William Morris Endeavor, or WME, is the largest diversified talent agency in the world, with offices in Beverly Hills; London; Miami Beach; Nashville; New York City and Shanghai. WME represents clients from all artistic disciplines, including motion pictures, television, music, theatre, publishing, commercials, sports, digital media, and video games. WME also has subsidiaries and strategic investments in companies which provide both marketing and advertising services as well as investment banking and commercial banking services to its clients in the media and entertainment industries.
History
Beginnings
In 1898, William Morris, a German Jewish immigrant to the US, posted a cross-hatch trademark above an office door in New York City - four "X's," representing a W superimposed on an M - and went into business as "William Morris, Vaudeville Agent." By the time WMA formally incorporated in New York State on January 31, 1918, Morris's son William, Jr., and an office boy named Abraham Lastfogel, who, after becoming a talent agent in his own right, had entered into a business partnership with Morris Sr., had joined him as fellow directors of his company.
As silent film grew into widely viewed entertainment, Morris encouraged his clients to experiment in the new medium while the competition stayed with vaudeville. Stars such as Al Jolson, the Marx Brothers, Mae West and Charlie Chaplin helped forge the Agency's dominance in New York and Hollywood. The new medium of radio provided another frontier to explore.
By 1930, Morris had turned over leadership of the agency to his son and Lastfogel. In 1932, 5 years after his retirement, William Morris Sr. died from heart failure. In the 1930s, the Agency moved from Hollywood and Vine to Canon Drive in Beverly Hills.
1945 to 2000
The William Morris Agency attained further industry dominance with the December 1949 acquisition of the Berg-Allenberg Agency. The senior agent in the motion picture department during the 1950s was Mike Zimring. New clients included Frank Capra, Clark Gable and Judy Garland, joining a roster that already included Sammy Davis, Jr., Milton Berle and Rita Hayworth.
With the arrival of television, WMA recognized a new business paradigm that would eventually make it possible to package stars, producers, writers and show concepts for sale to corporate sponsors, which controlled television's early days. The following decades brought success to scores of WMA clients, including Steve McQueen, Frank Sinatra, Andy Griffith, Marilyn Monroe, Elvis Presley, Katharine Hepburn, Jack Lemmon, Walter Matthau, Kim Novak, Dick Van Dyke and Bill Cosby.
By 1965, WMA's Music Department had emerged as an industry powerhouse, representing, among others, the Rolling Stones, the Byrds, the Beach Boys and Sonny & Cher. Less than 10 years later, in 1973, the Agency's newly established Nashville office provided another significant boost to the operations of William Morris, extending the Agency's reach into country music and beyond.
In the early 1980s, WMA built the William Morris Plaza located at 150 El Camino Drive, directly across the street from its main building at 151 El Camino. In 1989 WMA acquired the Jim Halsey Company, adding performers such as The Oak Ridge Boys, Waylon Jennings and Tammy Wynette.
In 1992, the Agency acquired Triad Artists, marking the largest acquisition of a talent agency in show business history. Some fifty Triad agents joined WMA's corps of talent and literary agents worldwide.
A year after the Triad acquisition, WMA created a Corporate Advisory/New Media Department which evolved into William Morris Consulting (WMC). WMC now operates in a broad spectrum of industry segments, including telecommunications, technology, lodging, gaming, publishing, retail, and consumer products.
In the early '90s, WMA's Literary Department announced the largest book-to-screen deal ever inked when it sold the television rights for "Scarlett," the sequel to Margaret Mitchell's Gone With the Wind. In 2000, WMA acquired The Writers Shop.
Post-2000
WMA's Miami Beach office opened in 2003, and WMA's Shanghai office opened in 2004. In 2007 the Agency expanded its London music operation, underscoring WMA's continued commitment to the international marketplace. Along with the addition of new personnel, the London office moved into the iconic Centre Point Tower.
Today the agency has principal offices in Beverly Hills, New York, Nashville, London, Miami Beach and Shanghai. WMA is active in all segments of the entertainment industry, from Motion Pictures, Television, Music and Personal Appearances to Broadway Theatre and Theatrical Touring, Book Publishing, Commercial Endorsements, Sports Marketing and Corporate Consulting, Digital Media and Video Games.
On April 27, 2009 WMA announced its merger with Endeavor Talent Agency. The merger has been widely seen as a takeover by Ari Emanuel and his partners at Endeavor. Following the official announcement of the merger, nearly 100 WMA employees and former board members were let go, with the most widely affected department being Corporate Consulting department. One of those leaving was Jim Wiatt, who came to WMA in 1999 from International Creative Management, where he was Vice-Chairman, in 1999. He had joined WMA as President and Co-Chief Executive Officer, and had risen to Board Chairman.
The co-CEOs of the new William Morris Endeavor company are Emanuel and Patrick Whitesell, from Endeavor.
The William Morris mailroom
The William Morris agent training program, often referred to as the "mailroom", was established in the 1940s and is well-known for its roster of successful alumni. Since the 1970s the program has been replicated at other talent agencies and studios, many of which were headed by former mailroom trainees. Once accepted, trainees rotate through different departments, starting with the mailroom, before becoming a full-time assistant or coordinator. WME's main competitor,
Creative Artists Agency, was founded in 1975 by
Michael Ovitz,
Ron Meyer, William Haber, Michael Rosenfeld, and Rowland Perkins, all former WMA mailroom trainees.
Current WMA Chairman Norman Brokaw became the first mailboy in the Beverly Hills Mailroom, at age 15.
Notable trainees include:
Michael Ovitz - co-founder of Creative Artists Agency and former president of Walt Disney Company
Michael Eisner - former CEO of Walt Disney Company and Paramount Pictures
David Geffen - "G" in Dreamworks SKG and founder of Geffen Records and Asylum Records
Jeffrey Katzenberg - "K" in Dreamworks SKG and CEO of DreamWorks Animation
George Shapiro - executive producer of Seinfeld
Anne Carey - producer of The Laramie Project and The Savages
Ben Silverman - co-chairman of NBC and executive producer of The Office
Peter Shaw - former head of MGM Studios
Ron Meyer - co-founder of Creative Artists Agency and president of Universal Studios
Abe Lastfogel - former owner of William Morris Agency and organizer of USO
Al Brodax - producer of Yellow Submarine and Popeye
Bryan Lourd - co-chairman of Creative Artists Agency
Bernie Brillstein - executive producer of Saturday Night Live and Ghostbusters
Wally Amos - founder of Famous Amos
Barry Diller - former CEO of Paramount Pictures, Fox Broadcasting Company and USA Networks, chairman of InterActiveCorp
Helen Gurley Brown - long time editor-in-chief of
Cosmopolitan
Joe Wizan - director of Along Came a Spider and ...And Justice for All
Robert Shapiro - former president of theatrical film production at Warner Bros.
Jack Rapke - producer of Cast Away and What Lies Beneath
Mike Rosenfeld - co-founder of Creative Artists Agency
Kevin Huvane - managing partner of Creative Artists Agency
Cary Woods - producer of Godzilla and Scream
Nick Stevens - co-owner of United Talent Agency
Irwin Winkler - producer of Rocky, Raging Bull, They Shoot Horses, Don't They? and Goodfellas
Departments
Motion Pictures
Throughout its history WMA, and now WME's Motion Picture Department has represented some of the most acclaimed screenwriters, producers, directors and actors. As the Agency entered its second century in the entertainment industry, WME clients continued to be involved with many critically acclaimed and commercial hits, including
Transformers,
Juno,
There Will Be Blood,
Milk,
X-Men,
Iron Man,
Kung Fu Panda,
Fantastic Four,
Sex and the City,
Wanted,
No Country for Old Men,
,
American Gangster,
Dreamgirls,
Frost/Nixon,
National Treasure, and
Gladiator. WME's clients are part of some of
Fandango.com's most anticipated films of 2009, including
Star Trek,
,
,
, and
New Moon. In 2007, WME formed a division to focus on developing up and coming actors in the tween marketplace.
Independent Films
WME's independent film division, "WME Global," focuses on identifying, packaging and financing feature films derived from and targeted to the worldwide independent community. WME Global, and its predecessor WMA Independent, have been involved in obtaining financing and distribution for more than 100 films since it was established in 1998, including
Frozen River,
Away from Her,
Half Nelson,
Thank You for Smoking,
The Good Girl, and
Monster's Ball.
Television
WME's Television Department represents the creators, producers, and writers of such scripted shows as
Lost,
South Park,
American Dad!,
The L Word,
Weeds,
Boardwalk Empire,
Entourage,
The Cosby Show,
The Andy Griffith Show,
The West Wing,
30 Rock,
ER, and
The Office, which were packaged by WMA, Endeavor, and WME. The Agency also made
Tyler Perry's significant television deals for
House of Payne and
Meet the Browns. WME's Television Department was the first agency to enter the international format business, bringing ''
Ugly Betty," "
Who Wants to be a Millionaire" and "
The Office" to the U.S.
WME was at the forefront of the non-scripted television business, packaging the genre defining, The Real World. Since then WME's clients have helped put together some of the most popular non-scripted programming, including Big Brother, Fear Factor, Hell's Kitchen, The Biggest Loser, American Idol, Top Chef, Dancing with the Stars, and Project Runway. In addition, the Agency represents on-camera stars Lara Spencer, Regis and Kelly, Whoopi Goldberg, Giada de Laurentiis, Chelsea Handler, and Buddy Valastro.
Music
WME represents clients across many musical genres, including Rock, Pop, Urban, Contemporary, WME. Comedy, Latin, Christian/Gospel, and Adult Contemporary. WME books the most clients of any agency from
Billboard's "2009 Money Makers List". WMA clients earned 115 nominations and had 33 wins at the 2009
Grammy Awards - winning the top categories, including
Best New Artist,
Best Rap Album,
Best Pop Album,
Best R&B; Album,
Best R&B; Song, and
Best Rap Song. WME recently launched WME Electronic to focus on the electronic music market. WME Music Department doubled the size of its London office in 2007, furthering the Agency's focus on the international marketplace.
Literature
WME's Book Department is highly regarded for its roster of award-winning and
New York Times bestselling authors, including
Sue Monk Kidd (Secret Life Of Bees),
Kathy Reichs (Bones),
Ann Brashares (The Sisterhood of the Traveling Pants),
Jean Kwok (
Girl in Translation),
Ethan Canin (
America, America),
Steven D. Levitt &
Stephen J. Dubner (Freakonomics),
Katherine Howe ('The Physick Book of Deliverance Dane')and
Cecily Von Ziegesar (Gossip Girl).
The department is co-headed by Suzanne Gluck and Jennifer Rudolph Walsh. In 2009, top literary agent Eric Simonoff joined legacy William Morris Agency from Janklow & Nesbit Associates, bringing with him 3 Pulitzer Prize-winners, 17 New York Times bestselling authors, and 14 New Yorker contributors. Additionally, Simonoff represents New Yorker itself.
The Agency also helps many of its authors' work make the transition from print to television and film, with such films as The Sisterhood of the Traveling Pants, The Secret Life of Bees, Nick and Norah's Infinite Playlist, and the television series, Bones.
Consulting
WMA was the first agency to establish a corporate consulting division, providing entertainment marketing strategies for some of the best known consumer brands. Some of the corporate clients WMA represents include
General Motors,
Hasbro,
Starbucks,
Swarovski,and
Bluefly.com. In one of the biggest product integrations ever, in 2007, WMA packaged the General Motors marketing campaign with the
Transformers film, creating product placement within the film and commercials featuring elements from the movie.
Athletics
WME also represents a number of high-level athletes and sports properties. WME's clients include
Alex Rodriguez,
Serena Williams,
Kevin Garnett,
Magic Johnson,
Pele, and
Yi Jianlian. The Agency also represents sports leagues such as the
NFL and
NHL. WME signed the
Los Angeles Dodgers in 2008 to help the team secure branding opportunities, including naming rights sponsorships for the team's properties.
In 2010, WME announced they would be looking to expand their athletics department. In an attempt to achieve this, they are looking for elite amateur talent. This includes student-athletes who are currently attending public and private high schools and universities/colleges in Canada and the United States. WME advertises that this will give young emerging stars playing baseball, basketball, tennis, golf, hockey, football, swimming, and track-and-field who are truly dedicated to reach for their dreams and become a professional in their respective sports, while getting professional representation.
Commercials & Endorsements
WME's Commercials Division is comprehensive, covering commercials, animation, non-performing personal appearances, direct marketing, home shopping, and tour sponsorships. WME has helped its clients partner with such notable brands as
Visa,
AT&T;,
Trident Gum,
Samsung,
Gatorade,
Gucci,
Mercedes, and
Absolut Vodka. In addition, WME's voice-over division is the leading agency for high-profile animation and commercials voice-over work.
Lectures
WME's
Lecture Division represents a selection of lecturers in a variety of areas, including national and global affairs, the media, business and economics, health and science, humor, and sports and motivation.
Branded Lifestyle
In 2007, Board Member and Television Agent
Jon Rosen launched the agency's Branded Lifestyle Group, which aims to build multiplatform businesses for personalities and brands in all areas of lifestyle entertainment. The group takes a holistic approach to representation, providing opportunities and strategies for clients across all areas of the company, including television, merchandising, licensing, publishing, and digital distribution. Clients of the Group include
Rachael Ray,
Andrew Zimmern,
John Varvatos,
Kelly Ripa,
Bobby Flay, Jenna Lyons and
J. Crew,
Genevieve Gorder,
Guy Fieri,
Alton Brown,
David Bromstad, and other personalities and brands in the food/health & wellness/design/lifestyle world.
Partner Companies & Subsidiaries
The Raine Group
The Raine Group is an investment bank specializing in media and entertainment ventures. Raine advises all manners of corporate clients, both buyers and sellers, in entertainment and media. WME is an owner of Raine, and a strategic investor in the firm's $500 million private equity vehicle.
RED Interactive Agency
WME is a majority owner of
RED Interactive Agency, a top-tier interactive agency (based in
Santa Monica, California that focuses on digital media, social media, online content, web design, and grassroots marketing.
Notable present and past clients
Actors
Dianna Agron
Olivia Wilde
Lina Esco
Chord Overstreet
Amy Adams
Ben Affleck
Leighton Meester
Jessica Alba
Jensen Ackles
Julie Andrews
Kevin Bacon
Penn Badgley
Christian Bale
Eric Bana
Antonio Banderas
Javier Bardem
Corbin Bleu
Toni Braxton
Josh Brolin
Steve Buscemi
Kate Bosworth
Steve Carell
Jackie Chan
Bill Cosby
Courteney Cox
Russell Crowe
Kieran Culkin
John Cusack
Robert De Niro
Matt Damon
Michael Douglas
Hilary Duff
Michael Fassbender
America Ferrera
Jenna Fischer
James Franco
Brendan Fraser
Jennifer Garner
Sarah Michelle Gellar
Richard Gere
Whoopi Goldberg
Ginnifer Goodwin
Rebel Wilson
Brandon Hardesty
Dustin Hoffman
Terrence Howard
Vanessa Hudgens
Kate Hudson
Hugh Jackman
Catherine Zeta-Jones
Tommy Lee Jones
Diane Keaton
Riley Keough
Keira Knightley
Shia LaBeouf
Queen Latifah
Taylor Lautner
Suzanna Leigh
Ray Liotta
John Malkovich
Steve Martin
Matthew McConaughey
Frances McDormand
Joel McHale
Benjamin McKenzie
Viggo Mortensen
Eddie Murphy
Thandie Newton
Ellen Page
Keke Palmer
Mary-Louise Parker
Anna Paquin
Tyler Perry
Dennis Quaid
Mark Ruffalo
Winona Ryder
Shane Dawson
Adam Sandler
Parvati Shallow
Kevin Spacey
Sylvester Stallone
Tilda Swinton
Sharon Tate
Emma Thompson
John Travolta
Chris Tucker
Tracey Ullman
Mark Wahlberg
Denzel Washington
Ken Watanabe
Emma Watson
Forest Whitaker
Jesse Williams
Elijah Wood
Justin Timberlake
Bi Rain
Ziyi Zhang
Filmmakers
Danny Boyle
Tim Burton
Francis Ford Coppola
Wes Craven
David Cronenberg
Guillermo del Toro
Atom Egoyan
Clint Eastwood
Todd Field
Milos Forman
Gavin Hood
Mathieu Kassovitz
Baz Luhrmann
Michael Moore
Errol Morris
Gaspar Noé
Robert Rodriguez
Quentin Tarantino
Walter Salles
Martin Scorsese
Ridley Scott
Kevin Smith
Gus Van Sant
Michael Winterbottom
Steven Zaillian
Television
J. J. Abrams
Larry David
Glenn Gordon Caron
Doug Ellin
Ricky Gervais
Bruno Heller
Glenn Howerton
David E. Kelley
Seth MacFarlane
Andre Nemec
Stephanie Savage
Mark Schwahn
Gary Shandling
Aaron Sorkin
David Fury
Cole Sprouse
Dylan Sprouse
Musicians
Ana Cristina
Eminem
Fatboy Slim
Rusted Root
The Killers
The Rolling Stones
Goo Goo Dolls
50 Cent
Snoop Dogg
Janet Jackson
Justin Timberlake
Britney Spears
Kanye West
Bi Rain
Foo Fighters
Insane Clown Posse
The Cool Kids
Pearl Jam
Eagles
Taylor Swift
Reba McEntire
Toni Braxton
Lady Gaga
Dannii Minogue
Alicia Keys
Rihanna
Josh Groban
Duffy
M.I.A.
Prince
Brad Paisley
Tom Petty
Rascal Flatts
Journey
Michael Bublé
Natalie Cole
Sérgio Mendes
Backstreet Boys
Beastie Boys
Billy Idol
"Weird Al" Yankovic
Barry Manilow
Incubus
The Knux
Keyshia Cole
Nine Inch Nails
Lynyrd Skynyrd
Pussycat Dolls
Cree Summer
Spoon
Tokio Hotel
Tenacious D
Trisha Yearwood
The Flaming Lips
The Hives
Weezer
Vince Gill
Lupe Fiasco
Gnarls Barkley
Nelly
Ne-Yo
Miranda Cosgrove
Drew Seeley
Charmaine
Ziggy Marley
Travis Garland
Village People
Barry Manilow
X Japan
Sports
Serena Williams
Alex Rodriguez
Yi Jianlian
Kevin Garnett
Darrell Waltrip
Magic Johnson
Los Angeles Dodgers
San Jose Earthquakes
|}
Companies
Hasbro
Starbucks
General Motors
Anheuser-Busch
Bluefly
Hilton Hotels
HP
Swarovski
Myspace.com
NFL
Rock & Republic
Tokyopop
eigoMANGA
NHL
Politicians
Condoleezza Rice
Nancy Pelosi
Byron Dorgan
Jim Webb
Fred Thompson
Past clients
Sarah Michelle Gellar
Steve McQueen
Frank Sinatra
Thomas Mitchell
Andy Griffith
Marilyn Monroe
Ana Cristina
Elvis Presley
Katharine Hepburn
Jack Lemmon
Kim Novak
Dick Van Dyke
Sammy Davis, Jr.
Rita Hayworth
James Cagney
Louis Armstrong
Will Rogers
Mel Gibson
The Marx Brothers
Mae West
Charlie Chaplin
Shia Labeouf
Logan Lerman
Mark Romanek
Todd Field
References
External links
William Morris Agency Homepage
Category:Companies established in 1898
Category:Talent and literary agencies
Category:Companies based in Los Angeles County, California
Category:Sports agents