KBXD

KBXD (1480) is a Texas radio station licensed to serve the community of Dallas, Texas. The station, went on the air in 1953 as KGKO, is currently owned by Mark Jorgenson and the broadcast license is held by ACM JCE IV B LLC. The original call letters were KLWO but were changed before the station went on the air.

History

Wonderful K-Box

The station, now known as KBXD, signed on as KGKO in 1953, playing pop music and jazz. In 1958, KGKO changed calls to KBOX and adopted a Top 40 format to compete with Gordon McLendon's top-rated 1190 KLIF. Future WABC staple Dan Ingram was an early voice on KBOX. Within a year, the station, known variously as "Wonderful K-Box in Dallas," "Big Top Radio," and "Tiger Radio," had rocketed from the bottom of the ratings to a near-tie with KLIF, and remained highly rated through the coming decade. K-Box was the only radio station covering President John F. Kennedy's motorcade live when he was assassinated on November 22, 1963. (Although KLIF was widely acclaimed for its later coverage of the President's death and the ensuing events, it was not broadcasting live from the motorcade route.)