VW Golf GTI "Out Of This World" - commercial short film - Directed by Kaism Lim Full Project Details at - http://www.behance.net/gallery/VW-Golf-GTI-Out-Of-This-World-2013/8100813 "FAW-VW came to us to produce a new viral video to promote the golf GTI in china. The brief was to create a aggressive, new school video, that showcased the car in a "out of this world" environment and go beyond the limitations of live action shooting." - Jason Kirby (E.Producer) DMG - "With this project I wanted to do something really cool for GTi given it's dual role as a brand icon for VW as well as being simply a great car. The Inter-Galactic Grand Prix platform had a clear objective: reconfirm GTis position as THE cult urban sports car and engage the target customer group of young affluent urban males. It centers around fantastic driving fun which is the essence of GTi. The tag line "Driving which is out of this world" works on two levels, projecting GTi into a futuristic fantasy world that resonates with the target audience and demonstrating it's winning performance credentials. The execution is deliberately fast paced, high-adrenalin and sexy, creating an engaging and addictive world familiar to gamers. The digital format meant we could run long with the movie unrestricted by media cost considerations and it's perfect for sharing to get the maximum online reach. The teaser phase used targeted online messages to direct people to the site. DMG were the ideal partners to execute. Under the direction of Kai and Jason Kirby and the team of digital wizards worked their magic. The team had so much passion and talent they totally nailed the brief. So a cut-through piece of work that will drive the desirability and awareness of GTi with it's influential target audience and no question will help sell cars. No surprise that it has already driven our website hits to record levels nearly crashing the site." - David Goggins VP Marketing and Strategy FAW-VW and client for this project - --- Full Credit List --- Client - FAW-VW China - Agency - DMG E. Creative Director - Dan Mintz Creative Director - Martin & Flip Art Director - Lily & Caroline Acc. Director - Orlaith, Li Kang - Concept & Story Development - VFX team DMG Story & Race Sequence - Kaism Lim Concept Art Direction - Kaism Lim, Lock Yi Concept Art Designer - Lock Yi, DB Gao, Cheeyen Car Design - Kaism, Chee yen, DB Gao 3D Support - DB Gao, Lulu Dialogue Script - Flip Previz Editor - Liao Yong --- Film Production --- Director - Kaism Lim 1st AD - Jason Kirby DOP - Danny Pope E. Producer - Jason Kirby Production Manager - Kyle Ching Asst. Producer - Daniel Zhao, Sam Chee Unit Production Manager - Ning Ning Asst. UPM - Lao Zhu Wardrobe - Connie Set Decorator - Xiao Cai On set VFX Supervisor - Cheeyen, CK Kong On set VFX Supports - DB Gao, Allen, YC Huang, Lock Yi Behind the scene video & photographer - Haiyan - Post Production - DMG Editor - James Teh Post Producer - Yuan Fei Compositor & 3D Animation - Lock Yi, DB Gao, Yin Chen, Lulu Zhang - VFX Production studio - Huevisualab Producer - Denise Tay, Sasha VFX Supervisor - Matthew Ho Lead CG Artist / Lighting / 3D Modeling / Effects Simulation - CK Kong Lead Animator / 3D Modeling - Wubin Yow 3D Animator - Johnson Ling, Alexander Teoh 3D Modeler - Allen Yap 3D Tracking - Daniel Chia, Allen Yap AE Compositor - Kelvin, Nas, Bruce, Ritchie, Yeu Jian Nuke Compositor - Gideon, Skyler Leong Previz Animator - CK Kong, Wubin Yow - VFX Production studio - Passion Republic Producer - Ng Aik Sern VFX Supervisor - Koh Chong Cheng 3D Animator - Jason Pan Wei Yee, Seah Chin Yuan, Hoi Yee Sum, Sia Ding Shen, Aiken Tow Yong Chiang, Cheong Teik Mun 3D Modeling - Leong Chee Sang, Kok Yip Sun, Lai Meng Guan, Chu Ying Zhi Lighting Artist & Compositor - Koh Chong Cheng, Hoh Wei Jie, Kok Yip Sun, Lai Meng Guan, Woo Kah Hoe, Cheou Boon Leong, Leong Chee Sang Effects Simulation - Hoh Wei Jie, Cheou Boon Leong Matte Painting - Johnson Ting Sin Yu, Tham Hoi Mun, Chu Ying Zhi - Post Production - APV Producer - Chen & Dave Flame Artist - Cheeyen, Matthew Ho Colorist - Iput - Audio Production - Imaginex Studio Producer - Jazzlyn, Michelle Kay Sound Design, Edit, Final Mix - Wong - Music Production - Stefan Z Supervisor, Editor - Stefan Z --- End Of Credit List ---