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Nirma is a group of companies based in the city of Ahmedabad in western India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, LAB and Injectibles. Karsanbhai Patel, a well known entrepreneur and philanthropist of Gujarat, started Nirma as a one-man operation. Today Nirma has over 15000 employees and a turnover of over Rs. 3550 crores. In 2004, Nirma's detergent approached 800,000 tonnes – one of the largest volumes sold in the world – under a single brand 'NIRMA'.

Major plants[link]

• Soda Ash
• Linear Alkyl Benzene
• Packaging
• Soaps
• Detergents
• Edible & Industrial Salt
• Alpha Olefin Sulfonate
• Sulfuric Acid
• Glycerin
• Single Super Phosphate
• Infusions
• Injectables
• Critical Care Products
• Medical Disposables

Overview[link]

Starting as a one-product, one-man outfit from a 100 sq ft (9.3 m²) room in 1969, Nirma became a very successful company within three decades. The company had multi-locational manufacturing facilities, and a broad product portfolio under an umbrella brand – Nirma. The company's mission to provide, "Better Products, Better Value, Better Living" contributed a great deal to its success.

Nirma successfully countered competition from HLL and carved a niche for itself in the lower-end of the detergents and toilet soap market. The brand name became almost synonymous with low-priced detergents and toilet soaps. However, Nirma realized that it would have to launch products for the upper end of the market to retain its middle class consumers who would graduate to the upper end. The company launched toilet soaps for the premium segment. However, analysts felt that Nirma would not be able to repeat its success story in the premium segment.

In 2000, Nirma had a 15% share in the toilet soap segment and more than 30% share in the detergent market. Aided by growth in volumes and commissioning of backward integration projects, Nirma's turnover for the year ended March 2000 increased by 17% over the previous fiscal, to Rs. 12.17 bn.

History[link]

In 1969, dr. karsanbhai patel{2}, a chemist at the Gujarat Government's Department of Mining and Geology manufactured phosphate free Synthetic Detergent Powder, and started selling it locally. The new yellow powder was priced at Rs. 3.50 per kg, at a time when HLL's Surf was priced at Rs 15. Soon, there was a huge demand for Nirma in Ruppur (Gujarat), Patel's hometown. He started packing the formulation in a 10x10ft room in his house. Patel named the powder as Nirma, after his daughter Nirupama. Patel was able to sell about 15-20 packets a day on his way to the office on bicycle, some 15 km away. By 1985, Nirma washing powder had become one of the most popular, household detergents in many parts of the country.

By 1999, Nirma was a major consumer brand – offering a range of detergents, soaps and personal care products. In keeping with its philosophy of providing quality products at the best possible prices, Nirma brought in the latest technology for its manufacturing facilities at six locations[3] in India. Nirma's success in the highly competitive soap and detergent market was attributed to its brand promotion efforts, which was complemented by its distribution reach and market penetration. Nirma's network consisted of about 400 distributors and over 2 million retail outlets across the country. This huge network enabled Nirma to make its products available to the smallest village.

In November, 2007, Nirma purchased the American raw materials company Searles Valley Minerals Inc. - making it among Top-7 Soda Ash manufacturer in the world.^[1]

See also[link]

• Karsanbhai Patel
• Institute of Management, Nirma University of Science & Technology
• Nirma University of Science & Technology

References[link]

External links[link]

• Official company website

Shazia Manzoor (Punjabi, Urdu: شازیه منظور ) is a singer from Rawalpindi who now resides in Lahore Heera Mandi, Punjab, Pakistan. She is a popular singer in Pakistan and India and among the Punjabi diaspora. Shazia Manzoor sings mostly Punjabi music. She has sung various Punjabi folk songs and Punjabi Sufi poems and also sings Urdu songs as well. She is popular for her songs like Aaja Soniya, Mahi Aavega, Maye Ni Kinnu Akhan, Chann Mere Makkhna and Dhol Mahia, etc.

Selected Albums[link]

• Raatan Kaaliyan
• Aarfana Kalaam
• Chan Makhna
• Hai Dil Jani
• Ishq Sohna
• Tu Badal Gaya (March 2010)
• Balle Balle (May 2011)
• Sahib teri bandi haan
• Jatt London (February 2011)

Duo Collaboration[link]

• 2001: Fix It Up (With DJ Vix)
• 2005: Groundshaker (With Aman Hayer)
• 2009: Collaborations 2 (With Sukshinder Shinda)

External links[link]

• Shazia Manzoor at the Internet Movie Database

This Pakistani biographical article is a stub. You can help Wikipedia by expanding it. v t e

Noorjehan^[1][2] or Noorjehan^[3] (Punjabi, Urdu: نور جہاں) was the adopted stage name for Allah Wasai (September 21, 1926 – December 23, 2000) who was a legendary singer and actress in British India and Pakistan. Her career spanned seven decades. She was renowned as one of the greatest and most influential singers of her time in South Asia and was given the honorific title of Malika-e-Tarannum (Urdu: ملکہ ترنم, English: the queen of melody).^[2]

Born in a Punjabi family of musicians, Wasai was pushed by her parents to follow in their musical footsteps and become a singer but she was more interested in acting in films and graced the earliest Pakistani films with her performances. She holds a remarkable record of 10,000 songs to her singing credits in various languages of India and Pakistan including Urdu, Hindi, Punjabi and Sindhi languages.^[4] Along with Ahmed Rushdi, she holds the highest record of film songs in the history of Pakistani cinema. She is also considered to be the first female Pakistani film director.

In 1957, Jehan was awarded the President's Award for her acting and singing capabilities.

Early life[link]

Noor Jehan was born in Kasur, Punjab, British India^[5] and was one of the eleven children of professional musicians Madad Ali and Fateh Bibi.^[4][6]

Career[link]

Wasai began to sing at the age of five or six years old and showed a keen interest in a range of styles, including traditional folk and popular theatre. Realising her potential for singing, her mother sent her to receive early training in classical singing under Ustad Bade Ghulam Ali Khan who was also a native of Kasur. He instructed her in the traditions of the Patiala Gharana of Hindustani classical music and the classical forms of thumri, dhrupad, and khyal.^[7] At the age of nine, Wasai drew the attention of Punjabi musician Ghulam Ahmed Chishti,^[8] who would later introduce her to stage in Lahore. He composed some ghazals, naats and folk songs for her to perform, although she was more keen in breaking into acting or playback singing. Once her vocational training finished, Wasai pursued a career in singing alongside her sisters in Lahore and would usually take part in the live song and dance performances prior to screenings of films in film theatres.

The family moved to Calcutta (now Kolkata) in hope of developing the movie careers of Wasai and her sisters. During their stay in Calcutta, the renowned singer Mukhtar Begum, encouraged Wasai and her two older sisters to join film companies and recommended them to various producers. She also recommended them to her husband, Agha Hashar Kashmiri, who owned a maidan theatre (a tented theatre to accommodate large audiences). It was here that Wasai received the stage name Baby Noor Jehan. Her older sisters were offered jobs with one of the Seth Sukh Karnani companies, Indira Movietone and they went on to be known as the Punjab Mail.^[4] Wasai would later adopt Mukhtar Begum's way of performance and sari attire.

In 1935, K.D. Mehra directed Pind di Kuri in which Jehan acted along with her sisters. She next acted in a film called Missar Ka Sitara (1936) by the same company and sang in it for music composer, Damodar Sharma. Baby Noor Jehan also played the child role of Heer in the film Heer-Sayyal (1937). After a few years in Calcutta, Noor Jehan returned to Lahore in 1938. In 1939, Ghulam Haider composed songs for Jehan which led to her early popularity. She then recorded her first song Shala Jawaniyan Mane for Dalsukh M. Pancholi's movie Gul Bakavli.

In 1942, she played the main lead opposite Pran in Khadaan. It was her first role as an adult, and the film was a major success. Khandaan's success saw her shifting to Bombay, with director Syed Shaukat Hussain Rizvi. She shared melodies with Shanta Apte in Duhai (1943). It was in this film that Noor Jehan lent her voice for the second time, to another actress named Husn Bano. She married Rizvi later the same year.^[9]

In 1945 Jehan played the lead role, alongside Lata Mangeshkar and Asha Bhosle, in the movie Bari Maa.

In 1945, she achieved a milestone, when she sung a Qawwali with Zohrabai Ambalewali and Amirbai Karnataki which was "Aahen Na Bhareen Shikave Na Kiye". This was the first ever Qawwali recorded in female voices in South Asian films.

Noor Jehan's (Deepa govindarajan) last film in India was Mirza Sahibaan (1947) which starred Prithviraj Kapoor's brother Trilok Kapoor. Noor Jehan sang 127 songs in Indian films and the number of talking films she made from 1932 to 1947 was 69. The number of silents was 12. Fifty-five of her films were made in Bombay, eight in Calcutta, five in Lahore and one in Rangoon (now Yangon), Burma.

Acting career in Pakistan[link]

After the creation of Pakistan in 1947, Rizvi and Jehan decided to move to Pakistan. They left Bombay and settled in Karachi with their family.

Three years after settling in Pakistan, Noor Jehan starred in her first film in Pakistan, Chan wey (1951), opposite Santosh Kumar, which was also her first Punjabi film as a heroine. Shaukat and Noor Jehan directed this film together making Noor Jehan Pakistan's first female director. Noor Jehan's second film in Pakistan was Dopatta (1952) which turned out to be an even bigger success than Chan wey (1951).

In 1953-54, Jehan and Rizvi were divorced due to personal differences. She kept custody of the three children from their marriage. News of several affairs followed, including one with cricketer, Nazar Mohammad. In 1959, she married another actor, Ejaz Durrani, nine years her junior.^[9]

Durrani pressured her to give up acting,^[9] and her penultimate film as an actress/singer was Mirza Ghalib (1961). This contributed to the strengthening of her iconic stature. She gained another audience for herself. Her rendition of Faiz Ahmed Faiz's Mujh se pehli si mohabbat mere mehboob naj maang is a unique example of tarranum, reciting poetry as a song. Noor Jehan last acted in Baaji in 1963, though not in a leading role.

Noor Jehan bade farewell to acting in 1963 after a career of 33 years (1930 to 1963). The pressure of being a mother of six children and the demands of being a wife to another actor forced her to give up her career. Noor Jehan made 14 films in Pakistan, ten in Urdu, four in Punjabi.

Noor Jehan as a playback singer[link]

After quitting acting she took up playback singing. She made her debut as a playback singer in 1960 with the film Salma. Her first initial playback for a Pakistani film was for Jan-e-Bahar (1958), in which she sang the song Kaisa Naseeb Layi Thi, picturised on Musarrat Nazir. She received many awards, including the highest Pakistani honour in entertainment, Tamgha-e-Imtiaz (The Pride of Performance) in 1966, Pakistan's top civil award. She sang a large number of duets with Ahmed Rushdi, Mehdi Hassan, Masood Rana and Mujeeb Aalam.

She had a great understanding and friendship with many great singers of Asia, for example with the late great Alam Lohar and many more singers also.

In the 1990s Jehan also sang for then débutante actresses Neeli and Reema. For this very reason, Sabiha Khanum affectionately called her Sadabahar (evergreen). Her popularity was further boosted with her patriotic songs during the 1965 war between Pakistan and India.

Jehan visited India in 1982 to celebrate the Golden Jubilee of the Indian talkie movies, where she met Indian Prime Minister Indira Gandhi in New Delhi and was received by Dilip Kumar and Lata Mangeshkar in Mumbai.

Patriotic songs[link]

During the 1965 India-Pakistan war. Noor Jehan sung many patriotic songs enthusiastically, which became tremendously popular. Some of these songs are listed below:

• Ae watan kay sajeelay jawano, Mere naghmay tumharay leeyay hain
• Aeh putr hataan tay nahin wikday, Tu lubni ain wich bazar kuray
• Mereya dhol sipahia, Tenun Rub dyaan rakhhan
• O mahi chhail chhabilah, Haey neen kernail neen jarnail neen
• Yeh hawaoun kay musafir, Yeh samandaroun kay rahi, Meray sir bakaf mujahid, Meray suf shikan sipahe
• Rung laey ga shaheedoun ka lahoo, Yeh lahoo surkhee hay aazadi kay afsanay ki
• Mera sohnan shehr Qasoor neen, Hoya dunya wich mashhoor neen

Last years and death[link]

In 1986, on a tour of North America, Jehan suffered from chest pains and was diagnosed with angina pectoris after which she underwent a surgery to install a pacemaker. In 2000, Jehan was hospitalised in Karachi and suffered a heart attack. On December 23, 2000 Jehan died as a result of heart failure. Her funeral took place at Jamia Masjid Sultan, Karachi and she was buried at the Gizri Graveyard near the Saudi Consulate in Karachi.

Filmography[link]

References[link]

External links[link]

• Noor Jehan at the Internet Movie Database
• Noor Jehan Audio Collection - Bingo.com.pk
• Rich tributes paid to Noor Jehan - DAWN.com
• Noor Jehan's immortal melodies - DAWN.com
• The unforgettable queen - DAWN.com
• The Melody Queen lives on - DAWN.com
• ^ Songs by Noor Jehan. Retrieved 2005-04-02. Includes a photograph of Noor Jehan.
• Few hits of Noor Jehan
• Madam Noorjehan on Pakistan Film Magazine

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (May 2011)

Shilpa Anand (born Shilpa Shivanand on 10 December 1982, Hindi: शिल्पा आनन्द, Kannada : ಶಿಲ್ಪ ಆನಂದ್ ), is an Indian Model, television and movie actress. She is the younger sister of Sakshi Shivanand, a popular actress from Karnataka.

Personal life[link]

Shilpa Anand was born in South Africa, and went to school there. After completing her education, she moved to India along with her family and then she started her acting career in Mumbai.

Career[link]

Before her first movie, Shilpa did many adverts on television with many famous Bollywood actors such as Amitabh Bachchan, Aamir Khan etc.

She got her first lead role in the Bollywood film Iqaar By Chance as Rashmi Mehra in 2006. She rose to stardom when she starred in the television series Dill Mill Gaye, in which she played the protagonist of Dr. Riddhima Gupta which made her a popular face of the TV world. She was nominated at several Awards ceremonies in 'Best Actress' category for her role in the show such as 'New Talent Awards in 2008'. Her contract with the production house ended in June 2008 and this consequenced her leaving the show and her role of Dr. Riddhima Gupta.^[1]

After two years , she signed a contract for her return in the show in June 2010.

Shilpa Anand who gained popularity with her role Dr Riddhima Gupta in Star One’s show Dill Mill Gayye is all set to act in a movie titled Alert-24/7. She will share screen space with none other than Sanjay Dutt.which also features Ruslaan Mumtaz and Raveena Tandon.She is playing an investigative journalist.She says,I am an outgoing journalist who doesnt have any fears and can approach anyone with her questions.I will be seen opposite Ruslaan Mumtaz.The movie is a take on corruption in politics.

Filmography[link]

Television[link]

• Dill Mill Gaye ... Dr. Riddhima Gupta (2007–2008) / Dr. Shilpa Malhotra (2010–2010)

http://i1096.photobucket.com/albums/g331/SABADMG/230910075722dmg21.jpg

Films[link]

• Bloody Isshq (will release in June 2012) ... Directed by Arup Dutta
• Iqraar By Chance (2006) ... Rashmi Mehra
• Sirf ... Gaurav's Girlfriend (Cameo)
• Deewane Ho Gaye ... Ruchi
• Vishnu ...Vaishnavi mata!!

Advertisements[link]

References[link]

External links[link]

• Shilpa Anand Official Website
• Shilpa Anand at the Internet Movie Database
• Shilpa Anand at Flixster
• Shilpa Anand at BollywoodHungama