Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime. It is accompanied by Coca-Cola Light with Citra in Mexico and Japan, and Diet Coke with Citra in New Zealand. The drink itself entered the Coca-Cola company's portfolio when the brand was acquired during Coca-Cola's acquisition of the Parle groups soft drink portfolio, in India.

Countries where Citra has been introduced[link]

• Mexico - 2005 on a trial basis
• New Zealand - 2005 for a limited time, discontinued in 2006
• New Zealand - reintroduced in March 2007, discontinued in September 2007
• Japan - officially launched on May 29, 2006, including 1.5 litre, 500 ml, and 300 ml varieties

See also[link]

• Coca-Cola

v t e Coca-Cola brands Sodas Ambasa Ameyal Barq's Beat Beverly Bjäre Julmust Chinotto Citra Coca-Cola Fanta Fioravanti Fresca Fruktime Frutonic Gold Spot Hit Inca Kola Jaz Cola Joya Kinley Kola Inglesa Krest Lemon & Paeroa Lift Lilt Limca Mare Rosso Mello Yello Mezzo Mix Mr. Pibb Nordic Mist Northern Neck OK Soda Portello Quatro Quwat Jabal Ramblin' Root Beer Red Flash Royal Tru Santiba Sarsi Seagram's Senzao Smart Sparkle Sparletta Sprite Stoney Surge Tab Tanora Thums Up Tiky Urge Vault VegitaBeta Victoria Yoli Juices & teas Ayataka Cappy Capri Sun Cepita Delaware Punch Enviga Far Coast Five Alive Fruitopia Frutonic Fuze Glaceau Gold Peak Hajime Hi-C Honest Tea Innocent (58%) Maaza Matte Leão Minute Maid Nestea Oasis Odwalla Qoo Royal Tru Simply Sokenbicha Sparkle Tum-E Yummies Vitamin Water Energy & sports drinks Aquarius BPM Energy Burn Full Throttle Gladiator Mother NOS Powerade Relentless Rockstar Bottled water AdeS Arwa Avra Ciel Dasani Deep River Rock Malvern Water Smart Water Spring! Valpre Other Beverage Partners Worldwide Caribou Coffee Columbia Pictures Georgia Swerve

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Bunga Citra Lestari (born March 22, 1983), also known as BCL, is an Indonesian pop singer and actress. She is known for her powerful singing voice.

Career[link]

Bunga started her career on television as a drama actress. The TV series that she has played were ABG, Senandung Masa Puber, Kala Cinta Menggoda, Penjaga Hati, and others. She later moved on as a singer and as a film actress.

Bunga started her music career in 2004 on a collaboration with PAS Band. She also recorded a single entitled "Saat Kau Pergi" for a soundtrack-album for film Dealova in 2005. Her debut album Cinta Pertama was released in 2006 with the hits singles, "Cinta Pertama" and "Aku Tak Mau Sendiri". Her first album was success and sold out 75,000 copies on the first week in Indonesia. This album raised up her name as a famous singer. She also starred her first film with the same title with her album, Cinta Pertama. This film also got then same success with her first studio album.

In 2007, Bunga starred her second film entitled Kangen. The soundtrack of this film was also taken from Bunga's first album, titled "Mengapa Harus Terjadi". At the end of 2007, she did a duet with Indonesian singer, Ari Lasso in a single titled "Aku dan Dirimu". From her collaboration with Ari Lasso, she won an award from Indonesian Music Awards (AMI) for "Best Pop Collaboration".

Bunga released her second studio album in 2008 entitled Tentang Kamu. The album produced her successful singles, "Tentang Kamu" and "Pernah Muda". In the same year she also starred in 2 films entitled Ada Kamu, Aku Ada and Saus Kacang with her husband, Ashraf Sinclair.

In February 2010, Bunga Citra was appeared again in "Dahsyat", where she duet with Filipino singer Christian Bautista with a remake of Indonesian version of Please Be Careful With My Heart from Christian Bautista's 6th album Romance Revisited originally sung by Filipino Crooner Jose Mari Chan and released in the Philippines.

Personal life[link]

Bunga got married with Ashraf Sinclair, a Malaysian actor on November 8, 2008. Her marriage party was very luxurious and celebrated in 2 countries, Indonesia and Malaysia. After they got married, Bunga and Ashraf played in the same film, Saus Kacang. The couple had their first son in mid-September named Noah whom gets exclusive breastfeeding.^[1]

• Noah means Nuh in Arabic. its one of prophets in Islam, Prophet Nuh

Discography[link]

Compilation[link]

• 2005: OST Dealova (song: "Saat Kau Pergi")
• 2007: The Best of Ari Lasso (song: "Aku dan Dirimu")

Filmography[link]

• 2006: Cinta Pertama
• 2007: Kangen
• 2008: Ada Kamu, Aku Ada
• 2008: Saus Kacang

TV Advertisement[link]

• 2003: Sunsilk
• 2003: Coca-Cola
• 2005: Fanbo
• 2006-2007: Sharp
• 2007–present: Pond's
• 2009: Tora Bika

References[link]

External links[link]

• Bunga Citra Lestari Fans Club
• Profile
• Lyrics & Album

Leo Burnett (October 21, 1891 – June 7, 1971) was an advertising executive and was one among of the most 'creative' men in the advertising business.^[1] The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer.^[2] He was known for being heavily involved in the Creative Revolution in the 1960s, with other great advertising heads like David Ogilvy, William Bernbach and Mary Wells.^[3] Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.^[4]

Biography[link]

Born in St. Johns, Michigan, his parents were Noble and Rose Clark Burnett. His father ran a dry goods store and as a youth, Burnett worked with his father in the store. He grew up watching his father designing ads to promote his business. During high school, he worked as a reporter for a local, rural newspaper in the summers.^[5] After high school he went to study journalism at the University of Michigan and received his Bachelor's degree in 1914. His first job was as a reporter at the Peoria Journal in Peoria, Illinois.^[6] After realizing the future growth possibilities in advertising, he moved to Detroit in 1917, and he got a job editing an in-house publication for Cadillac dealers called Cadillac Clearing House as a copywriter. He successfully went on to become an advertising director for the company.^[7]

In 1918 he married Naomi Geddes, whose father was a newspaper man.^[8] He went on to have three children: Peter, Joseph and Phoebe.^[7]

During World War I he joined the Navy for six months. However, he never got to sea as he spent most of his time at Great Lakes building a breakwater, and hauling cement.^[8] After his time in the Navy he returned to Cadillac for a short while. It was then when a few employees at Cadillac formed the LaFayette Motors Company. He moved to Indianapolis, Indiana as the advertising manager for the company.^[7] With the company struggling, he found himself with an offer from Homer McKee. He left LaFayette and was hired to work for Homer Mckee Company as head of McKee's creative operation. This was his first agency job.^[8]

After spending a decade working for McKee's Company, and working through the stock market crash of 1929. He decided to move on if he was to amount to anything in the advertising business.^[8] In 1930, he moved to Chicago and was hired by Erwin Wasey & Company and worked as the vice-president and the creative head of the company.^[5] He worked for Erwin Wasey for 5 years and in 1935 he founded the Leo Burnett Company Inc.^[7]

On 7th June 1971, at the age of 79, he died of a heart attack at his family farm in Lake Zurich, Illinois.^[9]

Leo Burnett Company[link]

His own firm, the Chicago-based Leo Burnett Company, became the 10th largest advertising agency in the world, the eighth largest in the United States^[10], and one of only a handful of top-ten American agencies not headquartered in New York City.

A Private company formed in 1935 and officially running under the name of 'Leo Burnett Company, Inc.' Which is a wholly owned subsidiary of Publicis Groupe. The Company started with eight employees and three clients. It now operates with 200 units globally and the company also includes 'a variety of speciality marketing services and 94 full-service advertising agencies in 83 countries.'^[11]
"Headquartered more than a thousand miles from Manhattan, the Chicago-based Leo Burnett Company creates unique advertising campaigns grounded in traditional American values and traditions. The majority of its clients are large, consumer-driven corporations, marketing everything from fast food to cigarettes to frozen foods."^[12]

For the first decade of Burnett opening his company he only billed about 1 million in the first few years of the business running and then eventually moving up to 10 million dollars annually, however, in 1950, his billings more than doubled to 22 million dollars and by 1954 the company was at 55 million dollars annually. The company simply grew from this point due to Burnett hiring Richard Heath who bought in bigger clients. Due to TV advertising hitting a boom in the 1950's Burnett's company only benefited from this. By the end of the 1950's, the Leo Burnett Company was billing 100 million dollars annually.^[7]

The company has a website that it runs under from Leo Burnett Worldwide. The advertising agency employs around 6,950 and using all these employees for all their talents, Leo Burnett Company is the workings behind some of the most famous advertising icons in our time, some of these include the Jolly Green Giant, Tony the Tiger and the well known Marlboro Man.

Employees[link]

The Leo Burnett Company is famous for its employee retention. It has a long standing reputation for keeping employees at their company and according to a company executive "new staffers are assigned to their first account "for life". In the company, layoffs are very rare.^[13]

Companies Burnett worked with[link]

• Green Giant (1935)
• Philip Morris Co. (1954)
• Pillsbury (1944)
• Kellogg's (1949)
• Proctor & Gamble (1952)
• Commonwealth Edison (1954)
• Maytag (1955)
• Allstate (1957)
• Heinz Pet Products (1958)
• Starkist (1958)
• First Brands (1961)
• United Airlines (1965)
• General Motors Oldsmobile (1967)
• Keebler Co. (1968)^[6]

Advertising techniques[link]

Jolly Green Giant – One of Burnett's creations.

Leo Burnett used dramatic realism in his advertising, the Soft sell approach to build brand equity.^[14] Burnett believed in finding the inherent drama of products and presenting it in advertising through warmth, shared emotions and experiences.^[15] His advertising drew from heartland-rooted values using simple, strong and instinctive imagery that talked to people.^[16] He was also known for using cultural archetypes in his copy, by creating mythical creatures that represented American values. This is evident on such campaigns as Jolly Green Giant, Tony the Tiger, Pillsbury Doughboy and more famously the Marlboro Man.^[17]

Corny language[link]

Leo Burnett was known for keeping a folder in the lower left-hand corner of his desk called "Corny Language".^[18] He collected words, phrases, and analogies that struck him as being particularly apt in expressing an idea. This was not meant by maxims, gags, or slang, but words, phrases and analogies which convey a feeling of honesty and that drive home a clear point.^[19]

Creative process[link]

His creative process could be summed up in three points:

1. 'There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.'
2. 'When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.'
3. 'Steep yourself in your subject, work like hell, and love, honor and obey your hunches.'^[19]

Burnett's quotes[link]

He was renowned for having said a number of interesting quotes and thoughts.

• "When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."

• "I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

• "Good advertising does not just circulate information. It penetrates the public mind with desires and belief."^[20]

• "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."^[21]

References[link]

Further reading[link]

• S. Broadbent, Leo Burnett Book of Advertising, Business Books: Indiana University, 1984.

External links[link]

• Art Directors Club biography, portrait and images of work
• Time 100 profile – Leo Burnett
• When to Take My Name Off the Door Speech, Video
• When to Take My Name Off the Door Speech, Text
• Leo Burnett Worldwide

Christian Joseph Morata Bautista (born October 19, 1981), more popularly known by his screen name Christian Bautista, is a Filipino singer, actor, host, and model. He was a finalist of Star In A Million, a Philippine reality show aired on ABS-CBN channel, winning the 4th place in the competition in 2003. After the contest, he signed a recording contract with Warner Music Philippines^[1] and released his self-titled debut album, Christian Bautista. The multi-platinum album established his name as an OPM artist with songs such as "The Way You Look At Me", "Colour Everywhere" and "Hands To Heaven" topping the charts. The singer gained popularity not only in the Philippines but in other countries in Southeast Asia such as Indonesia, Singapore, Malaysia and Thailand.^[1]

The singer also collaborated with fellow Filipino singers Nina, Sitti, Rachelle Ann Go, Sarah Geronimo, Sheryn Regis, Erik Santos and Mark Bautista. He regularly appears in ABS-CBN's variety show ASAP Rocks.

Currently, Bautista is busy shooting "The Kitchen Musical" with fellow Stages talent, Karylle, and other Filipino talents in Singapore.

Life and music career[link]

Childhood and youth[link]

Bautista was born in Manila, Philippines on October 19, 1981.^[2] He is the eldest of three siblings of Jo and Ebert Bautista. His Brothers name is Jordan James Bautista who studied at Ateneo De Manila and Joshua Daniel Bautista, a teacher in English. He was a choir member in their church since he was seven years old.^[2]

Bautista studied grade school and high school at the International Christian Academy, which also hailed other Filipino actors such as Ryan Eigenmann, Geoff Eigenmann, Rico Yan and Billy Joe Crawford. He then took up landscape architecture at the University of the Philippines-Diliman, graduating with a Bachelor of Arts degree.^[2] He was a table tennis varsity player during college before focusing on singing and entering showbiz.^[3] He joined ABS-CBN's reality talent show Star In A Million in 2003.

[edit] 2003-2004: Star In A Million and Christian Bautista album

First thrust in the spotlight as ABS-CBN’s Star In A Million’s most popular non-winner, his future was sealed soon after with a recording contract with hit-making label Warner Music Philippines.^[4][5][6] The partnership produced the phenomenal hit “The Way You Look At Me,^[7]” and life was never the same again for the 25-year old Landscape Architecture graduate from the University of the Philippines. Christian’s self-titled album,^[8] which carried his first hit song reached Multi-Platinum status in the Philippines, and Indonesia.^[9]

	Christian Bautista's "The Way You Look At Me" noicon 30-second sample of Christian Bautista's first single taken from his self-titled debut album Christian Bautista
Problems listening to this file? See media help.

Christian’s international success began with “The Way You Look at Me” was released on his single on December 12, 2004, getting frequent airplay in Indonesian radio stations. The song became an instant hit among the country’s young music lovers, even if they had yet to see the artist behind the ballad.

The song, penned by American composers Andrew Fromm and Keith Follese,^[5] became so popular that record label Warner Indonesia decided to bring Christian there to the great delight of the fans whose support for the Filipino singer has been steadily growing and even spreading to neighboring countries.

[edit] 2005: Completely

"Completely", Christian Bautista’s much awaited second album,^[5][6][10] received a Platinum Record Award on its first week of release in the Philippines.^[9] The album spawned hit songs "Everything You Do", "Invincible", and "She Could Be", a song which was later revived by teen idol Corbin Bleu, who is most known for his role in High School Musical.^[11] Completely has also reached platinum status in Indonesia.

In the Philippines, "Completely" was released in a different packaging. The first release of the album was on a DigiPack then on a standard version later on.

A special edition of the album "Completely", which combines Christian’s English songs from his debut and second albums, was recently launched in Singapore. His signature monster-hit single "The Way You Look Me" also hit the no. 1 spot in popular radio stations in the Lion City^{[citation needed]}.

In the first quarter of 2006, Indonesia’s largest TV station, RCTI, aired "Completely: Christian Bautista", the young balladeer’s first-ever Indonesian TV special. Christian performed with the biggest names in the Indonesian music scene—the famous 40-piece Magenta Orchestra, the young musical genius Andi Rianto, and the country’s two female divas, Krisdayanti and Titi DJ.

On June 2006, Bautista was cast in Kampanerang Kuba, a fantasy soap opera television series broadcast by ABS-CBN in the Philippines, and played one of the lead roles.^[12]

Banking on his massive following among young fans in Indonesia, Bautista has been tapped by San Miguel Corporation to endorse its new line of soft beverage products in the Asian region, starting with Indonesia. Christian also endorses a new mobile content provider based in Jakarta called Star SMS, and soon for Oishi food products in the Philippines, and Indonesia.

Locally, he has been the face for Bench clothing and body spray, St. Augustine School of Nursing, Smart telecommunications, Trumpets Musicademy, Bed Head products, Skechers, and Swatch watches.

[edit] 2006-2007: Just A Love Song...Live! and Inspired Tour

Bautista released his third major album, Just A Love Song...Live! in 2006 also under the Warner Music Philippines.^{[5][5][6][8][13]} The album, the first live album by the singer,^[14] is mainly composed of covers of different old-time hit love songs and was recorded live in a Teatrino Bar in Greenhills with a small number of audience, which are mostly specially invited fans of the singer.^[15] Follow up to the success of the live album was the release of his very first live DVD under the same title in early 2007.

Bautista debuts as an actor on the big screen in Regal Entertainment’s 2006 Metro Manila Film Festival entry Mano Po 5: Gua Ai Di. In this film directed by Joel Lamangan and written by Abi Lam-Parayno, Dode Cruz and Andrew Paredes, Christian plays Timothy a.k.a. Felix Yan, an Asian pop star, providing support to the bankable love team of Angel Locsin and Richard Gutierrez. The single "My Heart Has A Mind of Its Own" from "Completely" is used as one of the film’s soundtrack.

He launched a 4-city tour in Indonesia on January 26 to February 2, 2007. The tour included visits in Jakarta, Makassar, Surabaya, and Bandung.

In October 2007, he embarked a concert tour named "Inspired", a one-night show in the Cuneta Astrodome with guest appearances by Gary Valenciano, Tricia Amper Jimenez, Joni Villanueva and Sam Milby.

He collaborated with Rachelle Ann Go in the song "Pag-ibig Na Kaya?", Filipino version of "Perhaps Love" (originally sung by Howl & J), that was used in the Koreanovela Princess Hours, aired on ABS-CBN.

Bautista re-released his latest live album "Just A Love Song...Live" that now includes a CD compilation of different Christmas Songs.^[16]

[edit] 2008: West Side Story and Captured

Bautista is included in the Valentine Concert on February 13, 2007 "Ol 4 Luv" in the Araneta Coliseum with Rachelle Ann Go, Erik Santos and Sarah Geronimo.

Bautista's live album, "Christian Bautista Just A Love Song...Live!" is closely approaching the Double Platinum mark especially after the release of the repackaged Christmas edition of the album containing his remake of Gary Valenciano-original "Pasko Na Sinta Ko" as well as other Christmas songs.

"The Christian Bautista Show," a musical talk show set to go on air on Makisig Network, will showcase the hosting abilities of the balladeer and multi-brand endorser.

Bautista also won as "Favorite Musical Artist Act" in the very 1st Nickelodeon Kids Choice Awards Philippines 2008.

Along side with Filipina singer Karylle, Bautista will also be a part of the theatrical cast of "West Side Story" later in 2008.

In July 2008, Bautista's third studio album "Captured" was released. The album features Bossa Nova singer Sitti.

2009: Romance Revisited[link]

Early 2009, Bautista released his last single for Captured, Limutin Na Lang which featured a Music Video containing compilations of his videos and pictures from his past albums/album tours.

In 2009, Christian Bautista releases his very 1st compilation, "The Platinum Collection", features his past songs in his compilation album, it would be his last album under Warner Music Philippines.

By Early August 2009, Bautista had transferred to Universal Records. His first project under the recording label is a 19-track album, featuring songs originally performed by the legendary Jose Mari Chan. The album entitled Christian Bautista-Romance Revisited shot to the top of the charts immediately after its release. Bautista performed several duets in the album, with popular pop stars Sarah Geronimo, Lani Misalucha and Regine Velasquez who early in her career also collaborated with Chan.^[17]

In November 2009, Bautista is one of the guest in Sarah Geronimo's Record Breaker Concert where they sang their duet Please Be Careful With My Heart.^[18]

2010: Asian Pop Superstar[link]

In February 2010, Bautista appeared again in "Dahsyat", an Indonesian Variety Show from RCTI in Jakarta, Indonesia where he performed a duet with Indonesian singer Bunga Citra Lestari with an Indonesian version of Please Be Careful With My Heart. He was the first and only Filipino singer who appeared in an Indonesian TV Show.

In November 2010, Bautista released his 7th over-all album and very 1st Christmas Album under Universal Records entitled, A Wonderful Christmas. In December 2, 2011, the album was certified Diamond by PARI a year after its release.

[edit] 2011: New Album Outbound

Christian releases his 6th studio album and 8th over-all album. Outbound was launched in 2011. Christian also joined in a musical drama series, Kitchen Musical with his co-stars Karylle, Thou Reyes, Art Acuna and all other Filipino and Singaporean stars join forces.

2012: Current Career[link]

Christian is still active in Kitchen Musical for the new season and he will be also returned in the said series by 2nd or 3rd quarter of 2012.

Theatre[link]

Trumpet's production of The Lion, The Witch & The Wardrobe was Bautista's first big break. He earned raves from critics for his acting debut.

• 2002: The Lion, The Witch & The Wardrobe
• 2002: Joseph The Dreamer
• 2008: West Side Story

Discography[link]

DVD[link]

• 2011: Romance Revisited: The Music Video Collection

Featured on CD releases by other artists[link]

Filmography[link]

References[link]

External links[link]

• Official Site
• Christian Bautista on the Internet Movie Database