News Made Easy Get today’s news delivered to you.

Send this story to a friend

Premium Article Preview |   For full site access: Subscribe Now
Jan 4, 2013, 6:00am EST

Improvising Business

Act on what customers say they want, not on old assumptions


Stevie Ray

Stevie Ray

Stevie Ray

After the groundbreaking book “Good to Great” made the rounds, folks at the American Society of Association Executives and the Center for Association Leadership decided to apply the book’s principles to the nonprofit world. After years of research into what makes some nonprofits more successful than others, in 2006 they published “Seven Measures of Success: What Remarkable Associations Do That Others Don’t.”

Whether a nonprofit is a food shelf serving the poor or a business association serving professional members, their concerns mirror that of the for-profit sector. It was because of this that I took so much from “Seven Measures ...

Your News Made Easy

Sign up for the DailyUpdate

The latest local business news delivered to you each day.

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.

More from the Tampa Bay Business Journal

Most Popular

  • Slideshows
  • Facebook
  • Twitter
  • Emailed
  • Mobile
Featured Property Price: $1,250,000 Building Size: 30,906 SF Use Type: Sale View This Listing

Subscribe now - less than $1/week

Online access to Tampa Bay Business Journal includes:

  • All premium articles
  • People on the Move
  • Weekly top 25 lists
  • Digital copy of 2010 Book of Lists

Get immediate access

© 2013 American City Business Journals. All rights reserved. Use of this Site constitutes acceptance of our User Agreement (updated 3/14/12) and Privacy Policy (updated 3/14/12).

Your California Privacy Rights.

The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of American City Business Journals.

Ad Choices.