EDUN was launched in Spring 2005 by Ali Hewson and her husband, U2 singer Bono as a global fashion brand bringing about positive change through its trading relationship with Africa.

In May 2009 luxury group LVMH bought a 49% stake in the company. Following LVMH's investment in the brand, Edun appointed a new creative director, Sharon Wauchob. In 2010, Ali Hewson and Bono appear wearing EDUN in a Louis Vuitton campaign, shot by photographer Annie Leibovitz in Africa.

Edun's supply chain has always included countries outside of Africa. EDUN requires every factory to be audited by a third party on an annual basis to ensure they follow the fashion brand's strict code of conduct. Though EDUN's main focus is trade, the company sources organic and sustainable materials whenever possible.

Since its founding in 2007, Edun Live has produced 700,000 African made t-shirts. It's what Hewson calls 100 percent African grow-to-sew initiative.

In 2008, Edun established the Conservation Cotton Initiative Uganda (CCIU). CCIU provides funding, training and enterprise support to cotton farmers to help build sustainable businesses in Northern Uganda, one of the poorest areas of Uganda which is recovering from 25 years of civil war. It currently supports 5,000 farmers and their families and Edun's aim to keep growing this number to reach 8,000 farmers by 2013.

Alison "Ali" Hewson (née Stewart; 23 March 1961), is an Irish businesswoman and activist, and wife of U2's lead singer Bono. Hewson is the co-founder of both EDUN Clothing and NUDE Skincare. Chief among her efforts as an activist is her work with Chernobyl Children's Project International.

Hewson is the daughter of Terry and Joy Stewart, and a granddaughter of Hector Grey, a well known Dublin trader and shop owner. Alison grew up in Raheny, a suburb located on Dublin's Northside, and she studied at Mount Temple Comprehensive School where she met Bono.

They began dating in November 1975. Soon after the death of Bono's mother, Stewart took care of Bono, cleaning his clothes, going to school with him, and cooking for him. She married Bono on 21 August 1982 in a Church of Ireland (Anglican) ceremony at All Saints Church, Raheny. Together they have four children: daughters Jordan (b. 10 May 1989) and Memphis Eve (b. 7 July 1991), and sons Elijah Bob Patricus Guggi Q (b. 18 August 1999) and John Abraham (b. 21 May 2001).

Ryan McGinley (born October 17, 1977) is an American photographer living in New York City who began making photographs in 1998. In 2003, at the age of 25, McGinley was one of the youngest artist to have a solo show at the Whitney Museum of American Art. He was also named Photographer of the Year in 2003 by American Photo Magazine. In 2007 McGinley was awarded the Young Photographer Infinity Award by the International Center of Photography.

Ryan David McGinley, born in Ramsey, New Jersey, is the youngest of eight children. From an early age his peers and mentors were skateboarders, graffiti writers, musicians, and artists that were considered to be on the fringes of society. He moved to the East Village in 1998, and covered the walls of his apartment with Polaroid pictures of everyone who visited him there.

McGinley had his first public exhibition in 2000 at 420 West Broadway in Manhattan in a DIY opening. His first book of photos, The Kids Are Alright (2002), was handmade and distributed to people he respected in the art world and sold at the exhibition. One of these books was given to Sylvia Wolf who ushered his work onto the walls of the Whitney Museum of American Art.

Ferry Corsten, also known under the alias System F, (born 4 December 1973) is a Dutch producer of trance music, in addition to being a DJ and remixer. He also hosts his own weekly radio show, Corsten's Countdown. He routinely plays at events all over the world with crowds in excess of tens of thousands. In 2009 Ferry Corsten ranked #7 on DJ Magazine's annual Top 100 DJ Poll, dropping to #9 and #18 in subsequent years.

Ferry Corsten was born in Rotterdam, Netherlands. He has produced and remixed under many aliases since the release of his first record at the age of sixteen, but he officially started to work as a musician when he was 17 years old. As a teenager he saved money to buy his first keyboard by washing cars, and selling mix tapes to kids in his neighbourhood. He later began to perform live performances with a friend and won his first award "De Grote Prijs van Nederland" at Holland in 1989. He eventually released a record with a couple of friends when he was just sixteen years old and later began releasing self-made productions while he grew up in Rotterdam in the 1990s, producing underground hardcore gabber tracks, later expanding into club-house and trance music. His first single to reach a chart position was "Don't Be Afraid" under the alias Moonman, which was only the start for becoming a composer as well. In 1997 Corsten and his partner Robert Smit established a dance label named Tsunami with the Dutch based dance company Purple Eye Entertainment b.v., this junction made the creation of another label possible; Polar State. Ferry Corsten was studying to become an Electrical Engineer, so he went to the Technical Training School and after that Higher Technical Education.