Coordinates

52°24′″N16°55′″N

{{infobox company | company logo

160px| company_name Fomento Económico Mexicano, S.A.B. de C.V.| company_type Public (BMV: FEMSA )| location Monterrey, Mexico | foundation (1890)| industry Beverages | key_people Jose Antonio Fernandez, (Chairman) & CEO)| products Beer, Sodas, Juice, Convenience stores | num_employees 97,700 | revenue US$ 13 .6 Billion (2010)| net_income US$ 3.2 Billion (2010)| parent Heineken International| homepage www.femsa.com }}

FEMSA (BMV: FEMSA / ) is the largest beverage company in Mexico and in Latin America and the second largest independent Coca-Cola bottler in the world. FEMSA originated as the Cuauhtémoc Brewery in 1890, which, through debt management, was restructured as FEMSA in 1988. It is based in Monterrey, Mexico.

FEMSA purchased the Kaiser Brewery in 2006, renaming it FEMSA Cerveja Brasil. FEMSA is the parent company of the world's second largest bottler of Coca-Cola, Coca-Cola FEMSA, S.A. de C.V., and operates OXXO, the largest and most profitable convenience store chain in Latin America. The company is also the owner of C.F. Monterrey, a Mexican soccer team in the Mexican Premier Soccer Leage.

In January 2010, Heineken International announced it will acquire the beer operations of FEMSA. This transaction will not involve cash, Heineken will pay FEMSA with shares. FEMSA will be one of the major shareholders of Heineken (just after the Heineken family) with 20% of the shares. Advising FEMSA on the deal was international law firm Freshfields Bruckhaus Deringer.

Origins

FEMSA's roots can be traced back to the foundation of Cervecería Cuauhtémoc in 1890 by Isaac Garza Garza, Francisco Sada Muguerza, José Muguerza, and José María Schneider. Cervecería Cuauhtémoc was close to bankruptcy when its founders were forced to leave the country, after the brewery was taken over by Villistas and Carrancistas during the Mexican Revolution in 1910.

By 1936 the Garza and Sada families owned two interrelated groups, the Cervecería Cuauhtémoc and the Vidriera Monterrey. In 1936 both families decided to reorganize their stock holdings through the creation of Valores Industriales S.A. (later known as FEMSA) as a holding company to control both families' shares, especially Cervecería Cuauhtémoc and FAMOSA (Fábricas Monterrey, S.A.).

In 1988, after restructuring the company's debt, FEMSA (Fomento Económico Mexicano, S.A. de C.V.), the main subsidiary of VISA, was constituted by Eugenio Garza Lagüera, bringing together the beer, packaging, soft-drink and retail companies.

FEMSA Divisions

FEMSA is divided into four business units:

1) Coca-Cola FEMSA

FEMSA owns 53.7% of the world's second largest bottler of Coca Cola, Coca-Cola FEMSA, S.A. de C.V. ("KOF"), which operates in 9 countries covering the metropolitan area of Mexico City, southeast Mexico, Central America and South America.

Coca-Cola FEMSA is the anchor bottler of Coca-Cola and its related soft drink products in much of Latin America. The company is an important part of the Coca-Cola System. Specifically, Coca-Cola FEMSA distributes about 10% of the worldwide production of Coca-Cola products. This makes it, after Coca-Cola Enterprises the second largest Coca-Cola bottler in the world.

The company is owned 53.7% by FEMSA, 31.6% by the Coca-Cola Company and the remaining interest trades on the New York Stock Exchange and the Mexico City Stock Exchange. The company is headquartered in Monterrey

The company is the bottler of Coca-Cola in most of Mexico (including Mexico City, Oaxaca, Tabasco, Guanajuato, Veracruz, Puebla and Michoacan) the Buenos Aires region of Argentina, São Paulo and other areas of Brazil, greater Guatemala City, Guatemala, most of Colombia, and all of Costa Rica, Ecuador, Nicaragua, Panama, Peru and Venezuela. This represents 40% of the population of Latin America.

In 2003 the company distributed 1.8 billion unit cases of soft drinks. A unit case is 24 8 oz servings (roughly 5.678 liters). The company also distributes beer and bottled water in some of its territories.

On December 19, 2006, Coca-Cola FEMSA announced their attempt to buy out Mexican juice producer Jugos Del Valle.

On 29 June 2011, was announced that FEMSA will merge to the bottling division of Grupo Tampico, agreeing to pay $9.3 billion pesos ($790 million dollars) in stock for the Coke bottling operations of Grupo Tampico.

2) FEMSA Comercio

FEMSA Comercio operates OXXO, the largest convenience store chain in Latin America, as well as other smaller convenience stores called “deposits”.

3) FEMSA Cerveza

FEMSA Cerveza owns Cervecería Cuauhtémoc Moctezuma, the second largest brewer in Mexico, just after Grupo Modelo, and produces well-known Mexican beers like Tecate, Sol, Dos Equis, Indio, and Kloster.

Since January 2006 FEMSA have owned 68% of FEMSA Cerveja Brasil, a South American brewery founded in 1982 in Brazil as "Cervejarias Kaiser". By 2005 the brewery had 8.7% of the market share in Brazil with annual production of 2,500 million litres. The brand was bought by Molson in 2002. Following the sale to FEMSA, Molson will retain 15% of the company along with a seat on the board.

The company brews a range of lagers under the brand names Bavaria, Kaiser and Sol. Other beers are Xingu, Palma Louca and Bavaria Pilsen.

In addition, FEMSA Cerveza produces glass bottles, aluminum cans and crown caps.

On January 11, 2010, the Dutch brewing company Heineken International announced it would do a joint-venture with the beer activities of FEMSA making of them Global Leaders.

4) FEMSA Insumos Estratégicos

FEMSA Insumos Estratégicos is designed to drive the business units’ development through quality products and services such as refrigeration, distribution and information solutions, among others. It is subsequently divided into:

a) FEMSA Logística

FEMSA Logística is in charge of the primary distribution (from production points to warehouses) of both Coca Cola FEMSA and FEMSA Cerveza products, as well as product delivery from warehouse to sales location for FEMSA Comercio. It is also in charge of repairing and maintaining all of FEMSA's motorized vehicles. FEMSA Logística functions through operational bases, relief bases and cross-docks, and warehouses that are strategically located throughout the country, and currently expanding into South America. It also provides logistics services to third parties.

b) FEMSA Empaques

FEMSA Empaques is in charge of designing and creating the bottles, as well as labels, for Cervecería Cuauthémoc Moctezuma products as well as refrigerators, and other promotional products. FEMSA Empaques operates 5 production plants: Silice del Itsmo, S.A. de C.V. (SISA); Vendo de México, S.A. de C.V. (VENDO); Plásticos Técnicos Mexicanos, S.A. de C.V.; Grafo Regia, S.A. de C.V.; and Quimiproductos, S.A. de C.V.

Since 1995, José Antonio Fernández has been the General Director of FEMSA. In 2001, José Antonio Fernández was elected as Chairman of the Board and of FEMSA.

Cascade Investments LLC

On December 20, 2007, Cascade Investments LLC, whose main partner is Bill Gates, announced it will invest 390 million dollars in FEMSA. FEMSA's President Jose Antonio Fernandez said in a statement about the news: "This type of decision on the part of large investment funds is a show of recognition and confidence in our company's performance,".

See also

Mexican beer

Heineken International

References

External links

FEMSA Official Webpage

Cerveja Sol

RateBeer

Mestre-Cervejeiro.com - O Portal da Cerveja

Category:Beer and breweries in Brazil Category:Beer and breweries in Mexico Category:Coca-Cola bottlers Category:Companies based in Mexico City Category:Companies of Mexico Category:Companies listed on the Bolsa Mexicana de Valores Category:Companies listed on the New York Stock Exchange Category:Companies based in Monterrey Category:Food companies of Mexico

da:FEMSA de:Fomento Económico Mexicano es:Fomento Económico Mexicano fr:Fomento Económico Mexicano nl:FEMSA no:FEMSA pt:Fomento Económico Mexicano

José Antonio Fernández Carbajal (b. 1954 in Puebla, Puebla) is a Mexican businessman. He is the chairman and CEO of FEMSA, the largest beverage company in Latin America. He is nicknamed 'El Diablo' (The Devil) by certain people and media.

He received a bachelor's degree in industrial engineering from the Monterrey Institute of Technology and Higher Studies in 1976 and an MBA from EGADE in 1979.

In 1987 he joined FEMSA, the holding company of Cervecería Cuauhtémoc Moctezuma, and in 1995 became its general director and CEO. He is a member of the board of directors of Coca-Cola Femsa and Tecnológico de Monterrey.

References

Category:Monterrey Institute of Technology and Higher Education alumni Category:Living people

es:José Antonio Fernández Carbajal

Coordinates	52°24′″N16°55′″N
playername	José Antonio Reyes
fullname	José Antonio Reyes Calderón
dateofbirth	September 01, 1983
cityofbirth	Utrera
countryofbirth	Spain
height
currentclub	Atlético Madrid
clubnumber	10
position	Winger
youthyears1	1994–1999
youthclubs1	Sevilla
years1	1999–2001
years2	2000–2004
years3	2004–2007
years4	2006–2007
years5	2007–
years6	2008–2009
clubs1	Sevilla B
clubs2	Sevilla
clubs3	Arsenal
clubs4	→ Real Madrid (loan)
clubs5	Atlético Madrid
clubs6	→ Benfica (loan)
caps1	32
caps2	86
caps3	69
caps4	30
caps5	90
caps6	26
goals1	1
goals2	22
goals3	16
goals4	6
goals5	8
goals6	4
nationalyears1	1999–2000
nationalyears2	2001–2002
nationalyears3	2002–2003
nationalyears4	2003–2006
nationalteam1	Spain U16
nationalteam2	Spain U19
nationalteam3	Spain U21
nationalteam4	Spain
nationalcaps1	7
nationalcaps2	7
nationalcaps3	7
nationalcaps4	21
nationalgoals1	5
nationalgoals2	3
nationalgoals3	3
nationalgoals4	4
pcupdate	21 May 2011
ntupdate	}}

José Antonio Reyes Calderón (born 1 September 1983) is a Spanish professional footballer who plays for Atlético Madrid.

Mainly a left winger but also a forward, he made his professional debuts for hometown's Sevilla at only 16, signing with England's Arsenal aged 20.

After a relatively successful career abroad, Reyes returned to his country, going on to represent both main sides in Madrid, Real and Atlético, also having a short loan spell in Portugal.

Reyes gained 21 caps for Spain, and represented the nation at the 2006 World Cup.

Club career

Early career

Born in Utrera, south-east Seville, to Spanish Kale (Gitanos) parents, Reyes joined the youth ranks of local Sevilla FC at the age of 10. His talent was identified, and he represented the club at all youth levels.

He finally signed a full contract in 1999, making his full squad debuts during 1999–2000 at just 16, in a game against Real Zaragoza, and was later called up to Spain's squad for the UEFA European Under-17 Football Championship. With the Andalusians now in Segunda División, he added another first-team club appearance.

After Sevilla promoted, Reyes established his reputation as a versatile offensive unit in the following years, his 22 goals in 86 matches over four seasons at Sevilla leading to other clubs taking notice, although the player's popularity with the club's fans made a move to a bigger Spanish club politically difficult for Sevilla's club president.

Arsenal

Despite Sevilla manager Joaquín Caparrós wishing to hang onto him, Reyes signed with English club Arsenal during the January transfer window of the 2003–04 season. The £10.5 million transfer fee was negotiated with top ups, depending on the success of Arsenal, which could have risen to £17 million.

He made his debut on 1 February 2004 in a 2–1 win over Manchester City; two days later, he scored an own goal against Middlesbrough in the Football League Cup. Later that month, Reyes scored twice against Chelsea to knock them out of the FA Cup. He also scored against Chelsea in the season's UEFA Champions League quarterfinals, and his goals in the penultimate two games of the season helped keep Arsenal's unbeaten run in the Premier League going.

Hat-tricks in friendlies during the summer 2004 showed his improvement, and Reyes was a prominent influence on Arsenal's impressive start to the 2004–05 season, in which he managed to score in each of the first six games. However, Reyes struggled during the middle of the season after Arsenal's defeat by Manchester United at Old Trafford. His inconsistent performance brought little reward for much of the season, and yet towards the end of it he scored three valuable goals.

In early 2005, Reyes was reported to be homesick while at Arsenal, even though his parents, Mari and Francisco, as well as brother Jesús lived with him in England. During a prank call perpetrated by Cadena COPE Radio of Spain in February 2005, a prankster claiming to be Emilio Butragueño, at the time director of football of Real Madrid, speaking on behalf of the president of the club, reportedly called Reyes' agent and spoke to Reyes himself about a possible transfer deal. In the ensuing conversation, Reyes allegedly declared that life in London was far from what he had envisioned and he would welcome a move back to his native Spain. Reyes also supposedly said that he wanted out of the club as there were ''"bad people"'' at Arsenal.

On 21 May 2005, Reyes became only the second player in history (after Kevin Moran) to be sent off in an FA Cup final, when he was dismissed for a second yellow card shortly before the end of extra time against Manchester United, though Arsenal still went on to win the game in a penalty shootout.

He temporarily ended speculation about a move away from Highbury in July 2005, when he signed a new six-year contract and declared that he was ''"looking forward to having many more successful years at the club."''

In Arsenal's 2005–06 Champions League run, Reyes featured heavily against, among others, Real Madrid, Juventus and Villarreal CF in the most impressive Champions League results for Arsenal to date. He came on as a substitute in the 17 May 2006 final against FC Barcelona, which Arsenal lost 2–1. However, in August 2006, he expressed a desire not to play in Arsenal's Champions League qualifying match against NK Dinamo Zagreb – to do so would render him 'cup-tied' and complicate a move to Real Madrid. Club manager Arsène Wenger left him out of the team, thus fuelling speculation that a transfer was soon to be agreed.

Real Madrid

Reyes was linked to Real Madrid along with Arsenal teammate Cesc Fàbregas in the summer of 2006, when the candidate Arturo Baldasano of the then on-going Real Madrid presidential campaign claimed he would sign them, if elected. Reyes further hinted towards a transfer to Real. After making two official statements on Arsenal's website denying media reports of being unhappy, alleged quotes from Reyes in the Spanish press contradicted his denials. This tested the patience of Wenger, who reacted angrily to Real Madrid's attempts to unsettle his player, suggesting that it was not the first time Real Madrid had used the media and agents in Spain as a destabilising tactic. Shortly before the closure of the 2006 summer transfer window, Madrid and Arsenal agreed to exchange Reyes for Brazilian international Júlio Baptista, each on a season-long loan deal.

Reyes scored his first goal for Real Madrid on 17 September 2006, with a free kick against Real Sociedad, in a 2–0 home win. On the final day of the season, the focus was on soon-to-be-departed David Beckham and Roberto Carlos, but Reyes, brought from the bench for injured Beckham, netted twice as Real came from behind to beat RCD Mallorca and claim yet another La Liga title.

Real Madrid appointed former Getafe CF coach Bernd Schuster on 8 July 2007, increasing the chances that Reyes would sign a permanent deal and stay in Spain.

Atlético Madrid

However, reports surfacing on 29 July indicated that city-rivals Atlético Madrid were on the verge of landing the player. Later that day, Wenger confirmed that Reyes' departure was imminent, and that a more specific announcement would be made shortly. On 30 July, Reyes passed his medical, penning a four-year deal, reportedly worth €12 million. He made his club debut against S.S. Lazio, scoring and assist once in a 3–1 victory in the annual Amsterdam Tournament (while at Arsenal, he was named the tournament's MVP in its 2004 edition). Reyes' first campaign with the ''Colchoneros'' was disastrous, as he was often barred by Maxi Rodríguez and Simão Sabrosa, failing to score a single goal in 26 league appearances.

On 8 August 2008, S.L. Benfica announced the signing of Reyes on a one-year loan deal. The Portuguese also bought 25% of his playing rights for a fee of €2.65 million, and ensured a buying option of the remainder 75% for an undisclosed fee. He made his debut in a friendly match against Feyenoord. He replaced Jonathan Urretavizcaya in the 79th minute and, a minute afterwards, following a cross from Ariza Makukula, he made a volley which hit the post. His debut goal for Benfica was scored against city-rivals Sporting Clube de Portugal on 28 September 2008: after an understanding between Reyes and Pablo Aimar, and a pass from the same, he scored in fashion. Later in the same week, he would score again against S.S.C. Napoli, helping Benfica to a 2–0 home triumph in the season's UEFA Cup first round – the ''Reds'' eventually won 4–3 on aggregate.

Reyes' return to Atlético proved to be much more successful, as he re-united with Quique Flores, his manager at Benfica from the previous season. He scored his first official goal in Spain in more than two years on 9 January 2010, with a long-range effort at Real Valladolid, in a 4–0 triumph. By then, he had beaten the competition of Maxi and started in the wings alongside Simão. On 14 February 2010, Reyes put in a Man of the match performance in Atlético's 2–1 win against FC Barcelona, setting up the opening goal for Diego Forlán in the eventual champions' only league defeat of the season. Four days later, in the Europa League 1–1 home draw against Galatasaray SK, he scored a stunning free kick from the right wing on the 22nd minute, after he was brought down just outside the box (3–2 aggregate win). On 28 March, he curled in a left-footed shot from the right wing just inside the box, opening the score in the Madrid derby against his former team, in an eventual 2–3 loss.

On 27 August 2010, Reyes opened the score in the 2010 UEFA Super Cup against F.C. Internazionale Milano (eventually 2–0 win), after a one-two combination with Argentine Sergio Agüero. His first league goal of the season came in a 1–4 defeat at Hércules CF on 9 January 2011, which inspired an impressive run of scoring form, with goals in successive home games in February/March, against Valencia CF, former club Sevilla and Villarreal CF.

Reyes took up more responsibility for the 2011–12 campaign, and established himself as one of the team's most important players. On 28 July 2011, he scored twice for Atlético in a 2–1 Europa League win against Strømsgodset IF. In the second leg, a week later, he was again on the scoresheet, also assisting a goal for Adrián López in a 2–0 away success.

International career

Reyes earned his first full cap for Spain on 6 September 2003, replacing Raúl during a 3–0 friendly win in Portugal; he would be left out of Iñaki Sáez's UEFA Euro 2004 squad.

Two years later, he was picked for the 2006 FIFA World Cup, but only appeared once in four matches – the 1–0 group stage win against Saudi Arabia, with Spain already qualified as first.

Reyes was again overlooked for the victorious Euro 2008 tournament, as manager Luis Aragonés preferred the likes of David Silva and Santi Cazorla on the wings.

Statistics

Club

:''(correct as of 28 July 2011)'' |- |1999–00||rowspan="5"|Sevilla||La Liga||1||0||0||0||colspan="2"|–||colspan="2"|–||1||0 |- |2000–01||Segunda División||1||0||1||0||colspan="2"|–||colspan="2"|–||2||0 |- |2001–02||rowspan="3"|La Liga||29||8||1||0||colspan="2"|–||colspan="2"|–||30||8 |- |2002–03||34||8||3||2||colspan="2"|–||colspan="2"|–||37||11 |- |2003–04||21||5||4||1||colspan="2"|–||colspan="2"|–||25||6 |- |2003–04||rowspan="3"|Arsenal||rowspan="3"|Premier League||13||2||4||2||||||4||1||21||5 |- |2004–05||30||9||7||2||||||8||1||45||12 |- |2005–06||26||5||6||1||||||12||0||44||6 |- |2006–07||Real Madrid||La Liga||30||6||2||0||colspan="2"|–||4||1||36||7 |- |2007–08||rowspan="1"|Atlético Madrid||rowspan="1"|La Liga||26||0||5||0||colspan="2"|–||6||0||37||0 |- |- |2008–09||Benfica||Primeira Liga||24||4||1||0||||||5||1||30||5 |- |2009–10||rowspan="3"|Atlético Madrid||rowspan="3"|La Liga||30||2||7||1||colspan="2"|–||10||1||47||4 |- |2010–11||33||6||5||0||colspan="2"|–||5||1||43||7 |- |2011–12||0||0||0||0||colspan="2"|–||2||3||2||3 |- 205||35||27||4||colspan="2"|–||26||5||249||44 69||16||17||5||||||24||2||110||23 27||4||3||0||||||5||1||29||5 301||55||47||9||||||56||8||398||73

International

|- |2003||4||2 |- |2004||6||0 |- |2005||5||0 |- |2006||6||2 |- !Total||21||4 |}

Honours

;Sevilla

Second Division: 2000–01

;Arsenal

Premier League: 2003–04

FA Cup: 2004–05

FA Community Shield: 2004

;Real Madrid

Spanish League: 2006–07

;Benfica

Portuguese League Cup: 2008–09

;Atlético Madrid

UEFA Europa League: 2009–10

UEFA Super Cup: 2010

Spanish Cup: Runner-up 2009–10

;Spain U-19

UEFA European Under-19 Football Championship: 2002

References

External links

Atlético Madrid official profile

BDFutbol profile

Stats and profile at Zerozero

National team data

Transfermarkt profile

Category:1983 births Category:Living people Category:People from Seville (province) Category:Spanish Romani people Category:Spanish footballers Category:Romani footballers Category:Association football wingers Category:La Liga footballers Category:Sevilla FC footballers Category:Real Madrid C.F. players Category:Atlético Madrid footballers Category:Premier League players Category:Arsenal F.C. players Category:Primeira Liga players Category:S.L. Benfica footballers Category:Spain youth international footballers Category:Spain under-21 international footballers Category:Spain international footballers Category:2006 FIFA World Cup players Category:Spanish expatriate footballers Category:Expatriate footballers in England Category:Expatriate footballers in Portugal

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