Too Little Too Late

"Too Little Too Late" is a song written by Billy Steinberg, Josh Alexander, and Ruth-Anne Cunningham for JoJo's second studio album The High Road. It was co-produced by Alexander, Vincent Herbert, and Billy Steinberg. "Too Little Too Late" was released as the album's first single in North America on August 15, 2006 and in the UK on January 15, 2007. "Too Little Too Late" broke the record for the biggest jump into the top three on the Billboard Hot 100 chart, moving from number sixty-six to number three in one week; this record was previously held by Mariah Carey, whose single "Loverboy" rose from number sixty to number two in August 2001. However, the record was ultimately broken by Kelly Clarkson's "My Life Would Suck Without You", which jumped from number ninety-seven to number one on the issue dated February 7, 2009. It remains JoJo's biggest hit single in the US to date, and her only one to reach the top ten of the Billboard Hot 100.

Recording history

Lyrically, the song is about disappointment and getting over your first love, according to JoJo. Radio Disney played this song on their station but had to edit one short part of the song from "Come with me, stay the night" to "Come with me, stay awhile".

In late October 2007, Daniel Rossen of Grizzly Bear recorded a version of the song in honor of bandmate Ed Droste's twenty-ninth birthday.

The company Wavegroup did a cover of the song for the game Karaoke Revolution Presents: American Idol Encore.

Musical structure

Promotion and release

The single was released to iTunes on September 12, 2006. Numerous mixes have been produced since the track's release in July 2006. Notable mentions are Full Phat, Josh Harris, and Raul Rincon. A remix of this song is featured on the dance video game Dance Dance Revolution Hottest Party. A Spanish version of the song was released on select non-US editions of The High Road.

Critical reception

Alex Macpherson from The Guardian gave the song a positive review, saying "JoJo is, however, at her best when compulsively dissecting emotional situations straight out of high-school movies via the medium of big, heartfelt choruses: the wonderfully weepy pinnacle comes with the bleak resignation of 'Too Little Too Late'." Evan Sawdey from PopMatters gave the song a mixed review, while the album as a whole got a negative one. "Certainly, the lead single 'Too Little Too Late' is appropriately melodramatic, covering the exact same ground that 'Leave (Get Out)' covered but without the angry chorus (if it ain't broke ...). It's something that Alanis Morrissette might have recorded for her last I'm-no-longer-angry-and-therefore-am-content-with-plain-ballads album. As repackaged as it is, it actually has something that the rest of the album is sorely lacking: personality."

Chart performance

In the UK, the single entered the UK Singles Chart at number twenty-two based on downloads alone two weeks before its physical CD release. This is because from 2007, the UK has changed charting rules and downloaded singles can enter the UK Singles Chart at any time. When the song was released to physical CD, it went up the chart to number four, its peak position. This made it JoJo's second top five and third top ten single in the UK. The song also reached number one on the UK iTunes Top 100 Songs on January 10. With "Too Little Too Late" having spent six weeks in the top ten, and eleven weeks in the top forty, it has been named her most successful single in the UK, although "Leave (Get Out)" peaked at number two. The song also managed to stay in the top seventy-five until late April.

Music video

On June 11, pictures from the set of the first scenes from the video leaked onto Wireimage.com.Robin Williams and his daughter Zelda Williams appeared in the photos and in footage featured in the "Lights, Camera, Action (Behind the Scenes of the Video Shoot)" section on the Target exclusive The High Road bonus DVD. The full video can be accessed in "Visual Imagery (JoJo Videos)" on the DVD. The world premiere of "Too Little Too Late" was on July 17 on AOL Music's First View.

The video was given a soccer theme because it was shot during the 2006 FIFA World Cup. On her MySpace, JoJo said she wanted to use the video to expose soccer to an audience who may be unfamiliar with the sport. UCLA Bruins men's team players Sean Alvarado, Greg Folk, Maxwell Griffin, Damon James, James Jaramillo, Jason Leopoldo, Edwige Ligonde, Mikey Meschures, Kyle Nakazawa, Eric Reed, Sal Zizzo, and former goalkeeper Eric Conner were involved in the video shoot. Initially, everyone was told by their coaches that they were needed for a Lindsay Lohan project. Lead male actor Mike Zaher (who was 20 when the video was shot) commented that he would've earned over $8,000 for the three day shoot, but due to NCAA regulations, him and his teammates' status as non-professional athletes prohibited them from accepting any charges for their work in order to stay eligible for the next season. Shooting took place on location at East Los Angeles College's Weingart Stadium for the soccer game scenes as well as at Universal Studios' Universal CityWalk and a house off Interstate 10.

The video starts with an acting sequence in which JoJo confronts her boyfriend David, played by junior defender Mike Zaher, after she spots him at a frat party flirting with another girl, with a drink in his hand. In the dramatic opening scene, JoJo is very upset. The couple talk and David finally invites JoJo to an important soccer game for his team. As the video progresses, JoJo sings next to the window in her room. She walks around the room looking at photos, reminiscing about the time they spent together and how generally ungrateful he was. These shots are intercut with David playing at the important soccer game. In the video's finale, rain begins to pour on the game. We see JoJo taking down photographs of the couple and picking up a stuffed animal that David had bought her in happier times. She takes it outside and throws it in the garbage can. It is raining, proving that this is the same moment as the game and she has chosen not to attend. David's team is down one goal with 2:14 seconds remaining in the second half. As he makes the shot for the home team, JoJo sings in the rain. He is not quick enough, failing to score the tying goal and the game ends, suggesting that JoJo's absence from the game has had an unfavourable effect on his performance. The video ends with the camera zooming out and panning away from JoJo's window as the rain subsides. Noticeable in the video is a poster for the Rockcorps Boost Mobile concert at Radio City Music Hall on September 24, 2005, an ad for Q-Tip's single "For the Nasty", and the book "Riding on a Blue Note: Jazz and American Pop" by Gary Giddins, which she is reading on top of the car at the game. The fountain in front of the Universal City Hard Rock Cafe is also visible. The video for "Too Little Too Late" premiered in the UK on October 14, 2006 on The Box's Kopooka Hot. "Too Little Too Late" was released on CD on January 15, 2007, in the UK. The song was added to Radio 1's playlist, under the C-list on November 29, 2006, and was upgraded to the B-list at a later date.

Track listings

;European CD maxi single #"Too Little Too Late" – 3:47 #"Too Little Too Late" (Full Phatt Remix featuring Tah Mac) – 4:24 #"Too Little Too Late" (Full Phatt Remix) – 3:53 #"Too Little Too Late" (Instrumental) – 3:47 #"Too Little Too Late" (Video) – 4:04

Official mixes

Personnel

Charts

Weekly charts

Certifications

Year-end charts

References

External links

Category:2000s ballads Category:2006 singles Category:JoJo songs Category:Music videos directed by Chris Robinson Category:Pop ballads Category:Rhythm and blues ballads Category:Songs written by Billy Steinberg Category:Songs written by Ruth-Anne Cunningham

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