Cuetzalan is a small town set high in the hills in the north of the Mexican state of Puebla, 183 kilometers from Puebla, the state capital. It is located in the Sierra Norte region. The town itself is characterized by sloping cobbled streets and numerous rustic buildings. It serves as the municipal seat for the surrounding municipality of Cuetzalan del Progreso.

Cuetzalan was named a "Pueblo Mágico" in 2002.

The town center is composed largely of handicraft markets as well as numerous stalls selling every-day necessities. As a tourist attraction, the town also has a few bars, restaurants and nightclubs. Getting to Cuetzalán from Puebla takes around four hours. The best route is by getting a coach from central bus depot in Puebla.

The BUAP has a Regional Section there.

One of the main attractions of the town is La Cascada de las Brisas, a waterfall located within the jungle surrounding the town. There are some open back jeeps that can be taken to the end of the road, where a trail begins through the jungle to the pool at the bottom of the waterfall.