Président (brand)
Président is a French dairy brand owned by the Laval based Lactalis company. The brand was created in 1968 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheeses.
History
The brand was created in 1968 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. » (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading war hero Charles de Gaulle.)
Landmark dates
1968 : Launch of Président Camembert.
1972 : Launch of Président Coulommiers.
1972 : Launch of Président Butter.
1975 : Launch of Président Brie.
1991 : Launch of Président Emmental range.