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AB Lindex

Type	Division
Industry	Fashion
Founded	Alingsås, Sweden (1954)
Headquarters	Gothenburg, Sweden
Key people	Göran Bille CEO
Products	Clothing, cosmetics
Revenue	234 million SEK (2000)
Employees	5,000
Website	www.lindex.com

Lindex is a Swedish fashion chain, known for its fast fashion clothing offerings for women, teenagers and children. Lindex has around 400 stores in Scandinavia (including Iceland), the Baltic States, Russia, central Europe, the Middle East as of November 2011^[1] . Lindex employs around 5,000 people.^[2]

The History of Lindex[link]

In 1954, Ingemar Boman and Bengt Rosell opened the lingerie store Fynd in Alingsås. Shortly thereafter, the Lindex company of Gothenburg was acquired, and this was the name then given in time to all the subsequent stores. During the sixties the lingerie selection was complemented by women's wear, in particular jumpers and blouses. Operations were expanded and the first Lindex store in Norway is opened.

During the seventies Lindex continued to grow in Sweden and Norway. The range was expanded and Lindex also became known for skirts and trousers. The eighties saw major changes for Lindex and expansion. Lindex is now testing new markets such as Denmark, Great Britain and Finland but at the end of the eighties, operations are focused on Sweden, Norway and Finland.

In 1993 Lindex opened its first production office in Hong Kong and the company started to make inspections to check that suppliers do not employ minors. The company's requirements on suppliers were increased and a code of conduct for all suppliers was introduced. During the nineties the company also started to make serious efforts with regard to environmental issues. 1995 saw the start of Lindex Club - a club for all loyal customers. At the end of the nineties the trademark Fix was acquired, with colourful childrenswear.

Lindex launched a major effort to develop the Lindex concept. Fashion in Sweden was strongly influenced by fashion model Emma Wiklund's Fashion Report in the new millennium. Lindex looked east and started its expansion in Central Europe, opening stores in the Baltic States as well as the Czech Republic. The Finnish listed company Stockmann became the new owner of Lindex in 2007 and with their help the Russian market opened up for Lindex, which opened its first store in St Petersburg in 2008. In addition, Lindex started franchising operations in the Middle East. Lindex is now one of northern Europe's leading fashion chains with about 400 stores.

Collaborations[link]

In February, Lindex announced collaboration with celebrity stylist Rachel Zoe this spring. Zoe will be choosing her favorites from Lindex spring collection 2011 as a part of Lindex ambition to inspire fashion-conscious women on all its markets. ^[3] This will be Zoe’s first big collaboration with a European brand. Reese Witherspoon recently created a collection for Lindex.

See also[link]

• List of Swedish companies

References[link]

External links[link]

• Lindex