This article's lead section may not adequately summarize its contents. Please consider expanding the lead to provide an accessible overview of the article's key points. (March 2012)

Microsoft PowerPoint is the name of a proprietary commercial software program developed by Microsoft. It was developed by Microsoft and officially launched on May 22, 1990. It is part of the Microsoft Office suite, and runs on Microsoft Windows and Apple's Mac OS X operating system. The current versions are Microsoft Office PowerPoint 2010 for Windows and Microsoft Office PowerPoint 2011 for Mac.

History[link]

Originally designed for the Macintosh computer, the initial release was called "Presenter", developed by Dennis Austin^{[not in citation given]} and Thomas Rudkin^{[not in citation given]} of Forethought, Inc.^[1] In 1987, it was renamed to "PowerPoint" due to problems with trademarks, the idea for the name coming from Robert Gaskins.^[2] In August of the same year, Forethought was bought by Microsoft for $14 million USD ($28.6 million in present-day terms^[3]), and became Microsoft's Graphics Business Unit, which continued to develop the software further. PowerPoint was officially launched on May 22, 1990, the same day that Microsoft released Windows 3.0.

PowerPoint changed significantly with PowerPoint 97. Prior to PowerPoint 97, presentations were linear, always proceeding from one slide to the next. PowerPoint 97 incorporated the Visual Basic for Applications (VBA) language, underlying all macro generation in Office 97, which allowed users to invoke pre-defined transitions and effects in a non-linear movie-like style without having to learn programming

PowerPoint 2000 (and the rest of the Office 2000 suite) introduced a clipboard that could hold multiple objects at once. Another change was that the Office Assistant was changed to be less intrusive.^[4]

Operation[link]

PowerPoint presentations consist of a number of individual pages or "slides". The "slide" analogy is a reference to the slide projector. A better analogy would be the "foils" (or transparencies/plastic sheets) that are shown with an overhead projector, although they are in decline now. Slides may contain text, graphics, sound, movies, and other objects, which may be arranged freely. PowerPoint, howevere of a consistent style in a presentation using a template or "Slide Master".

The presentation can be printed, displayed live on a computer, or navigated through at the command of the presenter. For larger audiences the computer display is often projected using a video projector. Slides can also form the basis of webcasts.

PowerPoint provides three types of movements:

1. Entrance, emphasis, and exit of elements on a slide itself are controlled by what PowerPoint calls Custom Animations.
2. Transitions, on the other hand, are movements between slides. These can be animated in a variety of ways.
3. Custom animation can be used to create small story boards by animating pictures to enter, exit or move.

Cultural impact[link]

A PowerPoint Presentation in Progress.

Supporters say that^[5][6][7] the ease of use of presentation software can save a lot of time for people who otherwise would have used other types of visual aid—hand-drawn or mechanically typeset slides, blackboards or whiteboards, or overhead projections. Ease of use also encourages those who otherwise would not have used visual aids, or would not have given a presentation at all, to make presentations. As PowerPoint's style, animation, and multimedia abilities have become more sophisticated, and as the application has generally made it easier to produce presentations (even to the point of having an "AutoContent Wizard" (discontinued in PowerPoint 2007) suggesting a structure for a presentation), the difference in needs and desires of presenters and audiences has become more noticeable.

The benefit of PowerPoint is continually debated, though most people believe that the benefit may be to present structural presentations to business workers, such as Raytheon Elcan does.^[8] Its use in classroom lectures has influenced investigations of PowerPoint’s effects on student performance in comparison to lectures based on overhead projectors, traditional lectures, and online lectures. Not only is it a useful tool for introductory lectures, but it also has many functions that allow for review games, especially in the younger grades. There are no compelling results to prove or disprove that PowerPoint is more effective for learner retention than traditional presentation methods.^[9] The effect on audiences of poor PowerPoint presentations has been described as PowerPoint hell.

Criticism[link]

Although PowerPoint has the aforementioned benefits, some argue that PowerPoint has negatively affected society. The terms "Death by PowerPoint" and "PowerPoint Hell" refer to the poor use of the software. Many large companies and branches of the government use PowerPoint as a way to brief employees on important issues that they must make decisions about. Opponents of PowerPoint argue that reducing complex issues to bulleted points is detrimental to the decision making process; in other words, because the amount of information in a presentation must be condensed, viewing a PowerPoint presentation does not give one enough detailed information to make a truly informed decision.

A frequently cited example is Edward Tufte's analysis of PowerPoint slides prepared for briefing NASA officials concerning possible damage to the Space Shuttle Columbia during its final launch.^[10] Tufte argues that the slides, prepared by the Boeing Corporation, had the effect of oversimplifying the situation, and provided false assurance that the ultimately fatal damage to the shuttle was only minimal. Tufte argued:

• The most critical information was consigned to the lowest level of importance in the outline style.
• The low resolution of the slides encouraged the use of acronyms and undescriptive pronouns instead of specific, descriptive terms and language.
• PowerPoint's limited font styling obscured proper notation of key scientific measurements.

Tufte concluded that:

The language, spirit, and presentation tool of the pitch culture had penetrated throughout the NASA organization, even into the most serious technical analysis, the survival of the shuttle.^[10]

A review of Tufte's book, The Cognitive Style of PowerPoint can be read online.^[11]

Similar criticisms appeared in the Report of the Columbia Accident Investigation Board ("Engineering by Viewgraphs" v.1, p.191).^[12]

"Death by PowerPoint"[link]

“Death by PowerPoint” is a criticism of slide-based presentations referring to a state of boredom and fatigue induced by information overload during presentations such as those created by the Microsoft application PowerPoint.

The phrase was first coined by Angela R. Garber.^[13] Further criticisms of the cognitive effects of PowerPoint have been expounded by others, for example, Edward Tufte (2006)^[14] and Kalyuga et al. (1991).^[15] Wright (2009) suggests PowerPoint is a convenient prop for poor speakers, it can reduce complicated messages to simple bullet points and it elevates style over substance; and that these three things contribute to its popularity.^[16] It can also be called “PowerPoint Poisoning”—a term originated by Scott Adams of Dilbert fame.

• The Anti PowerPoint Party (founded in May 2011) is a Swiss political party dedicated to decrease professional use of PowerPoint and other presentation software, which the party claims "causes national-economic damage amounting to 2.1 billion CHF" and lowers the quality of a presentation in "95% of the cases". The party advocates flip charts as an alternative to presentation software.

Boredom[link]

“PowerPoint hell” is the tedium some people report on sitting through PowerPoint visual presentations that are too long and complex, making excessive use of the software’s features and when the presenter just reads from the slides.^{[17][18][19][20]}

Retired Marine Colonel Thomas X Hammes says that this effect, which he calls “hypnotizing chickens”, is useful when the goal is to avoid divulging information, as in military press briefings.^[21]

Military excess[link]

A “PowerPoint Ranger” is a military member who relies heavily on presentation software to the point of excess. Some junior officers spend the majority of their time preparing PowerPoint slides.^[22] Because of its usefulness for presenting mission briefings, it has become part of the culture of the military,^[21][23] but is regarded as a poor decision-making tool.^[24] As a result some generals, such as Brigadier-General Herbert McMaster, have banned the use of PowerPoint in their operations.^[22] In September 2010, Colonel Lawrence Sellin was fired from his post at the ISAF for publishing a piece critical of the over-dependence of military staffs on the presentation method and bloated bureaucracy.^[25]

According to Jim Nelson, who served as a civilian translator with the Russian and American peacekeepers in Bosnia in 1996, one of the Russians said, “If we ever had a war, while you are working on your PowerPoint, we would be killing you.”

PowerPoint Viewer[link]

Microsoft Office PowerPoint Viewer is a program used to run presentations on computers that do not have PowerPoint installed. Office PowerPoint Viewer is added by default to the same disk or network location that contains one or more presentations packaged by using the Package for CD feature.

PowerPoint Viewer is installed by default with a Microsoft Office 2003 installation for use with the Package for CD feature. The PowerPoint Viewer file is also available for download from the Microsoft Office Online Web site.

Presentations password-protected for opening or modifying can be opened by PowerPoint Viewer. The Package for CD feature allows packaging any password-protected file or setting a new password for all packaged presentations. PowerPoint Viewer prompts for a password if the file is open password-protected.

PowerPoint Viewer supports opening presentations created using PowerPoint 97 and later. In addition, it supports all file content except OLE objects and scripting. PowerPoint Viewer is currently only available for computers running on Microsoft Windows.

Versions[link]

Versions for Microsoft Windows include:

• 1990 PowerPoint 2.0 for Windows 3.0
• 1992 PowerPoint 3.0 for Windows 3.1
• 1993 PowerPoint 4.0 (Office 4.x)
• 1995 PowerPoint for Windows 95 (version 7.0; Office 95)
• 1997 PowerPoint 97 (version 8.0; Office 97)
• 1999 PowerPoint 2000 (version 9.0; Office 2000)
• 2001 PowerPoint 2002 (version 10; Office XP)
• 2003 Office PowerPoint 2003 (version 11; Office 2003)
• 2007 Office PowerPoint 2007 (version 12; Office 2007)
• 2010 PowerPoint 2010 (version 14; Office 2010)

Note: There is no PowerPoint version 5.0 or 6.0, because the Windows 95 version was launched with Word 7.0. All Office 95 products have OLE 2 capacity—moving data automatically from various programs—and PowerPoint 7.0 shows that it was contemporary with Word 7.0.

Note 2: Version number 13 was skipped due to superstition.

Versions for the Mac OS include:

• 1987 PowerPoint 1.0 for Mac OS classic
• 1988 PowerPoint 2.0 for Mac OS classic
• 1992 PowerPoint 3.0 for Mac OS classic
• 1994 PowerPoint 4.0 for Mac OS classic
• 1998 PowerPoint 98 (8.0) for Mac OS classic (Office 1998 for Mac)
• 2000 PowerPoint 2001 (9.0) for Mac OS classic (Office 2001 for Mac)
• 2002 PowerPoint v. X (10.0) for Mac OS X (Office:Mac v. X)
• 2004 PowerPoint 2004 (11.0) for Mac OS X Office:Mac 2004
• 2008 PowerPoint 2008 (12.0) for Mac OS X Microsoft Office 2008 for Mac
• 2010 PowerPoint 2011 (14.0) for Mac OS X Microsoft Office 2011 for Mac

Note: There is no PowerPoint 5.0, 6.0 or 7.0 for Mac. There is no version 5.0 or 6.0 because the Windows 95 version was launched with Word 7. All of the Office 95 products have OLE 2 capacity—moving data automatically from various programs—and PowerPoint 7 shows that it was contemporary with Word 7. There was no version 7.0 made for Mac to coincide with either version 7.0 for Windows or PowerPoint 97.^[26][27]

Microsoft PowerPoint 2010[link]

In PowerPoint 2010, several key features have been added. Screen Capturing allows for taking a screen capture and adding it into the document. It is now possible to remove background images, and there are additional special effects that can be used with pictures, such as 'Pencil effects'. Additional transitions are also available. However, the ability to apply certain text effects directly onto existing text, as seen in Microsoft Word is not available; a separate WordArt text box is still required.

File formats[link]

The binary format specification has been available from Microsoft on request, but since February 2008 the .ppt format specification can be freely downloaded.^[28]

In Microsoft Office 2007 the binary file formats were replaced as the default format by the new XML based Office Open XML formats, which are published as an open standard. Nevertheless, they are not complete as there are binary blobs inside of the XML files, and several pieces of behaviour are not specified but refer to the observed behaviour of specific versions of Microsoft product.

See also[link]

Wikibooks has a book on the topic of Microsoft Office PowerPoint

• Keynote (presentation software)
• Kingsoft Presentation
• OpenOffice.org Impress
• PowerPoint animation
• Powerpoint-Karaoke

References[link]

• Kalyuga, S., Chandler, P. & Sweller, J. (2004). When redundant on-screen text in multimedia technical instruction can interfere with learning. Human Factors, 46, 567-581.

Further reading[link]

• Lowenthal, P. R. (2009). Improving the Design of PowerPoint Presentations . In P. R. Lowenthal, D. Thomas, A. Thai, & B. Yuhnke, B. (Eds.), The CU Online handbook. Teach differently: Create and collaborate (pp. 61–66). Raleigh, NC: Lulu Enterprises.

External links[link]

Microsoft

• Official website
• PowerPoint team blog at MSDN Blogs
• Office 2010 product guide
• PowerPoint Viewer
• Free Trial Download of PowerPoint
• Microsoft Mouse Mischief—a PowerPoint add-in

Third-party

• PPT: PowerPoint Presentation Site
• Microsoft PowerPoint at the Open Directory Project
• Robert Gaskins's website, one of the PowerPoint developers
• PowerPoint Search Engine

vep:Microsoft Office PowerPoint

Coordinates: 47°38′22.55″N 122°7′42.42″W / 47.6395972°N 122.12845°W / 47.6395972; -122.12845

Microsoft Corporation

Type	Public
Traded as	NASDAQ: MSFT SEHK: 4338 Dow Jones Industrial Average component NASDAQ-100 component S&P 500 component
Industry	Computer software Online services Video games
Founded	Albuquerque, New Mexico, United States (April 4, 1975 (1975-04-04))
Founder(s)	Paul Allen, Bill Gates
Headquarters	Microsoft Redmond Campus, Redmond, Washington, United States
Area served	Worldwide
Key people	Steve Ballmer (CEO) Bill Gates (Chairman)
Products	See listing
Services	See listing
Revenue	US$ 69.94 billion (2011)
Operating income	US$ 27.16 billion (2011)
Net income	US$ 23.15 billion (2011)
Total assets	US$ 108.7 billion (2011)
Total equity	US$ 57.08 billion (2011)
Employees	92,000 (2011)
Subsidiaries	List of Microsoft subsidiaries
Website	microsoft.com
References: [1]

Microsoft Corporation (NASDAQ: MSFT) is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. Microsoft is one of the largest software corporations in the world.

Microsoft would also come to dominate the office suite market with Microsoft Office. The company has diversified into the video game industry with the Xbox and Xbox 360 consoles and the consumer electronics and digital services market MSN, the Zune and the Windows Phone OS. The ensuing rise of stock in the company's 1986 initial public offering (IPO) made an estimated three billionaires and 12,000 millionaires from Microsoft employees (Forbes 400 list revealed that in March 2011 both Jon Shipley and Nathan Myhrvold lost their billionaire status). In May 2011, Microsoft Corporation acquired Skype Communications for $8.5 billion.^[2]

Primarily in the 1990s, critics contend Microsoft used monopolistic business practices and anti-competitive strategies including refusal to deal and tying, put unreasonable restrictions in the use of its software, and used misrepresentative marketing tactics; both the U.S. Department of Justice and European Commission found the company in violation of antitrust laws. Known for its interviewing process with obscure questions, various studies and ratings were generally favorable to Microsoft's diversity within the company as well as its overall environmental impact with the exception of the electronics portion of the business.

History[link]

Early history[link]

Paul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. The January 1975 issue of Popular Electronics featured Micro Instrumentation and Telemetry Systems's (MITS) Altair 8800 microcomputer. Allen noticed that they could program a BASIC interpreter for the device; after a call from Gates claiming to have a working interpreter, MITS requested a demonstration. Since they didn't actually have one, Allen worked on a simulator for the Altair while Gates developed the interpreter. Although they developed the interpreter on a simulator and not the actual device, the interpreter worked flawlessly when they demonstrated the interpreter to MITS in Albuquerque, New Mexico in March 1975; MITS agreed to distribute it, marketing it as Altair BASIC.^{[3]:108, 112–114} They officially established Microsoft on April 4, 1975, with Gates as the CEO.^[5] Allen came up with the original name of "Micro-Soft," as recounted in a 1995 Fortune magazine article. In August 1977 the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office, "ASCII Microsoft".^[6] The company moved to a new home in Bellevue, Washington in January 1979.^[5]

Microsoft Inc. logo history
Logo	Years
	Microsoft "blibbet" logo, filed August 26, 1982 at the USPTO and used until 1987.[7]
	Microsoft "Pac-Man" logo, designed by Scott Baker and used since 1987, with the 1994–2002 slogan "Where do you want to go today?".[8][9]
	Microsoft logo as of 2006–2011, with the slogan "Your potential. Our passion."[9]
	Logo by Microsoft with the slogan"Be What's Next." 2011–present.[10]

Microsoft entered the OS business in 1980 with its own version of Unix, called Xenix.^[11] However, it was MS-DOS that solidified the company's dominance. After negotiations with Digital Research failed, IBM awarded a contract to Microsoft in November 1980 to provide a version of the CP/M OS, which was set to be used in the upcoming IBM Personal Computer (IBM PC).^[12] For this deal, Microsoft purchased a CP/M clone called 86-DOS from Seattle Computer Products, branding it as MS-DOS, which IBM rebranded to PC-DOS. Following the release of the IBM PC in August 1981, Microsoft retained ownership of MS-DOS. Since IBM copyrighted the IBM PC BIOS, other companies had to reverse engineer it in order for non-IBM hardware to run as IBM PC compatibles, but no such restriction applied to the operating systems. Due to various factors, such as MS-DOS's available software selection, Microsoft eventually became the leading PC operating systems vendor.^[4][13]:210 The company expanded into new markets with the release of the Microsoft Mouse in 1983, as well as a publishing division named Microsoft Press.^[3]:232 Paul Allen resigned from Microsoft in February after developing Hodgkin's disease.^[3]:231

1984–1994: Windows and Office[link]

While jointly developing a new OS with IBM in 1984, OS/2, Microsoft released Microsoft Windows, a graphical extension for MS-DOS, on November 20.^{[3]:242–243, 246} Microsoft moved its headquarters to Redmond on February 26, 1986, and on March 13 the company went public;^[14] the ensuing rise in the stock would make an estimated four billionaires and 12,000 millionaires from Microsoft employees.^[15] Due to the partnership with IBM, in 1990 the Federal Trade Commission set its eye on Microsoft for possible collusion; it marked the beginning of over a decade of legal clashes with the U.S. Government.^[16] Microsoft announced the release of its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987;^{[3]:243–244} meanwhile, the company was at work on a 32-bit OS, Microsoft Windows NT, using ideas from OS/2; it shipped on July 21, 1993 with a new modular kernel and the Win32 application programming interface (API), making porting from 16-bit (MS-DOS-based) Windows easier. Once Microsoft informed IBM of NT, the OS/2 partnership deteriorated.^[17]

Microsoft introduced its office suite, Microsoft Office, in 1990. The software bundled separate office productivity applications, such as Microsoft Word and Microsoft Excel.^[3]:301 On May 22 Microsoft launched Windows 3.0 with a streamlined user interface graphics and improved protected mode capability for the Intel 386 processor.^[18] Both Office and Windows became dominant in their respective areas.^[19][20] Novell, a Word competitor from 1984–1986, filed a lawsuit years later claiming that Microsoft left part of its APIs undocumented in order to gain a competitive advantage.^[21]

On July 27, 1994, the U.S. Department of Justice, Antitrust Division filed a Competitive Impact Statement that said, in part: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anti-competitive "per processor" licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whether the OEM sells the computer with a Microsoft operating system or a non-Microsoft operating system. In effect, the royalty payment to Microsoft when no Microsoft product is being used acts as a penalty, or tax, on the OEM's use of a competing PC operating system. Since 1988, Microsoft's use of per processor licenses has increased."^[22]

1995–2005: Internet and the 32-bit era[link]

Bill Gates giving his deposition in 1998 for the United States v. Microsoft trial. Once the U.S. Department of Justice 1993 took over from the Federal Trade Commission, a protracted legal wrangling between Microsoft and the department ensued, resulting in various settlements and possible blocked mergers. Microsoft would point to companies such as AOL-Time Warner in its defense.^[16]

Following Bill Gates's internal "Internet Tidal Wave memo" on May 26, 1995 Microsoft began to redefine its offerings and expand its product line into computer networking and the World Wide Web.^[23] The company released Windows 95 on August 24, 1995, featuring pre-emptive multitasking, a completely new user interface with a novel start button, and 32-bit compatibility; similar to NT, it provided the Win32 API.^[24][25]:20 Windows 95 came bundled with the online service MSN, and for OEMs Internet Explorer, a web browser. Internet Explorer was not bundled with the retail Windows 95 boxes because the boxes were printed before the team finished the web browser, and instead was included in the Windows 95 Plus! pack.^[26] Branching out into new markets in 1996, Microsoft and NBC Universal created a new 24/7 cable news station, MSNBC.^[27] Microsoft created Windows CE 1.0, a new OS designed for devices with low memory and other constraints, such as personal digital assistants.^[28] In October 1997, the Justice Department filed a motion in the Federal District Court, stating that Microsoft violated an agreement signed in 1994 and asked the court to stop the bundling of Internet Explorer with Windows.^{[3]:323–324}

Bill Gates handed over the CEO position on January 13, 2000 to Steve Ballmer, an old college friend of Gates and employee of the company since 1980, creating a new position for himself as Chief Software Architect.^{[5][3]:111, 228} Various companies including Microsoft formed the Trusted Computing Platform Alliance in October 1999 to, among other things, increase security and protect intellectual property through identifying changes in hardware and software. Critics decry the alliance as a way to enforce indiscriminate restrictions over how consumers use software, and over how computers behave, a form of digital rights management; for example the scenario where a computer is not only secured for its owner, but also secured against its owner as well.^[29][30] On April 3, 2000, a judgment was handed down in the case of United States v. Microsoft,^[31] calling the company an "abusive monopoly";^[32] it settled with the U.S. Department of Justice in 2004.^[14] On October 25, 2001 Microsoft released Windows XP, unifying the mainstream and NT lines under the NT codebase.^[33] The company released the Xbox later that year, entering the game console market dominated by Sony and Nintendo.^[34] In March 2004 the European Union brought antitrust legal action against the company, citing it abused its dominance with the Windows OS, resulting in a judgment of €497 million ($613 million) and to produce new versions of Windows XP without Windows Media Player, Windows XP Home Edition N and Windows XP Professional N.^[35][36]

2006–present: Windows Vista, mobile, SaaS[link]

CEO Steve Ballmer at the MIX event in 2008. In an interview about his management style in 2005, he mentioned that his first priority was to get the people he delegates to in order. Ballmer also emphasized the need to continue pursuing new technologies even if initial attempts fail, citing the original attempts with Windows as an example.^[37]

Released in January 2007, the next version of Windows, Windows Vista, focused on features, security, and a redesigned user interface dubbed Aero.^[38][39] Microsoft Office 2007, released at the same time, featured a "Ribbon" user interface which was a significant departure from its predecessors. Relatively strong sales of both titles helped to produce a record profit in 2007.^[40] The European Union imposed another fine of €899 million ($1.4 billion) for Microsoft's lack of compliance with the March 2004 judgment on February 27, 2008, saying that the company charged rivals unreasonable prices for key information about its workgroup and backoffice servers. Microsoft stated that it was in compliance and that "these fines are about the past issues that have been resolved".^[41]

Bill Gates retired from his role as Chief Software Architect on June 27, 2008 while retaining other positions related to the company in addition to being an advisor for the company on key projects.^[42] Azure Services Platform, the company's entry into the cloud computing market for Windows, launched on October 27, 2008.^[43] On February 12, 2009, Microsoft announced its intent to open a chain of Microsoft-branded retail stores, and on October 22, 2009 the first retail Microsoft Store opened in Scottsdale, Arizona; the same day the first store opened Windows 7 was officially released to the public. Windows 7's focus was on refining Vista with ease of use features and performance enhancements, rather than a large reworking of Windows.^[44][45][46]

As the smartphone industry boomed beginning in 2007, Microsoft struggled to keep up with its rivals Apple and Google in providing a modern smartphone operating system. As a result, in 2010, Microsoft revamped their aging flagship mobile operating system, Windows Mobile, replacing it with the new Windows Phone OS; along with a new strategy in the smartphone industry that has Microsoft working more closely with smartphone manufactures, such as Nokia, and to provide a consistent user experience across all smartphones using Microsoft's Windows Phone OS.

Microsoft is a founding member of the Open Networking Foundation started on March 23, 2011. Other founding companies include Google, HP Networking, Yahoo, Verizon, Deutsche Telekom and 17 other companies. The nonprofit organization is focused on providing support for a new cloud computing initiative called Software-Defined Networking.^[47] The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers and other networking areas.^[48]

In May 2012, Microsoft opened its social networking site So.cl to the general public. ^[49] On 31st May 2012, Microsoft released the final version of its next generation [Windows]] 8 software.It is designed to power devices ranging from tablets to desktop compters.^[50]

Product divisions[link]

For the 2010 fiscal year, Microsoft had five product divisions: Windows & Windows Live Division, Server and Tools, Online Services Division, Microsoft Business Division, and Entertainment and Devices Division.

Windows & Windows Live Division, Server and Tools, Online Services Division[link]

The company's Client division produces the flagship Windows OS line such as Windows 7; it also produces the Windows Live family of products and services. Server and Tools produces the server versions of Windows, such as Windows Server 2008 R2 as well as a set of development tools called Microsoft Visual Studio, Microsoft Silverlight, a web application framework, and System Center Configuration Manager, a collection of tools providing remote-control abilities, patch management, software distribution and a hardware/software inventory. Other server products include: Microsoft SQL Server, a relational database management system, Microsoft Exchange Server, for certain business-oriented e-mail and scheduling features, Small Business Server, for messaging and other small business-oriented features; and Microsoft BizTalk Server, for business process management.

Microsoft provides IT consulting ("Microsoft Consulting Services") and produces a set of certification programs handled by the Server and Tools division designed to recognize individuals who have a minimal set of proficiencies in a specific role; this includes developers ("Microsoft Certified Solution Developer"), system/network analysts ("Microsoft Certified Systems Engineer"), trainers ("Microsoft Certified Trainers") and administrators ("Microsoft Certified Systems Administrator" and "Microsoft Certified Database Administrator"). Microsoft Press, which publishes books, is also managed by the division. The Online Services Business division handles the online service MSN and the search engine Bing. As of December 2009, the company also possesses an 18% ownership of the cable news channel MSNBC without any editorial control; however, the division develops the channel's website, msnbc.com, in a joint venture with the channel's co-owner, NBC Universal.^[51]

Business Division[link]

The Commons, located on the campus of the company's headquarters in Redmond.

The Microsoft Business Division produces Microsoft Office including Microsoft Office 2010, the company's line of office software. The software product includes Word (a word processor), Access (a relational database program), Excel (a spreadsheet program), Outlook (Groupware, frequently used with Exchange Server), PowerPoint (presentation software), and Publisher (desktop publishing software). A number of other products were added later with the release of Office 2003 including Visio, Project, MapPoint, InfoPath and OneNote. The division also develops enterprise resource planning (ERP) software for companies under the Microsoft Dynamics brand. These include: Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, and Microsoft Dynamics SL. They are targeted at varying company types and countries, and limited to organizations with under 7,500 employees.^[52] Also included under the Dynamics brand is the customer relationship management software Microsoft Dynamics CRM, part of the Azure Services Platform.

Entertainment and Devices Division[link]

The Entertainment and Devices Division produces the Windows CE OS for embedded systems and Windows Phone for smartphones.^[53] Microsoft initially entered the mobile market through Windows CE for handheld devices, eventually developing into the Windows Mobile OS and now, Windows Phone. Windows CE is designed for devices where the OS may not directly be visible to the end user, in particular, appliances and cars. The division also produces computer games that run on Windows PCs and other systems including titles such as Age of Empires, Halo and the Microsoft Flight Simulator series, and houses the Macintosh Business Unit which produces Mac OS software including Microsoft Office 2011 for Mac. Microsoft's Entertainment and Devices Division designs, markets, and manufactures consumer electronics including the Xbox 360 game console, the handheld Zune media player, and the television-based Internet appliance MSN TV. Microsoft also markets personal computer hardware including mice, keyboards, and various game controllers such as joysticks and gamepads.

Culture[link]

Technical reference for developers and articles for various Microsoft magazines such as Microsoft Systems Journal (or MSJ) are available through the Microsoft Developer Network (MSDN). MSDN also offers subscriptions for companies and individuals, and the more expensive subscriptions usually offer access to pre-release beta versions of Microsoft software.^[54][55] In April 2004 Microsoft launched a community site for developers and users, titled Channel9, that provides a wiki and an Internet forum.^[56] Another community site that provides daily videocasts and other services, On10.net, launched on March 3, 2006.^[57] Free technical support is traditionally provided through online Usenet newsgroups, and CompuServe in the past, monitored by Microsoft employees; there can be several newsgroups for a single product. Helpful people can be elected by peers or Microsoft employees for Microsoft Most Valuable Professional (MVP) status, which entitles them to a sort of special social status and possibilities for awards and other benefits.^[58]

Noted for its internal lexicon, the expression "eating our own dog food" is used to describe the policy of using prerelease and beta versions of products inside Microsoft in an effort to test them in "real-world" situations.^[59] This is usually shortened to just "dog food" and is used as noun, verb, and adjective. Another bit of jargon, FYIFV or FYIV ("Fuck You, I'm [Fully] Vested"), is used by an employee to indicate they are financially independent and can avoid work anytime they wish.^[60] The company is also known for its hiring process, mimicked in other organizations and dubbed the "Microsoft interview", which is notorious for off-the-wall questions such as "Why is a manhole cover round?".^[61]

Microsoft is an outspoken opponent of the cap on H1B visas, which allow companies in the U.S. to employ certain foreign workers. Bill Gates claims the cap on H1B visas makes it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap" in 2005.^[62] Critics of H1B visas argue that relaxing the limits would result in increased unemployment for U.S. citizens due to H1B workers working for lower salaries.^[63] The Human Rights Campaign Corporate Equality Index, a report of how progressive the organization deems company policies towards LGBT (lesbian, gay, bisexual and transsexual) employees, rated Microsoft as 87% from 2002 to 2004 and as 100% from 2005 to 2010 after they allowed gender expression.^[64]

Criticism[link]

Criticism of Microsoft has followed the company's existence because of various aspects of its products and business practices. Ease of use, stability, and security of the company's software are common targets for critics. More recently, Trojan horses and other exploits have plagued numerous users due to faults in the security of Microsoft Windows and other programs. Microsoft is also accused of locking vendors into their products, and of not following and complying with existing standards in its software.^[65] Total cost of ownership comparisons of Linux as well as Mac OS X to Windows are a continuous point of debate.

The company has been in numerous lawsuits by several governments and other companies for unlawful monopolistic practices. In 2004, the European Union found Microsoft guilty in a highly publicized anti-trust case. Additionally, Microsoft's EULA for some of its programs is often criticized as being too restrictive as well as being against open source software.

Microsoft has been criticized (along with Yahoo, AOL, and other companies) for its involvement in censorship in the People's Republic of China.^[66] Microsoft has also come under criticism for outsourcing jobs to China and India.^[67][68][69] There were reports of poor working conditions at a factory in southern China that makes some of Microsoft's products.^[70]

Criticism of the company has resulted in it being deemed "the evil empire" by some.^[71] In a sci-fi allusion, Microsoft has also been called "The Borg" after the fictional race of aliens in the Star Trek universe. It reflects the perception that Microsoft often acquires technology from other companies rather than developing it in-house^[72], as well as to Microsoft's ability to adapt to and overwhelm its opponents' strategies. ^{[73][74][75][76][77][78]}

Corporate affairs[link]

The company is run by a board of directors made up of mostly company outsiders, as is customary for publicly traded companies. Members of the board of directors as of June 2010 are: Steve Ballmer, Dina Dublon, Bill Gates (chairman), Raymond Gilmartin, Reed Hastings, Maria Klawe, David Marquardt, Charles Noski, and Helmut Panke.^[79] Board members are elected every year at the annual shareholders' meeting using a majority vote system. There are five committees within the board which oversee more specific matters. These committees include the Audit Committee, which handles accounting issues with the company including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Finance Committee, which handles financial matters such as proposing mergers and acquisitions; the Governance and Nominating Committee, which handles various corporate matters including nomination of the board; and the Antitrust Compliance Committee, which attempts to prevent company practices from violating antitrust laws.^[80]

Five year history graph of (NASDAQ:MSFT) stock on September 29, 2009.^[81]

When Microsoft went public and launched its initial public offering (IPO) in 1986, the opening stock price was $21; after the trading day, the price closed at $27.75. As of July 2010, with the company's nine stock splits, any IPO shares would be multiplied by 288; if one was to buy the IPO today given the splits and other factors, it would cost about 9 cents.^{[82][3]:235–236[83]} The stock price peaked in 1999 at around $119 ($60.928 adjusting for splits).^[84] The company began to offer a dividend on January 16, 2003, starting at eight cents per share for the fiscal year followed by a dividend of sixteen cents per share the subsequent year, switching from yearly to quarterly dividends in 2005 with eight cents a share per quarter and a special one-time payout of three dollars per share for the second quarter of the fiscal year.^[84][85] Though the company had subsequent increases in dividend payouts, the price of Microsoft's stock remained steady for years.^[85][86]

One of Microsoft's business tactics, described by an executive as "embrace, extend and extinguish," initially embraces a competing standard or product, then extends it to produce their own version which is then incompatible with the standard, which in time extinguishes competition that does not or cannot use Microsoft's new version.^[87] Various companies and governments sue Microsoft over this set of tactics, resulting in billions of dollars in rulings against the company.^[88][31][36] Microsoft claims that the original strategy is not anti-competitive, but rather an exercise of its discretion to implement features it believes customers want.^[89]

Financial[link]

Standard and Poor's and Moody's have both given a AAA rating to Microsoft, whose assets were valued at $41 billion as compared to only $8.5 billion in unsecured debt. Consequently, in February 2011 Microsoft released a corporate bond amounting to $2.25 billion with relatively low borrowing rates compared to government bonds.^[90]

For the first time in 20 years Apple Inc. surpassed Microsoft in Q1 2011 quarterly profits and revenues due to a slowdown in PC sales and continuing huge losses in Microsoft's Online Services Division (which contains its search engine Bing). Microsoft profits were $5.2 billion, while Apple Inc. profits were $6 billion, on revenues of $14.5 billion and $24.7 billion respectively.^[91]

Microsoft's Online Services Division has been continuously loss-making since 2006 and in Q1 2011 it lost $726 million. This follows a loss of $2.5 billion for the year 2010.^[92]

Environment[link]

Microsoft is ranked on the 17th place in Greenpeace’s Guide to Greener Electronics (16th Edition) that ranks 18 electronics manufacturers according to their policies on toxic chemicals, recycling and climate change.^[93] Microsoft’s timeline for phasing out BFRs and phthalates in all products is 2012 but its commitment to phasing out PVC is not clear. As yet (January 2011) it has no products that are completely free from PVC and BFRs.^[94]

Microsoft's main U.S. campus received a silver certification from the Leadership in Energy and Environmental Design (LEED) program in 2008, and it installed over 2,000 solar panels on top of its buildings in its Silicon Valley campus, generating approximately 15 percent of the total energy needed by the facilities in April 2005.^[95]

Microsoft makes use of alternative forms of transit. It created one of the worlds largest private bus systems, the "Connector", to transport people from outside the company; for on-campus transportation, the "Shuttle Connect" uses a large fleet of hybrid cars to save fuel. The company also subsidises regional public transport as an incentive.^[95][96] In February 2010 however, Microsoft took a stance against adding additional public transport and high-occupancy vehicle (HOV) lanes to a bridge connecting Redmond to Seattle; the company did not want to delay the construction any further.^[97]

Microsoft was ranked number 1 in the list of the World's Best Multinational Workplaces by the Great Place to Work Institute in 2011.^[98]

Marketing[link]

In 2004, Microsoft commissioned research firms to do independent studies comparing the total cost of ownership (TCO) of Windows Server 2003 to Linux; the firms concluded that companies found Windows easier to administrate than Linux, thus those using Windows would administrate faster resulting in lower costs for their company (i.e. lower TCO).^[99] This spurred a wave of related studies; a study by the Yankee Group concluded that upgrading from one version of Windows Server to another costs a fraction of the switching costs from Windows Server to Linux, although companies surveyed noted the increased security and reliability of Linux servers and concern about being locked into using Microsoft products.^[100] Another study, released by the OSDL, claimed that the Microsoft studies were "simply outdated and one-sided" and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons.^[101]

As part of the "Get the Facts" campaign Microsoft highlighted the .NET trading platform that it had developed in partnership with Accenture for the London Stock Exchange, claiming that it provided "five nines" reliability. After suffering extended downtime and unreliability^[102][103] the LSE announced in 2009 that it was planning to drop its Microsoft solution and switch to a Linux based one in 2010.^[104][105]

Microsoft adopted the so-called "Pac-Man Logo", designed by Scott Baker, in 1987. Baker stated "The new logo, in Helvetica italic typeface, has a slash between the o and s  to emphasize the "soft" part of the name and convey motion and speed."^[106] Dave Norris ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter O, nicknamed the blibbet, but it was discarded.^[107] Microsoft's logo with the "Your potential. Our passion." tagline below the main corporate name, is based on a slogan Microsoft used in 2008. In 2002, the company started using the logo in the United States and eventually started a TV campaign with the slogan, changed from the previous tagline of "Where do you want to go today?".^[8][9][108] During the private MGX (Microsoft Global Exchange) conference in 2010, Microsoft unveiled the company's next tagline, "Be What's Next.".^[10]

See also[link]

	Microsoft portal
	Xbox portal
	Companies portal
	Seattle portal

• List of Microsoft topics

References[link]

External links[link]

Find more about Microsoft on Wikipedia's sister projects:
	Definitions and translations from Wiktionary
	Images and media from Commons
	Learning resources from Wikiversity
	News stories from Wikinews
	Quotations from Wikiquote
	Source texts from Wikisource
	Textbooks from Wikibooks

• Official website