Syed Asif Masood Shah (born January 23, 1946, Lahore, Punjab) is a former Pakistani cricketer who played in 16 Tests and 7 ODIs from 1969 to 1977. He was educated at Islamia College.

John Arlott described his unusual run-up as being akin to "Groucho Marx chasing a pretty waitress" and rendered his name as "Masif Asood".

Retiring from cricket in 1977, after marrying in the UK, Asif Masood became a successful businessman, owning first a travel agency then a post office in Bury, Lancashire. He currently resides in Bury with his wife and four children.

Shahid Masood Khan (Urdu: شاہد مسعود خان) is a Pakistani doctor and works as journalist, columnist, TV show host and political analyst. He is the former President of ARY TV Network, Group Executive Director of Geo TV network and MD/Chairman of Pakistan Television Corporation. Currently, he is working as the Consultant at the Express Media Group and also hosts Shahid Nama on Express News. Previously he hosted the shows Views on News on ARY News and Meray Mutabiq on GEO TV.

Shahid Masood spent most of his childhood in Taif and Riyadh, Saudi Arabia. His father was a civil engineer, who worked there for 15 years. He attended the Pakistan International School, Riyadh, for seven years. He attended Pakistan international school Riyadh, DJ science college Karachi and Sindh Medical College Karachi.

Shahid Masood came into the spotlight with his program Views On News (launched after 9/11) Asia’s longest-running current affairs TV show. His show carried interviews with prominent people from politics, civil life, literature and culture. Politicians who were interviewed on Views on News included President General Pervez Musharraf, former Pakistani Prime Ministers Benazir Bhutto, Nawaz Sharif, Shaukat Aziz, and Mir Zafarullah Khan Jamali, MQM leader Altaf Hussain, PML-N leader Shahbaz Sharif, former Pakistani general A. A. K. Niazi (of East Pakistan fame), Abdul Rashid Ghazi, former CIA Director James Woolsey, and former ISI chief Hamid Gul. Other people who appeared on the show include Ahmed Faraz, Israr Ahmad, Zakir Naik, Ashfaq Ahmed, Ahmed Nadeem Qasmi, Asif Ali Zardari and Nawab Akbar Khan Bugti along with his most wanted Balouch rebel grandson Bramdagh Bugti. It was Nawab Bugti's last public appearance before he was killed in a military operation by the Pakistan Army.^{[citation needed]}