CBS 3

CBS 3 may refer to one of the following television stations in the United States:

Eyewitness News

Eyewitness News is a style of news broadcasting that is used by local television stations in different markets around the world. It refers to a particular style of television newscast with an emphasis on visual elements and action video. It replaced the traditional "man-on-camera" newscast.

History

Pioneered by Westinghouse

The earliest known use of the Eyewitness News name in American television was in April 1959 when KYW-TV - at the time, based in Cleveland, Ohio and owned by Westinghouse Broadcasting - launched the nation's first 90-minute local newscast (under the title Eyewitness), which was combined with the then 15-minute national newscast. The name was then adopted for use by Westinghouse's other television stations – KPIX in San Francisco, California; WJZ-TV in Baltimore, Maryland; WBZ-TV in Boston, Massachusetts and KDKA-TV in Pittsburgh, Pennsylvania – for their local newscasts.

After the KYW-TV call letters, management, and some staffers moved from Cleveland to Philadelphia, Pennsylvania in 1965 (the result of a government-ordered reversal of a 1956 station swap involving it and Cleveland's WNBK (the current day WKYC) between Westinghouse and NBC) its then-news director, Al Primo, created the Eyewitness News format. In this format, which was meant to be faster in pace than the standard newscast format (in which an anchor simply read headlines), a reporter in the field would be the "eyewitness" to a news event to the anchor in the studio and the viewer at home. The anchors became personalities instead of presenters with the introduction of banter, or "happy talk" as it was named by Al Primo. Anchors would give their own personal comments in between stories to let viewers know their personalities.

KYW-TV

KYW-TV, channel 3, is a CBS owned-and-operated television station located in Philadelphia, Pennsylvania, United States. The station is owned by the CBS Television Stations subsidiary of CBS Corporation, along with CW station WPSG (channel 57) and several radio stations, including KYW (1060 AM). The KYW stations and WPSG share studios and office facilities located just north of Center City Philadelphia, and KYW-TV's transmitter is located in the Roxborough section of Philadelphia.

History

As WPTZ

The channel 3 facility in Philadelphia is one of the world's oldest television stations. It began in 1932 as W3XE, an experimental station owned by Philadelphia's Philco Corporation, at the time and for some decades to come one of the world's largest manufacturers of radio and television sets. Philco engineers created much of the station's equipment, including cameras. When the station began operations as W3XE, it was based within Philco's production plant, at C and East Tioga streets in North Philadelphia, complete with a small studio and transmitter. In 1941, it began sharing programs with W2XBS (later WNBT and now WNBC-TV) in New York City, becoming NBC's second television affiliate, and creating a link between the station and the network that would last for 54 years.