A chief brand officer (CBO) is a relatively new executive level position at a corporation, company, organization, or agency, typically reporting directly to the CEO or board of directors. The CBO is responsible for a brand's image, experience, and promise, and propagating it throughout all aspects of the company. The brand officer oversees marketing, advertising, design, public relations and customer service departments. The brand equity of a company is seen as becoming increasingly dependent on the role of a CBO.^[1][2][3][4]

Current CBOs[link]

Notable companies that currently employ a CBO include:

• Brent Stahlheber, Auto Club Group American Automobile Association
• Srinivas Kumar, Baskin-Robbins Worldwide
• Michael Keller, Dairy Queen
• Will Kussell, Dunkin' Brands, Inc.^[5]
• Trey Hall, Boston Market Corporation
• Phil Mcaveety, Luxury Collection
• Mark I. McCallum, Brown-Forman Corporation^[6]
• Phil McAveety, Starwood Hotels & Resorts Worldwide, Inc.^[7]
• Wade Oosterman, Bell Canada^[8]
• Ken Block, DC Shoes
• Cesare Avenia, Ericsson^[9]

International use[link]

In an article discussing the rebranding of South Africa, Solly Moeng reports that there is an increasing need for chief brand officers in public organizations. The need for brand officers is due to the lack of brand leadership and is causing the long-term failure of brands being fast-tracked through their growth process.^[10]

See also[link]

• Brand implementation
• Brand management
• Brand orientation

References[link]

Ken Block
Ken Block in 2008.
Nationality	American
Born	(1967-11-21) 21 November 1967 (age 44) Long Beach, California
2012 Rally America
Debut season	2005
Current team	Monster World Rally Team
Best finish	2nd Overall in Rally America in 2006 and 2008
Awards
2004[1] 2005[1] 2009	• One of the most influential people (#17) in Sports Business Journal • Ad Age's Marketing 50 • One of the Fast 50 in Fast Company Magazine • 40 Under 40 Awards, Sports Business Journal • Rally America's Rookie of the Year • Gymkhana 2 was 2009's #4 most viewed viral video

Ken Block (born November 21, 1967, in Long Beach, California)^[2] is a professional rally driver with the Monster World Rally Team. Block is also one of the co-founders and recently appointed Chief Brand Officer of DC Shoes.^[1] Block has also competed in many action sports events including skateboarding, snowboarding, and motocross.

Rallying[link]

2005[link]

In 2005, Ken Block began his national rallying career with the Vermont SportsCar team.^[3] Vermont SportsCar prepared a 2005 Subaru WRX STi for Block to compete. His first event of the rallying season was Sno*Drift, where he ended up finishing seventh overall and fifth in the Group N class.^[4] During the 2005 season, Block had five top five finishes and placed third overall in the Group N class and fourth overall in the Rally America National Championship.^[3] At the end of his first rallying year, Ken Block had won the Rally America Rookie of the Year award.^[5]

2006[link]

In 2006, Ken Block along with his DC rally teammate Travis Pastrana signed a new sponsorship deal with Subaru.^[3] Through this deal with Subaru, the teammates became known as "Subaru Rally Team USA."^[3] With the new rally season, Block also got a brand new Vermont SportsCar prepped 2006 Subaru WRX STi.^[3] He competed in the first ever X Games rally event at X Games XII.^[3] In the competition, Block ended up finishing third to take the bronze.^[3] He went on to compete in the 2006 Rally America National Championship, where he finished second overall.^[3]

2007[link]

In 2007, Ken Block competed in the X Games XIII rally event, where he placed second overall and won a silver medal.^[5] In the 2007 Rally America National Championship, Block finished third overall.^[5] During this season, Block also entered in a few rounds of the World Rally Championship; Rally Mexico and Rally New Zealand.^[4] In Rally New Zealand, Block recorded two top-five stage times in the Group N class.^[4] At the end of 2007, Block had achieved 19 podiums and 8 overall victories in rally events.^[1]

2008[link]

In 2008, Block was provided with a brand new rally prepped 2008 Subaru WRX STi to compete. Block decided to compete in the Rallye Baie-des Chaleurs of the Canadian Rally Championship to gain some experience with his new 2008 rally car and prepare for the World Rally Championships later this year.^[6] Block gained his first Canadian rally win at the event.^[6] This was only the second event for the new car.^[6] Block and his co-driver were unable to get any championship points at the event due to not having a Canadian competition license.^[6] Block competed in the Rally New York USA competition and finished in first place.^[7] In the X Games XIV rally competition, Block finished tied for third place with Dave Mirra.^[8] This occurrence was due to both competitors having issues with their car. Block, who made it to the semi-finals of the event, had a radiator problem after landing the car awkwardly on a jump. With both bronze place competitors in damaged cars unable to compete, the medals were awarded to both of them.^[8]

Block competed in the 2008 Rally America National championship, which concluded on October 17, 2008. In the event, he finished second overall with a strong victory in the last event. In the Lake Superior Performance Rally stage, Block finished over one minute ahead of his next closest competitor and secured the second overall position.^[9] Next up for Block this rally season is three World Rally Championship events.^[4]

2009[link]

Block appeared in a segment of motoring show Top Gear.^[10]

2010[link]

Ken Block testing Ford Fiesta for the 2010 Rally America season

Block driving a Ford Focus RS WRC at the 2010 Rallye de France

On January 6, 2010 the Monster World Rally Team announced Ken as their driver for selected rounds of the World Rally Championship, in which he will be campaigning the Monster/Ford Racing Focus RS WRC 08. His car will be prepared and run by the North of England based M-Sport, who also prepare the official Ford WRC cars. He will be simultaneously running in his sixth season of the Rally America Championship in an open class Ford Fiesta, as well as his fifth X-games. Ken will also be the first ever American driver to campaign for the World Rally Championship. On February 27, Block won the Rally in the 100 Acre Wood (Rally America) for the 5th consecutive time. This broke the record held by John Buffum.^[11] Ken is currently being trained by former Ford factory driver Markko Märtin. At the Spain rally, he won his first 2 points in World Rally Championship.

2011[link]

On March 23, Block and his co-driver Alex Gelsomino were taken to hospital, having rolled their Ford Fiesta RS WRC during the shakedown stage of the 2011 Rally de Portugal in Faro, Portugal.^[12] A representative of the Monster World Rally team later stated that both men were fine.^[13]

Complete Rally America results[link]

(key)

Complete WRC results[link]

* Season in progress.

PWRC results[link]

Other motorsport activities[link]

On October 15, 2009, it was reported that Block was close to a deal to join the World Rally Championship in a new Ford team. Long time co-driver Alex Gelsomino is also reportedly involved in the deal. Former Subaru WRC driver Chris Atkinson has been reported to be lined up as Block's team-mate in the all-new Monster Energy Drink Ford World Rally Team.^[14]

In 2005, Ken Block along with his DC Shoes associates participated in the Gumball 3000 Rally. For the event they sent out three modified 2004 Subaru WRX STi's sponsored by DC Shoes.^[15][16]

In 2006, Ken Block competed in the One Lap of America competition along with Brian Scotto. They were teamed up in a 2006 Subaru WRX STi and finished forty-fifth overall.^[17]

In 2006, for the Discovery Channel show Stunt Junkies, Ken Block jumped his Subaru WRX STi rally car 171 feet (52 m) and a max height of 25 feet (7.6 m).^[3] The whole episode was dedicated to Ken Block attempting this stunt.

In 2007, Ken Block joined the DC Shoes Snowboarding team at New Zealand's Snow Park.^[3] Block did massive jumps and assisted in snowboarding tricks while driving his rally car on the mountain alongside the snowboarders. The session made the cover of the December 2007 issue of Snowboarder Magazine and closed out the MTN.LAB 1.5 DVD.^[3]

In 2009, for the BBC show Top Gear, Ken took James May out for Gymkhana-style driving at Block's stunt course at Inyokern Airport, an operational California airport, also starring Ricky Carmichael, whom Ken describes as 'a good friend'.

In 2010, for the BBC show Top Gear, Ken took the feature car from the previous episode (a Reliant Robin) for a lap of the Top Gear test track. He rolled the car and was unable to complete a lap but was unhurt.

On January 6, 2010, the announcement is made as Ken joins up with Ford and begins his WRC career driving both a Ford Fiesta and Focus RS WRC.

On August 24, 2010, Block released the first of a three part Gymkhana 3 video release featuring his new Ford Fiesta.^[18]

Ken Block also holds the world record for the world's fastest snow cat, a modified Subaru STI called a Trax STI.^{[citation needed]}

On September 14, 2010, Block's third Gymkhana video, featuring a Ford Fiesta, was released on YouTube.^[19] The video got more than seven million views in its first week.

On August 16, 2011, the fourth Gymkhana video, The Hollywood Megamercial was released on YouTube, featuring Block driving around the Universal Studios backlot.^[20]

Involvement In Colin McRae: Dirt 2 and Dirt 3[link]

Ken Block is featured as a driver in Codemasters Colin McRae: Dirt 2, along with his Subaru Rally Team USA Impreza.
In Dirt 3 he is seen as a driver and Gymkhana teacher, his Monster World Rally Team vehicles are available in the game.

References[link]

External links[link]

Wikimedia Commons has media related to: Ken Block

• Ken Block's Official site
• Monster World Rally Team
• Rally Results and News
• Subaru Rally Team USA
• Rally America Website
• Ken Block Official Merchandise Store
• Ken Block Interview
• Gymkhana racing improved by Ken Block, Video, ~4min
• dirt2game.com

Aamir Khan
Aamir Khan at NDTV Greenathon in Yash Raj Studios, 2012
Born	Aamir Hussain Khan (1965-03-14) 14 March 1965 (age 47) Mumbai, Maharashtra, India
Occupation	Film actor, producer, director and writer
Years active	1973–1974, 1984, 1988–2001, 2005–present
Spouse	Reena Dutta (1986–2002) Kiran Rao (2005–present)
Children	3
Website
http://www.aamirkhan.com/

Aamir Hussain Khan (pronounced [ˈaːmɪr ˈxaːn]) (born 14 March 1965) is an Indian film actor, director and producer who has established himself as one of the leading actors of Hindi cinema.^[1][2][3]

Starting his career as a child actor in his uncle Nasir Hussain's film Yaadon Ki Baaraat (1973), Khan began his professional career eleven years later with Holi (1984) and had his first commercial success with Qayamat Se Qayamat Tak (1988). He received his first National Film Award as a Special Jury Award for his roles in the films Qayamat Se Qayamat Tak (1988) and Raakh (1989).^[4] After eight previous nominations during the 1980s and 1990s, Khan received his first Filmfare Award for Best Actor for his performance in the major grosser Raja Hindustani (1996)^[5][6] and later earned his second Best Actor award for his performance in the Academy Award-nominated Lagaan, which also marked the debut of his own production company.

Following a four-year break from acting, Khan made his comeback playing the title role in the historical Mangal Pandey: The Rising (2005), and later won a Filmfare Critics Award for Best Actor for his role in Rang De Basanti (2006). The following year, he made his directorial debut with Taare Zameen Par, for which he received a Filmfare Award for Best Director. This was followed by Ghajini (2008), which became the highest grossing film of that year, and 3 Idiots (2009), which became the highest-grossing Bollywood film of all-time, unadjusted for inflation.^[7] The Government of India honoured him with the Padma Shri in 2003 and the Padma Bhushan in 2010 for his contributions towards the arts.^[8][9][10]

On 30 November 2011, Khan was appointed as national brand ambassador of UNICEF to promote child nutrition.^[11]

Early life[link]

Khan was born in Bandra's Holy Family Hospital, Mumbai, India, to a Muslim^[12] family that has been actively involved in the Indian motion picture industry for several decades. His father, Tahir Hussain, was a film producer while his uncle, Nasir Hussain, was a film producer as well as a director and an actor. His family on his father´s side are originally from Herat, Afghanistan.^[13]

He is a descendant of the scholar and politician Maulana Abul Kalam Azad and a second cousin to former deputy chairperson and current member of Rajya Sabha Dr. Najma Heptulla.

Career[link]

Actor[link]

Khan began his film career at the age of 8, as a child actor in a home production, made by Nasir Hussain, titled Yaadon Ki Baaraat (1973)^[14] and Madhosh (1974). Eleven years later, he made his adult acting debut in a role that went quite unnoticed in Ketan Mehta's Holi (1984).

Khan's first notable leading role came in 1988 in the film Qayamat Se Qayamat Tak which was directed by his cousin and Nasir Hussain's son Mansoor Khan. This film was a breakthrough commercial success, effectively launching Khan's career as a leading actor. Having the typical 'chocolate hero' looks, he was publicised as a teen idol. He also starred in critically acclaimed film Raakh, for which Khan got his first National Award for Special Jury Award. After that, he went on to appear in several other films in the late '80s and early '90s: Dil (1990), which became the highest grossing film of the year,^[15] Dil Hai Ke Manta Nahin (1991), Jo Jeeta Wohi Sikandar (1992), Hum Hain Rahi Pyar Ke (1993) (for which he also wrote the screenplay), and Rangeela (1995). Most of these films were successful critically and commercially.^[16][17][18] Other successes include Andaz Apna Apna, co-starring Salman Khan. At the time of its release the movie was reviewed unfavorably by critics, but over the years has gained a cult status.^[19]

Khan at 2011 Berlin Film Festival

Khan continued to act in just one or two films a year, an unusual trait for a mainstream Hindi cinema actor. His only release in 1996 was the Dharmesh Darshan directed commercial blockbuster Raja Hindustani in which he was paired opposite Karisma Kapoor. The film earned him his first Filmfare Best Actor Award, after seven previous nominations, and went on to become the biggest hit of the year, as well as the third highest grossing Indian film of the 1990s.^[20] Khan's career had seemed to hit a plateau at this point of time, and most of the films to follow for the next few years were only partially successful. In 1997, he co-starred alongside Ajay Devgn, Kajol and Juhi Chawla in Ishq, which performed well at the box office. The following year, Khan appeared in the moderately successful Ghulam, for which he also did playback singing.^[21] John Mathew Matthan's Sarfarosh (1999), Khan's first release in 1999, was also moderately successful, gaining an above average box office verdict.^[22] The film was highly appreciated amongst the critics and Khan's role as a dedicated, honest and uncorrupted cop engaged in fighting border terrorism, was well received, as was his role in Deepa Mehta's art house film Earth. His first release for the new millennium, Mela, in which he acted alongside his real-life brother Faisal Khan, was both a box-office and critical bomb.^[23]

In 2001 he appeared in Lagaan. The film was a major critical and commercial success,^[24] and received a nomination for Best Foreign Language Film at the 74th Academy Awards. Additionally, the film gathered critical acclaim at several international film festivals, in addition to winning numerous Indian awards, including the National Film Awards. Khan himself won his second Filmfare Best Actor Award. The film continues to be one of the most popular Hindi films in the west.^{[citation needed]}

The success of Lagaan was followed by Dil Chahta Hai later that year, in which Khan co-starred with Akshaye Khanna and Saif Ali Khan, with Preity Zinta playing his love interest. The film was written and directed by the then newcomer Farhan Akhtar. According to critics, the film broke new grounds by showing Indian urban youth as they really are today. The characters depicted were modern, suave and cosmopolitan. The film did moderately well and was a success mostly in urban cities.^[24]

Khan then took a four year break citing personal problems, and returned in 2005 with Ketan Mehta's Mangal Pandey: The Rising playing the title role of a real-life sepoy and a martyr who helped spark the Indian Rebellion of 1857 or the 'First War of Indian Independence'.^{[citation needed]}

Rakeysh Omprakash Mehra's award-winning Rang De Basanti was Khan's first release in 2006. His role was critically acclaimed,^[25] earning him a Filmfare Critics Award for Best Actor and various nominations for Best Actor. The film went on to become one of the highest grossing films of the year,^[26] and was selected as India's official entry to the Oscars. Although the film was not shortlisted as a nominee for the Oscar, it received a nomination for Best Foreign Film at the BAFTA Awards in England. Khan's work in his next movie, Fanaa (2006) co-starred with Kajol was also appreciated,^[27] and the film went on to become one of the highest grossing Indian films of 2006.^[26]

His 2007 film, Taare Zameen Par was also produced by him and marked his directorial debut. The film, which was the second offering from Aamir Khan Productions, starred Khan in a supporting role as a teacher who befriends and helps a dyslexic child. It opened to excellent responses from critics and audiences alike. Khan's performance was well-received, although he was particularly applauded for his directing.^{[citation needed]}

In 2008, Khan appeared in the movie Ghajini. The film was a major commercial success^[28] and became the highest grossing Bollywood movie of that year. For his performance in the film, Khan received several Best Actor nominations at various award ceremonies as well as his fifteenth Filmfare Best Actor nomination.^{[citation needed]}

In 2009, Khan appeared in the commercially and critically acclaimed film 3 Idiots as Ranchodas Chanchad which became Bollywood's highest grossing film^[7] and won multiple Filmfare Awards including Best Picture.^[29] Around August, 2011, Khan started talks with Siddhartha Basu's BIG Synergy, to host a talk show, similar to the Oprah Winfrey show.^[30] On May 6, 2012, the highly anticipated show Satyamev Jayate debuted in English and all major Indian languages and received both popular and critical praise for its dicussions on various social issues like female foeticide, child sexual abuse and dowry plaguing Indian society.

Aamir is being paid Rs. 3 crore rupees per episode as to host the Satyamev Jayate and it makes him the highest paid host in Indian television industry. ^[31] This show has already received the highest TRP and dubbed as one of biggest hits on the Indian television after Ramayan.

Producer[link]

Khan at a promotional event for Taare Zameen Par

In 2001 Khan set up a production company known as Aamir Khan Productions. Its first film was Lagaan. The movie was released in 2001, starring Khan as the lead actor. The film was selected as India's official entry to the 74th Academy Awards in the Best Foreign Language Film category. It was eventually chosen and nominated in that category but lost to No Man's Land. The film won numerous awards at several Indian award functions such as Filmfare and IIFA, and won the National Film Award for Most Popular Film, an award shared between Khan and the film's director, Ashutosh Gowariker.^[32] Khan later commented on the loss of Lagaan at the Oscars: "Certainly we were disappointed. But the thing that really kept us in our spirits was that the entire country was behind us".

In 2007 he produced the drama Taare Zameen Par which marked his directorial debut. Khan also played a supporting role in the film, sharing the screen with the debut of child actor Darsheel Safary. The film was initially conceived of and developed by the husband and wife team, Amole Gupte and Deepa Bhatia. It was a story of a young child who suffers in school until a teacher identifies him as dyslexic. The movie was critically acclaimed,^[33] as well as a box office success. Taare Zameen Par won the 2008 Filmfare Best Movie Award as well as a number of other Filmfare and Star Screen Awards. Khan's work won him two awards at the Filmfare, the Best Movie and the Best Director awards, which established his status as a competent filmmaker in Bollywood.

In 2008, Khan launched his nephew Imran Khan's debut in the film Jaane Tu... Ya Jaane Na under his production house. The film was a big hit in India, and eventually earned Khan another nomination for Best Movie at the Filmfare.^[34]

In 2011, Khan released his home production Dhobi Ghat.^[35] which was directed by his wife Kiran Rao.

Television[link]

Khan made his television debut with his social issue based talk show Satyamev Jayte which started airing on 6 May 2012. The show will went live simultaneously on Star Plus, Star World and national broadcaster Doordarshan on the 11 A.M. Sunday slot in eight languages, being the first ever show to do so in India.^[36] The show opened to highly positive reviews and feedback from various eminent personalities such as social activists, media houses, doctors, film and television personalities, and Khan was praised for his effort, describing the show as a movement.^[37] In her review, Ritu Singh of IBN Live stated that, "Aamir Khan deserves an applause for bringing up such a sensitive issue and presenting it in a hard hitting way. The amount of research Aamir and his team has put into the show was clearly visible with the facts and figures presented. Every aspect of the issue was covered with great diligence."^[38] Parmita Uniyal from Hindustan Times praised the content and Khan for "step[ing] in to do what journalists are supposed to do – make a difference. The show is a classic example of that."^[39] 84 million people watched the show, making it, to date, the highest rated show on Indian television.^[40]

Humanitarian and political causes[link]

In April 2006, Aamir participated in the demonstrations put up by the Narmada Bachao Andolan committee with their leader Medha Patkar after the Gujrat government's decision to raise the height of the Narmada dam. He quoted to support adivasis, who might got displaced from their homes.^[41] Later he faced protests and a partial ban on his film Fanaa but the Prime Minister of India, Manmohan Singh supported him by saying Everyone has the freedom of expression. If someone says something on a particular subject, that doesn't mean you should start protesting.^[42] Aamir also lended his support to Janlokpal Bill Movement led by Anna Hazare in August 2011.^[43]

He has been supporting common causes and in the same row when asked about views on entertainment tax in 2012 budget Aamir said, I don't want any reduction in that, all I expect is focus on education and nutrition.^[44] He quitted GOI's copyrights panels in February 2010 after facing sharp differences with other members.^[45] He journeyed to diverse parts of India, mostly to small towns during promotion of 3 Idiots saying film makers from Mumbai don’t understand small town India,^[46] which was an connecting to India experience, which is extended in his debut TV show Satyamev Jayate.

Personal life[link]

Khan married Reena Dutta, who had a small part in Qayamat Se Qayamat Tak, on 18 April 1986. They have two children, a son named Junaid and a daughter, Ira. Reena was involved briefly in Khan's career when she worked as a producer for Lagaan. In December 2002, Khan filed for divorce, ending the 15-year marriage. Reena took custody of both children.^[47] On 28 December 2005, Khan married Kiran Rao who had been an assistant director to Ashutosh Gowariker during the filming of Lagaan.^[48] Khan is a follower of spiritual leader J. P. Vaswani.^[49]

Though nominated many times, Khan does not attend any Indian film award ceremony as he feels "Indian film awards lack credibility".^[50] In 2007, Khan was invited to have a wax imitation of himself put on display at Madame Tussauds in London.^[51] However, Khan declined stating that, "It's not important to me... people will see my films if they want to. Also, I cannot deal with so many things, I have bandwidth only for that much."^[52] But he finally gave a nod to attend the Dadasaheb Phalke Academy Awards, to be presented on 3 May 2012.^[53] But, Aamir Khan, who was supposed to attend the awards ceremony, gave it a last-minute miss.^[54]

In 2007, Khan lost a custody battle for his younger brother Faisal to their father, Tahir Hussain.^[55] His father passed away on 2 February 2010.^[56]

In a 2009 interview, Khan states that he tends to take an independent approach to the world of filmmaking, noting that he does not "do different things; I try to do it in a different manner. I think every person should follow his/her dream and try and make it possible to create an ability to achieve it backed by its practicality." He has also indicated that he is more interested in the process of filmmaking than in the end result: "For me, the process is more important, more joyful. I would like to have my entire concentration on the process right from the first step."

On 5 December 2011, Khan and his wife Kiran Rao announced the birth of their son, Azad Rao Khan,^[57] through a surrogate mother.^[58]

Filmography[link]

Actor[link]

Producer[link]

Writer/Director[link]

See also[link]

• List of Indian film actors

References[link]

Further reading[link]

• Crerar, Simon. "Aamir Khan on Making it in Bollywood^{[dead link]}." The Times, 15 January 2010.
• Bamzai, Kaveree. Aamir Khan: Mr Blockbuster^{[dead link]}. India Today, 7 January 2010. Retrieved 23 November 2011

External links[link]

Wikimedia Commons has media related to: Aamir Khan

• Official website
• Aamir Khan at the Internet Movie Database