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Ghostwriters may have varying degrees of involvement in the production of a finished work. While some ghostwriters are hired to edit and clean up a rough draft, others are hired to do most of the writing based on an outline provided by the credited author. For some projects, ghostwriters will do a substantial amount of research, as in the case of a ghostwriter who is hired to write an autobiography for a well-known person. Ghostwriters are also hired to write fiction in the style of an existing author, often as a way of increasing the number of books that can be published by a popular author (e.g., Tom Clancy, James Patterson). Ghostwriters will often spend from several months to a full year researching, writing, and editing nonfiction works for a client, and they are paid either per page, with a flat fee, or a percentage of the royalties of the sales, or some combination thereof. The ghostwriter is sometimes acknowledged by the author or publisher for his or her writing services.
A consultant or career-switcher may pay to have a book ghostwritten on a topic in their professional area, to establish or enhance their credibility as an 'expert' in their field. Public officials and politicians employ 'correspondence officers' to respond to the large volume of correspondence. A number of papal encyclicals have been written by ghostwriters. With medical ghostwriting, pharmaceutical companies pay both professional writers to produce papers and then pay other scientists or physicans to attach their names to these papers before they are published in a medical or scientific journals. In the 2000s, a new type of ghostwriting developed as web log, or 'blogs' became popular: the blog ghostwriter. Companies or organizations hoping to generate interest in their blog site sometimes hire ghostwriters to post comments to their blog, while posing as different people and using pseudonyms. Some university and college students hire ghostwriters from essay mills to write entrance essays, term papers, and theses and dissertations.
Ghostwriting also occurs in fields outside non-fiction and fiction publishing. Composers have long hired ghostwriters to help them to write musical pieces and songs; Wolfgang Amadeus Mozart is an example of a well-known composer who was paid to ghostwrite music for wealthy patrons. Musical ghostwriting also occurs in popular music. A pop music ghostwriter writes lyrics and a melody in the style of the credited musician. In hip-hop music, the increasing use of ghostwriters by high-profile hip-hop stars has led to controversy. Ghost-authorship also applies to the visual arts, most commonly paintings.
For an autobiography, a ghostwriter will interview the credited author, their colleagues, and family members, and find interviews, articles, and video footage about the credited author or their work. For other types of nonfiction books or articles, a ghostwriter will interview the credited author and review previous speeches, articles, and interviews with the credited author, to assimilate his or her arguments and points of view.
Ghostwriters are hired for numerous reasons. In many cases, celebrities or public figures do not have the time, discipline, or writing skills to write and research a several-hundred page autobiography or "how-to" book. Even if a celebrity or public figure has the writing skills to pen a short article, they may not know how to structure and edit a several-hundred page book so that it is captivating and well-paced. In other cases, publishers use ghostwriters to increase the number of books that can be published each year under the name of well-known, highly marketable authors. Usually, there is a clause in the contract between the ghostwriter and the credited author that obligates the former to remain anonymous.
According to Ghostwriters Ink, a professional ghostwriting service, this flat fee is usually closer to an average of $12,000 to $28,000 per book. By hiring the ghostwriter for this negotiated price, the clients ultimately keep all advances and post-publishing royalties and profits for themselves. In Canada, The Writers' Union has established a minimum fee schedule for ghostwriting. The total minimum fee for a 200-300 page book is $25,000, paid at various stages of the drafting of the book. Research fees are an extra charge on top of this minimum fee. In Germany the average fee for a confidential ghostwriting service is about $100.00 per page.
There is a recent trend of outsourcing ghostwriting jobs to offshore locations like India and the Philippines, to save up to 80%. Outsourced ghostwriters whose qualities are at par with US, UK or Canadian ghostwriters, complete 200-page books for fees ranging between $3000 and $5000, or $12–$18 per page. This sharp price cut in ghostwriters' fees is encouraging more outsourcing.
Sometimes the ghostwriter will receive partial credit on a book, signified by the phrase "with..." or "as told to..." on the cover. Credit for the ghostwriter may also be provided as a "thanks" in a foreword or introduction. For nonfiction books, the ghostwriter may be credited as a "contributor" or a "research assistant". In other cases, the ghostwriter receives no official credit for writing a book or article; in cases where the credited author or the publisher or both wish to conceal the ghostwriter's role, the ghostwriter may be asked to sign a nondisclosure contract that forbids him or her from revealing his or her ghostwriting role.
In some cases, such as with some "how-to" books, diet guides, or cookbooks, a book will be entirely written by a ghostwriter, and the celebrity (e.g., a well-known musician or sports star) will be credited as author. Publishing companies use this strategy to increase the marketability of a book by associating it with a celebrity or well-known figure. In several countries before elections, candidates commission ghostwriters to produce autobiographies for them so as to gain visibility and exposure. Two of John F. Kennedy's books were almost entirely ghostwritten. Former President Ronald Reagan also released a ghostwritten autobiography.
A consultant or career-switcher may pay to have a book ghostwritten on a topic in their professional area, to establish or enhance their credibility as an 'expert' in their field. For example, a successful salesperson hoping to become a motivational speaker on selling may pay a ghostwriter to write a book on sales techniques. Often this type of book is published in the vanity press, which means that the author is paying to have the book published. This type of book is typically given away to prospective clients as a promotional tool, rather than being sold in bookstores.
Additionally, publishers use ghostwriters to write new books for established series where the 'author' is a pseudonym. For example, the purported author of the Nancy Drew mystery series, "Carolyn Keene", is actually a pseudonym for a series of ghostwriters who write books in the same style using a template of basic information about the book's characters and their fictional universe (names, dates, speech patterns), and about the tone and style that are expected in the book. (For more information, see the articles on pseudonyms or pen names.) In addition, ghostwriters are often given copies of several of the previous books in the series to help them match the style.
The estate of romance novelist V. C. Andrews hired a ghostwriter to continue writing novels after her death, under her name and in a similar style to her original works. Many of action writer Tom Clancy's books from the 2000s bear the names of two people on their covers, with Clancy's name in larger print and the other author's name in smaller print. Various books bearing Clancy's name were written by different authors under the same pseudonym. The first two books in the Tom Clancy's Splinter Cell franchise were written by Raymond Benson under the pseudonym David Michaels.
Sometimes famous authors will ghostwrite for other celebrities as well, such as when H.P. Lovecraft ghostwrote science fiction stories for Harry Houdini in science fiction magazines in the 1920s.
Public officials and politicians employ 'correspondence officers' to respond to the large volume of correspondence that they receive. The degree of involvement of the public official in the drafting of response letters varies, depending on the nature of the letter, its contents, the importance of the official and the sender, and personal preference. At the highest level, public officials such as heads of state and regional governors typically have their officials approve the content of routine correspondence and autopen their signature with a signature machine.
However, if the response is being sent to a high-ranking official or member of society, a draft of the letter may be given to the head of state or their top advisers for approval—particularly if the letter deals with a politically sensitive issue. This is sometimes also done for "Dear Colleague" letters, which are intended as policy papers rather than personal correspondence. Public officials at lower levels, such as middle managers and department heads will often review, request changes in, and hand sign all outgoing correspondence, even though the initial drafts are composed by a correspondence officer or policy analyst.
Since members of the public are widely aware that politicians are not themselves writing routine response letters, it can be argued that these correspondence officers are not ghostwriters in the strictest sense of the term. Public officials may also have a speechwriter, who writes public remarks and speeches, or both jobs may be done by a single person.
Professional medical writers can write papers without being listed as authors of the paper and without being considered ghostwriters, provided their role is acknowledged. The European Medical Writers Association have published guidelines which aim to ensure professional medical writers carry out this role in an ethical and responsible manner. The use of properly acknowledged medical writers is accepted as legitimate by organisations such as the World Association of Medical Editors Moreover, professional medical writers' expertise in presenting scientific data may be of benefit in producing better quality papers.
With more posts and more comments and discussion, a blog is more likely to appear in search-engine results. Additionally, there is more for a visitor to read and do once on the site, which in turn may generate more traffic. While companies providing blog ghostwriters claim that falsely attributed postings are a legitimate marketing tactic, the practice has been deemed unacceptable by a major US paper, The Los Angeles Times. The Times cancelled the blog of Pulitzer Prize-winning journalist Michael Hiltzik after he fabricated postings in his blog using alternate 'identities' ("sockpuppets", in internet jargon).
Some celebrities, CEOs, or public figures set up blog websites as a marketing, public relations, or lobbying tool. However, since these individuals are typically too busy to write their blog posts, they hire discreet ghostwriters to post to the blog under the celebrity or CEO's name. As with nonfiction ghostwriting, the blog ghostwriter models their writing style, content and tone on that of the credited author.
Universities have developed several strategies to combat this type of academic fraud. Some professors require students to submit electronic versions of their term papers, so that the text of the essay can be compared against databases of essays that are known to have been written by essay mills. Other universities allow professors to give students oral examinations on papers which a professor believes to be 'ghostwritten'; if the student is unfamiliar with the content of an essay that they have submitted, then the student can be charged with academic fraud. However, ghost writing services in the academic field have become a strong source of income for many with an acumen for writing especially in the 'customised' category. Irrespective of the ethical questions, the ghostwriter is not involved in anything illegal.
In the case of a ghostwritten doctoral dissertation or other award for academic merit, the client falsely presenting the work of another as his own may be defrauding both the institution awarding him the degree and anyone in the future who pays him on the basis of his having earned a PhD degree.
In hip-hop music, the increasing use of ghostwriters by high-profile hip-hop stars has led to controversy. Critics view the increasing use of hip-hop ghostwriters as the "perversion of hip-hop by commerce." This is because of the limiting definition of "rapping" as "...about you expressing yourself through your own words, not someone else’s." Chuck D of Public Enemy thinks this point of view is mistaken because "...not everyone is equipped to be a lyricist and not everyone is equipped to be a vocalist." He points out that creating a rap song may require multiple talent. Currently in hip-hop, the credit given to ghostwriters varies: "silent pens might sign confidentiality clauses, appear obliquely in the liner notes, or discuss their participation freely." In some cases, liner notes credit individuals for "vocal arrangement", which may be a euphemism for ghostwriting. In the late 2000s, hip-hop ghostwriting services like Rap Rebirth, have appeared online, which provide recording artists who wish to purchase ghostwritten rhymes a greater degree of anonymity.
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