The 2012 Election On Scribd

After more than two years of campaigning, incessant radio and television advertisements, polling, and debates, the sun is finally setting on the 2012 election cycle. The polls on the East Coast are thirty minutes shy of closing. Depending on how Virginia and Florida fall, this could be a very close race playing out in key battleground states like Ohio, Wisconsin and Colorado. The majority of the West Coast is safely in control for Obama, so the true closeness of this race should be known shortly. Any technical glitches or close-calls that warrant legal action could parlay into a final decision being finalized in mid-November. Keep track of a nice, handy and fluid-updating list of returns here.

While the results begin to trickle in, let’s take a look at some of the key coverage and documents that have shaped the election over the past few weeks and months on Scribd.

Visualizing The Election

This effort combining data journalism and design is one of the better examples of an infographic that answers a lot of electoral questions, while still drawing us with an inspiring aesthetic. The work was completed by Simon Rogers of the Guardian.

Poll Position

With record turnout forecast for many states, the story of long lines at polling locations was expected. Nobody planned for the disastrous consequences that Hurricane Sandy would cause to this election, especially across the Eastern Seaboard and in places like New York and New Jersey. Governor Chris Christie, a devout Scribd user, has been using our social publishing tool as a way to keep his constituents informed on the progress of storm cleanup and power restoration. Other governmental organizations have utilized Scribd to provide updates on polling locations closed or impacted by Sandy.

Where To Poll?

A comprehensive list of every United States poll closing time. Be sure to know when your polling location closes to ensure you get out the vote!

This list provides every piece of contact information across the entire 50 states ranging from websites, contact phone numbers, and Facebook and Twitter links. List compiled with permission from the U.S. Election Assistance Commission.

History Becomes Us

It’s difficult to appreciate the importance of tonight’s election without looking back on the ones that have preceded it. The National Archives Prologue Magazine has done a fantastic job uploading some unbelievable historical documents, publications and images that take you on a journey of election-past. Take a look at their collection of important documents that have shaped the course of voting history. Click on the photo to see the collection.

Petition for universal suffrage signed by Elizabeth Cady Stanton and Susan B. Anthony.

The Last Whistle Stop

The National Archives also curated an enormous list of photos that document famous campaign whistle stops from Nixon to Clinton. Click on the photo to see the entire collection.

Dwight and Mamie Eisenhower wave from the “Eisenhower Special” on their whistle stop tour, September 14, 1952. Courtesy of the Eisenhower Presidential Library.

In The News: Ticker Tape Giants & Sandy’s Aftermath

Thousands of fans await the start of the San Francisco Giants ticker tape parade at Market & McAllister Streets on October 31, 2012. (Photo: Taylor Pipes)

Scribd HQ is located just a few blocks south of Market Street, the eponymous dividing line that bisects the commercial heart of San Francisco. Today, a 1.8-mile route along Market was the scene of a parade celebrating and honoring the San Francisco Giants baseball team’s World Series championship.

Can you spot the trophy? Bruce Bochy, head coach of the San Francisco Giants holds the trophy as his gold Rolls Royce heads down Market Street during the Halloween parade (Photo: Taylor Pipes).

A Giant Ticker Tape Parade

Crowds estimated at close to a million lined the route from beneath the shadows of the iconic Ferry Building to the destination at Civic Center Plaza and San Francisco City Hall, where the team joined with celebrities, local figures and politicians. Twenty cannons along the route shot confetti into the air, which made us wonder when exactly the whole concept of the ticker tape parade began. While images of ticker tape floating through the air have been popularized by sporting events, historically we remember them showering returning soldiers from World War II. The very first ticker tape parade actually began spontaneously on October 28, 1886 to celebrate the dedication of the Statue of Liberty and New York has seen thousands of tons of confetti raining down on its streets since.

Coincidentally, the parade for the Giants synched with a highly celebrated holiday in the City by the Bay. The streets, awash in a sea of orange and black, because fans suddenly were faced with the opportunity to don the ghoulish colors and honor two major San Francisco milestones at once. Costumes seemed to be keeping pace with Buster Posey jerseys and newly-minted 2012 championship gear. As the waning hours of daylight lead into a night of fun, you can find inspiration in decorating or pumpkin carving or perhaps get some joy out of these beautiful vintage Halloween postcards.

Sandy’s Aftermath

While the scenes of celebration in San Francisco captivated the Bay Area, more serious news was still coming out of the East Coast, primarily the staggering destruction in New Jersey and the widespread flooding due to record-setting 14-foot storm surge in New York City. There have been a variety of civic groups, governmental organizations and municipalities like Ocean City, Maryland, utilizing Scribd as a tool to deliver news, updates and evacuation orders. This is very encouraging to see during trying times.

Scribd has also been a resource for people to access files and updates uploaded by other users. Tomorrow morning, the New York City subway system will resume limited operations despite suffering significant and staggering flooding stemming from Hurricane / ‘superstorm’ Sandy. Here is a map of the limited routes and lines to reference for the commute.

Predicting The Unpredictable

Read the full 2011 report that modeled the impact of a 100-year storm on New York City’s subway infrastructure. The widespread flooding and the nasty combination of Sandy was a weather-trifecta that may cripple the subway system for several weeks to a month, with residual effects being felt for years – first reported in a column by The Atlantic Cities reporter, Eric Jaffe. The report details all sorts of unthinkable scenarios with regards to flooding and devastation on the vast subway system that have somehow become a real life worst case scenario.

NBA Season Begins

The National Basketball League season officially tipped off last night, but there is plenty of time to participate in a cram session master class with provocateur, The Sports Guy. His gold standard compendium of basketball knowledge is the perfect reading to lead into the NBA season whether you cheer the Miami Heat or the Boston Celtics like Bill Simmons.

Attention: Beta Testers Wanted

We are working on a new publishing tool and looking to enroll a limited group of Scribd users for beta testing to gather feedback on usability, and gain insight from our valued users.

If you’re interested in enrolling to help test drive this tool, please fill out this form and we will send you instructions and a link to the new upload tool page.

While the beta version of the tool is already available to a very small group of users, you may not be able to see it. If you currently see the new publish tool by default, then go ahead and try it out! Be sure to leave us your feedback.

The new publish tool landing page looks like this:

You can always choose to revert to the previous upload format via the link at the top, ‘No Thanks. Take me to the old uploader.’

More helpful tips for the new publishing tool

You can quickly publish single or multiple documents accommodating multiple formats and cloud-based files from Google docs, Facebook and Gmail.

Once you have started to upload, the file will begin converting. If you would like to make the document private, click the checkbox to the right.

If you upload multiple files, you can save time by clicking ‘Apply To All’ next to the first document you provide information for. This will automatically apply the category, topics, type and tags to all your documents.

Include as much information about your document as possible. Title and description fields are required. This is your opportunity to create an engaging title and a short, concise description. As you edit these fields, you can preview them on the left. The more information you provide, the higher the document’s “discoverability” score rises which helps users discover your documents.

In addition to the title information, you can choose a category, topic, and type. ‘Categories’ cover a really broad range of content while ‘Topic’ helps narrow down the specific subject matter of your content from Government & Politics to Technology. ‘Type’ helps to distinguish whether your document is a research paper, essay, form, etc.

We all want to share our favorite documents with the world! After you ‘Save & Continue,’ be sure to click and link your social networks and let your friends on Facebook, Twitter, LinkedIn and Google+ that you just published.

New to the publish flow is the ability for you to flag a document you want to have featured on our homepage, where your content will get thousands of reads. We are constantly featuring new documents every day, and if you think your document belongs there – convince us by checking the box and provide a solid pitch. Maybe your publication will be prominently displayed on our homepage!

At this point, you can view your work on Scribd. Congratulations! You’ve published your document. Now, go out there, get to work and start publishing.

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How Scribd Became The World’s Largest Online Library

A Total Disruption shares the stories of some of the world’s brightest entrepreneurs. Today they premiered their short film on our CEO Trip Adler. Thanks to Ondi Timoner, who asks Adler how Scribd became the world’s largest online library.

Creator Of Ruby Visits Scribd

Yukihiro Matsumoto (“Matz”), the creator of the ruby programming language, visited Scribd today, along with a delegation representing the Fukuoka Ruby Group. Scribd, one of the top 100 websites in the world, is built using Ruby, and is considered one of the largest, most-trafficked rails operations on the globe.

Jared Friedman, Scribd co-founder, gave a presentation about the company and Matsumoto gave a short presentation about Ruby to interested employees and guests. Afterwards, “Matz” hung around to mingle in Scribd Headquarters, shaking hands, taking pictures and obliging fans with signatures adorned in Ruby memorabilia and programming language books.

Save The Best For Later

We’re releasing a new feature that allows our readers to save content to read at a later time, across different platforms.

When you encounter an interesting document on Scribd, or your mobile device that you wish to read or reference later, you can do so by simply clicking “Save for later.

You can “Save for later” from any document page on Scribd, as well as Scribd for iPhone. Documents you save on Scribd for iPhone can be read on Scribd.com, and vice versa. To find content you have saved, simply visit the “Saved” menu (don’t forget to log in).

To enjoy this feature on your iPhone, update the Scribd application through the App Store. The new update also includes iPhone 5 support.

Here is a breakdown of where you can find this feature and how to use it.

Scribd For iPhone:

To save any document, tap the ‘Save’ icon. You can bookmark documents from the following locations within the Scribd app.

Featured

Reading Feed

To access your bookmarked documents, access the menu and then tap on ‘Saved.’

Bookmarking From Scribd.com:

There are numerous places on our website where an authenticated user can bookmark documents including ‘Documents’ and ‘Collections.’ You can also save documents from the Activity Feed and the document read page.

Document Read Page:

Activity Feed:

Search Results

To access your saved documents, click on ‘My Documents‘ and ‘Saved Documents

Revamped Readcast

Sharing what you read on Scribd just became a whole lot easier.

This week we gave a new polished look and feel to “Readcast” – Scribd’s very own way to allow you to broadcast the interesting documents you publish and read to your Scribd network.

One aspect of the revamp is the tighter integration with our new branding. The Readcast button that appears over each document now sports a slick-looking icon. Scribd users now see the icon on each item of their Reading Feed to make it easier to share that content with their followers on Scribd.

From a usability standpoint, the new Readcast function simplifies the process significantly. Documents can now be ‘Readcasted’ within Scribd with just a single click. Users looking to explicitly share content on other social networks like Facebook and Twitter, now separately have that option.

As part of this upgrade, we also integrated “Readcast what you read,” which allows our users to effortlessly share within Scribd and onto Facebook, with the Readcast button.

More on How It Works

Check out our new ‘Readcast’ button on the document page, next to our bank of social sharing buttons in the upper-right corner of the screen.

A single click shares the publication to your Reading Feed automatically. Next, leave a comment. Your comment will be available for future viewing at the end of the document.

Next, check out Readcast on the Reading Feed. A single click is all that is needed to ‘Readcast’ this document to your Scribd Reading Feed.

We hope you enjoy! And as always, your feedback is always appreciated.