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American Eagle Outfitters

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Type	Public (NYSE: AEO)
Industry	Specialty Retail
Founded	1977
Headquarters	Pittsburgh, Pennsylvania, United States
Number of locations	929 American Eagle Outfitters store 148 aerie stores 9 77kids stores[1]
Area served	United States Canada Puerto Rico Egypt Lebanon United Arab Emirates Kuwait Jordan Morocco Saudi Arabia Israel Russia China Japan Hong Kong
Key people	Jay L. Schottenstein (Chairman) James V. O'Donnell (CEO)
Products	Apparel Accessories Intimates Personal Care Footwear
Revenue	US$2.99 Billion (FY 2009)[2]
Operating income	US$302 million (FY 2009)[2]
Net income	US$179 million (FY 2009)[2]
Total assets	US$1.96 billion (FY 2009)[3]
Total equity	US$1.41 billion (FY 2009)[3]
Employees	34,900
Website	www.ae.com

American Eagle Outfitters, Green Oak Village Place

American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991.^[4]

The brand targets 14- to 25-year-old males and females, with 900+ retail locations in the U.S. and Canada and an online store. On March 16, 2010, American Eagle Outfitters opened its first store in the Middle East at Mirdif City Centre in Dubai, United Arab Emirates.^[5]

American Eagle Outfitters opened its first store in Africa in City Stars Center in Heliopolis district, Cairo, Egypt

Some of the brand's more popular products are low-rise jeans, polo shirts, graphic T-shirts, henley shirts, boxers and briefs, outerwear, and swimwear.^[6]

Development[link]

When the Silvermans first opened an American Eagle Outfitters store in 1977, they were looking to diversify their menswear business. Stores were set up in shopping malls and a catalog was established. The chain grew for much of the 1980s. In 1989, the owners decided to refocus their business on American Eagle Outfitters, selling their other retail chains. At this time, there were 137 American Eagle Outfitters stores including 37 in the United States.

Despite the plans for quick growth after the reorganization, American Eagle Outfitters opened only 16 new stores by 1991 and the company was losing money. At this point, the Schottensteins, who had been 50% owners of the chain since 1980, bought out the founding Silverman family's interest. This change in leadership resulted in American Eagle finding its present niche: casual clothing for men and women selling private label clothes. AE opened the first Canadian store in 2001.

When the company began trading on the NASDAQ stock exchange in the second quarter of 1994, it had 167 stores and a healthy cash flow. With the cash infusion from the IPO, the company opened more than 90 new stores within the next year. Several new executives joined the company in 1995 and '96, leading to another change in the target demographic. The company now wanted to reach more women and focus on people between the ages of 18 and 32.^{[citation needed]} The strategy worked^{[citation needed]}, and over the next five years, revenues quintupled to $1 billion by 2000.^[4] American Eagle claimed 1101 stores across three brands (American Eagle Outfitters, Aerie, and Martin + Osa) in November 2008 and $3 billion in revenues for the most recent fiscal year.^[7]

American Eagle Outfitters's Net Sales by Geographical Regions for the Year Ended 2009^[8]

Corporate and headquarters[link]

In mid-2007, American Eagle Outfitters moved its headquarters from Warrendale, Pennsylvania to a more urban location at the SouthSide Works complex in Pittsburgh. The cost of the buildings and adjacent property was approximately $21 million (excluding interior finishing and additional construction costs). The addresses of the buildings are "19 Hot Metal Street" and "77 Hot Metal Street", with the numbers symbolizing the first store opening in 1977. The facilities of the Southside Works Campus include a Private Garage, a Lab Store for each brand, Photo Studio and in-house Cafeteria. Other offices are located in NYC (Design and Production).^[9]

Staffing Partnership[link]

In June 2008, the company signed an exclusive staffing agreement with JBCStyle, a leading fashion & retail recruiting agency with offices in New York City, Los Angeles & San Francisco. This agreement encompassed all of American Eagle Outfitters' freelance staffing needs in New York City as well as any outsourced permanent search. The company has continued to grow this partnership and has opted to engage JBCStyle's sister Company Jonathan Beth Consultants to manage payroll for all corporate hourly employees. American Eagle Outfitters has renewed its agreement with JBCStyle for two subsequent years.

Franchisee Agreement[link]

In June 2009, the company signed the franchisee agreement with M. H. Alshaya, one of the leading retailers of the Middle East. The agreement will see the introduction of the first stores outside the North American market, with the first two opening in Dubai and Kuwait on March 16 and March 25 2010, respectively and a store opening on October 15, 2011 in Kaslik near Beirut, Lebanon.

Stores and other brands[link]

Items are placed on white wooden shelving, tables, or clothes racks. The clothes in high volume stores are hung on wooden hangers, and lower volume stores have basic black hangers. There are also usually sofas/chairs in the back of the store, usually along with a flat screen television. The floors are typically wood or concrete. The theme and displays change based on seasonal lines and promotions. Music is played at a quiet volume to cater to older people.

In addition to its namesake brand, the company has developed and announced plans for several new brand and concept initiatives poised to drive new growth as the brand nears saturation in current markets.^{[citation needed]}

aerie[link]

In February 2006, American Eagle launched the aerie intimates sub-brand, targeting the American 15- to 21-year-old female demographic segment. In addition to intimates such as a wide variety of bras and other undergarments, the aerie line also sells dormwear, active apparel, loungewear, and sleepwear. What started as a sub-brand quickly became a standalone concept in its own right, featuring a complete fitness line, called aerie f.i.t. The aerie brand is sold in American Eagle Outfitters stores, on-line through the American Eagle Web site, and in stand-alone aerie retail stores. The first stand-alone aerie store opened in August 2006 in Greenville, S.C.^[10] and was followed by two more test stores later that year. As of December 2010, there are currently 147 stand-alone aerie stores in the United States and in Canada.^[11]

Martin + Osa[link]

The company's second stand-alone lifestyle concept, launched in the fall of 2006 and targeted men and women from 28 to 40 years of age. It featured cashmere sweaters and casual clothing for an older target audience. They also sold products by Fred Perry, Ray-Ban, Adidas, Onitsuka Tiger, and HOBO International. In March 2010, management announced that all 28 Martin + Osa stores be closed, after a failed attempt at success in retail markets, causing AEO, Inc. to lose up to $44 million.^[12]

77kids[link]

In October 2008, American Eagle released and launched 77kids, a line of clothing aimed at children from 0 months–14 years of age. Initially, an on-line concept only, AEO opened its first 77kids store on July 15, 2010 in the The Mall at Robinson in Pittsburgh, PA,^[13] and eight others followed that year including:

• Ross Park Mall, Pittsburgh, PA
• Danbury Fair, Danbury, CT
• Mall in Columbia, Columbia, MD
• The Mall of America, Bloomington, MN
• Cherry Hill Mall, Cherry Hill, NJ
• Carousel Center, Syracuse, NY
• Crabtree Valley Mall, Raleigh, NC
• Walden Galleria, Buffalo, NY
• Westfarms Mall, Farmington, CT
• Woodfield Mall, Schaumburg, IL
• Westfield Mall, Trumbull, CT
• Natick Mall, Natick, Massachusetts
• King of Prussia Mall, King of Prussia, PA

The company plans to continue expansion in Fiscal Year 2011.

International Expansion[link]

American Eagle first opened an International Store in Canada in 2000. In 2003, AE opened the first store outside North America Store in San Juan, Puerto Rico. In 2010 AEO crossed the Atlantic Ocean to open stores in Kuwait, Riyadh and Dubai. A store in Kaslik near Beirut, Lebanon was opened on October 15, 2011. A store in Cairo, Egypt opened in late 2011. In September 2011 opening of two stores in Moscow, Russia. Its first store in Jordan opened in November 2011 in the brand-new Taj Mall.Its first store in Tokyo,Japan opend in April 18, 2012.The first store in Tel Aviv, Israel is opened in february 2012,^[14] after the Israeli-based clothing retailer FOX, signed a contract with AEO. Currently, there are plans to open stores in Beijing, Shanghai and Hong-Kong.^[15] A store was recently opened in Bolivia and in 2012 willl be opened in Poland.

Controversies[link]

Strike[link]

In 2007, textile and apparel workers union UNITE HERE launched the "American Vulture" back-to-school boycott of American Eagle^[16] in protest of alleged workers' rights violations at the company's Canadian distribution contractor National Logistics Services (NLS). On the 2007 second-quarter conference call,^[17] CEO James O'Donnell clarified the American Eagle's relationship with NLS and its effect on business. He explained,

Abercrombie & Fitch lawsuits[link]

Since 1999, Abercrombie & Fitch has sued American Eagle Outfitters at least three times for continually copying its designs and its advertisements. On all occasions, American Eagle prevailed in court under the statement that A&F cannot stop American Eagle from presenting similar designs, since such designs cannot be copyrighted in the United States. Nevertheless, American Eagle clothing designs have since trended away in appearance from Abercrombie & Fitch designs. The merchandise offered by American Eagle is considered to be "retro/vintage" cost-efficient clothing, whereas Abercrombie & Fitch merchandise has become an internationally known "near-luxury" line of clothing with "preppy", high-grade & high-priced fashions, on the same level with that of companies such as the Polo Ralph Lauren company.^[18] Judges have generally ruled that giving Abercrombie exclusive rights to market its clothing in a certain way "would be anti-competitive."^[19]

References[link]

External links[link]

• Official website AE.com/go
• aerie
• 77kids

American Eagle may refer to:

• AMC Eagle, a car (also known as "American Eagle")
• American Eagle (comics), any of several characters in comics named American Eagle
• American Eagle (game), a variation of the British Bulldogs tag game
• American Eagle (roller coaster), a racing wooden roller coaster located at Six Flags Great America in Gurnee, Illinois
• American Eagle (schooner), a historic schooner and U.S. National Historic Landmark
• American Eagle (ship), a cruise ship
• American Eagle Aircraft Corporation, an aircraft design and manufacturing company
• American Eagle Airlines, a regional affiliate of American Airlines based in Fort Worth, Texas
• Executive Airlines, another American Airlines regional affiliate sometimes branded as "American Eagle"; based in Puerto Rico
• American Eagle bullion coins (disambiguation), which are produced by the United States Mint
• American Eagle Outfitters, a U.S. clothing retailer
• American Eagles, the athletics teams representing American University
• Bald Eagle, the national bird of the United States
• North American Eagle, a racecar vying for a land speed record
• Salem Gazette, a US newspaper briefly published as the The American Eagle

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (February 2010)

Cintia Dicker (born June 12, 1986) is a Brazilian model^[2] of German descent.^[3]

She was born in Campo Bom, Rio Grande do Sul. She has appeared in advertisements for Ann Taylor, Macy's, L’Oréal, American Eagle Outfitters, and Yves Saint Laurent, and in catalogs for Victoria's Secret, H&M, Gap, bebe stores, and Lands' End. She has been on the covers of French Marie Claire, Elle, Madame Figaro and Brazilian Vogue/Teen Vogue, and was featured in the Sports Illustrated Swimsuit Edition in 2009, 2010, 2011, and 2012. Dicker has walked fashion shows including Gucci, Anna Sui, Peter Som, Matthew Williamson, Tommy Hilfiger, Dsquared, Lanvin, and Dolce & Gabbana, among others.

References[link]

External links[link]

• Cintia Dicker at the Fashion Model Directory

This biographical article about a model is a stub. You can help Wikipedia by expanding it. v t e

This Brazilian biographical article is a stub. You can help Wikipedia by expanding it. v t e