published: 16 Nov 2009
views: 41319
6:33
The Coca-Cola Company Begins Global Launch
BRoll of PlantBottle PET plastic bottles made partially from plants, which reduces the Com...
published: 16 Nov 2009
author: BusinessWire
The Coca-Cola Company Begins Global Launch
BRoll of PlantBottle PET plastic bottles made partially from plants, which reduces the Companys dependence on a non-renewable resource petroleum. Other benefits are that it is 100 percent recyclable, and preliminary research indicates that from the growing of the plant materials through to the production of the resin, the carbon footprint for the PlantBottle packaging is smaller than bottles made with traditional PET. Permalink: www.businesswire.com
5:34
Globalization & The Coca-Cola Company
In this documentary, our team studied the Coca-Cola Company and how it has been impacted b...
published: 06 Apr 2009
author: Group8TeamRamrod
Globalization & The Coca-Cola Company
In this documentary, our team studied the Coca-Cola Company and how it has been impacted by globalization. Since Coca-Cola was first sold in 1886 in Atlanta, Georgia, it has taken over the globe and now operates in more than two hundred companies. As a team, we discussed how globalization, according to Coke, is known as the Coca-Cola System. This is the manufacturing system that allows Coca-Cola to license to distributors who can incorporate different world markets, resources, and technologies to maximize revenue. The Thomas Friedman definition of globalization discusses the combination of markets, nation-states and technologies and how they are able to extend farther, faster, deeper and cheaper than before. We also discussed how the Coca-Cola system maintains a high level of competition between their distributors to spur innovation. For example, Coca-Cola sells the rights and label to Dasani who in turn is in charge of bottling and distribution. Dasani can then create its own line of products such as flavored Dasani water. Our team also explored the economic impact that the Coca-Cola Company has on the economies of nations worldwide. For example, a recent study has shown that in South Africa one job in the Coca-Cola organization ultimately provides sixteen additional jobs. Global salaries and benefits worldwide increased by 1.2 billion dollars from the years 2005 to 2007. This shows how, through globalization, Coca-Cola has been able to positively impact not only the ...
published: 06 Apr 2009
author: Group8TeamRamrod
views: 29146
7:28
Coca-Cola Content 2020 Part One
The media landscape is a very different beast today than it was even 5 years ago. Then age...
published: 10 Aug 2011
author: TheCognitiveMedia
Coca-Cola Content 2020 Part One
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter twitter.com
published: 10 Aug 2011
author: TheCognitiveMedia
views: 214314
34:56
Keynote: Jonathan Mildenhall, The Coca-Cola Company - MIPTV 2012
Discover the Coca-Cola Company's marketing strategy to create compelling content that enga...
published: 03 Apr 2012
author: mipmarkets
Keynote: Jonathan Mildenhall, The Coca-Cola Company - MIPTV 2012
Discover the Coca-Cola Company's marketing strategy to create compelling content that engages audiences in new, innovative ways, building emotional connections across multiple consumer touchpoints in order to drive value for the business.
published: 03 Apr 2012
author: mipmarkets
views: 1098
6:50
Experience The Great Happyfication
The Coca-Cola Company's newest installment of the Happiness Factory series - The Great Hap...
published: 16 Sep 2011
author: cocacola
Experience The Great Happyfication
The Coca-Cola Company's newest installment of the Happiness Factory series - The Great Happyfication. A rollicking six-minute anthem that distills the secrets of happiness into five toe-tapping lessons.
published: 16 Sep 2011
author: cocacola
views: 529950
7:12
Globalization & The Coca-Cola Company
Documentary about how The Coca-Cola Company has been affected by globalization throughout ...
published: 30 Mar 2009
author: Group8TeamRamrod
Globalization & The Coca-Cola Company
Documentary about how The Coca-Cola Company has been affected by globalization throughout the years.
published: 30 Mar 2009
author: Group8TeamRamrod
views: 8744
2:02
Spectacular Coca-Cola 3D 125th Anniversary Illumination
We're celebrating our 125 birthday in style. We've got a spectacular building illumination...
published: 09 May 2011
author: cocacola
Spectacular Coca-Cola 3D 125th Anniversary Illumination
We're celebrating our 125 birthday in style. We've got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we're even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years. The Coca-Cola Company's 125th Anniversary montage includes images, which have been used by permission. More information is available at CokeURL.com Visual design and projections were created and executed by Obscura Digital
published: 09 May 2011
author: cocacola
views: 392851
5:18
the COCA-COLA company (social media)
How Coca-cola uses social media to create customer value? this video is use for education ...
published: 13 Sep 2012
author: Shuhui Leong
the COCA-COLA company (social media)
How Coca-cola uses social media to create customer value? this video is use for education purpose as part of a university assignment. No copyright intended.
published: 13 Sep 2012
author: Shuhui Leong
views: 63
3:59
The Coca-Cola Company's Sustainability Journey
When you open a Coca-Cola, you know there's a refreshing beverage inside. And inside every...
published: 26 Sep 2012
author: CocaColaCo
The Coca-Cola Company's Sustainability Journey
When you open a Coca-Cola, you know there's a refreshing beverage inside. And inside every bottle, there is also a story to be told .... a story of the journey we're taking with you to make a positive, lasting difference wherever our business touches the world and the world touches our business. Check out these stories and learn more about our sustainability journey at www.thecoca-colacompany.com
published: 26 Sep 2012
author: CocaColaCo
views: 322
1:30
The Coca-Cola Company: 5by20 - Preeti Gupta
Through 5 BY 20, we address the most common barriers women face when trying to succeed in ...
published: 24 Sep 2012
author: CocaColaCo
The Coca-Cola Company: 5by20 - Preeti Gupta
Through 5 BY 20, we address the most common barriers women face when trying to succeed in the marketplace. This initiative offers women access to business skills training courses, financial services and connections with peers or mentors -- along with the confidence that comes with building a successful business. Watch a video to see firsthand how Preeti Gupta, mother, wife and rural shopkeeper, Agra, India, is experiencing the benefits of 5 BY 20.
published: 24 Sep 2012
author: CocaColaCo
views: 296
0:35
Coca-Cola Commercial ft. Tyrese Gibson (1994)
PROMO USE ONLY!!! www.coca-cola.com Coca-Cola Commercial ft. Tyrese Gibson (1994) Hi-Quali...
published: 07 Apr 2008
author: KALMANI
Coca-Cola Commercial ft. Tyrese Gibson (1994)
PROMO USE ONLY!!! www.coca-cola.com Coca-Cola Commercial ft. Tyrese Gibson (1994) Hi-Quality Video Remastered by Me!!! © 2010 The Coca-Cola Company, All rights reserved. "Coca-Cola" is a registered trademark of The Coca-Cola Company.
published: 07 Apr 2008
author: KALMANI
views: 615167
4:12
Coca Cola Company Globalization
Coke ito...
published: 07 Sep 2009
author: missymiles
Coca Cola Company Globalization
Vimeo results:
0:30
Coca-Cola | Contest
Dancing Coca-Cola bottles have been leaping inside our computers quite a long time. We cre...
published: 12 Mar 2012
author: KORB
Coca-Cola | Contest
Dancing Coca-Cola bottles have been leaping inside our computers quite a long time. We created this Coca-Cola promo film for Eyeka co-creation community contest in 2010. As there were no scenario restrictions we have decided to withdraw this massively popular product from tradicional soft drink’s settings and interpreted it just as well-recognizable object, red topped white glass bottle with brown drink inside. This is what happens when legendary image meets sounds of the harp in sterile neutral space.
Note, this is not official video.
Credits:
Director: Rimantas Lukavicius
Camera / DOP: Rolandas Leonavicius
VFX / Design Company: KORB
nCloth concepts: BlackPixels
Harp: Vilija Grenceviciute
Music Company: Audionerve
Production support: STRICTLY PRODUCTION
Year of completion: 2010 - 2011
6:01
Coca Cola - 125th Year Exhibition
For Coca-Cola’s 125th Anniversary Exhibition's Future Room concept, Antilop transformed sa...
published: 06 Feb 2012
author: Antilop
Coca Cola - 125th Year Exhibition
For Coca-Cola’s 125th Anniversary Exhibition's Future Room concept, Antilop transformed santralistanbul's Galeri 1 into an immersive environment by creating 90 square meter of 270-degree projection system.
Client:Coca Cola
Agency: Boogy
Location: santralistanbul
Date: 07.12.2011
Duration: 4'30''
Creative Directors : Refik Anadol / Maurizio Braggiotti / Efe Mert Kaya /
Art Direction/Visual Artist : Can Büyükberber
Production Director : Serkan Arslan
Sound Design: Kerim Karaoğlu
Technical Company: Visions
1:00
COCA-COLA "Quest"
Each player in each sport has their own form of revelry to celebrate points scored. For s...
published: 21 Apr 2010
author: Paranoid US
COCA-COLA "Quest"
Each player in each sport has their own form of revelry to celebrate points scored. For some it’s a hand motion, for some it’s a somersault, and for others it’s a well-crafted humorous dance. In honor of the upcoming 2010 FIFA World Cup and to promote Coca Cola’s sponsorship, Paranoid US Director Edouard Salier, created an animated medley of celebrations entitled “Quest”. With Coke’s long history of successful animated spots and Edouard’s visual storytelling ability, the collaboration was a perfect fit.
Initially set on a field of dust in Africa, far from the shiny professional stadiums, “Quest” follows a young football enthusiast looking for celebration. He sets off on a magical journey, in search of the sport’s most festive experiences. Along the way, he encounters various football teams, each with their own personal style of merriment. He then realizes the celebration is within himself and he can bring it to any environment.
Armed with a script from the agency, SANTO, Edouard was tasked with producing a visual accompaniment that brought the celebration of football to life. With his poetic visual concept in place, Edouard worked with a design team in Paris to generate an animated storyboard. The character and background details were highly important to make the spot magical, yet believable. Edouard relied heavily on the experienced crew of artists from Digital District, who specialize in animation and visual effects. With only photography as reference, it was up to the skilled animators, to make the main character have human facial features, reactions and movements.
The end result is a spot that the most-die hard football fans will enjoy, as it is filled with the symbols of various goal celebrations--from robotic dancing to a mock crew team. However, it is just as entertaining for anyone looking for the usual joyful spirit and awe-inducing visuals synonymous with the Coca-Cola brand. The spot, an eight month long production, begins airing globally and will continue to run through the end of the FIFA World Cup tournament.
Coca-Cola "Quest"
Production Company - Paranoid US
Director - Edouard Salier
Executive Producers - Claude Letessier, Cathleen O'Conor
Producer - Anne Lifshitz
Graphic Designers - Yué Wu, Corentin Rouge, Marthe Salier, Damien Martin, Julien Michel, Xavier Reyé, Florent Gombeau
Global Brand Director - Shay Drohan
Project Lead – Emmanuel Seuge
Creative Excellence -Jonathan Mildenhal
Agency - SANTO, Buenos Aires
Creative Directors - Sebastian Wilhelm, Pablo Minces
Art Director - Maximiliano Anselmo
Copy Writer - Pablo Minces
Producer - Ezequiel Ortiz
Account Director - Ignacio Diez
Planner - Martin Cole
Post Company - Digital District
Executive Producer - David Danesi
Post Supervisor - Peggy Tavenne
Flame Artist - Christophe Richard
Flame Assistant - Amandine Moulinet
VFX Artists - Marc-Thomas Cave, Jean Lamoureux, Thomas Marque, Florian Rihn
Modeling - Jimmy Cave
Animation - Romuald Caudroit, Remi Gamiette, Margaux Durand-Rival, Nicolas Dabos
Lighting - Nicolas Belin, Nicolas Vion
Audio Company - X-Track
Mixer/Engineer - François Roy
Executive Producer - François Roy
Track Artist - K'NAAN
www.paranoidus.com
www.facebook.com/paranoidus
7:47
Knucklehead - Director's Cut
Joey Turman, aka "Knucklehead", takes us on his journey as he defines himself and his last...
published: 08 May 2012
author: Greg Brunkalla
Knucklehead - Director's Cut
Joey Turman, aka "Knucklehead", takes us on his journey as he defines himself and his lasting mark within the world of popular dance culture. As he pushes through his past to get to his future, we get a revealing glimpse into the life and mind behind the creation of the Toe Tappy.
Director: Greg Brunkalla
Client: Coca-Cola Zero
Production Company: Stink Digital
Agency: Ogilvy Paris
Creative Directors: Adam Kennedy + Brandon Rochon
Agency Producer: Caroline Petruccelli
Executive Producer: Mark Pytlik
Producer: Jim Czarnecki
DP: Jason McCormick
Post Facility: Rock Paper Scissors
Editor: Aaron Tompkins
Post Supervisor: Melanie Gagliano
Composer: Jason Binnick
featuring violin by Miriam Eicher
Steadicam: Cedric Martin
Gaffer: Manny Tapia
Key Grip: Danny Stephens
1st AC: Paul Metcalf
DIT: Tony Saldago
Audio Facility (LA): Pop Sound
Audio Engineer (LA): Erin Reilly
Audio Engineer (NYC): Charles Newman
Subjects: Joey Turman, Anna Turnman, Tight Eyez, Michelle Paz, Zarius, Travis, B -Dash, Roland, LeVarr, Joe Joe
Youtube results:
3:19
Coca-Cola Bottling Co. Consolidated chose IBM DB2 and saved $1 million
www.ibm.biz IBM DB2 can save you millions. Coca-Cola Bottling Co. Consolidated chose to mo...
published: 03 Apr 2012
author: imclientreferences
Coca-Cola Bottling Co. Consolidated chose IBM DB2 and saved $1 million
www.ibm.biz IBM DB2 can save you millions. Coca-Cola Bottling Co. Consolidated chose to move to DB2 four years ago, and they have saved more than $1 million since. Because of the savings, ease of use, performance and reliability of the software, they are now in the process of upgrading to DB2 10. As Andrew Juarez, Lead SAP Basis and DBA, said, "This thing eats data for lunch." Read the case study: ibm.biz To learn more about how the power of IBM DB2 10 can free you to find more innovative ways of doing business, visit: www.ibm.biz
published: 03 Apr 2012
author: imclientreferences
views: 5384
10:18
Coca-Cola Content 2020 Part Two
The media landscape is a very different beast today than it was even 5 years ago. Then age...
published: 11 Aug 2011
author: TheCognitiveMedia
Coca-Cola Content 2020 Part Two
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter twitter.com
published: 11 Aug 2011
author: TheCognitiveMedia
views: 96091
8:04
Social Media at the Coca-Cola Company
Adam Brown explains how social media is the center of Coca-Cola Company's promotional ende...
published: 12 Apr 2010
author: ragancommunications
Social Media at the Coca-Cola Company
Adam Brown explains how social media is the center of Coca-Cola Company's promotional endeavors.
published: 12 Apr 2010
author: ragancommunications
views: 1705
1:55
Importance of Corporate Sustainability - The Coca-Cola Company
Jeff Seabright, Vice President of Environment and Water Resources at Coca-Cola talks about...
published: 19 Jun 2012
author: natureconservancy
Importance of Corporate Sustainability - The Coca-Cola Company
Jeff Seabright, Vice President of Environment and Water Resources at Coca-Cola talks about why it is crucial for large companies to consider their water usage, and help protect the watersheds for the communities they work in. Coke and The Nature Conservancy have worked together on a variety of projects, including freshwater "footprints" at Coca-Cola processing sites.
published: 19 Jun 2012
author: natureconservancy
views: 191
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