T-Mobile USA, Inc.

T-Mobile USA logo, 2006–present
Type	Private (subsidiary of T-Mobile International AG)
Industry	Wireless telecommunications
Predecessor(s)	VoiceStream Wireless Inc. NASDAQ: VSTR
Founded	1994 (1994) (as VoiceStream Wireless PCS)
Founder(s)	John W. Stanton
Headquarters	Bellevue, Washington, United States
Area served	United States Puerto Rico U.S. Virgin Islands
Key people	Philipp Humm, President and Chief Executive Officer
Products	Mobile telephony Wireless broadband
Revenue	US$21.347 billion (2010)
Operating income	US$2.705 billion (2010)
Net income	US$1.354 billion (2010)
Total assets	US$46.291 billion (2010)
Total equity	US$20.492 billion (2010)
Employees	42,000 (2010)[citation needed]
Parent	T-Mobile International AG, a holding company of Deutsche Telekom AG
Website	t-mobile.com
References: [1][2]

T-Mobile location in Houston, Texas

T-Mobile USA, Inc. is an American mobile-network operator, headquartered in Bellevue, Washington, that provides wireless voice, messaging and data services in the United States, Puerto Rico and the U.S. Virgin Islands. The company is the fourth-largest wireless carrier in the U.S. market with 33.73 million customers and annual revenues of US$21.35 billion. As of 2011^[update], J.D. Power and Associates, a global marketing-information-services firm, ranked the company highest among major wireless carriers for retail-store satisfaction four years consecutively and highest for wireless customer care two years consecutively.

The company traces its roots to the 1994 establishment of VoiceStream Wireless Wireless PCS, originally a subsidiary of Western Wireless Corporation. Western Wireless spun off VoiceStream Wireless to shareholders in 1999, creating a public independent company, VoiceStream Wireless Corporation. In July 2002, VoiceStream Wireless Corporation was renamed T-Mobile USA, Inc. which operates as the U.S. operating entity of T-Mobile International AG, the mobile-communications holding company and subsidiary of Deutsche Telekom.

On March 20, 2011, Deutsche Telekom accepted a US$39 billion stock and cash purchase offer for the company from AT&T. The merger would have created the largest wireless carrier in the U.S., with nearly 130 million customers. The deal faced significant regulatory and legal hurdles. On December 19, 2011, amid heavy resistance from the U.S. government, AT&T CEO Randall Stephenson announced that the company had officially withdrawn their bid and agreed to pay T-Mobile a $4 billion breakup fee.

History[link]

T-Mobile USA, Inc. traces its roots to the 1994 establishment of VoiceStream Wireless PCS as a subsidiary of Western Wireless Corporation. Spun off from parent Western Wireless on May 3, 1999, VoiceStream Wireless was purchased by Deutsche Telekom AG in 2001 for US$35 billion and renamed T-Mobile USA, Inc. in July, 2002.^[3][4][5]

History[link]

T-Mobile USA, Inc. traces its roots to the 1994 establishment of VoiceStream Wireless PCS as a subsidiary of Western Wireless Corporation. Spun off from parent Western Wireless on May 3, 1999, VoiceStream Wireless was purchased by Deutsche Telekom AG in 2001 for US$35 billion and renamed T-Mobile USA, Inc. in July, 2002.^[3][4][5]

VoiceStream Wireless[link]

VoiceStream Wireless PCS was established in 1994 as a subsidiary of Western Wireless Corporation to provide digital wireless personal communications services (PCS) in 19 FCC-defined metropolitan service areas.^[6] VoiceStream Wireless' digital, urban service areas complemented the analog, rural service areas marketed by Western Wireless under the Cellular One brand.^[7]

Western Wireless spun off its VoiceStream Wireless division into a new company called VoiceStream Wireless Corporation in May 1999.^[8] VoiceStream Wireless completed mergers with Omnipoint Corporation in February, 2005 and Aerial Communications, Inc. in May 2000.^[9]

Omnipoint and Aerial acquisitions[link]

In 2000, VoiceStream Wireless acquired two regional GSM carriers. Omnipoint Corporation, a regional network operator in the Northeastern U.S., was acquired on February 25, 2000, and Aerial Communications, Inc., a regional network operator in the Midwestern U.S., was acquired on May 4, 2000.^[9] The combined company retired the Omnipoint and Aerial brands and completed integrating the three companies by converting to a single customer billing platform, implementing standard business practices and launching the VoiceStream brand and "GET MORE" marketing strategy in all markets.^[10]

Deutsche Telekom acquires VoiceStream and Powertel[link]

On June 1, 2001, Deutsche Telekom completed the acquisition of VoiceStream Wireless Inc. for US$35 billion and Southern U.S. regional GSM network operator Powertel, Inc. for US$24 billion. By the end of 2001, VoiceStream Wireless had 19,000 employees serving 7 million subscribers.

In July 2002, VoiceStream Wireless Inc. took its current name, T-Mobile USA, Inc. and began rolling out the T-Mobile brand, starting with locations in California and Nevada.^[11] T-Mobile USA, Inc. is the U.S. operating entity of T-Mobile International AG, the mobile communications subsidiary of Deutsche Telekom AG.^[2]

SunCom acquisition[link]

On September 17, 2007, the company announced the acquisition of SunCom Wireless Holdings, Inc. for US$2.4 billion; the acquisition closed on February 22, 2008. By September 8, 2008, SunCom's operations were integrated with those of the company. The acquisition added SunCom's 1.1 million customers to the company's customer base and expanded the company's network coverage to include North Carolina, South Carolina, eastern Tennessee, northeastern Georgia, Puerto Rico and the U.S. Virgin Islands.

Failed acquisition by AT&T[link]

This section's factual accuracy may be compromised due to out-of-date information. Please help improve the article by updating it. There may be additional information on the talk page. (April 2012)

On March 20, 2011, DT accepted a US$39 billion stock and cash purchase offer from AT&T for the company. The acquisition is subject to regulatory approvals, a reverse breakup fee in certain circumstances, and customary regulatory and closing conditions.^{[4][12][13][14]}

According to an industry analyst, after the introduction of the iPhone in 2007, the company began to lose contract customers, dropping to 78 percent of subscribers in 2010, compared to 85 percent in 2006. Its high churn rate of 3.2 percent, compared to 1.2 percent at Verizon Wireless and AT&T Mobility, and the drop in contract customers made the needed investments in network upgrades and additional spectrum too risky, reinforcing DT's decision to sell.^[15]

Randall Stephenson, the chairman and chief executive officer of AT&T, expressed his confidence in the deal being approved based on the benefit to the public of expanding wireless access and relatively robust competition in the wireless market. The Alliance for Digital Equality, the Hispanic Federation, the National Black Chamber of Commerce and California Democratic representatives Loretta Sanchez and Joe Baca all support the deal. Consumer groups Public Knowledge, Media Access Project and Consumer's Union and the Computer & Communication Industry Association oppose the deal. Opposition groups have stated numerous concerns with industry consolidation resulting in a reduction in competition and job losses.^[16]

If the merger is completed, AT&T Mobility would have a customer base of approximately 130 million users, making AT&T Mobility the largest wireless carrier in the U.S.^[4]

On August 31, 2011, the United States Department of Justice sued to block AT&T's merger with T-Mobile on the grounds that it would “substantially lessen competition” in the wireless market.^[17]

Further reports indicate that the FCC is likely opposed to the merger.^[18]

On December 19, 2011, facing heavy resistance from the U.S. government, AT&T CEO Randall Stephenson announced that the company had officially withdrawn their $39 billion bid.^[19] In an official statement, Stephenson addressed the continuing spectrum shortage due to a significant increase in wireless demand. The company hinted that it will continue to seek other viable options to solve the shortage in the short term.^[20]

Job Cuts[link]

T-Mobile USA is further cutting 900 jobs.1900 job cuts were announced earlier this year.^[21]

Networks[link]

The company owns licenses to operate a 1900 MHz GSM PCS digital cellular network and a 1700 MHz/2100 MHz UMTS AWS digital cellular network that cover areas of the continental U.S., Alaska, Hawaii, Puerto Rico and the U.S. Virgin Islands. It provides coverage in areas in which it does not own radio frequency spectrum licenses via roaming agreements with other operators of compatible networks.

In addition to its cellular mobile network, the company operates a nationwide Wi-Fi Internet access network under the T-Mobile HotSpots brand. The T-Mobile HotSpots network consists of thousands of Wi-Fi access points installed in businesses, hotels and airports throughout the U.S.

Cellular network[link]

The company's predecessor, VoiceStream Wireless, began building a regional, 2G, 1900 MHz GSM, circuit switched, digital cellular network in 1994 and first offered service in 1996 in Honolulu, Hawaii, and Salt Lake City, Utah. From that starting point, the network has expanded in size through acquisitions of other cellular-network operators and additional spectrum purchases. The network has expanded in capabilities through the introduction of new technologies. VoiceStream upgraded the 1900 MHz network to include packet switching via General Packet Radio Service (GPRS), then increased packet switched data transmission speeds via Enhanced Data Rates for GSM Evolution (EDGE). In 2006, the company spent US$4.2 billion to purchase 120 D, E or F block 1700 MHz/2100 MHz AWS licenses^[22] and began rolling out 3G UMTS services in those frequency bands. Most recent, the company has been upgrading network equipment and back-haul capabilities to enable first HSPA (High Speed Packet Access), then HSPA+ (Evolved HSPA) services in the AWS bands. It is marketing its HSPA+ services as 4G.

A T-Mobile administrative office in San Juan, Puerto Rico.

As of 2010, the company's network reached over 293 million potential subscribers.^[23]

Packet-switched data upgrade[link]

Packet-switched data service first became available to users in the form of General Packet Radio Service (GPRS). Packet-switched data speeds increased when Enhanced Data Rates for GSM Evolution (EDGE) was incorporated into the network. EDGE coverage is available within at least forty percent of the GSM footprint.^[24]

Both voice capacity and packet-switched data speeds improved when 3G Universal Mobile Telecommunications System (UMTS) equipment was installed in the network. On January 5, 2010, the company announced that it has upgraded its entire 3G network to HSPA 7.2 Mbit/s, an improvement from its previous peak of 3.6 Mbit/s. It also said that it plans to be the first U.S. carrier to deploy HSPA+ across its network by mid 2010. The company has finished HSPA+ trials in Philadelphia, Pennsylvania, and has begun deploying HSPA+ across its network. HSPA+ 42 Mbit/s service is now^[when?] available to over 200 million potential subscribers. T-Mobile is marketing its HSPA+ services as 4G.

[edit] 3G upgrade

In September 2006, the Federal Communications Commission (FCC) auctioned licenses in the first Advanced Wireless Services band. This band was an area of wireless spectrum, half in the 1700 MHz (1.7 GHz) and half in the 2100 MHz (2.1 GHz) frequencies, that was already in use by government services. The spectrum was planned to become available after the government users migrated to different frequencies.

The auction made numerous licenses available in overlapping market-areas, economic-areas, and regional levels. Each license was individually bid upon, and T-Mobile USA was the winner in 120 license auctions, at an aggregate price of $4.18 billion. As part of its winnings, T-Mobile USA gained nationwide coverage of 1.7 GHz and 2.1 GHz, with numerous areas being supplemented with addition licenses. Examples include New York City, Chicago, and Boston where T-Mobile USA acquired one-third (33 percent) of the available spectrum, or San Francisco, Houston, and Miami where they acquired 45 percent of the available spectrum.^[25]

October 6, 2006, two weeks after confirming its winning bids, the company announced its intentions to create a UMTS third-generation, or 3G, cellular network with the spectrum it had won. It said it would utilize and build on the experience of T-Mobile International's European subsidiaries, which already implemented 3G networks. At the time of initial roll-out, the company intended to offer 7.2 Mbit/s service, making the company's 3G network the fastest in the U.S. The upgrade was forecast to cost $2.6 billion, in addition to the $4.12 billion spent to acquire the spectrum licenses.^[26]

In the same announcement, the company indicated it had already begun to deploy about half of the upgraded equipment, beginning in major markets such as New York City. With the equipment in place, it would be able to activate its network as soon as the government agencies vacated the spectrum. The company had hoped to have its network activated by mid-2007, but as of September 2007, the government users had not vacated the AWS band.^[26]

The company began selling its first 3G-capable phone, the Nokia 6263, in November 2007 and announced in February 2008 that its 3G network would finally be activated "within the next few months".^[27][28] and released in the New York City market on May 1, 2008.^[29]

To date, the company has launched its 3G network in most of its top markets. Additional markets will launch as they are tuned for optimal performance and in conjunction with marketing programs for new services or handsets. In 2009, the company upgraded more than 200 markets, covering some 208 million points of presence (POPS).^[30]

3.5G upgrade[link]

The company has begun rolling out its HSPA+ capabilities throughout its cellular network, planning to complete an upgrade of the entire network by the end of 2010, covering 185 million potential subscribers. It is marketing its HSPA+ services as 4G. The company's HSPA+ is currently^[when?] claimed to be faster than Sprint Wi-Max. On September 2, 2009, Nokia launched the N900, which was the first device to support HSPA 10.2.^[31]

On June 28, 2010, the company announced that it will begin to upgrade the network from HSPA+ 21 to HSPA+ 42 beginning sometime in 2011.^[32] The upgrade was completed in 2011 on all of the Major Markets and the company is now preparing to upgrade the network to 82Mbit/s. In the year 2012, T-Mobile will continue its efforts in providing faster data services through further HSPA+ upgrades and MIMO configurations.

4G/LTE upgrade[link]

On February 23, 2012, during the Q4 Earnings Call, the future of the T-Mobile 4G upgrade path was laid out. T-Mobile's LTE network will be rolled out on the AWS spectrum, and their HSPA+ network will transition to the PCS band, in order to achieve compatibility with other networks and phones in the USA, T-Mobile plans to begin this transition in early 2013.^[33]

Radio frequency spectrum chart[link]

The following chart describes radio frequency spectrum bands accessible by the company's customers using compatible devices.

External images
	THIS IMAGE, Shows how the T-Mobile spectrum was/is, will be in Mid-2013 and the final arrangement after the current "re-farming" effort.[36][37].

[edit] Wi-Fi network - T-Mobile HotSpots

A T-Mobile store in San Jose, California

The company operates a nationwide Wi-Fi Internet access network under the T-Mobile HotSpots brand. The T-Mobile HotSpots network consists of thousands of Wi-Fi access points installed in businesses, hotels and airports throughout the U.S.

The T-Mobile HotSpot service offers access to a nationwide network of approximately 8,350 access points, installed in venues such as Starbucks coffeehouses, FedEx Office Office and Print Centers, Hyatt hotels and resorts, Red Roof Inns, Sofitel hotels, Novotel hotels, the airline clubs of American Airlines, Delta Air Lines, United Airlines and US Airways, and airports.^[38]

The T-Mobile HotSpots network can be traced to the company's 2002 purchase of bankrupt wireless ISP MobileStar, which began building its network in 1998. After completing the purchase, the company expanded the network into 400 Borders bookstores, as well as 100 of the most-frequented airport clubs and lounges operated by American Airlines, Delta Air Lines, and United Airlines.^[39][40]

Current products and services[link]

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Classic[link]

Individual Plans:

• Classic 500 minutes US$39.99
• Classic 1000 minutes US$49.99
• Classic Unlimited Talk & Text US$59.99

Family Plans:

• Classic Family 1000 minutes shared US$59.98
• Classic Family 2000 minutes shared US$79.98
• Classic Family Unlimited Talk & Text US$99.98

Classic Data Plans

• Simple 200MB US$10.00 (0.10c overage per MB once over 200MB)
• Unlimited - Plus (2 GB) US$20.00
• Unlimited - Premium (5 GB) US$30.00
• Unlimited - Ultra (10 GB) US$60.00

All Classic plans include unlimited nights & weekends. Unlimited Nights starts on Mon-Fri from 9:00 P.M. to 6:59 A.M., Unlimited Weekends starts on Sat-Sun from 12:00 A.M. to 11:59 P.M.

Customer qualifies for a subsidized, discounted handset and are required to enter into a two-year contract.

Value Plans[link]

Individual Plans:

• Value 500 minutes US$34.99
• Value 1000 minutes US$44.99
• Value Unlimited Talk & Text US$49.99

Family Plans:

• Value Family 1000 minutes shared US$49.98
• Value Family 2000 minutes shared US$69.98
• Value Family Unlimited Talk & Text US$79.98

Value Data Plans

• Simple 200MB US$5.00 (0.10c overage per MB once over 200MB)
• Unlimited - Plus (2 GB) US$10.00
• Unlimited - Premium (5 GB) US$25.00
• Unlimited - Ultra (10 GB) US$55.00

All Value plans include unlimited nights & weekends. Unlimited Nights starts on Mon-Fri from 9:00 P.M. to 6:59 A.M., Unlimited Weekends starts on Sat-Sun from 12:00 A.M. to 11:59 P.M.

Customer does not qualify for a subsidized, discounted handset and is required to enter into a two-year contract. The Value plans are different from the classic plans as the discounts are not focused on the device itself, but rather on the plan. Customers can either use their own mobile phone or purchase an unsubsidized handset from the company at full retail price or make payments in installments.

Mobile Broadband Internet[link]

Mobile broadband is the wireless data service that allows you to connect to the full Internet on a mobile broadband-capable device through T-Mobile's network. Mobile broadband-capable Internet devices from T-Mobile® include tablets, netbooks, mobile hotspots, and laptop sticks. After the data capacities are reached the data speeds are throttled with no overages.

Mobile Broadband Classic Plans:

• Overage-Free Plus (2 GB) US$39.99
• Overage-Free Premium (5 GB) US$49.99
• Overage-Free Ultra (10 GB) US$79.99

Mobile Broadband Value Plans:

• Overage-Free (2 GB) US$29.99
• Overage-Free (5 GB) US$39.99
• Overage-Free (10 GB) US$69.99

Mobile Broadband Value Plans qualifies for a US$10.00 monthly discount (Must have active T-Mobile postpaid/flexpay voice line on the same account to qualify).

Roaming[link]

Although the company has the smallest native network of all the major national U.S. carriers, it has roaming arrangements with a number of regional mobile network operators, including Centennial Wireless (a subsidiary of AT&T Mobility), Dobson Cellular (a subsidiary of AT&T Mobility), and Rural Cellular Corporation (a subsidiary of Verizon Wireless) and with the national mobile network operators AT&T Mobility and the former Alltel Corporation (a subsidiary of Verizon Wireless) GSM network. These carriers predominately provided service using the GSM 850 MHz band, and a dual-band phone is required to use both the native and affiliate networks.^{[citation needed]} When roaming on these affiliated networks, airtime is deducted from the user's plan, effectively expanding T-Mobile USA's nationwide coverage.^[41]

As of 2008, prepaid customers have almost all of the postpaid domestic roaming privileges and restricted international roaming to Canada and Mexico.^[42]

On June 29, 2010, the company launched voice service in the Gulf of Mexico on GSM via roaming agreement through BroadPoint Communications. T-Mobile USA was scheduled to launch data service in Fall 2010.^[43]

While international roaming is available to most customers, the service must first be activated by contacting customer service. Once international roaming is provisioned on a customer's line, there is no monthly fee to maintain the service.

In 2009, T-Mobile USA began removing AT&T Mobility roaming coverage in many locations across the country, and updated its on-line coverage maps to reflect the smaller coverage area. AT&T Mobility roaming remains available in select locations, primarily on smaller carriers that were acquired by AT&T Mobility after long term roaming contracts were in place between T-Mobile and the smaller carriers, including Centennial Wireless and Edge Wireless.

Flexpay[link]

In July 2007, the company launched a service called Flexpay for people with no or poor credit. Customers also can request to be on Flexpay even if their credit checks are qualified for post-paid service. This is an alternative to charging for a deposit for service and it doesn't allow overages on the bill. So the monthly payment will always be the same. Flexpay works similar to Prepaid in that the customer pays for service in advance. The customer has to pay up front for any services added rather than be billed. Flexpay customers have the option to sign up for autopay or be charged a $4.99 control charge fee every month. Customers get the same services (plans and features) as a postpaid account except flexpay does not allow laptop webConnect service and it limits how many lines one can have on the account. If one run out of minutes, one can purchase refill cards to allow overage at 20 cents per minute. The company offers refill cards in $10, $20, $50 & $100 increments. These cards are available at T-Mobile retail stores, Wal-Mart, Target, 7-Eleven, Walgreens, Circle K, Office Depot, and many other locations. They can also be redeemed over the phone or online. Customers who have had good payment history for six months straight can request to do a Flexpay-To-Postpaid conversion. As of March 14, 2011, the company eliminated the Flexpay plan option in stores, and reinstated deposits based on customer credit. Flexpay plans are still available online and through Telesales by customer request. The company does a list monthly to see who qualifies to be switched over to a regular account who are currently on Flexpay.

Customer service[link]

Awards[link]

From as early as 2004, the company has captured multiple J.D. Power annual awards in the areas of retail sales satisfaction, wireless customer care, and overall customer satisfaction.^[2] In 2011, J.D. Power and Associates stated that T-Mobile retail stores achieved the highest ratings among major wireless carriers for customer satisfaction for the fourth consecutive year, performing particularly well in price and promotions.^[44] Also in 2011, J.D. Power and Associates ranked T-Mobile USA highest among major providers in wireless customer care for the second consecutive year.^[45]

Outages[link]

Sidekick data outage[link]

On October 1, 2009, Sidekick users lost all data functionality and some users also experienced personal data loss including contacts, notes, and calendars. On October 8, most data services were restored to some users but the company and Microsoft announced on October 10 that data "almost certainly has been lost as a result of a server failure at Microsoft/Danger."^[46] On October 15, Microsoft said it had been able to recover most or all data and would begin to restore it.^[47][48] A few weeks later, all Sidekick customers were able to recover their data via Danger's sync website using a restore file, or had the option to wait until data was restored to the device itself. Due to this outage, many users abandoned the Sidekick for another device, or left T-Mobile USA for another carrier entirely.^{[citation needed]}

Network outage[link]

On November 9, 2009, the company's subscribers lost the ability to send and receive calls and text messages.^[49] The company confirmed the outage via Twitter and later stated that five percent of its user base had been affected. It blamed a software error for the service interruption, stating that a backend system software error had generated abnormal congestion on the network. The root cause was determined and steps were taken to update a patch on the backend as a permanent resolution.^[50]

Marketing[link]

Through mid-2006, the company's spokesperson was Catherine Zeta-Jones who was the main figure in its branding strategy. As of September 2006, Zeta-Jones had officially been dropped as the "face" of the company for its advertising campaigns due to a corporate rebranding strategy.^[51] The company also relied on rapper Snoop Dogg as the spokesperson for its T-Mobile Sidekick in a series of commercials late in 2004, the company also released a series of Sidekick phones known as the D-Wade Edition for basketball player Dwyane Wade.

The company is also an official sponsor of the National Basketball Association, the NBA Rookie Challenge and the Women's National Basketball Association.

In 2009, it changed its approach to advertising, and moved from the "Get More" slogan to a "Stick Together" slogan to focus more on the personal aspect of staying together with those who matter the most to its customers.^{[citation needed]} With this the company also ended its relationship with Zeta-Jones, and now use mainly non-celebrity spokespeople (though Dwyane Wade, Charles Barkley, and Dwight Howard are featured in some commercials, in association with the company's sponsorship of the NBA as official wireless provider).

In late May 2009, Zeta-Jones was brought back as a company spokesperson to show customers how to pay less for their wireless plan in a new "Mobile Makeovers" advertising campaign that refers customer to third-party comparison site BillShrink.com.^[52][53]

In late 2009, commercials for the T-Mobile MyTouch 3G featured the song "If You Want to Sing Out, Sing Out" by Cat Stevens^[54] and celebrities such as Chevy Chase, Molly Shannon, Dana Carvey and Darrell Hammond.^[55] Another commercial with the same song performed by a different artist showed Wyclef Jean, Avril Lavigne and Brad Paisley.^[56]

Carly Foulkes is the spokeswoman for the myTouch 4G in commercials that parody the Get a Mac campaign. The model is known for Rugby Ralph Lauren ads.^{[57] [58] [59]} Although Foulkes is often identified with the color pink, T-mobile actually has a color trademark for the color magenta,^[60] and markets itself using its corporate colors.^[61][62] Virgin Mobile has, in turn, parodied the Carly Foulkes ads.^[63]

In September 2010, the company launched "Kids are free till 2012" for family lines.

On December 1, 2011, A group of 100 Chicago-area women, along with Carly Foulkes, were featured in a flash-mob style performance at Woodfield Mall in Schaumburg, Illinois, where the group, dressed in magenta dresses, sang and danced through the mall's atrium to their cover of (There's No Place Like) Home for the Holidays. The performance was filmed and edited into a holiday commercial, which proved to be a success.

Labor relations[link]

Certain T-Mobile USA employees and two labor unions have led multiple unionization attempts beginning as early as 2001. As of 2011, none of those efforts have been successful.

Formation of TU[link]

In April 2008, the CWA and the German service sector union ver.di jointly formed a union for T-Mobile workers named TU. As of 2011, no T-Mobile USA work groups have elected TU as their representative.^[64]

2009 coordinated organizing effort[link]

CWA President Larry Cohen and a disguised, unidentified T-Mobile USA employee pictured at a 2009 press conference announcing a coordinated unionizing effort.

In 2009, a disguised, unidentified company employee, the CWA and ver.di launched a coordinated effort to unionize company employees. A spokesman for the CWA called on the company to stop resisting mobilization efforts and allow company employees to unionize as German employees of T-Mobile USA's parent company, DT, have done. In response, the company released an employee satisfaction study showing that more than seventy percent of the company's 40,000 workers were "very satisfied" with their jobs. Through a spokesman, the company stated, "Despite the Communication Workers of America's periodic organizing efforts for more than nine years, no group of T-Mobile employees has ever chosen to be represented by a union. While our company is always striving to find ways to improve, year after year, employees continue to view T-Mobile as a good place to work where they have no need for, or interest in, a union."^[64]

Political pressure[link]

In 2009, a number of politicians, in one case acting after lobbying efforts by CWA union activists, wrote letters to René Obermann, DT's chief executive officer, in an effort to influence T-Mobile USA's labor practices in the U.S.^[65]

In a March 13, 2009, letter, U.S. Senator John Kerry (D-MA) asked "why the company's approach to labor rights are different in Germany than in the United States". In an April 30, 2010, letter sent after lobbying by Communications Workers of America activists, 26 Democratic members of Congress called on DT to protect and respect workers' rights in the U.S.^[65] A separate July 1, 2010, letter from seven Republicans addressed the same issue.^[66][67] On August 10, 2010, U.S. Senator Bob Casey (D-PA) released a statement in support of the worker's efforts to organize a union at the company.^[68] In a letter, dated September 21, 2010, fifteen Californian Members of Congress urged Obermann to take action and implement fair and equitable labor relations.^{[citation needed]}

In a November 5, 2009, letter, Thomas DiNapoli, New York State Comptroller and Trustee of the New York State Common Retirement Fund, stated concerns about "the potential impact on the value of T-Mobile that may result from a disenfranchised workforce and the associated negative publicity that may impact T-Mobile's profitability."^{[citation needed]}

Reports[link]

A Cover image of a report written by John Logan and published in 2009 by American Rights at Work

On December 9, 2009, the non-profit organization American Rights at Work published a report written by Prof. John Logan, Director of Labor Studies at San Francisco State University, titled "Lowering the Bar or Setting the Standard? Deutsche Telekom's U.S. Labor Practices". The report details behavior by the company that the author perceives as anti-union including dissemination of anti-union materials, intimidation and threats directed at pro-union workers, "captive audience meetings" and the retention of anti-union specialists.^[69] In the report, which is based on documents from the National Labor Relations Board, internal company memos and handbooks, and interviews with workers, Logan asserts that the company engaged in a systematic campaign to prevent employees from forming a union and that DT was guilty of operating by a double standard. Deutsche Telekom respects workers' rights in Germany, where it cooperates closely with unions, but mistreats workers in the United States and interferes with their right to organize".^{[clarification needed][70]}

On September 2, 2010, Human Rights Watch released a report written by Lance Compa titled "A Strange Case: Violations of Workers' Freedom of Association in the United States by European Multinational Corporations". The report concludes that "company policy has translated into practices that leave the workforce fearful about even seeking union representation."^[71] DT proclaims its adherence to international labor law and standards that are embodied in German domestic laws. But HRW found that "T-Mobile USA's harsh opposition to workers' freedom of association in the United States betrays Deutsche Telekom's purported commitment to social responsibility, impedes constructive dialogue with employee representatives, and in several cases, has violated ILO and OECD labor and human rights standards".^[72]

Workplace activities[link]

At the company's Allentown, Pennsylvania, call center, security guards were ordered by company managers to write up incident reports whenever union supporters appeared on nearby public grounds and to record the license plate numbers of employees who stopped to take leaflets. In 2006, the National Labor Relations Board found these activities to be in violation of Section 8(a)(1) of the National Labor Relations Act.^[73]

In 2008, company management in the Pacific Northwest and Southwest Retail Divisions sent a memorandum to store managers instructing them to immediately report any union activity to their supervisors.^[74] Human Rights Watch states, "The NLRB has long held that such activity interferes with, restrains, and coerces employees in the exercise of Section 7 rights in violation of workers' right to freedom of association."^[75]

Information Security[link]

Nicolas Jacobsen was charged with intruding into the company's internal network in January 2005.^[76] Reports indicated that for about a year Jacobsen had access to customer passwords, e-mail, address books, Social Security numbers, birth dates, and Sidekick photos. Affected customers included members of the United States Secret Service. Secret Service informant identified Jacobsen as part of "Operation Firewall" which provided evidence that Jacobsen had attempted to sell customer information to others for identity theft. T-Mobile USA and the Secret Service did not elaborate on the methods Jacobsen used to gain access but sources close to the case indicated that Jacobsen exploited an unpatched flaw in the Oracle WebLogic Server application software used by the company.^[77] Additional SQL injection vulnerabilities with the company's web site were reported by Jack Koziol of the InfoSec Institute.^[78]

T-Mobile offers access to voice mail without the input of a password by default. Parties acting in bad faith may be able to access such voice mailboxes via Caller ID spoofing. To avoid this possibility, T-Mobile recommends that all customers password protect their mailboxes, but still offers the no password configuration by default due to customer demand.^[79]

On June 6, 2009, a message posted from an email account "pwnmobile_at_Safe-mail.net" to the Full Disclosure mailing list claimed that the company's network had been breached and showed sample data. The sender offered "databases, confidential documents, scripts and programs from their servers, financial documents up to 2009" to the highest bidder.^[80][81] On June 9, the company issued a statement confirming the breach but stating that customer data was safe. It claimed to have identified the source document for the sample data and believe it was not obtained by hacking.^[82] A later statement claimed that there was not any evidence of a breach.^[83]

Data privacy[link]

T-Mobile USA doesn't store any information on Web browsing activity.^[84]

See also[link]

	Companies portal
	Telecommunication portal
	Washington portal

• i wireless, a T-Mobile USA affiliate
• List of companies based in Bellevue, Washington
• List of United States wireless communications service providers

References[link]

This article uses bare URLs for citations. Please consider adding full citations so that the article remains verifiable. Several templates and the Reflinks tool are available to assist in formatting. (Reflinks documentation) (July 2011)

External links[link]

Official websites[link]

• t-mobile.com, company's official website
  • T-Mobile Community Help and support forums
  • T-Mobile Partner Network Applications developer resources
  • T-Mobile Towers Tower locator
  • T-Mobile TakeAction Advocacy outreach for improved wireless coverage
• Deutsche Telekom AG homepage Parent company
• AT&T, Inc./T-Mobile USA, Inc. acquisition website

Unofficial sites[link]

• Tmonews.com Independent T-Mobile USA news
• cellularmaps.com/aws_auction maps showing the results of FCC Auction 66, September, 2006 frequency auctions.

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (July 2011)

Telekom Deutschland GmbH

Type	Private (subsidiary of Deutsche Telekom AG)
Industry	Telecommunications
Founded	1990 (1990)
Headquarters	Bonn, Germany,European Union
Area served	Europe, United States, Puerto Rico, US Virgin Islands
Key people	Alec Smalle, Chief Executive Officer
Products	Wireless PDAs, Cellular Telephones, Tablets
Services	Mobile communications, DSL
Employees	36,000
Parent	Deutsche Telekom AG
Subsidiaries	T-Mobile UK T-Mobile USA, Inc.
Website	t-mobile.com

T-Mobile International AG is a German holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM, UMTS and LTE-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands. The company has financial stakes in mobile operators in both Central and Eastern Europe.

The T-Mobile brand is present in 11 European countries – Austria, Croatia, Czech Republic, Germany, Hungary, Macedonia, Montenegro, the Netherlands, Poland, Slovakia, and the United Kingdom – as well as the US, Puerto Rico and the US Virgin Islands.

Globally, T-Mobile International subsidiaries have a combined total of approximately 150 million subscribers, making the company the world's third-largest mobile-phone service provider by subscribers and the third-largest multinational after the UK's Vodafone and Spain's Telefónica.

History[link]

Germany's initial mobile-communications services were radiotelephone systems that were owned and operated by the state postal monopoly, Deutsche Bundespost. It launched the analog first-generation C-Netz ("C Network", marketed as C-Tel), Germany's first true mobile phone network in 1985.

On July 1, 1989, West Germany reorganized Deutsche Bundespost and consolidated telecommunications into a new unit, Deutsche Bundespost Telekom. On July 1, 1992, it began to operate Germany's first GSM network, along with the C-Netz, as its DeTeMobil subsidiary. The GSM 900 MHz frequency band was referred to as the "D-Netz", and Telekom named its service D1; the private consortium awarded the second license (now Vodafone Germany) chose the equally imaginative name D2.

Deutsche Bundespost Telekom was renamed Deutsche Telekom in 1995, and began to be privatized in 1996. That same year, DT began to brand its subsidiaries with the T- prefix, renaming the DeTeMobil subsidiary T-Mobil.

In 2002, as DT consolidated its international operations, it anglicized the T-Mobil name to T-Mobile.

On April 1, 2010, the T-Home and T-Mobile German operations merged to form a new wholly owned DT subsidiary, Telekom Deutschland GmbH. The T-Mobile brand was discontinued in Germany and replaced with the Telekom brand. The T-Mobile brand is still used in markets outside Germany. Non-German mobile-network assets are organized into various country-specific subsidiaries under the T-Mobile International AG subsidiary of DT.

In 2010, T-Mobile UK became part of a joint venture with France Telecom's UK mobile-network provider, Orange UK. Combined, the two companies make the UK's largest mobile-network operator, called Everything Everywhere. Despite the joint venture, the T-Mobile and Orange brands continue to co-exist in the UK market.

The T-Mobile brand is present in ten European countries – Austria, Croatia, Czech Republic, Hungary, Macedonia, Montenegro, the Netherlands, Poland, Slovakia, and the United Kingdom – as well as the United States, Puerto Rico, and the US Virgin Islands.

Globally, T-Mobile International subsidiaries have a combined total of approximately 150 million subscribers, making T-Mobile International the world's tenth-largest mobile-phone service provider by subscribers and the third-largest multinational after the UK's Vodafone and Spain's Telefónica.^[1]

European ventures[link]

European ownership interests of T-Mobile International AG

  100% Share

  >50% Share

Austria[link]

Until 2000 T-Mobile was a shareholder of the former max.mobil. network. In April 2001, it acquired one hundred percent and subsequently introduced the T-Mobile brand in Austria by rebranding max.mobil. in April 2002 as T-Mobile Austria.

In 2005, it acquired former competitor tele.ring from Western Wireless International. It is now used as a discount brand. tele.ring is an Austrian mobile network operator. Since it was bought by T-Mobile in 2006, it is no longer a legally independent company. Tele.ring is administratively independent and now acts primarily as a discount-offer, similar to Yesss and BoB of Orange and A1. In the past, tele.ring was known for their aggressive price-politics.

Croatia[link]

T-Mobile entered the Croatian market in October 1999 when DT initially acquired a thirty-five percent interest in Hrvatski telekom, including its cell phone service provider Cronet. Two years later, DT signed an agreement with the Croatian government to acquire the additional sixteen percent needed for a majority holding. In January 2003, Hrvatski Telekom assembled all of its mobile activities under a single brand HTmobile. Finally, in October 2004, HTmobile became T-Mobile Hrvatska, or T-Mobile Croatia, thus joining the global T-Mobile family also by name.^{[citation needed]} Since January 1, 2010, Hrvatski Telekom and T-Mobile Croatia merged into one company on the Croatian market under the name Hrvatski Telekom (in English: Croatian Telecom); the T-Mobile brand remains active in the mobile-business area and T-Com in the fixed-business area.

Czech Republic[link]

T-Mobile was previously known as Paegas in the Czech Republic.

T-Mobile Czech Republic a.s. has been operating in the Czech market since 1996. As of May 30, 2008, 5.273 million customers were using T-Mobile services.

T-Mobile Czech Republic a.s. operates a public mobile communications network on the GSM standard in the 900 and 1800 MHz bands and is also authorized to operate a UMTS network. On October 19, 2005, T-Mobile was the first operator in the Czech Republic to launch this third-generation technology under the name Internet 4G.^{[citation needed]}

Germany[link]

Germany's initial mobile communications services were radiotelephone systems that were owned and operated by the state postal monopoly, Deutsche Bundespost. These early mobile communications networks were referred to as the "A" and "B" networks.

Deutsche Bundespost Telekom built Germany's first cellular mobile network, an analog, first-generation system referred to as the "C" network or C-Netz. The network became operational in 1985 and services were marketed under the C-Tel brand. Following German reunification in 1990, the "C" network was extended to the former East Germany.

On July 1, 1992, Deutsche Bundespost Telekom's DeTeMobil subsidiary began operating Germany's first GSM 900 MHz frequency cellular network, which the organization referred to as D-Netz. Digital GSM services were marketed under the "D1" brand and DeTeMobil continued to sell analog cellular services concurrently under the existing C-Tel brand. In 1994, DeTeMobil introduced short message service (SMS) services.

In 1996, DT began to brand its subsidiaries with the T- prefix, renaming the DeTeMobil subsidiary T-Mobil and re-branding the GSM cellular network T-D1. C-Netz was renamed to T-C-Tel. The T-C-Tel / C-Netz services were fully discontinued in 2000.

D1 introduced prepaid service called Xtra in 1997.^[2]

Despite the numerous changes in subsidiary names and brands, Germans sometimes continue to use theT-D1 name within Germany and refer to T-Mobile as D1.

On April 1, 2010, after the T-Home and T-Mobile German operations merged to form Telekom Deutschland GmbH, a wholly owned DT subsidiary; the T-Mobile brand was discontinued in Germany and replaced with the Telekom brand.

In T-Mobile's home market of Germany, it is the largest mobile-phone operator with almost 16 million subscribers (As of January 2008^[update]), closely followed by its primary rival, Vodafone. T-Mobile plans^[when?] to add UMTS services to its German network, having spent EUR 8.2 billion in August 2000 to acquire one of the six available licenses.

Beginning September 5, T-Mobile is offering pre-registration for the Apple iPhone 4s.^[3]

Since 2009, T-Mobile is the premier partner of McDonalds for offering wireless internet access in all German restaurants.^[4]

Hungary[link]

In May 2004, the same day as Hungary joined the European Union, the former company, named Westel (which was owned entirely by the former Matáv) changed its name, and the entire marketing. Westel was the most popular cellphone network in Hungary at the time. The company was called T-Mobile Hungary, but after some financial decisions, as with the other T- companies, it formed to Magyar Telekom Nyrt. Mobil Szolgáltatások Üzletág (Hungarian Telekom, Mobile Services Business Unit), but they still say T-Mobile. T-Mobile also provides high-speed services, like EDGE, 3G, and HSDPA in the major cities of Hungary.^{[citation needed]} Since January 2012 the company provides LTE on the 2.6 GHz frequency.

Macedonia[link]

In Macedonia, T-Mobile was previously known as Mobimak. The company has been operating in the Macedonian market since 1996. On September 7, 2006, Mobimak accepted the international T-Mobile branding. By June 2007, T-Mobile reached one million subscribers, out of which eighty-five percent were active and using their services. T-Mobile MK covers ninety-eight percent of the population. It has a GSM 900 license, offers GPRS, MMS and mobile internet services using T-Mobile HotSpots and has implemented the EDGE fast mobile internet specification. T-Mobile Macedonia applied for a UMTS license on August 1, 2007. The codes are 070/071/072.^{[citation needed]}

Montenegro[link]

The T-Mobile brand entered the Montenegrin market in 2006 through the acquisition of MoNet GSM mobile provider. T-Mobile Montenegro (T-Mobile Crna Gora) is fully owned by T-Crnogorski Telekom, which is itself owned by Magyar Telekom, a DT subsidiary. Although the acquisition by Magyar Telekom was done in 2005, it was not until September 26, 2006, that the MoNet GSM operator was re-branded as T-Mobile Montenegro.^{[citation needed]}

MoNet GSM launched on July 1, 2000, as part of Telecom Montenegro. It became an independent incorporated limited-liability company a month later, on August 1, 2000. The company currently^[when?] holds around 34 percent of the Montenegrin market and uses GSM 900, GPRS, and EDGE technologies. Since June 21, 2007, 3G/UMTS services have been available in larger cities as well as on the coast.^{[citation needed]}

The Netherlands[link]

T-Mobile entered the Dutch market by the acquisition of Ben on September 20, 2002. In 2007, T-Mobile Netherlands, a wholly owned subsidiary of T-Mobile International, acquired Orange Netherlands from France Télécom for EUR 1.33 billion. This makes it the second largest mobile telephone operator in the country behind KPN.^[5]

[edit] Capacity problems

T-Mobile announced in May 2010 that it was dealing with major capacity-problems on its 3G network.^[6][7] T-Mobile admitted the problems after a lot of pressure from customers and Dutch media. T-Mobile could not keep up with the growing data demand of smartphones, caused by the amount of new customers that wanted an iPhone, T-Mobile in the Netherlands failed to keep up with the demand, and capacity problems on the network were the result. T-Mobile denied the problems at first by saying to complaining customers that their mobile phone or SIM-card was causing the problem.^[8]

The capacity problems occurred mostly in cities and densely populated areas. When affected, people could experience problems with calling or receiving calls, text messaging (SMS) or data-services. A substantial number of customers were not able to use any of these services in cities or urban areas when the network capacity was overloaded, for instance the cities of Amsterdam and Utrecht were heavily impacted.

After being put under pressure by several consumer interest groups and Dutch media, T-Mobile started a cash-back settlement for all consumers which had complained about failing communication services.

T-Mobile invested tens of millions of euros to upgrade its network. The upgrade was to have been completed by the end of first quarter of 2011.^[9][10]

Poland[link]

T-Mobile (Poland) serves over thirteen million customers,^[11] and owns licenses for GSM 900, 1800, and UMTS. Formerly Era, rebranding took place ^[12] on June 5, 2011. The décor of Era's offices was updated. The rebranding was preceded by a number of concerts, featuring underground dubstep scene artists, such as Caspa & Rusko, and one major world-known music star whose name has not been revealed yet.^[13]

Slovakia[link]

The T-Mobile brand entered the Slovak market in May 2005, after rebranding the EuroTel network from Eurotel Bratislava to T-Mobile Slovensko. The company Eurotel Bratislava was partially owned by Slovak Telekom, an incumbent fixed-line operator, which later acquired a one hundred percent stake in Eurotel Bratislava. T-Mobile International and DT never owned T-Mobile Slovensko directly; DT is partially owner of Slovak Telekom and thus T-Mobile International has procurement managing function within T-Mobile Slovensko. On July 1, 2010, Slovak Telekom and T-Mobile Slovensko merged into one company on the Slovak market under the name Slovak Telekom; T-Mobile brand remains active in the mobile-business area and T-Com in the fixed-business area.

The T-Mobile network provides services on three networks GSM (900/1800 MHz), UMTS (2100 MHz), Flash OFDM (450 MHz). Mobile data services are provided on GSM network with EDGE extension and on UMTS with HSPA 7,2 Mbit/s/1,54 Mbit/s. Flash OFDM is one of two commercially successfully launched solely data networks in the world. It supports download speed up to 5.3 MBit/s.

United Kingdom[link]

T-Mobile at Hatfield Business Park

T-Mobile and Orange shops in Leeds

T-Mobile UK started life as Mercury One2One, the world's first GSM 1800 mobile network.^[14] It was originally operated by the now-defunct Mercury Communications.^[15] Later known simply as One 2 One, it was purchased by DT in 1999^[16] and rebranded as T-Mobile in 2002.^[17]

T-Mobile offers both pay-as-you-go and pay-monthly contract phones. The pay-monthly contracts consists of set amounts of minutes and 'flexible boosters' which allow the customer to change them month to month depending on their needs. T-Mobile launched their 3G UMTS services in the Autumn of 2003.

In late 2007, it was confirmed that a merger of the high-speed 3G and HSDPA networks operated by T-Mobile UK and 3 (UK) was to take place starting January 2008. This left T-Mobile and 3 with the largest HSDPA mobile phone network in the country.

In 2009, France Telecom's Orange and DT, T-Mobile's parent, announced they were in advanced talks to merge their UK operations to create the largest mobile operator.^[18] In March 2010, the European Commission approved this merger on the condition that the combined company sell 25% of the spectrum it owns on the 1800 MHz radio band and amend a network sharing agreement with smaller rival 3.^[19] The merger was completed the following month, the new company's name later being announced as "Everything Everywhere". Orange and T-Mobile will continue as separate brands in the market for at least eighteen months,^[20] both run by the new parent company.^[21]

T-Mobile UK's network is also used as the backbone network behind the Virgin Mobile virtual network.

[edit] Ownership stakes

• ¹ Deutsche Telekom controls 40 percent plus one of the shares of parent company OTE.

[edit] United States venture

A T-Mobile store in San Jose, California

T-Mobile USA, Inc. is the Bellevue, Washington, United States-based subsidiary of T-Mobile International AG. As of February 25, 2011, T-Mobile USA was the fourth-largest wireless carrier in the US with 33.73 million customers and annual revenue of US$21.35 billion in 2010.^[22] DT accepted a US$39 billion purchase offer from AT&T for T-Mobile USA. However, on August 31, 2011, the U.S. Department of Justice filed an antitrust lawsuit to block AT&T's acquisition of T-Mobile.^[23] On November 24, 2011, AT&T formally withdrew its application for the proposed takeover from the Federal Communications Commission and announced that it had set aside US$4 billion to cover the costs owed to T-Mobile per the proposed merger agreement if the deal fell through.^[24]

T-Mobile USA, Inc. traces its roots to the 1994 establishment of VoiceStream Wireless PCS as a subsidiary of Western Wireless Corporation. Spun off from parent Western Wireless on May 3, 1999, VoiceStream Wireless Corporation was purchased by DT on May 31, 2001, for US$35 billion and renamed T-Mobile USA, Inc. in July 2002.^[25][26][27]

T-Mobile USA owns licenses to operate a 1900 MHz GSM (Global System for Mobile Communications) PCS (Personal Communications Service) digital cellular network and a 1700 MHz/2100 MHz UMTS AWS (Advanced Wireless Services) digital cellular network that cover areas of the continental United States, Alaska, Hawaii, Puerto Rico and the US Virgin Islands. T-Mobile USA provides coverage in areas in which it does not own radio frequency spectrum licenses via roaming agreements with other operators of compatible networks.

In addition to its cellular mobile network, T-Mobile USA operates a nationwide Wi-Fi Internet-access network under the T-Mobile HotSpots brand. The T-Mobile HotSpots network consists of thousands of Wi-Fi access points installed in businesses, hotels and airports throughout the US.

In December 2011, T-Mobile and AT&T announced that they will not complete their proposed merger.^[28]

See also:

• T-Mobile USA 3G

[edit] Subscriber statistics

^{[clarification needed]}

• All T-Mobile networks (including affiliates and minority owned): 148.4 million (as of March 2009)^[29]

[edit] Marketing

T-Mobile corporate headquarters, Bonn

Beginning in 2009, T-Mobile embarked upon a progressive marketing campaign with hip commercials featuring, Charles Barkley, Dwyane Wade, Dwight Howard and Kym Whitley. Actress Catherine Zeta-Jones has also appeared in television commercials for the company. The inventor of the song is unknown, but is known to have been a member of the PR team for T-Mobile.

The current^[when?] five-note T-Mobile audio logo was composed by Lance Massey^[30] and was originally part of the song ("Hello Ola" by Clan Chi) used to promote DT's Tour de France bicycle team.

In 2002, an advertisement for UK television for when T-Mobile introduced picture messaging; was aired, which shows the face of a baby be spread around a built-up area as things like billboards, posters, shirts, and on newspapers. The advertisement featuring the Röyksopp song "So Easy", and the song was consequently a #21 hit single in the UK, along with its double a-side partner "Remind Me". The advertisement is believed to have inspired music videos like Where Is the Love? (by The Black Eyed Peas) and Have a Nice Day (by Bon Jovi).^{[citation needed]}

[edit] Sponsorships

This unreferenced section requires citations to ensure verifiability.

A T-Mobile liveried Ayats Bravo coach used in a World Cup promotion in partnership with UK mobile retailer Phones4u

T-Mobile's parent company, Deutsche Telekom, currently serves as the kit sponsor for the world-renowned and extremely popular German Bundesliga club FC Bayern Munich. T-Mobile was also the official sponsor of English Football League Championship side West Bromwich Albion and previously sponsored Rotherham United as well as Scottish Premier League clubs Rangers and Celtic.

T-Mobile were co-sponsors of Everton with the One2One brand and they also sponsored the 2002 FA Youth Cup Final. T-Mobile were also kit sponsors for English club Birmingham City. The phone company is also involved in sponsoring leagues, such as the Austrian Football Bundesliga, which is named the T-Mobile Bundesliga. It was also the official global mobile phone carrier for the 2006 FIFA World Cup football tournament in Germany and sponsored its own cycling team, the T-Mobile Team (now Team HTC-High Road).

T-Mobile also has banner ads at some matches of Mexico's top league, Primera División de México, despite not having a presence in that country.^[31] Presumably, this is an attempt to market to the US's Hispanic and more specifically Mexican community; many top-flight Mexican matches are televised in the US on both English- and Spanish-language networks.

See also[link]

	Companies portal
	Germany portal
	Telecommunication portal