The Cinema of Andhra Pradesh (also known as Telugu cinema or Tollywood) is a South Indian film industry based in Hyderabad, Andhra Pradesh. The Telugu language film industry, being the second largest in India, in terms of market capitalization and infrastructure, holds a memorandum of understanding with Motion Picture Association of America to combat video piracy. As per the CBFC report of 2010, the industry stood third in India, in terms of films produced yearly. The industry holds the Guinness World Record for the largest film production facility in the world.

Moola Narayana Swamy and B. N. Reddy founded Vijaya Vauhini Studios in 1948 based in Chennai.Indian film doyen, L. V. Prasad who started his film career with Bhakta Prahlada has founded Prasad Studios in 1956 based in Chennai. However, through the efforts of D. V. S. Raju, the Telugu film industry has completely shifted its base from Chennai to Hyderabad in the early 1990s, during N. T. Rama Rao's political realm.

Veteran actor Akkineni Nageswara Rao was the first person to come to Hyderabad and build a studio, which he named Annapurna Studios. The Telugu film industry is one of the three largest film producers in India. About 245 Telugu films were produced in 2006, the highest in India for that year. Film producing studios in Andhra Pradesh, developed by D. Ramanaidu and Ramoji Rao are involved in prolific film production and employment.

The film industry consists of the technological and commercial institutions of filmmaking: i.e. film production companies, film studios, cinematography, film production, screenwriting, pre-production, post production, film festivals, distribution; and actors, film directors and other film crew personnel.

Though the expense involved in making movies almost immediately led film production to concentrate under the auspices of standing production companies, advances in affordable film making equipment, and expansion of opportunities to acquire investment capital from outside the film industry itself, have allowed independent film production to evolve.

The major business centers of film making are in the United States, Nigeria, Hong Kong and India. In Europe, France and United Kingdom are the countries that lead movie production .

Distinct from the centers are the locations where movies are filmed. Because of labor and infrastructure costs, many films are produced in countries other than the one in which the company which pays for the film is located. For example, many U.S. movies are filmed in Canada, the United Kingdom, Australia, New Zealand or in Eastern European countries.

Sneha Ullal (born 18 December 1985) is an Indian film actress who has appeared in Tollywood and Bollywood films. She is best known for her role in the Telugu film Ullasamga Utsahamga and Simha.

Ullal was born in Muscat, Oman to Indian immigrants parents from Mangalore. She is of Devadiga ancestry.

She studied at Indian School Muscat and Indian School Salalah in Oman. Later she moved to Mumbai with her mother and attended Durelo Convent High School and later studied at Vartak College. At college she befriended Arpita Khan, her college mate and the younger sister of Bollywood actor Salman Khan. The friendship led to the chance meeting with Salman Khan and film offers.

Ullal made her movie debut in the 2005 Hindi movie Lucky: No Time for Love opposite Salman Khan. After the movie, she was noted for striking similarities in appearance with Aishwarya Rai. She later said that although the comparison didn't help her as an actor, but it gave her a lot of recognition. Ullal then appeared with Khan's brother Sohail Khan in Aryan, which did not do well at the box office.