Soft drinks are FMCGs

Fast-moving consumer goods (FMCG) – or consumer packaged goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items.^[1][2] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial.

Scope[link]

The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.

FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates.

The following are the main characteristics of FMCGs:^[1]

• From the consumers' perspective:
  • Frequent purchase
  • Low involvement (little or no effort to choose the item – products with strong brand loyalty are exceptions to this rule)
  • Low price
• From the marketers' angle:
  • High volumes
  • Low contribution margins
  • Extensive distribution networks
  • High stock turnover

References[link]

See also[link]

• Trade promotion management
• Category management
• Good (economics)
• Mass production
• Retailing
• Supermarket
• Consumerism
• The Story of Stuff
• Destination management company

External links[link]

Anshuman Singh is a former governor of Rajasthan. He was governor of the state from January 1999 to May 2003. Earlier he was governor of Gujarat state in 1998.

Born in 1935 in Allahabad he studied arts and law and first become the advocate in Allhabad district court in 1957. He was appointed judge of Allahabad High Court in 1984 and later became acting chief justice of Rajasthan High Court.

External links[link]

• Anshuman Singh

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Adi Godrej
Born	(1942-04-03) 3 April 1942 (age 70)
Residence	Mumbai
Nationality	Indian
Alma mater	Massachusetts Institute of Technology
Occupation	Chairman of Godrej Group, Chairman of Indian School of Business
Net worth	$2.4 billion (2012)[1]
Religion	Zoroastrianism
Spouse	Parmeshwar Godrej
Children	3

Adi Godrej (Hindi: अदी गोदरेज; born 3 April 1942) is an Indian industrialist and philanthropist. As of 2012^[update], he is one of the richest Indians with net worth of US$2.4 billion. He is also the second richest person of Parsi descent in the world after Pallonji Mistry.^[2]

Career[link]

Godrej received his undergraduate degree from MIT and his MBA from the MIT Sloan School of Management, and a member of Tau Beta Pi. After his return to India, he joined the family business. He modernized and systematized management structures and implemented process improvements. Adi Godrej took the Godrej Group to great height during controlled economy era.

After the liberalization process, Adi Godrej restructured company's policies to meet the challenges of globalisation. In the early 2000s, the Group completed a 10-year restructuring process through which each business became a stand-alone company with a CEO/COO from outside the Godrej family.

Under Adi Godrej's leadership, the group is also involved in philanthropic activities. Godrej is major supporter of the World Wildlife Fund in India, it has developed a green business campus in the Vikhroli township of Mumbai, which includes a 150-acre (0.61 km²) mangrove forest and a school for the children of company employees.

He was elected as the president of Confederation of Indian Industry (CII) for the year 2012-13.

References[link]

External links[link]

• Profile at Godrej Group
• Profile at Forbes
• Adi Godrej collected news and commentary at The Times of India
• Elected CII President collected news and commentary at The Economic Times of India

This Indian business-related biographical article is a stub. You can help Wikipedia by expanding it. v t e