Eurodance (also known as Eurohouse, Eurotechno and Euro-NRG) is a genre of electronic dance music that originated in the late 1980s primarily in Europe. It combines many elements from house, techno, Hi-NRG (especially Eurobeat) and especially Eurodisco. Starting in the early 1990s and continuing to the present day, Eurodance production continues to evolve with a more modernized style that incorporates elements from trance and techno music.

This genre of music is heavily influenced by the utilization of rich melodic vocals, either exclusively by itself or inclusively with rapped verses. This, combined with cutting-edge synthesizer, strong bass rhythm and melodic hooks establishes the core foundation of Eurodance music.

Definition[link]

The term "Eurodance" gradually became associated with a specific style of European dance music over time. During its golden years in the mid 1990s it was referred as "Euro-House" or "Euro-NRG"; in Europe it was often called "Dancefloor" or simply "Dance".^[1]

While some use a much broader definition of what is considered "Eurodance",^[2] over time, the term particularly came to refer to an NRG-based genre from the 1990s which included a solo vocalist or a rapper/vocalist duet and is also used to describe later European dance acts such as Cascada.^[3]

Eurodance is nightclub-oriented music that is usually produced somewhere in Europe and sounds commercial enough to be played by radio stations and music television. Some of the more prominent Eurodance songs go international, especially if an act manages to score more than one hit.

Characteristics of the music[link]

Most Eurodance is characterized by synthesizer riffs, female or male vocals with simple chorus, male rap parts, sampling and a strong beat.^[4] Sometimes with female or male vocals singing throughout the whole song without rap.^[4]

Vocals[link]

Eurodance is often very positive and upbeat; the lyrics often involve issues of love and peace, dancing and partying, or expressing and overcoming difficult emotions. The early-mid 1990s Eurodance vocals were frequently done by a solo vocalist or a mixed rapper-vocalist duet.^[4]

Many projects utilized variations of the rapper-vocalist theme, such as a German rapper with American singers (Real McCoy), or the use of reggae rap as in Ice MC and Fun Factory, or scat singing as in Scatman John.^[4] Solo singing artists such as Alexia, Tess, Whigfield and Double You also contributed to the genre.

Eurodance lyrics are almost always sung in English, regardless of the artist's nationalities.^[4] However, some artists release their songs in both English and their native languages.

Percussion[link]

Almost all Eurodance emphasizes percussion and rhythm. Eurodance percussion is generally a "kick" bassdrum with some variations on a 4/4 time signature. While the percussion is always done by synthesizers, it is a sound more typical of dance music and not the "beat box" sound typical of rap music. The tempo is typically around 140 beats per minute, but may vary from 110 to 150 BPM.^[4][5]

Melody[link]

Most Eurodance is also very melody-driven. Unlike most pop music which is usually written in major keys, most Eurodance songs are in minor keys. This along with positive lyrics helps contribute to the overall powerful and emotional sound of Eurodance. Besides the contribution of the female vocals, there is often a noticeable use of rapid synthesizer arpeggios. This is a very distinctive feature of Eurodance that separates it from Hi-NRG disco. The synthesizer often has a piano or barrel organ but sometimes mimics other instruments, such as calliope (e.g., "Touch the Sky" by Cartouche). There is often a short, repetitive riff, while other times there is a whole tour de force of synthesizers (e.g., Close To You by Fun Factory). Some songs have a second riff cycling in between verses.

Characteristics of the bands and business[link]

Eurodance is widely commercialized. Some producers, like Max Martin or Larry Pignagnoli, have managed dozens of bands. From thousands of records released, only a few bands have existed in the mainstream beyond two records. Many acts, such as Captain Jack and Jonny Jakobsen (Dr. Bombay), had a carefully planned humoristic image. A group called E-rotic received attention with sexually provocative lyrics and music videos.

While Eurodance singles regularly went to Gold, Platinum or multi-Platinum status, it had been more difficult to get a full length album to get to the same level of success. Typical problems cited include the album as a whole not up to the strength of the singles, the performers not being charismatic enough to hold the attention of millions of people past a song or two, or weak promotion of the remainder of the album after the singles have become hits.

History[link]

Original Eurodance is a fusion of several styles of dance music, primarily house and rap with the Hi-NRG variant of eurodisco music.

Hi-NRG and Italo-Disco[link]

Hi-NRG started in the United Kingdom and United States as an underground, faster form of disco after disco had lost mainstream popularity. In the late 1980s, it became associated with British record producers Stock, Aitken and Waterman, and by the early 1990s, bands such as Masterboy & 2 Unlimited were producing a Continental version of Hi-NRG.

Eurodance shows a strong Hi-NRG influence, such as the high BPM and the strong use of female vocals. Eurodance can also be seen as a more technologically advanced form of Euro disco, just as Hi-NRG is the more technologically advanced form of disco.

Italo Disco and its later evolution, Eurobeat, are sometimes thought to be sub-genres of Eurodance, but rather they are offshoots of the European version of Hi-NRG, called "Space Disco". Italo was influential on the production of Eurodance in general, while Italian-produced Eurodance artists, such as Alexia, Cappella, CO.RO, and Double You, tended to preserve features such as operatic female vocals. Later artists such as Eiffel 65 adopted a sort of "marching" beat in their productions. The term "Eurobeat" appears to be more common in Japan, where this style of music is featured in the video game Dance Dance Revolution, as well as in some Anime soundtracks, for example the street racing scenes in Initial D.

House music[link]

House music, also an underground genre in the United States, had come to the UK and continental Europe with the rise of acid house and "rave" techno in the late 1980s. By the early 1990s, with the rise of the Belgian New Beat, house then became associated with Belgium and the Netherlands.

Some of the first songs with elements of what would later be called Eurodance are house music. For example, "C'mon and Get My Love" by D Mob (1989), "Strike It Up" by Black Box (1990), "Get Ready For This" by 2 Unlimited (1991) and "Rhythm is a Dancer" by Snap! (1992) all have the duet characteristic of Eurodance, and "Everybody's Free (To Feel Good)" by Rozalla (1991) has the characteristic synthesizer riff.

Not all European house music was absorbed into the Eurodance genre. By the early 2000s, it remained a style distinct from Eurodance with harder synthesis and a slower tempo, for example "Satisfaction" by Benny Benassi (2003).

Rap/Hip hop[link]

Rap verse has been one of the main distinguishing elements of Eurodance. While Eurodance makes use of rap vocals, it does not contain the lyrical themes of "gangster rap", nor does it follow many of the instrumental conventions of rap music, such as turntable scratching or heavy basslines. It does however focus on danceability similar to funk music which was a critical basis to the hip hop genre since many songs from that genre were sampled by hip hop artists.

Eurodance has, however, served to popularize rap music in Europe. While rap had been made in Europe at least as far back as Falco's Einzelhaft album (1982), the American variety only gained a more widespread acceptance when Technotronic landed their hit "Pump Up the Jam", followed by Snap's "The Power". The combination of house music with rap vocals in general came to be referred to as Hip house or "house rap".

Rapper Flo Rida's second album, R.O.O.T.S., is heavily influenced by the Eurodance genre.

2000s[link]

Techno always had an important influence on Eurodance music^{[citation needed]}, which at times was basically its more commercial counterpart. Contemporarily to the rise of the second generation of Eurodance artists in the late 1990s and early 2000s, Trance began to take more influence from Eurodance as well (see Euro-Trance), and, by 2006, it started slowly losing popularity as quality releases declined. The interest in Eurodance reignited in the late 2000s, and this time the comeback was largely helped by interests through music and video websites, which includes significant support from media sharing and online networking sites.

Such groups as Basic Element (active in the 90’s as well), Alcazar, Scooter, Ian Van Dahl, Milk Inc., Merzedes Club, Infernal, Special D, Groove Coverage, Santamaria, Cascada, Sylver, Danijay, Eiffel 65, Colonia, and solo artists such as Madonna (e.g. Hung Up single), Kate Ryan, Luca Zeta, Gabry Ponte, DJ Aligator, Máni Svavarsson, Lucas Prata and O-Zone, represent some of the best of the second generation of Eurodance artists. Most of them have released hit singles or albums stateside.

Some US-based musicians are now heavily influenced by Eurodance, prominently Lady Gaga.

2010s[link]

Only a few mainstream artists produce music that can be categorized as eurodance. One of the most popular groups of the 2000s, Cascada, has moved towards electro with their 2011 album, "Original Me". Generally Eurodance lives on with old hits and remixes, as new dance music is often closer to electro and techno.

Popularity[link]

In Europe[link]

Some examples of "original" Eurodance acts are 2 Brothers On The 4th Floor, 2 Unlimited, Alcazar, Alexia, Bad Boys Blue, Cappella, Captain Jack, Captain Hollywood Project, Centory, Corona, Culture Beat, Double You, DJ Bobo, Dr. Alban, E-rotic. E-Type, Eiffel 65, Electro Team, First Base, Fun Factory, Ice MC, Imperio, Indra, Infernal, La Bouche, Lobby, Le Click, Magic Affair, Masterboy, Maxx, Playahitty, Real McCoy, Santamaria, Vengaboys and Whigfield.

These bands included emphasis of the combo female chorus together with male rap performances, leading directly to the duo revival. Each group featured their own signature sound, persona, visual imagery, and vocal approach.

Solo artists who performed Eurodance include Amber and Haddaway. Rozalla supported Michael Jackson during his European "Dangerous" tour. In 1994, Amber made history becoming the first singer in Eurodance history to be signed to a label as a solo artist,^[6] not a singer who is bound to a producer.

In the late 90s, blending elements of reggae also became a trend in Eurodance music. The origin was "All That She Wants" by Ace of Base. The success of this song led to others such as "Coco Jamboo" by Mr. President, "Sweet Sweet Smile" by Tatjana, "Help Me Dr.Dick" by E-Rotic, "Ole Ole Singin' Ole Ola" by Rollergirl,"Bamboleo" by Garcia etc.

North America[link]

Canada[link]

Canada was a major Eurodance market, the largest outside Europe, which produced its own variant called Candance. From about 1992 to 2000, acts such as Capital Sound, Emjay, Love Inc., Temperance, Jefferson Project, Kim Esty, The Boomtang Boys, Solina, Roxxy, and BKS among others; originating mainly in major cities of Central Canada such as Toronto, Montreal and Ottawa were hitting the airwaves. Eurodance received significant airplay on radio stations in the Greater Toronto Area such as Energy 108 and Hot 103.5.

By the late 90s, the popularity of this genre was in decline. Today, Eurodance receives little airtime on Canadian radio stations, however Z103.5 plays the genre in rotation almost daily. Some nightclubs in the Toronto area have dedicated nights to this genre including the long running live to air. On Z103.5, "Wayback Wednesdays" plays this type of music since April 2002.

The Toronto Post-Hardcore band Abandon All Ships frequently shows Eurodance influence in their songs.

Mexico[link]

Eurodance was popular in Mexico in the mid-1990's. XHFAJ-FM, the top rated radio station in Mexico at the time, played a format that included 60 percent eurodance music.^[7]

United States[link]

Eurodance is not well known in the United States outside of the major cities such as New York City, Los Angeles, Chicago, Miami, etc. A few Eurodance artists (including La Bouche, 2 Unlimited, Real McCoy, and Ace of Base) made the Rhythmic Top 40, Top 40 Mainstream and the Billboard Hot 100 during the early-to-mid 90s. However, it tended to be the more house and rap-oriented artists that received airplay. For instance, the German hip-house project Snap! received quite a bit of airplay early on.

The more Hi-NRG-oriented artists were typically played during special "mix" shows if at all, and it was often necessary to go to a club to hear Eurodance music. While Eurodance did become popular with club DJ's in the United States, radio stations were cautious about playing anything that sounded too much like disco during most of the 1980s and 1990s. By the end of the 1990s, however, some of the later acts such as Italian group Eiffel 65 and Danish group Aqua did receive extensive airplay.

Despite lack of widespread radio play, many Hi-NRG and Eurodance songs are popular at professional sporting events in the United States, especially ice hockey and basketball.

Compilation albums, such as the DMA Dance: Eurodance series of compilation albums (1995–1997) from Interhit Records and Dance Music Authority magazine,^[8] were popular and helped to define the genre as well as to make it accessible in the U.S. and Canada.^[9]

The songs "S&M" and "Only Girl (In the World)" by Barbadian singer Rihanna are strongly influenced by Eurodance music. Both songs peaked atop the Billboard Hot 100 in 2010 and 2011.

Notable Eurodance artists[link]

Some of the most recognized bands of the genre are the Dutch-Belgian group 2 Unlimited, Italian group Eiffel 65, Portuguese group Santamaria, German group La Bouche, Swedish group Alcazar and Danish group Infernal. Some of the more recent Eurodance artists to enjoy fame are Basshunter and Cascada.

Classification[link]

After the early 1990s, Eurodance music had split into several categories:

• "Classic" Eurodance (1990s) – As noted, often a female vocalist and a male rapper were used for songs within this genre. The music features thicker and more detailed production and is slightly slower than most Eurodance that appeared afterward. This sound features arrangements, production touches, synths, and basslines unique to the early and mid 1990s, and is strongly favored by those who were fans of Eurodance during that time.

• Bubblegum Dance – Essentially the Danish Eurodance version of bubblegum pop. While the instrumental style is similar to "classic" Eurodance, the lyrics tend towards a tongue-in-cheek humor very different from typical "disco" lyrics. Topics tend to be such things as toys, cartoons or video games, with double-entendres and fairytale motifs (for example, Aqua's Barbie Girl). Bubblegum may use either a chorus or a male rapper/female singer duet, though it tends not to make use of American rappers as classic Eurodance does.

• Euro-Trance – Has a more open-ended structure compared to the tightly knit vocals and melodies of "classic" Eurodance. The vocals are sometimes vague or repetitive without verse/chorus structure, often with echo and other effects. Often Euro-Trance has a strong synth line with ethereal chords and strong percussion.

Other related and influential styles[link]

• Synthpop – This style emerged during the late 1970s. A type of dance music with futuristic synths and a lighter electro aesthetic resembling new wave or early electro pioneers but with a simpler pop/rock template often centering around a vocal part. Synth-Pop did lose its popularity in the mainstream by the early-1990s but has never been dormant. It continues to be a popular style seeing a major resurgence in the 2000s.

• Europop – Popular music related to Dance-pop with elements of classic Eurodance or Trance but is not a lot like one or the other. Chorus and verse structure prevalent. Nearly always incessantly catchy and infectious melodies, synths and beats.

See also[link]

• Eurodisco
• Euro pop
• Eurobeat
• Euro-Trance
• Reggae fusion (Euro Reggae)
• List of eurodance artists

Notes[link]

Radio stations and streaming audio[link]

• Digitally Imported Eurodance Channel
• Beirut Nights Radio: Eurodance Trance and Mediterranean Music since 1999
• KNHC "C-89.5", Seattle WA
• WMPH "Super 91.7", Wilmington DE
• Shoutcast: Eurodance directory
• WoED.fm Internet Radio that plays mainly "modern" eurodance music
• DMOZ: Stations: Dance
• Radio eXtra: 90s Eurodance

External links[link]

• The Eurodance Forum
• Hands up(EuroDance) music
• The Eurodance Encyclopedia
• EuroDanceHits.com
• Dance Artists Info
• DMOZ: Styles: Euro Dance
• Dancefloor '90 German speaking website about Dancefloor Music

DJ Deep (born Andreas Peine,^[1] born January 2, 1968) is a dance music DJ, producer and megamixer from Schermbeck, Germany. He is known mostly for his work done with the Deep Dance bootleg series of megamixes. The vastness of his catalogue, along with his renowned mixing abilities contributed to the ever-growing artform that was megamixing during the 1990s. In 1996, he teamed up with friend and fellow DJ Uwe Jagusch to release the "Studio 33" bootleg series, following about the same recipe.^[2]

Deep Dance, the bootleg series[link]

Early years and rise[link]

Peine's history of recorded megamixing goes as far back as 1987. DJ Deep already had a lot of experience into DJing with his club residency at the now closed "Glaspalast" ("Glas Palace") discotheque. His first megamixes were created as a hobby, in a party cellar/garage where he would use a double-deck set to mix his productions, and then record them into cassettes for small-scale distribution. By unknown means (most likely through the hands of enthousiastic fans), the mixtapes reached CD manufacturing facilities where they could be mass-reproduced, contributing to the spreading of his early work via CD medium. Some of his other early works would also be reproduced on 12" records under the name Blackpoint, albeit in very small quantities.

When the CD market developed in the beginning of the nineties, DJ Deep started to release mixes on a regular basis, usually about 5 or 6 every year, in return for a professional fee as a payment. He would send the master tape to be mastered, then mass-reproduced, while an enthusiastic acquaintance of his took on the part of marketing the series. During that time, his mixes were known as Deep Dance, Deep Magic Dance, The Magic Sound of Deep, or simply Deep mixes. Spin-off series would eventually appear, and borrow the "Deep" element to better identify the product (such as the Deep Fox series, for example).

Content[link]

During the peak of his years, Peine would release a new opus of the Deep Dance series in average every two months. Each compilation would store anywhere between 60 to 100 individual songs, popular at the time of release, each cutted and modified to fit into the mix, sometimes accompanied by very heavy sampling from movies and TV shows, along with other sound effects. The series was oriented towards the House, Techno, Happy Hardcore, Eurodance and Popular genres of music. Some of the releases would be accompanied by either comical or more conventional introductory segments, sometimes in German, sometimes in English. Some of the compilations contain guest mixes created by other DJs, it is unknown however if those guest appearances were permitted or not by the original DJs.

In addition to the main series, DJ Deep produced a handful of spin-offs and special editions of his Deep Dance brand, including the Deep Magic Dance 50 - The Best Of 10 Years compilation, which contain nearly 580 songs spanned on two CDs, bundled in a metal tin box shaped like a 50 Pfennig coin. Another very successful work of his is the Studio 33 - 23rd Story, Single Top 100 1998 he made in collaboration with his friend and fellow DJ, DJ Studio 33. Some of these items are considered valuable collectibles by Dance music aficionados.

DJ Deep produced the Deep Dance series up until the issue #66. This also includes the dozen of in-betweeners that were released later in the series' run and renamed to fit chronologically with the rest (such as the Deep Dance ½ released in 1995, which contains material that was done in 1987 and 1988, before anything else in the series). He also produced the complete Deep Fox series as well as the Dance Control regular mix-sets.

Equipment[link]

Deep produced the first volumes of this series with a double-deck set, and later Octo-Deck Revox audio tape machine. Those were eventually replaced by digital equipment, allowing for constant improvement in sound quality and mix engineering of his productions over the years.

Distribution and price[link]

The series' were released on CD throughout the 1990s, and were mostly sold on flea markets and in record shops "below the counter" for roughly 30–50 Deutsche Mark, a regular price for pirated bootleg CD copies. Direct sales to DJs in clubs was also a common thing. The Düsseldorf Customs Authority estimates that the real price of these mixes—which were most likely produced somewhere in Eastern Europe—was between 3 and 5 Deutsche Mark.

Legal issues and end of original series[link]

As it is primarily a bootleg series, the selling and distributing of any Deep Dance CD constitutes copyright infrigment by law, since no material found on each release has been legally cleared, either by means of giving royalties to the original artists or clearing rights to the Society For Musical Performing and Mechanical Reproduction Rights (the GEMA) in Germany. DJ Deep and his series are on record with the GEMA since 1993, but no action was taken against him from anyone before 2000, year the federal/state prosecution authorities' attention was brought to him. They first suspected tax evasion from him rather than copyright violation.

In regard to these accusations, Peine was arrested on June 5, 2000, shortly after releasing the 66th opus of his Deep Dance series. His colleague Studio 33 and about 50 other individuals involved into the production or distribution of their material were also arrested. The Landgericht (state court) of Essen convicted all participants of tax avoidance and commercial production of illegal records, and sentenced them to delicate paroles. Some of the distributors received prison sentences. Peine and Jagusch both received a financial fine (amercement).^[3] It is estimated that the GEMA assumed a yearly loss of 150,000 Deutsche Mark during the span of the Deep Dance series, until Peine's arrest.

Legacy[link]

Continuity of the bootleg series[link]

After Peine was arrested, the Deep Dance series was taken over by a decentralized and unorganized group of enthusiastic DJs and megamixers. Several individuals were given the task of mixing each next opus, leading to an incongruous and ever-fluctuating variation in mixing style and quality with each release. This could be felt as early as with the Deep Dance 67 (first mix of the series not produced by DJ Deep). The unorganized and chaotic nature of the Deep Dance series from this point on also meant that some of the releases' numbers would be repeated more than twice (for example, there are four Deep Dance 72 releases, each very different and done by a different DJ). All Deep Dance bootleg releases done after Peine's arrest are referred as "Fakes" by the fanbase.

Despite this, the series is still going on, as of February 2012, although with much less popularity. Hard copies still find their ways into flea markets and music stores, and are usually sold for high prices due to their rarity, but most of the (unauthorized) distribution now occurs via digital downloading on the Internet.

Legal Deep Dance series[link]

On December 20, 2002, Andreas patented the "Deep Dance" name to the German Patent Office. He then proceeded to release a few months later his first legal compilation, "Deep Dance vol. 1", thus claiming back his Deep Dance brand of mixes. Every edition so far has been a 2-CD compilation containing around 60 songs, mixed in his usual style albeit with less sampling (due to the implied legal issues of sampling from various sources). His releases occasionally make it to the Media Control Charts in Germany. The series is still ongoing as of February 2012.

Aside from his legal compilations, DJ Deep produces on a yearly basis a megamix entitled The Yearmix Show, a CD-length sampler that features chart songs of a given year. It is however a bootleg aimed for radio stations, not aimed for distribution on CD. The Yearmix or Hitmix has been a tradition of his since the very beginning of his megamixer career in 1987 (with notable exceptions in 1997 and 1998 where he didn't produce one).

References[link]

Ian Campbell
Background information
Birth name	Ian Campbell
Born	(1965-03-22) 22 March 1965 (age 47) Hyson Green, Nottingham, England
Genres	Eurodance, Hip-house
Occupations	Rapper, songwriter, painter
Years active	1989–present
Labels	DWA Records Polydor Records
Website	http://icemc.co.uk

Ian Campbell aka ICE MC (born 22 March 1965) is an English hip-house/eurodance rapper.^[1]

Early life[link]

Campbell's parents were from Jamaica, and he grew up in the Hyson Green area of Nottingham. When he was in high school his initials IC quickly got him a nickname ICE (lately he interpreted it as Ian Campbell Esquire). In 1983, he joined a group of breakdancers and started touring Europe with them.^[1]

Singing career[link]

The first albums[link]

In 1989 in Italy, he met Roberto Zanetti - singer, composer (as Savage), and producer (as Robyx). Their first single called "Easy", made in a hip-house style, came out in 1989. It became successful all over Europe, reaching the top 5 in Italy and the top 3 in Germany. The two next singles, "Cinema" and "Scream", and the subsequent debut album, Cinema (released later in 1990), were also successful. In 1992 his second LP, My World, came out but failed to achieve the success of its predecessor.

The most successful hits[link]

His third album, Ice'n'Green, was released in 1994 and featured Alexia on vocals. Three of his most successful songs, "Think about the Way", "It's a Rainy Day" and "Take Away the Colour", made the charts all over the world. Campbell got a new look and new style, known as raggamuffin. The album was also released in the US, where the two biggest singles saw substantial club play and moderate dance music radio airplay. In 1995, Ice'n'Green - The Remix Album was released. This contained various remixes of previous hit singles.

Collaboration with Masterboy[link]

In 1996, ICE MC decided to leave Zanetti and Alexia due to some disagreement between them. Shortly after that a new album, Dreadatour, (produced by Masterboy) was released. The hit from the album was "Give Me the Light", but the album itself was not very successful. Later on in 1998, also with Masterboy, he released two promos, "Busy Body" and "Energy".

At the end of 2002, he decided to return to Italy and to contact Zanetti again. Together they started writing some new material and, at the beginning of 2004, they began recording a new album, Cold Skool. Campbell is also a painter, and sells his paintings via his website.

Discography[link]

Studio albums[link]

Singles[link]

References[link]

External links[link]

• Official website