Datsun is an automobile marque. The name was created in 1931 by the DAT Motorcar Co. for a new car model, spelling it as "Datson" to indicate its smaller size when compared to the existing, larger DAT car. Later, in 1933 after Nissan Motor Co., Ltd. took control of DAT Motorcar Co., the last syllable of Datson was changed to "sun", because "son" also means "loss" (損) in Japanese, and also to honour the sun depicted in the national flag, hence the name "Datsun" : Dattosan (ダットサン, Dattosan^?).^[1] Nissan phased out the Datsun brand in March 1986. The Datsun name is most famous for the sports cars referred to as the Fairlady roadsters and later the Fairlady (240Z) coupes. On March 20, 2012, it was announced that Nissan will revive the brand for use in Indonesia, India and Russia.^[2]

History[link]

The origins of Datsun[link]

Before the Datsun brand name came into being, an automobile named the DAT car was built in 1914, by the Kaishinsha Motorcar Works (快進自動車工場, Kaishin Jidōsha Kōjō^?), in the Azabu-Hiroo District in Tokyo. The new car's name was an acronym of the company's partners' surnames:

• Kenjiro Den (田 健次郎, Den Kenjirō^?)
• Rokuro Aoyama (青山 禄朗, Aoyama Rokurō^?)
• Meitaro Takeuchi (竹内 明太郎, Takeuchi Meitarō^?).

Conflicting information: What's in a Name? The Change From Datsun to Nissan By Daniel Banks "This despite Business Week’s error that Den, Aoyama, and Takeuchi founded Nissan. They did not, of course. Kenjiro Den, Rokuro Aoyama, and Meitaro Takeuchi were 3 financial backers and friends for one of the originators of the Japanese automobile industry, Masujiro Hashimoto, who founded Kaishinsha Jidosha Koto, or “Kaishinsha Motor Car Works” in 1911."^[3]

The firm was renamed Kaishinsha Motorcar Co. in 1918, seven years after their establishment and again, in 1925, to DAT Motorcar Co. DAT Motors constructed trucks in addition to the DAT passenger cars. In fact, their output focused on trucks since there was almost no consumer market for passenger cars at the time. Beginning in 1918, the first DAT trucks were assembled for the military market. The low demand from the military market during the 1920s forced DAT to consider merging with other automotive industries. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. (実用自動車製造株式会社, Jitsuyō Jidōsha Seizō Kabushiki-Gaisha^?) also known as Jitsuyo Motors (established 1919, as a Kubota subsidiary) to become DAT Automobile Manufacturing Co., Ltd. (ダット自動車製造株式会社, Datto Jidōsha Seizō Kabushiki-Gaisha^?) in Osaka until 1932. (Jitsuyo Jidosha began producing a three-wheeled vehicle with an enclosed cab called the Gorham in 1920, and the following year produced a four-wheeled version. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.^[4])

The DAT corporation had been selling full size cars to Japanese consumers under the DAT name since 1914 (Madely, pg. 19), but in 1930 the Japanese government created a ministerial ordinance that allowed cars with engines up to 500 cc to be driven without a license. (TOGO, pg. 11). DAT Automobile Manufacturing began development of a line of 495 cc cars to sell in this new market segment, calling the new small cars "Datson" - meaning "Son of DAT". The name was changed to "Datsun" two years later in 1933.(Madely, pg. 20)

The first prototype Datson was completed in the summer of 1931.(Nissan). The production vehicle was called the Datson Type 10, and "approximately ten" of these cars were sold in 1931. (JSAE). They sold around 150 cars in 1932, now calling the model the Datson Type 11(JSAE). In 1933 the government rules were revised to permit 750 cc engines, and Datsun increased the size of their microcar engine to the maximum size allowed (JSAE). These larger displacement cars were called the Datsun Type 12.(Nissan Heritage)

Datsun in the American market[link]

The "classic" Datsun logo, based on the Flag of Japan and Japan's nickname as the "Land of the Rising Sun". After the Nissan rebrand, the logo remained the same, with "Datsun" replaced by "Nissan".

The use of the Datsun name in the American market derives from the name Nissan used for its production cars. In fact, the cars produced by Nissan already used the Datsun brand name, a successful brand in Japan since 1932, long before World War II. Before the entry into the American market in 1958, Nissan did not produce cars under the Nissan brand name, but only trucks. Their in-house designed cars were always branded as Datsuns. Hence, for Nissan executives it would be only natural to use such a successful name when exporting models to the United States. Only in the 1960s did Nissan begin to brand some automobile models as Nissans, and these were limited to their high-end models, for example the Cedric luxury-type sedan. In America, the Nissan branch was named "Nissan Motor Corporation in U.S.A.", and chartered on September 28, 1960, in California. Nissan may have had no problems with using the name Nissan in America, but the small cars the firm exported to America were still named Datsun.

Corporate choice favoured “Datsun”, so as to distance the parent factory Nissan’s association by Americans with Japanese military manufacture. In fact Nissan's involvement in Japan's military industries was substantial. The company's car production at the Yokohama plant shifted towards military needs just a few years after the first passenger cars rolled off the assembly line, on April 11, 1935. By 1939 Nissan's operations had moved to Manchuria, then under Japanese occupation, where its founder and President, Yoshisuke Ayukawa, established the Manchurian Motor Company to manufacture military trucks.

Ayukawa, a well connected and aggressive risk taker, also made himself a principal partner of the Japanese Colonial Government of Manchukuo.^[5] Ultimately, Nissan Heavy Industries emerged near the end of the war as an important player in Japan’s war machinery. After the war ended, Soviet Union seized all of Nissan’s Manchuria assets, while the Occupation Forces made use of over half of the Yokohama plant. General MacArthur had Ayukawa imprisoned for 21 months as a war criminal. After release he was forbidden from returning to any corporate or public office until 1951. He was never allowed back into Nissan, which returned to passenger car manufacture in 1947 and to its original name of Nissan Motor Company Ltd. in 1949.

Datsun Fairlady

American service personnel in their teens or early twenties during the Second World War would be in prime car-buying age by 1960, if only to find an economical, small second car for their growing family needs. Yutaka Katayama, (Mr. "K") former president of Nissan's American operations, would have had his personal second world war experiences in mind supporting the name Datsun. Katayama's visit to Nissan’s Manchuria truck factory in 1939, made him realise the appalling conditions of the assembly lines, leading him to abandon the firm.^[6] In 1945, near the end of the war, Katayama was ordered to return to the Manchurian plant, however he rebuffed these calls and refused to return.

Datsun 240Z (USDM) or Fairlady Z (JDM)

Katayama desired to build and sell passenger cars to people, not to the military; for him it was the name "Datsun" that survived the war with its purity intact, not "Nissan". This obviously led Katayama to have problems with the corporate management. The discouragement felt by Katayama as regards his prospects at Nissan, led to his going on the verge of resigning, when Datsun’s 1958 Australian Mobilgas victories vaunted him, as leader of the winning Datsun teams, to national prominence in a Japan bent on regaining international status.

Katayama was made Vice President of the Nissan North American company in 1960, and as long as he was involved in decision making, both as North American Vice President from 1960 to 1965, and then President of Nissan Motor Company – USA from 1965 to 1975, the cars were sold as Datsuns. “What we need to do is improve our car’s efficiency gradually and creep up slowly before others notice. Then, before Detroit realizes it, we will have become an excellent car maker, and the customers will think so too. If we work hard to sell our own cars, we won’t be bothered by whatever the other manufacturers do. If all we do is worry about the other cars in the race, we will definitely lose.”^[7]

Rebranding[link]

Datsun 720

In Japan, there appears to have been what probably constituted a long held 'official' company bias against use of the name “Datsun”.^[8] At the time, Kawamata was a veteran of Nissan, in the last year of his presidency, a powerful figure whose experience in the firm exceeded two decades. His rise to its leadership position occurred in 1957 in part because of his handling of the critical Nissan workers' strike that began May 25, 1953, and ran for 100 days. During his tenure as President, Kawamata stated that he "regretted that his company did not imprint its corporate name on cars, the way Toyota does. ‘Looking back, we wish we had started using Nissan on all of our cars,’ he says. ‘But Datsun was a pet name for the cars when we started exporting.’ ”^[9]

Ultimately, the decision was made to stop using the brand name Datsun worldwide, in order to strengthen the company name Nissan.

“The decision to change the name Datsun to Nissan in the U.S. was announced in the autumn (September/October) of 1981. The rationale was that the name change would help the pursuit of a global strategy. A single name worldwide would increase the possibility that advertising campaigns, brochures, and promotional materials could be used across countries and simplify product design and manufacturing. Further, potential buyers would be exposed to the name and product when traveling to other countries. Industry observers, however, speculated that the most important motivation was that a name change would help Nissan market stocks and bonds in the U.S. They also presumed substantial ego involvement, since the absence of the Nissan name in the U.S. surely rankled Nissan executives who had seen Toyota and Honda become household words.”^[10]

Ultimately, the name change campaign lasted for a three year period from 1982 to 1984 (Datsun badged vehicles had been progressively fitted with small "Nissan" and "Datsun by Nissan" badges from the late 1970s onward) until the Nissan name was given prominence in 1983 - although in some export markets vehicles continued to wear both the Datsun and Nissan badges until 1986. The name change had cost Nissan a figure in the region of US$500 million. Operational costs included the changing of signs at 1,100 Datsun dealerships, and amounted to US$30 million. Another US$200 million were spent during the 1982 to 1986 advertising campaigns, where the “Datsun, We Are Driven!” campaign yielded to “The Name is Nissan” campaign. (The latter campaign was used for some years beyond 1985.) Another US$50 million was spent on Datsun advertisements that were paid for but stopped or never used.^[11] Five years after the name change program was over, Datsun still remained more familiar than Nissan.^[12]

Datsun truck[link]

External images
	Image of the 2002 Datsun pick-up truck

In 2001, Nissan marketed its D22 pick-up model in Japan with the name Datsun, this time however the use of the brand name was wholly restricted to this one specific model name. Production of this model was between May 2001 and October 2002^[13]

2014 relaunch[link]

On March 20th 2012 Nissan announced a plan to revive Datsun as a low-cost marque, 31 years after removing it from its line-up. The Japanese carmaker said the brand's reputation for value and reliability would help it in emerging markets. Datsun models will be sold in Indonesia, Russia and India from 2014. Nissan has not decided where the Datsun-branded cars will be produced, but a spokesman said that it was likely to be in Asia. ^[3]

See also[link]

	Japanese Car portal
	Cars portal

• Datsun Sports
• Nissan Motor Co., Ltd.
• Laurence Hartnett
• Yutaka Katayama
• Sports Car International Top Sports Cars

References[link]

External links[link]

Wikimedia Commons has media related to: Datsun vehicles

• The Datsun Heritage Museum

Jay Leno
Leno in July 2008
Birth name	James Douglas Muir Leno
Born	(1950-04-28) April 28, 1950 (age 62)[1] New Rochelle, New York, U.S.[1]
Medium	Television, Film, Stand up
Nationality	American
Years active	1973–present
Genres	Observational comedy, Political satire
Subject(s)	American culture, Everyday life
Influences	Johnny Carson, Robert Klein, Alan King, George Carlin,[2] Don Rickles, Bob Newhart, Rodney Dangerfield
Influenced	Dennis Miller[3]
Spouse	Mavis Leno (1980–present)
Notable works and roles	The Tonight Show with Jay Leno (host, 1992–2009, 2010–) The Jay Leno Show (host, 2009–2010)
Signature
Website	The Tonight Show with Jay Leno
Emmy Awards
Outstanding Variety, Music or Comedy Series 1995 The Tonight Show with Jay Leno

James Douglas Muir "Jay" Leno /ˈlɛnoʊ/ (born April 28, 1950)^[1] is an American stand-up comedian and television host.

From 1992 to 2009, Leno was the host of NBC's The Tonight Show with Jay Leno. Beginning in September 2009, Leno started a primetime talk show, titled The Jay Leno Show, which aired weeknights at 10:00 p.m. (Eastern Time, UTC-5), also on NBC. After The Jay Leno Show was canceled in January 2010 amid a host controversy, Leno returned to host The Tonight Show with Jay Leno on March 1, 2010.^[4]

Early life[link]

James "Jay" Leno was born in New Rochelle, New York, in 1950. His mother, Catherine (née Muir; 1911–1993), a homemaker, was born in Greenock, Scotland, and came to the United States at age 11. Leno's father, Angelo (1910–1994), who worked as an insurance salesman, was born in New York to immigrants from Flumeri, Italy.^[5] Leno grew up in Andover, Massachusetts, and although his high school guidance counselor recommended that he drop out of school, he later obtained a Bachelor's degree in speech therapy from Emerson College, where he started a comedy club in 1973.^[6] Leno's siblings include his late older brother, Patrick, who was a Vietnam veteran^[7] and a lawyer.^[6]

Career[link]

During the 1970s, Leno appeared in minor roles in several television series and films, first in the 1976 episode "J.J. in Trouble" of Good Times and the same year in the pilot of Holmes & Yo-Yo. After an uncredited appearance in the 1977 film Fun with Dick and Jane, he played more prominent parts in 1978 in American Hot Wax and Silver Bears. Other films and television series from that period include Almost Heaven (1978), "Going Nowhere" (1979) from One Day at a Time, Americathon (1979), Polyester (1981), "The Wild One" (1981) from Alice, "Feminine Mistake" (1979) and "Do the Carmine" (1983) from Laverne & Shirley.

[edit] The Tonight Show

Leno in 1993, shortly after becoming host of The Tonight Show

Starting in 1987, Leno was a regular substitute host for Johnny Carson on The Tonight Show. In 1992, he replaced Carson as host^[8] amid controversy with David Letterman, who had been hosting Late Night with David Letterman since 1982 (aired after The Tonight Show), who many had expected to be Carson's successor. The story of this turbulent transition was later turned into a book and a movie. Leno continued to perform as a stand-up comedian throughout his tenure on The Tonight Show.

In 2004, Leno signed a contract extension with NBC which would keep him as host of The Tonight Show until 2009.^[9] Later in 2004, Conan O'Brien signed a contract with NBC under which O'Brien would become the host of The Tonight Show in 2009, replacing Leno at that time.^[10]

During the 2007–08 Writers Guild of America strike, Leno was accused of violating WGA guidelines by writing his own monologue for The Tonight Show. While NBC and Leno claim there were private meetings with the WGA where there was a secret agreement allowing this, the WGA denied such a meeting.^[11] Leno answered questions in front of the Writers Guild of America, West trial committee in February 2009 and June 2009, and when the WGAW published its list of strike-breakers on 11 August 2009, Leno was not on the list.^[12][13]

In 1998, Leno competed in a tag-team match at the WCW's "Road Wild" pay-per-view . In 2001, he voiced The Crimson Chin, a superhero in the Nickelodeon animated series The Fairly OddParents and continues to do so today.

Leno said in 2008 that he was saving all of his income from The Tonight Show and living solely off his income from stand-up comedy.^[14]

On April 23, 2009, Leno checked himself into a hospital with an undisclosed illness.^[15] He was released the following day and returned to work on Monday, April 27. The two subsequently cancelled Tonight Show episodes for April 23 and April 24 were Leno's first in 17 years as host.^[16][17] Initially, the illness that caused the absence was not disclosed, but later Leno told People magazine that the ailment was exhaustion.^[17][18]

Michael Jackson trial[link]

In the 2005 trial of Michael Jackson over allegations of child molestation, Leno appeared as a defense witness (many celebrity defense witnesses had been expected, but Leno was one of the few whose testimony was actually needed). In his testimony regarding a call by the accuser, Leno testified that he never called the police, that no money was asked for, and there was no coaching — but that the calls seemed unusual and scripted.^[19]

Leno in 2006.

As a result, Leno was initially not allowed to continue telling jokes about Jackson or the case, which had been a fixture of The Tonight Show's opening monologue in particular. But he and his show's writers used a legal loophole by having Leno briefly step aside while stand-in comedians took the stage and told jokes about the trial. Stand-ins included Roseanne Barr, Drew Carey, Brad Garrett, and Dennis Miller among others.^[20]

[edit] Succession by Conan O'Brien and The Jay Leno Show

Because Leno's show continued to lead all late-night programming in the Nielsen ratings, the pending expiration of Leno's contract led to speculation about whether he would become a late-night host for another network after his commitment to NBC expired.^[21] Leno left The Tonight Show on Friday May 29, 2009,^[22][23] and Conan O'Brien took over on June 1, 2009.

On December 8, 2008, it was reported that Leno would remain on NBC and move to a new hour-long show at 10 p.m. Eastern Time (9 p.m. Central Time) five nights a week.^[24] This show follows a similar format to The Tonight Show, tapes at the same lot, and retains many of Leno's most popular segments. Late Night host Conan O'Brien was his successor on The Tonight Show.^[25]

Jay Leno's new show, titled The Jay Leno Show, debuted on September 14, 2009. It was announced at the Television Critics Association summer press tour that it would feature one or two celebrities, the occasional musical guest, and keep the popular "Headlines" segments, which would air near the end of the show. First guests included Jerry Seinfeld, Oprah Winfrey (via satellite), and a short sit-down with Kanye West discussing his controversy at the 2009 MTV Video Music Awards.^[26]

[edit] Timeslot conflict and return to The Tonight Show

Wikinews has related news: US TV host Conan O'Brien rejects NBC's offer to switch his show's time slot

In their new roles, neither O'Brien nor Leno succeeded in delivering the viewing audiences the network anticipated. On January 7, 2010, multiple media outlets reported that beginning March 1, 2010, Jay Leno would move from his 10pm weeknight time slot to 11:35pm, due to a combination of pressure from local affiliates whose newscasts were suffering, and both Leno's and O'Brien's poor ratings.^[27][28] Leno's show would be shortened from an hour to 30 minutes. All NBC late night programming would be preempted by the 2010 Winter Olympics between February 15 and February 26. This would move The Tonight Show to 12:05am, a post-midnight timeslot for the first time in its history. O'Brien's contract stipulated that NBC could move the show back to 12:05 a.m. without penalty (a clause put in primarily to accommodate sports preemptions).^[29]

On January 10, NBC confirmed that they would move Jay Leno out of primetime as of February 12 and intended to move him to late night as soon as possible.^[30][31] TMZ reported that O'Brien was given no advance notice of this change, and that NBC offered him two choices: an hour-long 12:05am time slot, or the option to leave the network.^[32] On January 12, O'Brien issued a press release that stated he would not continue with Tonight if it moved to a 12:05am time slot,^[33] saying, "I believe that delaying The Tonight Show into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting. The Tonight Show at 12:05 simply isn’t The Tonight Show."

On January 21, it was announced that NBC had struck a deal with O'Brien. It was decided that O'Brien would leave The Tonight Show. The deal was made that O'Brien would receive a $33 million payout and that his staff of almost 200 would receive $12 million in the departure. O'Brien's final episode aired on Friday, January 22.^[34][35][36] Leno returned as host of The Tonight Show following the 2010 Winter Olympics on March 1, 2010.

On July 1, 2010, Variety reported that total viewership for Jay Leno's Tonight Show had dropped from 5 million to 4 million for the second quarter of 2010, compared to the same period in 2009. Although this represented the lowest second-quarter ratings for the show since 1992, Tonight was still the most-watched late night program, ahead of ABC's Nightline (3.7 million) and David Letterman's Late Show (3.3 million).^[37] Ratings over the following summer, when compared to the same period in 2009 with O'Brien hosting The Tonight Show (including O'Brien's highly rated debut), showed that while total viewership was 12% higher for Leno, viewership in the important "adults aged 18–49" demographic was 23% lower.^[38] NBC ratings specialist Tom Bierbaum commented that due to the host being out of late night television for a period of time and the subsequent 2010 Tonight Show conflict, Leno's ratings fall was "not a surprise at all".^[39]

Public image[link]

Criticism of Leno[link]

Leno on The Tonight Show in 2005

Leno has faced heated criticism and some negative publicity for his perceived role in the 2010 Tonight Show timeslot conflict.^[40][41] Critics have pointed to a 2004 Tonight Show clip, wherein Leno claimed he would allow O'Brien to take over without incident.^[41][42] At the time, Leno stated he didn't want O'Brien to leave for a competing network, adding, "I'll be 59 when [the switch occurs], that's five years from now. There's really only one person who could have done this into his 60s, and that was Johnny Carson; I think it's fair to say I'm no Johnny Carson."^[42] Leno also described The Tonight Show as a dynasty, saying "you hold it and hand it off to the next person. And I don't want to see all the fighting..." At the end of the segment, he said, "Conan, it's yours! See you in five years, buddy!"^[43]

Actor and comedian Patton Oswalt was among the first celebrities to openly voice disappointment with Leno, saying, "Comedians who don't like Jay Leno now, and I'm one of them, we're not like, 'Jay Leno sucks;' it's that we're so hurt and disappointed that one of the best comedians of our generation... willfully has shut the switch off."^[44] Rosie O'Donnell has been among O'Brien's most vocal and vehement supporters,^[45][46] calling Leno a "bully" and his recent actions "classless and kind of career-defining."^[47]

Bill Zehme, the co-author of Leno's autobiography Leading with My Chin, told the Los Angeles Times: "The thing Leno should do is walk, period. He's got everything to lose in terms of public popularity by going back. People will look at him differently. He'll be viewed as the bad guy."^[48]

Support for Leno[link]

NBC Sports head executive and former Saturday Night Live producer Dick Ebersol spoke out against all who had recently mocked Leno, calling them "chicken-hearted and gutless."^[49]

Jeff Gaspin also defended Leno: "This has definitely crossed the line. Jay Leno is the consummate professional and one of the hardest-working people in television. It's a shame that he's being pulled into this."^[48]

Paul Reiser and Jerry Seinfeld are two of the number of celebrities to have voiced support for Leno.^[50][51]

Responding to the mounting criticism, Leno claimed that NBC had assured him that O'Brien was willing to accept the proposed arrangement and then would not let either host out of his contract.^[52] Leno also said that the situation was "all business."^[52] He appeared on the January 28 episode of The Oprah Winfrey Show in an attempt to repair some of the damage done to his public image.^[53][54]

Personal life[link]

Leno with President Barack Obama in March 2009

Leno has been married since 1980 to Mavis Leno; they have no children.^[55]

He is known for his prominent jaw, which has been described as mandibular prognathism.^[56] In the book Leading with My Chin he stated that he is aware of surgery that could reset his mandible, but does not wish to endure a prolonged healing period with his jaws wired shut.

Leno is dyslexic.^[6] He claims to sleep only four to five hours each night.^[57] Leno does not drink or smoke, nor does he gamble.^[58] He spends most of his free time visiting car collections or working in his private garage.^[58]

Leno reportedly earns $32 million each year;^[59] his total net worth is unknown, but has been estimated to be at least $150 million.^[60]

Charity[link]

In 2001, along with his wife, he donated $100,000 to the Feminist Majority's campaign to stop gender apartheid in Afghanistan, to educate the public regarding the plight of women in Afghanistan under Taliban rule. Mavis Leno is on the board of the Feminist Majority.^[61][62]

In 2009, he donated $100,000 to a scholarship fund at Salem State College in honor of Lennie Sogoloff. Mr. Sogoloff gave Leno his start at his jazz club, Lennie's-on-the-Turnpike.^[63]

Love Ride[link]

Since 1985 Jay Leno has been the grand marshal for the Love Ride, a motorcycle charity event which since its founding in 1984 has raised nearly $14 million dollars for charities benefiting muscular dystrophy research and, in 2011, Autism Speaks.^{[citation needed]}

Leno arriving at the 45th Primetime Emmy Awards in his Hispano-Suiza Aero^[64]

Vehicle collection[link]

Leno owns approximately 100 vehicles, not including about 90 motorcycles.^[65] He also has a website called "Jay Leno's Garage," which contains video clips and photos of his automobiles in detail.^[66]

He has a regular column in Popular Mechanics which showcases his car collection and gives advice about various automotive topics, including restoration and unique models, such as his jet-powered motorcycle and solar-powered hybrid. Leno also writes occasional "Motormouth" articles for The Sunday Times,^[67] reviewing high-end sports cars and giving his humorous take on automotive matters.

References[link]

External links[link]

Wikiquote has a collection of quotations related to: Jay Leno

Wikimedia Commons has media related to: Jay Leno

• Official Tonight Show with Jay Leno web site
• Jay Leno's Car Collection
• Jay Leno's Columns at Octane magazine
• The New York Times on Leno's affiliation with McPherson College
• Live performance videos from the Tonight Show
• Jay Leno at the Internet Movie Database

Seán Cavanagh is a four-time All Star-winning Tyrone Gaelic footballer. He has won All-Ireland championships for Tyrone at Minor level and three times at Senior level, and has captained Ireland at the International Rules Series.

His playing style is very attack-minded, considering he is usually deployed as a midfielder, and he usually ends up scoring more than most of the forwards on the team. This is complemented on the team by Brian Dooher's tireless workrate from the half-forward line - something he is the first to admit.^[3]

2008 was his most illustrious year as an individual. He won his fourth All Star award, his third All Ireland Championship, was named captain of the Ireland International Rules team, and then won the Player of the Year.

His brother Colm Cavanagh is also a current member of the Tyrone panel.^[4]

Personal life[link]

Cavanagh graduated from the University of Ulster in 2004 with a First Class Honours Degree in Accountancy.^[5] He has since gone on to follow a career in accountancy.

Under-Age[link]

Cavanagh was an integral part of the Tyrone Minor Team that won the All-Ireland Minor Championship in 2001,.^[6] He also won two Ulster Minor Championships with the county.^[1] He went on to win two Ulster Under 21 Championships in 2002 and 2003.^{[citation needed]}

He was also enormously successful as school level, winning the Ulster Colleges Championship, the MacRory Cup^[1] in 2000, with Saint Patrick's Grammar School, Armagh, earning himself an Ulster Colleges All Star along the way, having scored the decisive goal in the final.

Senior career[link]

Cavanagh made his Tyrone Senior debut in 2002, against neighbouring rivals, and eventual All Ireland Champions, Armagh scoring a goal which earned Tyrone a replay.^[7] He was also a member of the squad that won Tyrone's first ever National League title.^[1]

Tyrone defended the National League in 2003.^[1] That year he was pivotal in Tyrone's quest to their first ever All-Ireland Championship. He was voted Man-of-the-Match in their first round replay against Derry.^[8] He returned from injury to appear in the drawn Ulster Final against Down, and scored a point in the replay while commanding midfield.^[9] In the All-Ireland Quarter final (the next round), Tyrone beat neighbours Fermanagh 1-21 (24 points) to 0-05. Cavanagh again led by example from midfield, and scored Tyrone's goal.^[10] Tyrone went on to win the All-Ireland and the year ended with Cavanagh winning his first All Star, at the age of twenty, as well as the Young Player of the Year Award.^[11]

Tyrone's 2004 campaign was foreshadowed by the untimely death of their newly appointed captain, Cormac McAnallen. Tyrone were ultimately knocked out of the Championship by eventual finalists, Mayo. Cavanagh won Tyrone's only All Star that year.

In 2005, Cavanagh scored twelve points from midfield over the course of the championship. There was speculation as to whether he would emigrate to Australia to join a professional AFL team, (Brisbane Lions), as Tadhg Kennelly had successfully done a few years prior.^[12] However, he declined offers of a contract with Brisbane Lions, saying that he wanted to stay in Ireland and further both his football career and his career as an accountant. He claims that when he travelled to play Australia in 2005, he saw that Australia was a "great" place, but not somewhere he would be happy to settle.^[13][14]

In the All-Ireland Semi-Final, Tyrone played Armagh for the third time in the Championship. With only a few minutes left, and Tyrone two points down, Cavanagh stepped up and embarked on a surging solo run, and dropping the ball over the bar for a point, inspiring Tyrone to go on to win the match.^[15]
Cavanagh was again awarded an All-Star, his third in a row - the only Ulsterman to do that apart from Peter Canavan in the mid 90's, and the first midfielder to do it since Jack O'Shea in the early 80's.

Tyrone's 2006 campaign was plagued by injury from the start, and they were disappointingly knocked out of the championship by Laois. The early exit allowed players to take up 'ringer' positions in American GAA leagues and Cavanagh was one of the players that took up the offer.^[16]

In the 2007 Championship, Cavanagh struck up an effective midfield partnership with Kevin Hughes, and has undertaken some free kick duties in the absence of Tyrone's regular free-takes due to injury. He won his second^[1] Ulster Championship in July, when he scored four points in the Ulster Final. In the All-Ireland quarter final, Cavanagh scored a spectacular solo-effort goal against Meath, but was unable to inspire Tyrone to victory and they crashed out of the Championship. Colm O'Rourke, RTÉ Sport's pundit, remarked about how Cavanagh was able to run faster while controlling the ball, than some players running after him.^[17]

In the 2008 Championship, Cavanagh picked up his third All Ireland winners medal after Tyrone triumped against Kerry on 21 September 2008. After the game he was named RTÉ Man of the Match for his five point contribution.

International Series[link]

Cavanagh has represented Ireland several times in the International rules football Series, and was chosen to play for them for the unsuccessful 2005 and 2006 campaigns.^[18] In 2008, Cavanagh was named as the captain of the Ireland team, leading them on to win the series, with 27 of Ireland's total of 102 points.^[19]

Gaelic Players Association controversy[link]

In February 2007, the Tyrone County Board issued a statement criticizing the actions and ideals of the Gaelic Players Association (GPA), and urged the GAA in an open letter to not give the GPA officially recognised status. This put the Tyrone players into a difficult situation, as many were active members of the organisation. One of the main opponents of the county board's position was Seán Cavanagh, and has since gone on record defending the actions of the GPA, and criticizing those of the board, stating, "they were not speaking for me or the Tyrone footballers, or the majority of GAA people in this county."^[20][21] Cavanagh is one of the more visible proponents of the GPA, often starring in advertising campaigns for GPA affiliates, such as Club Energize.

References[link]