• 1961–1964: "Now It's Pepsi for Those Who Think Young" (jingle sung by Joanie Sommers)
• 1964–1967: "Come Alive, You're in the Pepsi Generation" (jingle sung by Joanie Sommers)
• 1967–1969: "(Taste that beats the others cold) Pepsi Pours It On".
• 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
• 1975–1977: "Buy a can 50p" (United Kingdom)
• 1977–1980: "Join the Pepsi People (Feeling Free)"
• 1980–1981: "Catch That Pepsi Spirit" (David Lucas, composer)
• 1981–1983: "Pepsi's got your taste for life"
• 1983: "Its cheaper than Coke!"
• 1983–1984: "Pepsi Now! Take the Challenge!"
• 1984–1991: "Pepsi. The Choice of a New Generation" (commercial with Michael Jackson and The Jacksons, featuring the Pepsi version of "Billie Jean", "Bad" and "Black or White". "Black of White"'s was promoting the Dangerous World Tour.)
• 1984–1988: "Diet Pepsi. The Choice of a New Generation"
• 1988–1989: "Diet Pepsi. The Taste That's Generations Ahead"
• 1989–1990: "Diet Pepsi. The Right One"
• 1989–1992: "Diet Pepsi. The Taste That Beats Diet Coke"
• 1986–1987: "We've Got the Taste" (commercial with Tina Turner)
• 1987–1990: "Pepsi's Cool" (commercial with Michael Jackson, featuring Pepsi version of Bad)
• 1990–1991: "You got the right one Baby UH HUH" (sung by Ray Charles for Diet Pepsi)
• 1990–1991: "Yehi hai right choice Baby UH HUH" (Urdu – meaning "This is the right choice Baby UH HUH") (Pakistan)
• 1991–1992: "Gotta Have It"/"Chill Out"
• 1992:"The Choice Is Yours"
• 1992–1993: "Be Young, Have Fun, Drink Pepsi"
• 1993–1994: "Right Now" (Van Halen song for the Crystal Pepsi advertisement)
• 1994–1995: "Double Dutch Bus" (Pepsi song sung by Brad Bentz)
• 1995: "Nothing Else is a Pepsi"
• 1995–1996: "Drink Pepsi. Get Stuff." (Pepsi Stuff campaign)
• 1996:"Change The Script"
• 1996–1997: "Pepsi: There's nothing official about it" (During the Wills World Cup (cricket) held in India/Pakistan/Sri Lanka)
• 1997–1998: "Generation Next" (with the Spice Girls)
• 1998–1999: "Its the cola" (100th anniversary commercial)
• 1999–2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola" (commercial with Britney Spears/commercial with Mary J. Blige)
• 1999–2006: "Yeh Dil Maange More!" (Hindi – meaning "This heart asks for more") (India)
• 2002: "Change the World" (Japan)
• 2003: "Its the Cola"/"Dare for More" (Pepsi Commercial)
• 2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young" (Mary J. Blige)
• 2007–2008: "More Happy"/"Taste the once that's forever young" (Michael Alexander)
• 2000–present: "Pepsi ye pyaas heh bari" ((Urdu) meaning "There is a lot of thirst" (Pakistan))
• 2008: "Pepsi Stuff" Super Bowl Commercial (Justin Timberlake)
• 2008: "Pepsi is #1" Тv commercial (Luke Rosin)
• 2008–present: "Something For Everyone"
• 2009–present: "Refresh Everything"/"Every Generation Refreshes the World"
• 2009–present: "Yeh hai youngistaan meri jaan" (Hindi – meaning "This is our young country my baby")
• 2009–present: "My Pepsi My Way"(Pakistan)
• 2009–present: "Refresca tu Mundo" (Spanish – meaning "Refresh your world") (Spanish Spoken countries in Latin America)
• 2009: "Joy It Forward" (Canada)
• 2010–present: "Every Pepsi Refreshes The World"
• 2010–present "Pepsi. Sarap Magbago." (Philippines – meaning "Its nice to change")
• 2010–2011 "Badal Do Zamana" (Urdu – meaning "Change The World" by CALL)(Pakistan)
• 2010–2011 "Love!" (Japan, for Pepsi Nex)
• 2010–present: "Pode ser bom, pode ser muito bom, pode ser Pepsi" (Can be good, can be very good, can be Pepsi) – Brazil
• 2011–present: "Change the game" (India, Bangladesh & Pakistan for the 2011 Cricket World Cup)
• 2011–present "Dunya Hai Dil Walon Ki" (Pakistan-meaning World is For Lovers by Ali Zafar)
• 2011–present "Ici, c'est Pepsi" (Québec-meaning Here, it's pepsi)
• 2011–present "Go Next!" (Japan, for Pepsi Nex)
• 2011–present "Summer Time is Pepsi Time"
• 2011–present "Born in the Carolinas"
• 2012: "Where there's Pepsi, there's music" – used for the 2012 Super Bowl commercial featuring Melanie Amaro
• 2012 "Live For Now"

Pepsiman[link]

Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch. The design of the Pepsiman character is attributed to Canadian comic book artist Travis Charest, created sometime around the mid 1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring the character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action oriented situation which would result in injury.

In 1996, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers. In this game Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst". He does not appear in any other version or sequel. In 1999, KID developed a video game for the PlayStation entitled Pepsiman. As the titular character, the player runs, skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi all while trying to reach a thirsty person as in the commercials.

Awards and recognition[link]

In 2011, The Brand Trust Report in India included Pepsi in the list of the most trusted brands of the country.^[32]

Variants[link]

Ingredients[link]

In the United States, Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugar), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine and 150 calories.^[33][34] The caffeine-free Pepsi-Cola contains the same ingredients but without the caffeine.

The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine.^{[citation needed]}

In August 2010, PepsiCo entered into a 4-year agreement with Senomyx for the development of artificial high-potency sweeteners for PepsiCo beverages. Under the contract, PepsiCo is paying $30 million to Senomyx for the research and future royalties on PepsiCo products sold using Senomyx technology.

According to PepsiCo, PepsiCo's collaboration with Senomyx will focus on the discovery, development and commercialization of sweet enhancers, with the purpose of providing lower-calorie PepsiCo beverages. PepsiCo will have exclusive rights to the Senomyx sweet flavor ingredients developed through the collaboration.^[35]

See also[link]

• Diet Pepsi
• Pepsi spokespersons
• Pepsi Max Big One (Roller coaster)
• Pepsi Orange Streak (Roller coaster)
• Pepsi Python (Roller coaster)
• Pepsi Billion Dollar Sweepstakes
• Mountain Dew
• AMP Energy
• Citrus Blast
• Pepsi Next

References[link]

Further reading[link]

• Beverage World Magazine, January 1998, "Celebrating a Century of Refreshment: Pepsi — The First 100 Years"
• Stoddard, Bob. Pepsi-Cola – 100 Years (1997), General Publishing Group, Los Angeles, CA, USA
• "History & Milestones" (1996), Pepsi packet
• Louis, J.C. & Yazijian, Harvey Z. "The Cola Wars" (1980), Everest House, Publishers, New York, NY, USA

External links[link]

Wikimedia Commons has media related to: Pepsi

• Pepsi website
• Pepsi World
• Pepsi Gallery – Pepsi Promotional site (deadlink)
• Pepsico, Inc. at Knowmore.org
• Pepsi page on PepsiCo UK & Ireland

Michael Jackson
Jackson at the White House in 1984
Background information
Birth name	Michael Joseph Jackson[1]
Also known as	King of Pop, MJ
Born	(1958-08-29)August 29, 1958 Gary, Indiana, U.S.
Died	June 25, 2009(2009-06-25) (aged 50) Los Angeles, California, U.S.
Genres	R&B, pop, rock, soul, dance, funk, disco, new jack swing
Occupations	Singer-songwriter, musician, composer, dancer, choreographer, record producer, actor, businessman, philanthropist
Instruments	Vocals
Years active	1964–2009
Labels	Motown, Epic, Legacy, MJJ Productions
Associated acts	The Jackson 5 Michael Jackson's Signature
Website	www.michaeljackson.com

Michael Joseph Jackson^[1] (August 29, 1958 – June 25, 2009) was an American recording artist, entertainer, and businessman. Often referred to as the King of Pop, or by his initials MJ,^[2] Jackson is recognized as the most successful entertainer of all time by Guinness World Records. His contribution to music, dance, and fashion, along with a much-publicized personal life, made him a global figure in popular culture for over four decades. The seventh child of the Jackson family, he debuted on the professional music scene along with his brothers as a member of The Jackson 5 in 1964, and began his solo career in 1971.

In the early 1980s, Jackson became a dominant figure in popular music. The music videos for his songs, including those of "Beat It", "Billie Jean", and "Thriller", were credited with transforming the medium into an art form and a promotional tool, and the popularity of these videos helped to bring the relatively new television channel MTV to fame. Videos such as "Black or White" and "Scream" made him a staple on MTV in the 1990s. Through stage performances and music videos, Jackson popularized a number of complicated dance techniques, such as the robot and the moonwalk, to which he gave the name. His distinctive musical sound and vocal style influenced numerous hip hop, post-disco, contemporary R&B, pop and rock artists.

Jackson's 1982 album Thriller is the best-selling album of all time. His other records, including Off the Wall (1979), Bad (1987), Dangerous (1991), and HIStory (1995), also rank among the world's best-selling. Jackson is one of the few artists to have been inducted into the Rock and Roll Hall of Fame twice. He was also inducted into the Dance Hall of Fame as the first (and currently only) dancer from the world of pop and rock 'n' roll. Some of his other achievements include multiple Guinness World Records; 13 Grammy Awards (as well as the Grammy Legend Award and the Grammy Lifetime Achievement Award); 26 American Music Awards (more than any other artist, including the "Artist of the Century"); 13 number-one singles in the United States in his solo career (more than any other male artist in the Hot 100 era); and the estimated sale of over 750 million records worldwide. Jackson won hundreds of awards, which made him the most-awarded recording artist in the history of popular music.^[3] He was also one of the world's most prominent humanitarians and philanthropists; personally, and through his Heal the World Foundation, he donated more than $300 million in charity, and held the Guinness World Record for having supported the most charities out of any pop star.^[4][5]

Aspects of Jackson's personal life, including his changing appearance, personal relationships, and behavior, generated controversy. In 1993, he was accused of child sexual abuse, but the case was settled out of court and no formal charges were brought. In 2005, he was tried and acquitted of further child sexual abuse allegations and several other charges after the jury found him not guilty on all counts. While preparing for his concert series titled This Is It, Jackson died of acute propofol and benzodiazepine intoxication on June 25, 2009, after suffering from cardiac arrest. The Los Angeles County Coroner ruled his death a homicide, and his personal physician was convicted of involuntary manslaughter. Jackson's death triggered a global outpouring of grief, and as many as one billion people around the world reportedly watched his public memorial service on live television. In March 2010, Sony Music Entertainment signed a $250 million deal with Jackson's estate to retain distribution rights to his recordings until 2017, and to release seven posthumous albums over the decade following his death.^[6]

Life and career[link]

Early life and The Jackson 5 (1958–1975)[link]

Jackson's childhood home in Gary, Indiana, showing floral tributes after his death

Jackson (center) as a member of The Jackson 5 in 1972

Michael Jackson was born on August 29, 1958, the eighth of ten children in an African American working-class family who lived in a small 3-room house in Gary, Indiana,^[7] an industrial city near Chicago. His mother, Katherine Esther Scruse, was a devout Jehovah's Witness, and his father, Joseph Walter "Joe" Jackson, was a steel mill worker who performed with an R&B band called The Falcons. Jackson had three sisters: Rebbie, La Toya, and Janet, and five brothers: Jackie, Tito, Jermaine, Marlon, and Randy.^[8] A sixth brother, Brandon, died shortly after birth.^[9]

Jackson had a troubled relationship with his father, Joe.^[10][11][12] Joseph acknowledged in 2003 that he regularly whipped Jackson as a boy.^[12] Jackson stated that he was physically and emotionally abused during incessant rehearsals, though he also credited his father's strict discipline with playing a large role in his success.^[10] Jackson first spoke openly about his childhood abuse in an interview with Oprah Winfrey, broadcast in February 1993. He admitted that he had often cried from loneliness and he would vomit on the sight of his father. Jackson's father was also said to have verbally abused Jackson, saying that he had a fat nose on numerous occasions.^[13] In fact, Michael Jackson's deep dissatisfaction with his appearance, his nightmares and chronic sleep problems, his tendency to remain hyper-compliant especially with his father, and to remain child-like throughout his adult life are in many ways consistent with the effects of this chronic maltreatment he endured as a young child.^[14]

In an interview with Martin Bashir, later included in the 2003 broadcast of Living with Michael Jackson, Jackson acknowledged that his father hurt him when he was a child, but was nonetheless a "genius", as he admitted his father's strict discipline played a huge role in his success. When Bashir dismissed the positive remark and continued asking about beatings, Jackson put his hand over his face and objected to the questions. He recalled that Joseph sat in a chair with a belt in his hand as he and his siblings rehearsed, and that "if you didn't do it the right way, he would tear you up, really get you".^[15][16]

In 1964, Michael and Marlon joined the Jackson Brothers—a band formed by brothers Jackie, Tito, and Jermaine—as backup musicians playing congas and tambourine. Jackson later began performing backup vocals and dancing. When he was eight, Jackson began sharing the lead vocals with his older brother Jermaine, and the group's name was changed to The Jackson 5.^[8] The band toured the Midwest extensively from 1966 to 1968, frequently performing at a string of black clubs known as the "chitlin' circuit", where they often opened stripteases and other adult acts. In 1966, they won a major local talent show with renditions of Motown hits and James Brown's "I Got You (I Feel Good)", led by Michael.^[17]

The Jackson 5 recorded several songs, including "Big Boy", for the local record label Steeltown in 1967, before signing with Motown Records in 1968.^[8] Rolling Stone magazine later described the young Michael as "a prodigy" with "overwhelming musical gifts," writing that he "quickly emerged as the main draw and lead singer."^[18] The group set a chart record when its first four singles ("I Want You Back", "ABC", "The Love You Save", and "I'll Be There") peaked at number one on the Billboard Hot 100.^[8] Between 1972 and 1975, Michael released four solo studio albums with Motown, among them Got to Be There and Ben, released as part of the Jackson 5 franchise, and producing successful singles such as "Got to Be There", "Ben", and a remake of Bobby Day's "Rockin' Robin".

The Jackson 5 "became a cutting-edge example of black crossover artists... five working-class black boys with afros and bell bottoms, and they really didn't have to trade any of that stuff in order to become mainstream stars."^[19]

The group's sales began declining in 1973, and the band members chafed under Motown's strict refusal to allow them creative control or input. Although they scored several top 40 hits, including the top 5 disco single "Dancing Machine" and the top 20 hit "I Am Love", the Jackson 5 left Motown in 1975.^[20]

[edit] Move to Epic and Off the Wall (1975–81)

In June 1975, the Jackson 5 signed with Epic Records, a subsidiary of CBS Records^[20] and renamed themselves the Jacksons. Younger brother Randy formally joined the band around this time, while Jermaine left to pursue a solo career.^[21] They continued to tour internationally, releasing six more albums between 1976 and 1984, during which Michael was the lead songwriter, writing hits such as "Shake Your Body (Down to the Ground)", "This Place Hotel", and "Can You Feel It".^[17] In 1978, he starred as the scarecrow in the musical, The Wiz, a box-office disaster. It was here that he teamed up with Quincy Jones, who was arranging the film's musical score. Jones agreed to produce Jackson's next solo album, Off the Wall.^[22] In 1979, Jackson broke his nose during a complex dance routine. His subsequent rhinoplasty was not a complete success; he complained of breathing difficulties that would affect his career. He was referred to Dr. Steven Hoefflin, who performed Jackson's second rhinoplasty and subsequent operations.^[23]

Jones and Jackson produced the Off the Wall album together. Songwriters for the album included Jackson, Rod Temperton, Stevie Wonder, and Paul McCartney. Released in 1979, it was the first solo album to generate four U.S. top 10 hits, including the chart-topping singles "Don't Stop 'til You Get Enough" and "Rock with You".^[24][25] It reached number three on the Billboard 200 and eventually sold over 20 million copies worldwide.^[26] In 1980, Jackson won three awards at the American Music Awards for his solo efforts: Favorite Soul/R&B Album, Favorite Soul/R&B Male Artist, and Favorite Soul/R&B Single for "Don't Stop 'Til You Get Enough".^[27][28] That year, he also won Billboard Year-End for Top Black Artist and Top Black Album and a Grammy Award for Best Male R&B Vocal Performance, also for "Don't Stop 'Til You Get Enough".^[24] Jackson again won at the American Music Awards in 1981 for Favorite Soul/R&B Album and Favorite Soul/R&B Male Artist.^[29] Despite its commercial success, Jackson felt Off the Wall should have made a much bigger impact, and was determined to exceed expectations with his next release.^[30] In 1980, he secured the highest royalty rate in the music industry: 37 percent of wholesale album profit.^[31]

[edit] Thriller and Motown 25: Yesterday, Today, Forever (1982–83)

In 1982, Jackson contributed the song "Someone In the Dark" to the storybook for the film E.T. the Extra-Terrestrial; the record won a Grammy for Best Recording for Children in 1984. In the same year he won another seven Grammys and eight American Music Awards (including the Award of Merit, the youngest artist to win it), making him the most awarded in one night for both award shows.^[32][33] These awards were thanks to the Thriller album, released in late 1982, which was 1983's best-selling album worldwide^[34][35] and became the best-selling album of all time in the United States,^[36] as well as the best-selling album of all time worldwide, selling an estimated 110 million copies so far.^[37] The album topped the Billboard 200 chart for 37 weeks and was in the top 10 of the 200 for 80 consecutive weeks. It was the first album to have seven Billboard Hot 100 top 10 singles, including "Billie Jean", "Beat It", and "Wanna Be Startin' Somethin'".^[38] Thriller was certified for 29 million shipments by the RIAA, giving it Double Diamond status in the United States. The album won also another Grammy for Best Engineered Recording – Non Classical in 1984, awarding Bruce Swedien for his work.^[39] Jackson's attorney John Branca noted that Jackson had the highest royalty rate in the music industry at that point: approximately $2 for every album sold. He was also making record-breaking profits from sales of his recordings. The videocassette of the documentary The Making of Michael Jackson's Thriller sold over 350,000 copies in a few months. The era saw the arrival of novelties like dolls modeled after Michael Jackson, which appeared in stores in May 1984 at a price of $12.^[40] Biographer J. Randy Taraborrelli writes that, "Thriller stopped selling like a leisure item—like a magazine, a toy, tickets to a hit movie—and started selling like a household staple."^[41] In 1985, The Making of Michael Jackson's Thriller won a Grammy for Best Music Video, Longform.^[32] In December 2009, the music video for "Thriller" was selected for the National Film Registry by the Library of Congress, "Thriller" is the first music video ever to be inducted.^[42][43][44]

Time described Jackson's influence at that point as "Star of records, radio, rock video. A one-man rescue team for the music business. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on the street. A singer who cuts across all boundaries of taste and style and color too".^[40] The New York Times wrote that, "in the world of pop music, there is Michael Jackson and there is everybody else".^[45]

On March 25th 1983, Michael Jackson reunited with his brothers for a legendary live performance which was taped for a Motown 25: Yesterday, Today, Forever television special. The show aired on May 16, 1983, to an audience of 47 million viewers, and featured the Jacksons and a number of other Motown stars. It is best remembered for Jackson's solo performance of "Billie Jean". Wearing a distinctive black sequin jacket and golf glove decorated with rhinestones, he debuted his signature dance move, the moonwalk, which former Soul Train dancer and Shalamar member Jeffrey Daniel had taught him three years before. The Jacksons' performance drew comparisons to Elvis Presley's and The Beatles' appearances on The Ed Sullivan Show.^[46] Anna Kisselgoff of The New York Times later wrote, "The moonwalk that he made famous is an apt metaphor for his dance style. How does he do it? As a technician, he is a great illusionist, a genuine mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing."^[47]

Pepsi, "We Are the World" and business career (1984–85)[link]

Jackson with a Knott's Berry Farm Snoopy mascot in April 1984

On January 27, 1984, Michael and other members of the Jacksons filmed a Pepsi Cola commercial, overseen by executive Phil Dusenberry,^[48] from ad agency BBDO and Pepsi's Worldwide Creative Director, Alan Pottasch at the Shrine Auditorium in Los Angeles. In front of a full house of fans during a simulated concert, pyrotechnics accidentally set Jackson's hair on fire. He suffered second-degree burns to his scalp. Jackson underwent treatment to hide the scars on his scalp, and he also had his third rhinoplasty shortly thereafter.^[23] Jackson never recovered from this injury. Pepsi settled out of court, and Jackson donated his $1.5 million settlement to the Brotman Medical Center in Culver City, California, which now has a "Michael Jackson Burn Center" in honor of his donation.^[49] Dusenberry later recounted the episode in his memoir, Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising.

On May 14, 1984, Jackson was invited to the White House to receive an award from President Ronald Reagan for his support of charities that helped people overcome alcohol and drug abuse.^[50] Jackson won eight awards during the Grammys that year. Unlike later albums, Thriller did not have an official tour to promote it, but the 1984 Victory Tour, headlined by The Jacksons, showcased much of Jackson's new solo material to more than two million Americans. He donated all the funds (around $8 million) raised from the Victory Tour to charity.^[51] He also co-wrote the charity single "We Are the World" in 1985 with Lionel Richie, which was released worldwide to aid the poor in the U.S. and Africa. It became one of the best-selling singles of all time, with nearly 30 million copies sold and millions of dollars donated to famine relief. In 1986, "We Are the World" won four Grammys (one for Jackson for Song of the Year). American Music Award directors removed the charity song from the competition because they felt it would be inappropriate, but recognized it with two special honors (one for the creation of the song and one for the USA for Africa idea). They are the only AMAs that Jackson won as non-solo artist.^{[52][53][54][55]}

Jackson at the White House South Portico with President Ronald Reagan and first lady Nancy Reagan, 1984

In 1984, ATV Music Publishing, which had the copyrights to nearly 4000 songs, including the Northern Songs catalog that contained the majority of the Lennon–McCartney compositions recorded by The Beatles, was put up for sale by Robert Holmes à Court.^[56] Jackson had become interested in owning music catalogs after working with Paul McCartney in the early 1980s: Jackson had learned McCartney made approximately $40 million a year from other people's songs.^[57] In 1981,^[58] McCartney was offered the ATV music catalog for £20 million ($40 million).^[57][59] According to McCartney, he contacted Yoko Ono about making a joint purchase by splitting the cost equally at £10 million each, but Ono thought they could buy it for £5 million each.^[57][59] When they were unable to make the joint purchase, McCartney let the offer fall through, not wanting to be the sole owner of the Beatles' songs.^[58][59]

According to a negotiator for Holmes à Court in the 1984 sale, "We had given Paul McCartney first right of refusal but Paul didn't want it at that time."^[60] Also, an attorney for McCartney assured Jackson's attorney, John Branca, that McCartney was not interested in bidding: McCartney reportedly said "It's too pricey".^[57][58] But there were several other companies and investors bidding. In September 1984, Jackson was first informed about the sale by Branca and sent a bid of $46 million on November 20, 1984.^[56] Jackson's agents thought they had a deal several times, but encountered new bidders or new areas of debate.^[56] In May 1985, Jackson's team walked away from talks after having spent over $1 million on four months of due diligence and on the negotiations.^[56]

In June 1985, Jackson and Branca learned that Charles Koppelman's and Marty Bandier's The Entertainment Co. had made a tentative agreement with Holmes à Court to buy ATV Music for $50 million.^[56] But in early August, Holmes à Court's team contacted Jackson and talks resumed. Jackson raised his bid to $47.5 million and it was accepted because he could close the deal more quickly, having already completed due diligence of ATV Music.^[56] He also agreed to visit Holmes à Court in Australia, where he would appear on the Channel Seven Perth Telethon.^[56][60] Jackson's purchase of ATV Music was finalized August 10, 1985.^[56]

[edit] Appearance, tabloids, Bad, films, autobiography and Neverland (1986–90)

Jackson's skin had been a medium-brown color for the entire duration of his youth, but starting in the mid 1980s, it gradually grew paler. The change gained widespread media coverage, including rumors that he might be bleaching his skin.^[61] According to J. Randy Taraborrelli's biography, in 1986, Jackson was diagnosed with vitiligo and lupus; the vitiligo partially lightened his skin, and the lupus was in remission; both illnesses made him sensitive to sunlight. The treatments he used for his condition further lightened his skin tone, and, with the application of pancake makeup to even out blotches, he could appear very pale.^[62] Jackson was also diagnosed with vitiligo in his autopsy.^[63] By the mid 1990s several surgeons speculated that he had undergone various nasal surgeries, a forehead lift, thinned lips, and cheekbone surgery—although Jackson denied this and insisted that he only had surgery on his nose.^[64] Jackson claimed that he had only two rhinoplasties and no other surgery on his face, although at one point he mentioned having a dimple created in his chin.^[65] Jackson lost weight in the early 1980s because of a change in diet and a desire for "a dancer's body".^[65] Witnesses reported that he was often dizzy and speculated that he was suffering from anorexia nervosa; periods of weight loss would become a recurring problem later in life.^[66]

During the course of his treatment, Jackson made two close friends: his dermatologist, Dr. Arnold Klein, and Klein's nurse Debbie Rowe. Rowe eventually became Jackson's second wife and the mother of his two eldest children. Long before becoming romantically involved with her, Jackson relied heavily on Rowe for emotional support. He also relied heavily on Klein, for medical and business advice.^[67]

Jackson became the subject of increasingly sensational reports. In 1986, the tabloids ran a story claiming that Jackson slept in a hyperbaric oxygen chamber to slow the aging process; he was pictured lying down in a glass box. Although the claim was untrue, according to tabloid reports that are widely cited, Jackson had disseminated the fabricated story himself.^[68][69] When Jackson bought a chimpanzee called Bubbles from a laboratory, he was reported to be increasingly detached from reality.^[70] It was reported that Jackson had offered to buy the bones of Joseph Merrick (the "elephant man") and although untrue, Jackson did not deny the story.^[68][69] Although initially he saw these stories as opportunities for publicity, he stopped leaking untruths to the press as they became more sensational. Consequently the media began making up their own stories.^[69][71][72] These reports became embedded in the public consciousness, inspiring the nickname "Wacko Jacko", which Jackson came to despise.^[73] Responding to the gossip, Jackson remarked to Taraborrelli:

Why not just tell people I'm an alien from Mars? Tell them I eat live chickens and do a voodoo dance at midnight. They'll believe anything you say, because you're a reporter. But if I, Michael Jackson, were to say, "I'm an alien from Mars and I eat live chickens and do a voodoo dance at midnight," people would say, "Oh, man, that Michael Jackson is nuts. He's cracked up. You can't believe a single word that comes out of his mouth."^[74]

Jackson wore a gold-plated military style jacket with belt in the Bad era

Jackson collaborated with George Lucas and Francis Ford Coppola on the 17-minute 3-D film Captain EO, which debuted in September 1986 at both the original Disneyland and at EPCOT in Florida, and in March 1987 at Tokyo Disneyland. The $30 million movie was a popular attraction at all three parks. A Captain EO attraction was later featured at Euro Disneyland after that park opened in 1992. All four parks' Captain EO installations stayed open well into the 1990s: Paris' installation was the last one to close, in 1998.^[75] The attraction would later return to Disneyland in 2010 after Jackson's death.^[76]

In 1987, Jackson disassociated himself from the Jehovah's Witnesses, in response to their disapproval of the Thriller video.^[77] With the industry expecting another major hit, Jackson's first album in five years, Bad (1987), was highly anticipated.^[78] It did not top Thriller as a commercial or artistic triumph, but Bad was still a substantial success in its own right.

The Bad album spawned seven hit singles in the U.S., five of which ("I Just Can't Stop Loving You", "Bad", "The Way You Make Me Feel", "Man in the Mirror" and "Dirty Diana") reached number one on the Billboard Hot 100 charts. This was a record for most number one Hot 100 singles from any one album, including Thriller.^[79] Although the title track's video was arguably derivative of the video for the earlier single "Beat It", the "Bad" video still proved to be one of Jackson's iconic moments. It was a gritty but colorful epic set against the backdrop of the New York City Subway system, with costuming and choreography inspired by West Side Story. As of 2012, the album sold between 30 and 45 million copies worldwide.^{[80][81][82][83][84][85][86]} Thanks to the Bad album, Bruce Swedien and Humberto Gatica won one Grammy in 1988 for Best Engineered Recording – Non Classical and Michael Jackson won one Grammy for Best Music Video, Short Form for "Leave Me Alone" in 1989.^[32][39] In the same year, Jackson won an Award of Achievement at the American Music Awards because Bad is the first album ever to generate five number one singles in the US, the first album to top in 25 countries and the best-selling album worldwide in 1987 and in 1988.^{[87][88][89][90]} In 1988, "Bad" won an American Music Award for Favorite Soul/R&B Single.^[91]

Front view: Jackson wearing the costume on a June 2, 1988 performance in Vienna, Austria

The Bad World Tour began on September 12 that year, finishing on January 14, 1989.^[92] In Japan alone, the tour had 14 sellouts and drew 570,000 people, nearly tripling the previous record of 200,000 in a single tour.^[93] Jackson broke a Guinness World Record   when 504,000 people attended seven sold-out shows at Wembley Stadium. He performed a total of 123 concerts to an audience of 4.4 million people. The Bad Tour turned out to be the last of Jackson's concert tours to include shows in the continental United States, although later tours did make it to Hawaii.

In 1988, Jackson released his first and only autobiography, Moonwalk, which took four years to complete and sold 200,000 copies.^[94] Jackson wrote about his childhood, The Jackson 5, and the abuse he had suffered.^[95] He also wrote about his facial appearance, saying he had had two rhinoplastic surgeries and a dimple created in his chin.^[65] He attributed much of the change in the structure of his face to puberty, weight loss, a strict vegetarian diet, a change in hair style, and stage lighting.^[65] Moonwalk reached the top position on The New York Times best sellers' list.^[96] The musician then released a film called Moonwalker, which featured live footage and short films that starred Jackson and Joe Pesci. The film was originally intended to be released to theaters but due to financial issues, the film was released direct-to-video. It saw a theatrical release in Germany, though. It debuted atop the Billboard Top Music Video Cassette chart, staying there for 22 weeks. It was eventually knocked off the top spot by Michael Jackson: The Legend Continues.^[97]

In March 1988, Jackson purchased land near Santa Ynez, California, to build Neverland Ranch at a cost of $17 million. He installed Ferris wheels, a menagerie, and a movie theater on the 2,700-acre (11 km²) property. A security staff of 40 patrolled the grounds. In 2003, it was valued at approximately $100 million.^[18][98] In 1989, his annual earnings from album sales, endorsements, and concerts was estimated at $125 million for that year alone.^[99] Shortly afterwards, he became the first Westerner to appear in a television ad in the Soviet Union.^[97]

His success resulted in his being dubbed the "King of Pop".^{[100][101][102][103]} The nickname was popularized by Elizabeth Taylor when she presented him with the Soul Train Heritage Award in 1989, proclaiming him "the true king of pop, rock and soul."^[104] President George H. W. Bush designated him the White House's "Artist of the Decade".^[105] From 1985 to 1990, he donated $500,000 to the United Negro College Fund, and all of the profits from his single "Man in the Mirror" went to charity.^[106][107] Jackson's live rendition of "You Were There" at Sammy Davis Jr.'s 60th birthday celebration received an Emmy nomination.^[97]

[edit] Dangerous, Heal the World Foundation and Super Bowl XXVII (1991–93)

In March 1991, Jackson renewed his contract with Sony for $65 million, a record-breaking deal at the time,^[108] displacing Neil Diamond's renewal contract with Columbia Records.^[109] He released his eighth album Dangerous in 1991. As of 2008, Dangerous had shipped seven million copies in the U.S. and had sold 32 million copies worldwide. The Dangerous album was co-produced by Teddy Riley, one of the pioneers of "new jack swing" which convinced Michael to feature a rapper on his album for the first time, the act worked and it turned out to be the best-selling album associated with that movement.^{[110][111][112]} In the United States, the album's first single "Black or White" was its biggest hit, reaching number one on the Billboard Hot 100 and remaining there for seven weeks, with similar chart performances worldwide.^[113] The album's second single "Remember the Time" spent eight weeks in the top five in the United States, peaking at number three on the Billboard Hot 100 singles chart.^[114] At the end of 1992, Dangerous was awarded 1992's best-selling album worldwide and "Black or White" was awarded 1992's best-selling single worldwide at the Billboard Music Awards. Additionally, he won an award as best-selling artist of the '80s.^[115] In 1993, Jackson performed the song at the Soul Train Music Awards in a chair, saying he had suffered an injury in rehearsals.^[116] In the UK and other parts of Europe, "Heal the World" was the biggest hit from the album; it sold 450,000 copies in the UK and spent five weeks at number two in 1992.^[114]

Jackson founded the Heal the World Foundation in 1992. The charity organization brought underprivileged children to Jackson's ranch to enjoy theme park rides that Jackson had built on the property. The foundation also sent millions of dollars around the globe to help children threatened by war, poverty, and disease. In the same year Jackson published his second book, the bestselling collection of poetry, Dancing the Dream. While it was a commercial success and revealed a more intimate side to Jackson's nature, the collection was mostly critically unacclaimed at the time of release. In 2009, the book was republished by Doubleday and was more positively received by some critics in the wake of Jackson's untimely death. The Dangerous World Tour grossed $100 million. The tour began on June 27, 1992, and finished on November 11, 1993. Jackson performed to 3.5 million people in 67 concerts.^[114][117] He sold the broadcast rights to his Dangerous world tour to HBO for $20 million, a record-breaking deal that still stands.^[118]

Following the illness and death of Ryan White, Jackson helped draw public attention to HIV/AIDS, something that was still controversial at the time. He publicly pleaded with the Clinton Administration at Bill Clinton's Inaugural Gala to give more money to HIV/AIDS charities and research.^[119][120] In a high-profile visit to Africa, Jackson visited several countries, among them Gabon and Egypt.^[121] His first stop to Gabon was greeted with a sizable and enthusiastic reception of more than 100,000 people, some of them carrying signs that read, "Welcome Home Michael."^[121] In his trip to Côte d'Ivoire, Jackson was crowned "King Sani" by a tribal chief.^[121] He then thanked the dignitaries in French and English, signed official documents formalizing his kingship and sat on a golden throne while presiding over ceremonial dances.^[121]

In January 1993, Jackson made a memorable appearance at the halftime show at Super Bowl XXVII. The performance began with Jackson catapulting onto the stage as fireworks went off behind him. As he landed on the canvas, he maintained a motionless "clenched fist, standing statue stance", dressed in a gold and black military outfit and sunglasses; he remained completely motionless for a minute and a half while the crowd cheered. He then slowly removed his sunglasses, threw them away and sang four songs: "Jam", "Billie Jean", "Black or White" and "Heal the World". It was the first Super Bowl where the audience figures increased during the half-time show, and was viewed by 135 million Americans alone; Jackson's Dangerous album rose 90 places up the album chart.^[61] Jackson was given the "Living Legend Award" at the 35th Grammy Awards in Los Angeles. "Black or White" was Grammy-nominated for best vocal performance. "Jam" gained two nominations: Best R&B Vocal Performance and Best R&B Song.^[114] The Dangerous album won a Grammy for Best Engineered – Non Classical, awarding the work of Bruce Swedien and Teddy Riley. In the same year, Michael Jackson won three American Music Awards for Favorite Pop/Rock Album (Dangerous), Favorite Soul/R&B Single ("Remember the Time") and was the first to win the International Artist Award, for his global performances and humanitarian concerns. This award will bear his name in the future.^{[32][39][122]}

First child sexual abuse allegations and first marriage (1993–94)[link]

Jackson gave a 90-minute interview to Oprah Winfrey on February 10, 1993, his second television interview since 1979. He grimaced when speaking of his childhood abuse at the hands of his father; he believed he had missed out on much of his childhood years, admitting that he often cried from loneliness. He denied tabloid rumors that he had bought the bones of the Elephant Man, slept in a hyperbaric oxygen chamber, or bleached his skin, stating for the first time that he had vitiligo. The interview was watched by an American audience of 90 million. Dangerous re-entered the album chart in the top 10, more than a year after its original release.^{[16][61][114]}

In the summer of 1993, Jackson was accused of child sexual abuse by a 13-year-old boy named Jordan Chandler and his father, Dr. Evan Chandler, a dentist.^{[123][124][125]} The Chandler family demanded payment from Jackson, and the singer initially refused. Jordan Chandler eventually told the police that Jackson had sexually abused him.^[126] Dr. Chandler was tape-recorded discussing his intention to pursue charges, saying, "If I go through with this, I win big-time. There's no way I lose. I will get everything I want and they will be destroyed forever ... Michael's career will be over". Jordan's mother was, however, adamant that there had been no wrongdoing on Jackson's part.^[125] Jackson later used the recording to argue that he was the victim of a jealous father whose only goal was to extort money from the singer.^[125]

Later that year, on December 20, Jackson's home was raided by the police, and Jackson submitted to a 25-minute strip search.^[127] Jordan Chandler had reportedly given police a description of Jackson's intimate parts, notably claiming that his bleach-damaged penis was circumcised; the strip search revealed, to the contrary, that Jackson was actually uncircumcised,^[128] a fact confirmed in his autopsy.^[129] His friends said he never recovered from the humiliation of the strip search. The investigation was inconclusive and no charges were ever filed.^[130][131] Jackson described the search in an emotional public statement, and proclaimed his innocence.^{[123][127][132]} On January 1, 1994, Jackson's insurance carrier settled with the Chandlers out of court for $22 million. A Santa Barbara County grand jury and a Los Angeles County grand jury disbanded on May 2, 1994 without indicting Jackson.^[133] After which time the Chandlers stopped co-operating with the criminal investigation around July 6, 1994.^{[134][135][136]} The out-of-court settlement's documentation specifically stated Jackson admitted no wrongdoing and no liability; the Chandlers and their family lawyer Larry Feldman signed it without contest.^[137] The Chandlers' lawyer Mr. Feldman also explicitly stated "nobody bought anybody's silence".^[138] A decade after the fact, during the second round of child abuse allegations, Jackson's lawyers would file a memo stating that the 1994 settlement was done without his consent.^[135]

In May 1994, Jackson married the daughter of Elvis Presley, Lisa Marie Presley. They had first met in 1975, when a seven-year-old Presley attended one of Jackson's family engagements at the MGM Grand Hotel and Casino, and were reconnected through a mutual friend.^[139] According to a friend of Presley's, "their adult friendship began in November 1992 in L.A."^[140] They stayed in contact every day over the telephone. As the child molestation accusations became public, Jackson became dependent on Presley for emotional support; she was concerned about his faltering health and addiction to drugs.^[141] Presley explained, "I believed he didn't do anything wrong and that he was wrongly accused and yes I started falling for him. I wanted to save him. I felt that I could do it."^[142] She eventually persuaded him to settle the allegations out of court and go into rehabilitation to recover.^[141]

Jackson proposed to Presley over the telephone towards the fall of 1993, saying, "If I asked you to marry me, would you do it?"^[141] They married in the Dominican Republic in secrecy, denying it for nearly two months afterwards.^[143] The marriage was, in her words, "a married couple's life ... that was sexually active".^[144] At the time, the tabloid media speculated that the wedding was a ploy to prop up Jackson's public image.^[143] The marriage lasted less than two years and ended with an amicable divorce settlement.^[145] In a 2010 interview with Oprah, Presley admitted that they spent four more years after the divorce "getting back together and breaking up", until she decided to stop.^[146]

[edit] HIStory, second marriage and fatherhood (1995–99)

In 1995, Jackson merged his ATV Music catalog with Sony's music publishing division creating Sony/ATV Music Publishing. Jackson retained half-ownership of the company, earned $95 million upfront as well as the rights to even more songs.^[147][148] He then released the double album HIStory: Past, Present and Future, Book I. The first disc, HIStory Begins, was a 15-track greatest hits album, and was later reissued as Greatest Hits: HIStory, Volume I in 2001, while the second disc, HIStory Continues, contained 15 new songs. The album debuted at number one on the charts and has been certified for seven million shipments in the US.^[149] It is the best-selling multiple-disc album of all-time, with 20 million copies (40 million units) sold worldwide.^[113][150] HIStory received a Grammy nomination for Album of the Year.^[151]

Michael Jackson at the 1997 Cannes Film Festival

The first single released from the album was the double A-side "Scream/Childhood". "Scream" was a duet, performed with Jackson's youngest sister Janet. The song fights against the media, mainly for what the media made him out to be during his 1993 child abuse allegations. The single had the highest debut on the Billboard Hot 100 at number five, and received a Grammy nomination for "Best Pop Collaboration with Vocals".^[151] "You Are Not Alone" was the second single released from HIStory; it holds the Guinness World Record for the first song ever to debut at number one on the Billboard Hot 100 chart.^[99] It was seen as a major artistic and commercial success, receiving a Grammy nomination for "Best Pop Vocal Performance".^[151] In late 1995, Jackson was rushed to a hospital after collapsing during rehearsals for a televised performance; the incident was caused by a stress-related panic attack.^[152] "Earth Song" was the third single released from HIStory, and topped the UK Singles Chart for six weeks over Christmas 1995; it sold a million copies, making it Jackson's most successful single in the UK.^[151] The track "They Don't Care About Us" became controversial when the Anti-Defamation League and other groups criticized its allegedly antisemitic lyrics. Jackson quickly put out a revised version of the song without the offending lyrics.^[153] In 1996, Jackson won a Grammy for Best Music Video, Short Form for "Scream" and an American Music Award for Favorite Pop/Rock Male Artist.^[32][154]

The album was promoted with the successful HIStory World Tour. The tour began on September 7, 1996, and finished on October 15, 1997. Jackson performed 82 concerts in 58 cities to over 4.5 million fans, and grossed up a total of $165 million. The show, which visited five continents and 35 countries, became Jackson's most successful in terms of audience figures.^[92] During the tour, Jackson married his longtime friend Deborah Jeanne Rowe, a dermatology nurse, in an impromptu ceremony in Sydney, Australia. Rowe was approximately six months pregnant with the couple's first child at the time. Originally, Rowe and Jackson had no plans to marry, but Jackson's mother Katherine persuaded them to do so.^[155] Michael Joseph Jackson Jr (commonly known as Prince) was born on February 13, 1997; his sister Paris-Michael Katherine Jackson was born a year later on April 3, 1998.^[145][156] The couple divorced in 1999, and Jackson got full custody of the children. The divorce was relatively amicable, but a subsequent custody suit was not settled until 2006.^[157][158]

Jackson at Perth Airport in 1996

In 1997, Jackson released Blood on the Dance Floor: HIStory in the Mix, which contained remixes of hit singles from HIStory and five new songs. Worldwide sales stand at 6 million copies as of 2007, it is the best selling remix album ever released.^[159] It reached number one in the UK, as did the title track.^[159][160] In the US, the album was certified platinum, but only reached number 24.^[110][151] Forbes placed his annual income at $35 million in 1996 and $20 million in 1997.^[98] Throughout June 1999, Jackson was involved in a number of charitable events. He joined Luciano Pavarotti for a benefit concert in Modena, Italy. The show was in support of the nonprofit organization War Child, and raised a million dollars for the refugees of Kosovo, FR Yugoslavia, as well as additional funds for the children of Guatemala.^[161] Later that month, Jackson organized a set of "Michael Jackson & Friends" benefit concerts in Germany and Korea. Other artists involved included Slash, The Scorpions, Boyz II Men, Luther Vandross, Mariah Carey, A. R. Rahman, Prabhu Deva Sundaram, Shobana, Andrea Bocelli and Luciano Pavarotti. The proceeds went to the Nelson Mandela Children's Fund, the Red Cross and UNESCO.^[162]

[edit] Label dispute, Invincible and third child (2000–03)

At the turn of the century, the American Music Awards honored Jackson as Artist of the '80s.^[163] Throughout 2000 and 2001, Jackson worked in the studio with Teddy Riley and Rodney Jerkins, as well as other collaborators. These sessions would result in the album Invincible, released in October 2001. Invincible was Jackson's first full-length album in six years, and it would be the last album of new material he released while still alive. The release of the album was preceded by a dispute between Jackson and his record label, Sony Music Entertainment. Jackson had expected the licenses to the masters of his albums to revert to him sometime in the early 2000s. Once he had the licenses, he would be able to promote the material however he pleased and he would also be able to keep all the profits. However, due to various clauses in the contract, the revert date turned out to be many years away. Jackson discovered that the attorney who represented him in the deal was also representing Sony.^[160] Jackson was also concerned about the fact that for a number of years, Sony had been pressuring him to sell his share in their music catalog venture. Jackson feared that Sony might have a conflict of interest, since if Jackson's career failed he would have to sell his share of the catalog at a low price.^[164] Jackson sought an early exit from his contract.^[160] Just before the release of Invincible, Jackson informed the head of Sony Music Entertainment, Tommy Mottola, that he was leaving Sony.^[160] As a result, all singles releases, video shootings and promotions concerning the Invincible album were suspended.

In September 2001, two 30th Anniversary concerts were held at Madison Square Garden to mark the singer's 30th year as a solo artist. Jackson appeared onstage alongside his brothers for the first time since 1984. The show also featured performances by Mýa, Usher, Whitney Houston, 'N Sync, Destiny's Child, Monica, Luther Vandross, and Slash, among other artists.^[165] The second of the two shows took place the night before the September 11, 2001, terrorist attacks.^[166] After 9/11, Jackson helped organize the United We Stand: What More Can I Give benefit concert at RFK Stadium in Washington, D.C. The concert took place on October 21, 2001, and included performances from dozens of major artists, including Jackson, who performed his song "What More Can I Give" as the finale.^[164] Jackson's solo performances were omitted from the televised version of the benefit concert, although he could still be seen singing background vocals. This omission happened because of contractual issues related to the earlier 30th Anniversary concerts: those concerts were boiled down into a two-hour TV special titled Michael Jackson: 30th Anniversary Celebration: The Solo Years which debuted in November 2001.

In spite of the events preceding its release, Invincible came out in October 2001 to much anticipation. Invincible proved to be a hit, debuting atop the charts in 13 countries and going on to sell approximately 13 million copies worldwide. It received double-platinum certification in the US.^{[110][113][167]} However, the sales for Invincible were lower than those of his previous releases, due in part to a lack of promotion, no supporting world tour and the label dispute. The album also came out at a bad time for the music industry in general.^[164] The album cost $30 million to record, not including promotional expenditures.^[168] Invincible spawned three singles, "You Rock My World", "Cry" and "Butterflies", the latter without a music video. Jackson alleged in July 2002 that Mottola was a "devil" and a "racist" who did not support his African-American artists, using them merely for his own personal gain.^[164] He charged that Mottola had called his colleague Irv Gotti a "fat nigger".^[169] Sony refused to renew Jackson's contract, and claimed that a $25 million promotional campaign had failed because Jackson refused to tour in the United States.^[168]