Foot Note: With the help of the internet, ingredient data bases and my friend who is a chemist i'm going to try and review products based on the claims they are making while looking at the ingredient list and seeing a product can and cannot do. Inspired by gene science is not the same thing as gene science. I could make an eyeshadow "inspired" buy the sun. It does not mean that it actually contains any sun, just that it was "inspired" by the sun. But its so seductive isn't it. The wording. If L'Oreal have been researching this for 10 years then why haven't they published any studies on it? Surely after 10 years they would have something worth publishing? Really? What you get for your £24.99 here in the UK is a standard serum that contains some good ingredients - water binding agents, peptides, cell-communicating ingredients, antioxidants etc... these are all good. However the 4th ingredient is alcohol - which isn't good for any skin type, plus fragrance which is irritating in general. If they had left out the alcohol then this would have been a better product. Will it permanently effect your winkles in a positive way? No. It will smooth the skin, but then all moisturiser do that, but with the inclusion of alcohol it will also irritate some skin types and that isn't a good thing. What i want are skin care ingredients in quantaties that can actually benefit the skin. I want minus fragrance (unless really necessary) i want peptides, antioxidants, skin identical ingredients <b>...</b>